高中英语必修4Unit1Advertising1Word下载.docx

高中英语必修4Unit1Advertising1Word下载.docx

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directspeechandreportedspeech直接引语和间接引语

4．技能指导：

1）readexpositorywriting

2）writeanadvertisementanddevelopanadvertisingcampaign

合作探究

Weletotheunit

I．Readthefollowingandtellwhattheyarefor:

1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6p.m.,fivedaysaweek.

824-3174between4and7p.m.

2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,parkwithtenniscourtsacrossthestreet.

824-2723or823-0236.

3.11a.m.to2p.m.

plete

PastaDinners

$28.5

Tel:

422307

4.Tent--￡35

Nylon,blueandgreen;

lmhigh,120cmwide,

190cmdeep（fortwopeople）

PortableCDplayer--E60

Withradio,stereoheadphones,case.Nobatteries.

16cmx13cmx6cm.Weighs2kg

5.Save25%

All

men'

s

pyjamas

II．Wehavetwobasictypesofadvertisements.OneisAmercialadvertisement（CAs商业广告）,andtheotherisPublicserviceadvertisement（PSAs公益服务广告）.ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.

1）MakeitpossiblewithCanon. 

佳能数码相机广告

2）Thedailymodern 

日产（尼桑）汽车广告

3）PlannedParenthood

Childrenbychoice,Notbychance

4）There’snobetterwaytofly. 

德国汉莎航空

5）Thepowerofdreams 

本田汽车广告

6）MakePovertyHistory

7）Likenoother 

索尼产品广告

8）TakeTOSHIBA,taketheworld.

9）Onebyonetheystepforward:

anurse,ateacher,ahomemaker.Andlivesaresaved.

10）Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp

11）Thechoiceofanewgeneration.新一代的选择。

——百事可乐

12）Askformore渴望无限——百事流行鞋

13）Impossiblemadepossible使不可能为可能——佳能打印机

14）We'

renotaskingforyourmoney;

we'

reaskingforyourvoice.

CAs：

______________________________________________

______________________________________________

PSAs:

Reading&

discussion

ReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.

Para1 

__________________________________________________________

Para2 

Para3 

Para4__________________________________________________________

Activitiesanddiscussion

I.Learntodesignsomequestions，expressyouropinionandstatetheviews.

Q1：

_________________________________________________________________

Q2：

________________________________________________________________

Q3:

Q4:

II.TrytojoinyourmainideastogetherwithsomeothersentencestoformasummaryofyourReading.

____________________________________________________________

________________________