贸易商业计划书范文3篇Word下载.docx

贸易商业计划书范文3篇Word下载.docx

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　　商贸贸易公司商业计划书

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商贸股份公司

　　目录

　　1概述.............................................................................

　　.........................................1

　　1.1公司简介...........................................................................................11.2概况...................................................................................................21.3主要影响...........................................................................................61.4商业理念.............................................................................

　　..............6

　　2组织结构.............................................................................

　　.................................7

　　2.1管理及人员.......................................................................................72.2团队主要组成...................................................................................72.3年度人员分析与费用........................................................................82.4管理机构.............................................................................

　　..............8

　　3产品组合.............................................................................

　　.................................8

　　3.1选择产品组合...................................................................................83.2销售预测.........................................................................................103.3分析当前产品组

　　合..........................................................................104市场分析.............................................................................

　　...............................14

　　4.1市场分析.........................................................................................144.2目标市场.............................................................................

　　............154.3市场研究计划.............................................................................

　　....16

　　5分销与服务.............................................................................

　　...........................17

　　5.1分销职能的构成.............................................................................175.2目前销售渠道分

　　析..........................................................................18

　　5.3客户服务与支持.............................................................................19

　　6竞争.............................................................................

　　.......................................20

　　6.1当前产品组合的竞争地位..............................................................206.2我们主要的竞争对手......................................................................206.3采取的对策.............................................................................

　　........21

　　7广告与促销.............................................................................

　　...........................21

　　7.1目标与策略.....................................................................................217.2下一年的媒体组

　　合..........................................................................22

　　7.3广告代理信息.................................................................................227.4下一年广告效果评

　　测......................................................................228营销人员.............................................................................

　　...............................23

　　8.1营销员工数.....................................................................................238.2理想的销售团队.............................................................................238.3非销售人员.....................................................................................248.4200年营销人员费用.......................................................................248.5

　　人力资源发展计

　　划..........................................................................249优势劣势分析.............................................................................

　　.......................25

　　9.1优势.................................................................................................259.2劣势....................（本文来自：

小草范文网:

贸易商业计划书范文3篇）.............................................................................269.3问题和可能性.............................................................................

　　....26

　　10目标与策略.............................................................................

　　.........................27

　　10.1概述...............................................................................................2710.2介绍：

新产品组

　　合........................................................................2710.3每个产品线组的市场目标............................................................2810.4销售目标.......................................................................................2910.5各销售渠道的的销售目标.................................................