商务文化与策略hndWord下载.docx

商务文化与策略hndWord下载.docx

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is 

a 

noted 

euro-sceptic 

2002 

printed 

500,000 

beer 

mats 

put 

up 

10,000 

tosave 

pound.

Economic:

The 

supermarket 

began 

selling 

drinks.This 

result 

people 

at 

home 

this 

company 

lose 

its 

competitive 

prices.SoJDsavedthepound.

Social:

J 

D 

Wetherspoon 

does 

not 

serve 

complimentary 

crisps 

with 

baguettes. 

Customers 

thought 

fried 

food 

healthy.Also, 

they 

to 

reduce 

wine 

drinking.Then 

Wetherspon 

plc 

develops 

kind 

of 

low 

ethanol 

wine.

Technological:

JDhave 

plasma 

screens 

can 

show 

TV 

programmers.Thereisa 

ventilation 

system 

（costing 

more 

than 

£

100,000） 

which 

aims 

ensure 

thatcustomers 

do 

leave 

smelling 

smoke.

Legal:

The 

‘tied 

house’ 

had 

been 

broken 

by 

ruling 

from 

Monopolies 

could 

operate.Thegovernmentconcernaboutbingedrinking,sothepubneedestablisharangeofrules.There 

law 

severely 

limited 

number 

pubs, 

so 

JD 

as 

retailer 

stepped 

into 

market 

gotten 

many 

advantages.

1.2SWOT

Strength:

kids 

eat 

bar 

parents. 

In 

addition, 

lower 

price 

sold 

wide 

range 

real 

beer.Moreover, 

places 

great 

importance 

on 

listening 

acting 

on, 

it 

has 

two-way 

communication 

members 

staff 

all 

aspects 

business 

feedback.

Weakness:

JDcannotmeetthesocial-cultureevenitdidhaveTVscreensanditspeacefulmottoisalsonolongerfitted.SothatthepubscannotsolicitthosecustomerlikemusicorTVlover.In 

2001, 

long 

stock 

favourite 

but 

share 

also 

fell. 

Opportunities:

Pubsarenotonlyprovidebreakfast,butalsobuiltadedicatedfamilydiningareawhichmakechildrenandadultseattogether.JD 

begun 

developing 

budget 

hotel, 

develop 

another 

increase 

profit 

. 

JDused 

have 

clear 

idea 

choose 

what 

sort 

pubs 

wished 

operate 

combined 

them 

perfectly 

while 

other 

operators 

cannot 

did 

this.

Threat:

Therearemoreandmorecompetitors,suchasRegentInns,Punch 

Taverns 

supermarkets.Themarketappearstoomanysupplierssothatthemarketingcompetitionisbecomefierce.ExternalenvironmentwillinfluenceonJDthroughopportunityandthreaten.Threatcoulduseopportunitiestomakeweaknessbecomestrength.

1.3EffectofSWOT

GuidelinesforSWOTAnalysis:

First,keepitsimple.It’simportanttofocusonyourorganization.Moreover,berootedinthenowanddon'

tgetlostinthefuture.（http:

//www.ryerson.ca/~kjensen/strategic_planning/swot.html）

Withthechangeoftime,theinternalandexternalenvironmentwillchange.SoSWOTwouldchangealso.Strengthandweaknessbelongstointernalwhichcananalysistheinternalinformation,andtheopportunityandthreatenbelongstoexternal.Somestrength,butalsomaybeaweakness.Sotheorganizationshoulddistinguishwhatisthestrengthortheweakness.

A 

SWOT 

analysis 

only 

be 

used 

for 

consulting, 

we 

couldn’t 

use 

make 

strategy.OpportunityandthreatencanbefoundedinPESTELthatimpliesmanyfactorofexternalenvironment.

2.0Section2

2.1ValueofCulture

Organizationalcultureencompassesvaluesandbehaviorsthat"

contributetotheuniquesocialandpsychologicalenvironmentofanorganization."

（TheBusinessDictionary.Organizationalculture2015）In 

words, 

culture 

values 

Shared 

group 

person 

take 

together 

constitute 

surviving 

design 

standard 

system. 

Sharedvalueisahigh-profilesymbol,andaformalform.Itcanbecomeembodiedintheorganization’sideologyorphilosophyandactasaguidetobehaviorandwaysofdealingwithanxiety,uncertainlyanddifficultevents.Theorganizationsneed“sharevalue”.Fromonepart,itcanhelpthemtoguidethebehaviorofemployeesandregulatetheworkers.Ontheotherhand,“sharevalue”istheessentialpartoforganizationalculture.Assumptionvalueislow-profilesymbol,informalformandunspokenrules.Thebasicassumptionsatveryfundamental,almostsub-conscious,leveltellemployeeshowtoperceive,thinkandfeelaboutthings.Duetounseenandnotopenlyidentifiedinthedaytodayinteractions,thesefactorsalsocalledas“unspokenrules”.

Inthecase,pubsarecommonlyconsideredassocializearea,sothepubsalwayssupplycheapfoodandcomfortablecommunicatingatmosphere.Evenmorewhenpeoplehaveawarenessofnon-smoking,thepubswillsetupaspecialareafornon-smokingwhichmeetsthecustomer’sneeds.

2.2TypeofCulture

DealandKennedycreatedamodelofculturethatisbasedon4differenttypesoforganizations.Theyeachfocusonhowquicklytheorganizationreceivesfeedback,thewaymembersarerewarded,andthelevel