网络营销策略分析外文翻译文献Word格式文档下载.docx

网络营销策略分析外文翻译文献Word格式文档下载.docx

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NetworkmarketingstrategyanalysisofVANCL

Abstract:

21centuryistheinformationcentury,thedevelopmentofsciencetechnology,economicandsocialistomeetthecomingofage.ThenetworkmarketingisalsotheInternetformedia, toimplementmarketingcampaignsinthenewways,methodandidea,moreeffectiveindividualandorganizationtherealizationofthetradingactivities.Enterprisehowtodevelopthenetworkmarketinginsucha hugemarketpotential,occupationinemergingmarkets,totheenterprisebothopportunitiesandchallenges.Thenetworkmarketingisalsoproducedinthechangeofthevaluesofconsumers:

meettheneedsoftheconsumers,istheenterprisemanagesthecoreoftheeternal.Usingnetworkofthishigh-technologytoprovideconsumerswithvarioustypesofservice,isaimportantwayoffuturecompetitionadvantage.

VANCLmakesahugesuccessbythenetworkmarketing,andbecomesaChineseclothingnetworkmarketingmarketleaderintheshortterm.Basedonthenetworkmarketingwayasthefoundation,readingVANCLmarketingstrategy.

Keywords:

Networkmarketing Marketingstrategy VANCL

Thenetworkmarketingasanewmarketingconceptandmarketingmodeinadigitaleconomytimes,eveniftheenterpriseopenedupmorebroadmarket,andcanleadandreformingthetraditionalmarketing.Thenetworkmarketingcomparedwiththetraditionalmarketinghasthepersonality,interactive,economy,efficiencyandobviousadvantages,ifVANCLwanttomarketinbigfoothold,itmustlearntousethenewmarketingmethod,themostsuitableforenterpriseoftheintegrationoftraditionalandmodernmarketingmethod.

1、ThemarketingsituationofVANCL

WiththedevelopmentoftheInternet,e-commerceenterprisesemergingbatches.Thee-commercemarketinotherproperties,oncecreated"

clothingdirectsalesmodel"

themythofabriefperiodofprosperityinPPGafterintodecline.Andtakethe

samepatternthathonesty-thisisestablishedforjusttwoyearsofelectronicbusinessenterpriseintheshorttermbuthasremarkablesuccess.Whythebrandwhosenamesoundslikealot"

westernstyle"

canstandfirminthewatersoftheelectroniccommerceisowetothenetworkmarketing.

Atpresent,VANCLalreadyexpandsandcoverstomen'

sclothing,women'

s,shoes,accessories,householdsixbigkinds,withthedeepofallkindsofgoods,itwillbecomethefirstchoiceofInternetclothingbuyers.VANCLasjustanewcompanylessthantwoyearsoperation,isrootedintheInternetservicebrand.

VANCLalreadycooperateswithSpain,Switzerland,theUnitedKingdom,France,Canada,Germany,Japan,SouthKoreaandothercountriesoflinedesigners,thisenterpriseisrelyingontheInternetaroundtheworldfirst-classbrandpowerintegrationofdesignerresources.Fromknowinglessaboutthegarmentindustryintokonwingalot,ChenNianhasbecometheseniorpersonage,thestandardoftheITexpertbeginstostudyfashionbrand,andreturntoaclothingbrandpositioning,makeseveryguestbrandvisibilityandreputationbythetraditionalclothingbrandshapingpath,.

2、ThenetworkmarketingwaysofVANCL

（1）Searchengineoptimization

Searchengineoptimization,hereinafterreferredtoasSEO,isthroughthewebsitestructure（internallinksstructure,physicalstructure,websitelogicstructure）,highqualitywebsitethesubjectcontent,therichandthecorrelationofvalueoptimizationandexternallinkstowebsitetousersandsearchenginemorefriendlytogetattheengineadvantageforwebsiterankingintotraffic.EveryguestusebaiduandGoogle,Sosoandsogousearchengineoptimization,attractthepartofthenetworkthatarenotfamiliarwiththepopulationwanttogettheinformationinthepurchaseandthequeryoftheproductorwanttobuythebrandofwanttobuy,ortohaveapreliminaryimpressionthattheguest,orrelatedtoclick,thusincreasingtrafficandsalesofalltheguest.

（2）Searchengineadvertising

Searchengineadvertisingreferstotheuseofthesearchengine,classification,

searchforinformationonlinecataloguewithfunctionofthenetworktoolsfornetworkexpansionofmethod, flowoutanadvertisingmodelbystrongsearchengine,andaslongastocompetitiverankingsandkeywordadvertisinggiveprioritytotoneatpresent.Searchengineadvertisingformsincludebasedonsearchenginebasedonclassificationmethodandthemethodofdirectory.Searchenginebasedonmethodsincludingkeywordadvertising,competitiverankings,fixedrankings,basedonthecontentlocationofadvertising,andavarietyofforms,andbasedonthemethodofclassificationcataloguesaremainlyinthecategoryofpriorityintheappropriatecategorywebsitedisplay.VANCLAinbaidu,Google,sogousearchenginessuchasdoinadvertising,increasedthepo