Inventory Things start to failLook at five reasons毕业论文翻译Word文档格式.docx

Inventory Things start to failLook at five reasons毕业论文翻译Word文档格式.docx

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Lookatfivereasons

（TofreedownloadNews）Iwasthefifthconsecutivemonth,working14hoursaday,fromscratchhasdevelopedanetworkingproduct,ofcourse,alsospent‘others’severalthousanddollars.ButIandmyco-founder,butsuddenlyawakened!

Wesuddenlyfindourproductsmaynotbesold,unlesswecanmakeadifference,ourstart-upcompanyisdoomedtofail,then,lastDecember.

Wearereallyarookie,alsocommittednumerouserrors.So,ifyouhappentoalsocreatenetworkingcompany,productordevelopmentofthings,Ihopethisarticlewillhelpyouavoidrepeatingourmistakes.

July2014

Let’sgobacktolastJuly,thefirsttodescribethebackgroundofthestory.LastJuly,webegantodevelopasmartInternetswitch,itcanunderstanduserbehaviorandautomaticallycontrolallelectricalequipmentinthehome.Wehaveavisionthatwemadetheswitchcan‘getit’withinthefamilyheadedhomeappliances,andprovidepersonalizedservice.Sowedecided,thecompanynamedasLumos（yes,I’mabigfanofHarryPotter!

）

Wegetapre-seedroundinvestmentfromanangelinvestorthere,andthenreturnedtohisalmamaterlocatedGandhinagarIndianInstituteofTechnologyIncubation.Wepersuadedtojoinalaboratory,Lumoscompanyformallyestablished!

Atthattimewhenthedevelopmentofproducts,wearereallymad,thisisinfactthespiritofengineers,onceplungeintotheirenthusiasticthing,wouldforgeteverythingaround,threwhimselfinto.Ourfirstprototypeisafullyautomaticlightingcontrolplug,developedinjust45daysout!

Amonthlater,thesecondparagraphofourprototypeproductsdevelopedout,itcanautomaticallycontrollighting,fans,poweradapter,andwaterheaters.

Inthehardwaredevelopmentfield,ourdevelopmentspeedisdefinitelyconsideredoneofthebestof.

December2014

Inmid-Decemberlastyear,wehiredaproductdesigner,Ihopehecanhelpusdesignthefinalproduct.InDecember,wearewellpreparedtonegotiatewithinvestors,hopingtoraisethenextroundoffinancing.

Inlessthanayear,wehaveembarkedontherighttrack,butalsowithahardwareproductdirectlytomarket.Wearehappytoown,investorsarehappyforus,thenitisdesirableforsometimeah!

Butwhatdidallthiswiththeegg.Infact,weoverestimatedthedemandforourproducts,andusefulnessoftheproductdoesnotseemtobesostrong.Hardwaresalesareusuallyfourtofivetimesthecostofthecomponents,weknowwherethesedoorways?

!

Wedevelopedacompletelywrongproductpricing,whentherealityinfrontofus,everythingistoolate!

January2015-April2015

Duringthattime,weforcecompaniestotransition,butthemoveallowsthecompanyeventuallyfallintotheabyss.Wemadeabiggermistake.Weleftthenetworkingindustry,wehavelosttheco-founderofthecompany.Thecompany’stransformationisanotherstory,nexttimewere-tablebook.

Now,youtoldmethestorybackgroundhaveageneralidea,thenhereIwouldsayitistheirownbusinessfailurefivesummarizedexperience,howdowelearnfromthe.

Error1:

buildfortheirownproducts,weareneitherexpertsnorthetargetuser

Weneverusedourownhomenetworkingproductdevelopment.Wearenotexpertsinthenetworkingindustry.Whenyouenterintoanewrealmoftime,thenmakedecisionswhenwemustovercometheDunning-Krugereffect.（Note:

TheDunning-Krugereffect（DKeffect）,calledtheDunning-Krugereffect（Dunning-Krugereffect）itisacognitivebiasphenomenon,referringtothelackofcapacityofpeopletodeterminetheirownill-conceivedof.erroneousconclusionsbasedon,butnotproperlyawareoftheirdeficiencies,identifywrongdoing.wholackthesecapabilitiestocreatetheillusionofself-immersedinadvantageamongoftenoverestimatetheirabilitylevel,butcannotobjectivelyevaluateotherscapacity.）

Infact,wereallythoughtDunning-Krugereffect.Ifweconsiderthemselvesasausersmartswitch,wewillsoonfindthattheincrementalvalueofourproductsofferedisnothigh;

ifwearespecialistswithinthenetworkingindustry,sopricingwillknowandhardwareproductsThedevelopmentcostoftheproductitselfisactuallytotallydifferentchild!

Lessonlearned:

Ifyouwanttoenteraparticulararea,eitherthemselvesexpertsinthisfield,eitherinthefieldofadvancedusers.Ifyouareneither,thenturnthem.Forexample,HomejoyfounderAdoraCheunginordertounderstandtheirindustry,transformsherselfintoaprofessionalcleaner.

Errortwo:

Beforewestartproductdevelopment,thereisnoduediligencecreative

Wedonotunderstandthemarket,understandthecompetition.Wedonotknowthecharacterofcustomersdonotevenknowthevalueoftheirproductprovidedforw