《电子商务导论》Word下载.docx

《电子商务导论》Word下载.docx

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3）TheformECtakesdependsonthedegreeofdigitizationoftheproductsold,theprocess,andthedeliverymethod.

4）Inorderforasituationtobeconsideredaselectronicmerce,theproduct,process,anddeliverymethodshouldallbedigital.

FALSE

5）PurchasingaputerfromDell'

sWebsiteispartialECbecausethemerchandiseisphysicallydelivered.

6）Amazon.canbeclassifiedasaclick-and-mortarorganization.

7）Pure-playorganizationsareold-economyorganizationsthatperformtheirprimarybusinessoffline,sellingphysicalproductsbymeansofphysicalagents.

8）AccordingtoMockler,over85percentofECvolumeisB2B.

9）TransactionsconductedonPriceline.areexamplesofcollaborativemerce.

10）TheintroductionoftheWorldWideWebwasamajormilestoneinelectronicmercedevelopment.

11）Onlinepublishingisanelectronicmerceapplication.

12）ApersonpurchasingapairofshoesfromZapposisanexampleofB2B.

13）Economic,legal,societal,andtechnologicalfactorshavecreatedahighlypetitivebusinessenvironmentinwhichcustomersarebeinglesspowerful.

14）Businessmodelsareasubsetofabusinessplanorbusinesscaseandrefertomethodsofdoingbusinessbywhichapanycangeneraterevenue.

15）Thestructureofasocialnetworkisoftenverysimple.

1.2MultipleChoice

1）Theprocessofbuying,selling,orexchangingproducts,services,orinformationviatheputerbestdefines

A）electroniccollaboration.B）electronicmerce.

C）Tweeting.D）cybersales.

B

2）AbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganizationbestdefines

A）e-business.B）e-tailing.

C）e-collaboration.D）cyberbusiness.

A

3）ECcantakeseveralformsdependingonthedegreeofdigitizationofthefollowingthreedimensions:

A）theproductorservicesold,theprocess,andthedeliverymethod.

B）thebusinessprocess,thecollaboration,andthetransaction.

C）thepaymentmethod,thedeliverymethod,andtheproductionmethod.

D）themarketingchannel,theagent,andthecollaborationmethod.

4）Dellcollaboratingelectronicallywithitspartnersandprovidingcustomerserviceonlineisanexampleof

A）B2C.B）e-CRM.

C）C2B.D）B2B2C.

5）Electronicmerceapplicationsinclude

A）directmarketing.B）onlinebanking.

C）m-merce.D）alloftheabove.

D

6）SupportareasforECincludeeachofthefollowingexcept

A）infrastructure.B）people.

C）publicpolicy.D）businesspartnerships.

7）Thee-mercemodelinwhichalloftheparticipantsarebusinessesorotherorganizationsiscalled

A）business-to-consumer.B）business-to-business.

C）business-to-business-to-consumer.D）consumer-to-consumer.

8）Thee-mercemodelinwhichabusinessprovidessomeproductorservicetoaclientbusinessthatmaintainsitsowncustomersiscalled

C

9）Ebayauctionsaremostly

A）business-to-employees.B）consumer-to-business.

C）business-to-consumer.D）consumer-to-consumer.

10）ThesecondgenerationofInternet-basedservicesthatletspeoplecollaborateandshareinformationonlineinnewways,suchassocialnetworkingsites,wikis,municationtools,andfolksonomiesbestdefines

A）Wii.B）Web2.0.C）EC2.0.D）SNS2.

11）UsingWeb2.0tools,paniescan

A）encourageconsumerstorateandmentonproducts.

B）allowconsumerstocreatetheirowntopicareasandbuildmunities.

C）provideincentivessuchassweepstakesandcontestsforcustomerstogetinvolvedinnewproductorservicedesignandmarketingcampaigns.

D）doalloftheabove.

12）A________isapany'

smethodofdoingbusinesstogeneraterevenuetosustainitself.

A）marketingstrategyB）businessmodel

C）valuechainD）businessplan

13）Accordingtothe________revenuemodel,customerspayafixedamount,usuallymonthly,toreceivesometypeofservice.

A）subscriptionfeesB）transactionfees

C）advertisingfeesD）affiliatefees

14）Whichofthefollowingisnotamajorrevenuemodel?

A）attributivefeeB）sales

C）transactionfeesD）subscriptionfees

15）Largeprivateorganiza