商务文化与策略hndWord下载.docx
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is
a
noted
euro-sceptic
2002
printed
500,000
beer
mats
put
up
10,000
tosave
pound.
Economic:
The
supermarket
began
selling
drinks.This
result
people
at
home
this
company
lose
its
competitive
prices.SoJDsavedthepound.
Social:
J
D
Wetherspoon
does
not
serve
complimentary
crisps
with
baguettes.
Customers
thought
fried
food
healthy.Also,
they
to
reduce
wine
drinking.Then
Wetherspon
plc
develops
kind
of
low
ethanol
wine.
Technological:
JDhave
plasma
screens
can
show
TV
programmers.Thereisa
ventilation
system
(costing
more
than
£
100,000)
which
aims
ensure
thatcustomers
do
leave
smelling
smoke.
Legal:
The
‘tied
house’
had
been
broken
by
ruling
from
Monopolies
could
operate.Thegovernmentconcernaboutbingedrinking,sothepubneedestablisharangeofrules.There
law
severely
limited
number
pubs,
so
JD
as
retailer
stepped
into
market
gotten
many
advantages.
1.2SWOT
Strength:
kids
eat
bar
parents.
In
addition,
lower
price
sold
wide
range
real
beer.Moreover,
places
great
importance
on
listening
acting
on,
it
has
two-way
communication
members
staff
all
aspects
business
feedback.
Weakness:
JDcannotmeetthesocial-cultureevenitdidhaveTVscreensanditspeacefulmottoisalsonolongerfitted.SothatthepubscannotsolicitthosecustomerlikemusicorTVlover.In
2001,
long
stock
favourite
but
share
also
fell.
Opportunities:
Pubsarenotonlyprovidebreakfast,butalsobuiltadedicatedfamilydiningareawhichmakechildrenandadultseattogether.JD
begun
developing
budget
hotel,
develop
another
increase
profit
.
JDused
have
clear
idea
choose
what
sort
pubs
wished
operate
combined
them
perfectly
while
other
operators
cannot
did
this.
Threat:
Therearemoreandmorecompetitors,suchasRegentInns,Punch
Taverns
supermarkets.Themarketappearstoomanysupplierssothatthemarketingcompetitionisbecomefierce.ExternalenvironmentwillinfluenceonJDthroughopportunityandthreaten.Threatcoulduseopportunitiestomakeweaknessbecomestrength.
1.3EffectofSWOT
GuidelinesforSWOTAnalysis:
First,keepitsimple.It’simportanttofocusonyourorganization.Moreover,berootedinthenowanddon'
tgetlostinthefuture.(http:
//www.ryerson.ca/~kjensen/strategic_planning/swot.html)
Withthechangeoftime,theinternalandexternalenvironmentwillchange.SoSWOTwouldchangealso.Strengthandweaknessbelongstointernalwhichcananalysistheinternalinformation,andtheopportunityandthreatenbelongstoexternal.Somestrength,butalsomaybeaweakness.Sotheorganizationshoulddistinguishwhatisthestrengthortheweakness.
A
SWOT
analysis
only
be
used
for
consulting,
we
couldn’t
use
make
strategy.OpportunityandthreatencanbefoundedinPESTELthatimpliesmanyfactorofexternalenvironment.
2.0Section2
2.1ValueofCulture
Organizationalcultureencompassesvaluesandbehaviorsthat"
contributetotheuniquesocialandpsychologicalenvironmentofanorganization."
(TheBusinessDictionary.Organizationalculture2015)In
words,
culture
values
Shared
group
person
take
together
constitute
surviving
design
standard
system.
Sharedvalueisahigh-profilesymbol,andaformalform.Itcanbecomeembodiedintheorganization’sideologyorphilosophyandactasaguidetobehaviorandwaysofdealingwithanxiety,uncertainlyanddifficultevents.Theorganizationsneed“sharevalue”.Fromonepart,itcanhelpthemtoguidethebehaviorofemployeesandregulatetheworkers.Ontheotherhand,“sharevalue”istheessentialpartoforganizationalculture.Assumptionvalueislow-profilesymbol,informalformandunspokenrules.Thebasicassumptionsatveryfundamental,almostsub-conscious,leveltellemployeeshowtoperceive,thinkandfeelaboutthings.Duetounseenandnotopenlyidentifiedinthedaytodayinteractions,thesefactorsalsocalledas“unspokenrules”.
Inthecase,pubsarecommonlyconsideredassocializearea,sothepubsalwayssupplycheapfoodandcomfortablecommunicatingatmosphere.Evenmorewhenpeoplehaveawarenessofnon-smoking,thepubswillsetupaspecialareafornon-smokingwhichmeetsthecustomer’sneeds.
2.2TypeofCulture
DealandKennedycreatedamodelofculturethatisbasedon4differenttypesoforganizations.Theyeachfocusonhowquicklytheorganizationreceivesfeedback,thewaymembersarerewarded,andthelevel