PEST ANALYSIS OF TENCENTWord文档格式.docx

PEST ANALYSIS OF TENCENTWord文档格式.docx

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ANALYSISOFTENCENT

P→Politicalfactors

1.Nowthesocietyofourcountryissteady,andpeople'

slivingstandardsimprovealot.AfterourcountryjointtheWTO,ourcountryopenedtotheoutside,thenmoreandmoreoverseasonlinegamesgetintoourcountry,sothatTencentCompanyhasmorepressureofcompetition.

2.Ourcountryhaslittlelegislativeprotectionaboutthevirtualgoodsintheonlinegames,sothatmanyplayer’sinterestImpaired.Duetothiscase,ourcountryissuedthereal-nameauthenticationtoprotecttheconsumer'

sinterests.

E→Economic（alsoEnvironmental）factors

1.Peoplewillingspendmoremoneyonon-linegamewhilethelivingstandardexperiencedadramaticallyincreasinginChina.

2.Wearelivingintheeraofnetworkeconomy,on-lineshoppingplatformcanmakehighprofits.Tencentpattednetworkemergesasthetimesrequire.

3.ThereisnotaxationpolicyofnetworkshoppinginChina.Manyindividualwouldrathertodobusinessonon-lineshoppingplatform.

S→Socialfactors

1.Thefirstoneofthesefactorsislifestyle.Sowhenalotofpeoplecan`tmeetfacetoface,chattingontheinternethasbecomethebestlifestyletocommunicatewitheachotheramongyoungpeople,evensomeoldpeople.Andatthatmoment,Tencentgivethosepeopleachancetodothisontheinternet,SoQQcanbecomepopularinourlife.

2.Thesecondoneofthesesocialfactorsisculturebackground.Fromolddaysinchina,"

Emulation"

hasbecomeacrosscuttosucceed.AndasChinadeveloped,TencentCompanycaughtthischance,copiedandcreatedsomany"

shanzai"

productslikeQQ,CrossFireandothercomputergames.Thosehadoccupiedmostofthemarketofinternet.SoTencentbecomethemagnateofChineseinternetworld.

T→Technologicalfactors

1.Whenthethirdtimethescienceandtechnologyrevolutioncoming,thecomputerandtheInternetandtheprevalenceofgreatlypromotedthedevelopmentofscienceandtechnology,forthedevelopmentoftheTencentCompanytoprovidethenecessaryfoundation.

Sincefranklindiscoveredelectricity,andassociateprofessorJohnoSuoFuandthegraduatestudent,theassistantcliff.berryandinsteadofthehumanbraintocalculationoftheinventionofthecomputer,includingthepopularityofInternetforlatertodaythescientificdevelopmentoftheTencentcompanythatprovidesthenecessaryfoundation.Today，

peoplehavealotofscientificprogrammingappearinginpeople'

svision,letTencenttechnologyproductsmoreperfectandhumannature.AllthattheprogressofscienceandtechnologyforthedevelopmentofTencenthasbroughtgreattohelpandinspiration.

2.Modernscienceandtechnologyisainformationrevolutionaffectdeeply.Modernscienceandtechnologyrevolution'

scoreisinformationrevolution.Wecanalsosayitiscomputernetworkandcommunicationtechnology'

srevolution.Inonehand,modernscienceandtechnologycancombinewithmanufacture.Tencentcanmakefullusewithmodernscienceandtechnology.Inanotherhand,modernscienceandtechnologymakeTencent'

sresourceallocationhasagreatchange.InformationandknowledgeimproveTencent'

sdevelopment.Peoplethroughthoseinformationtechnologycanenjoyainterestinginternetlife.Now,moreandmorepeopleknowaboutTencentbecauseofinformationtechnology.Tencentissopopulartomodernpeople.