syb创业计划书宠物Word格式.docx

syb创业计划书宠物Word格式.docx

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07国贸本科4班陈玉婷【B070220423】

07国贸本科4班胡婉君【B070220426】

07国贸本科4班何施蔚【B070220431】

07国贸本科4班周紫媚【B070220446】

指导老师（兼创业顾问）：

徐友光

1、执行总结..............................................1

1.1项目介绍.................................................................................................................1

1.2项目前景.................................................................................................................1

2、宠物店介绍............................................2

2.1本店概述.................................................................................................................2

2.2宠物店的使命和宗旨.............................................................................................2

2.3总体战略.................................................................................................................2

2.4宠物店的选址.........................................................................................................3

2.4.1宠物店的前期选址..........................................................................................3

2.4.2宠物店的后期选址..........................................................................................3

2.5宠物店的LoGo.......................................................................................................3

3、产品与服务............................................4

3.1主要经营业务.........................................................................................................4

3.2产品服务介绍.........................................................................................................4

3.2.1宠物美容..........................................................................................................4

3.2.2宠物旅馆..........................................................................................................6

3.2.3宠物防疫..........................................................................................................7

3.2.4宠物用品..........................................................................................................8

3.2.5宠物销售..........................................................................................................8

3.3产品服务优势.........................................................................................................8

4、团队管理.............................................10

4.1团队成员工作分配...............................................................................................10

4.2组织架构...............................................................................................................10

4.3宠物店职位与职责管理.......................................................................................10

4.4培训与激励体制...................................................................................................11

5、市场与竞争分析........................................12

5.1宠物行业市场的现状...........................................................................................12

5.1.1国际宠物市场状况........................................................................................12

5.1.2国内宠物市场状况........................................................................................12

5.2市场前景预测与发展趋势...................................................................................13

5.3宠物市场的容量与份额估算...............................................................................13

5.3.1市场容量........................................................................................................13

5.3.2市场份额估算................................................................................................14

5.4市场定位...............................................................................................................15

5.5竞争分析——SowT分析....................................................................................17

6.营销策略..............................................18

6.1定价策略（PricingStrategy）.................................................................................18

6.2销售策略（distributingStrategy）...........................................................................19

6.3产品策略（ProductStrategy）.................................................................................20

6.4推广策略（PromotingStrategy）.............................................................................20

6.4.1前期：

广告宣传、服务促销——扩大知名度..........................................20

6.4.2中期：

会员制、优惠活动——维持客户..................................................21

6.4.3长期：

多元化的宣传——扩大客户群......................................................22

7、前期准备.............................................23

7.1设备与备货...........................................................................................................23

7.1.1设备................................................................................................................23

7.1.2货物................................................................................................................23