App Store Review Guidelines.docx

App Store Review Guidelines.docx

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AppStoreReviewGuidelines

AppStoreReviewGuidelines

Introduction

We'repleasedthatyouwanttoinvestyourtalentsandtimetodevelopapplicationsforiOS.Ithasbeenarewardingexperience-bothprofessionallyandfinancially-forhundredsofthousandsofdevelopersandwewanttohelpyoujointhissuccessfulgroup.WehavepublishedourAppStoreReviewGuidelinesinthehopethattheywillhelpyousteerclearofissuesasyoudevelopyourAppandspeedyouthroughtheapprovalprocesswhenyousubmitit.

WeviewAppsdifferentthanbooksorsongs,whichwedonotcurate.Ifyouwanttocriticizeareligion,writeabook.Ifyouwanttodescribesex,writeabookorasong,orcreateamedicalApp.Itcangetcomplicated,butwehavedecidedtonotallowcertainkindsofcontentintheAppStore.Itmayhelptokeepsomeofourbroaderthemesinmind:

▪WehavelotsofkidsdownloadinglotsofApps.Parentalcontrolsworkgreattoprotectkids,butyouhavetodoyourparttoo.Soknowthatwe'rekeepinganeyeoutforthekids.

▪WehaveoveramillionAppsintheAppStore.IfyourAppdoesn'tdosomethinguseful,uniqueorprovidesomeformoflastingentertainment,orifyourappisplaincreepy,itmaynotbeaccepted.

▪IfyourApplookslikeitwascobbledtogetherinafewdays,oryou'retryingtogetyourfirstpracticeAppintothestoretoimpressyourfriends,pleasebraceyourselfforrejection.Wehavelotsofseriousdeveloperswhodon'twanttheirqualityAppstobesurroundedbyamateurhour.

▪WewillrejectAppsforanycontentorbehaviorthatwebelieveisovertheline.Whatline,youask?

Well,asaSupremeCourtJusticeoncesaid,"I'llknowitwhenIseeit".Andwethinkthatyouwillalsoknowitwhenyoucrossit.

▪IfyourAppisrejected,wehaveaReviewBoardthatyoucanappealto.Ifyouruntothepressandtrashus,itneverhelps.

▪Ifyouattempttocheatthesystem（forexample,bytryingtotrickthereviewprocess,stealdatafromusers,copyanotherdeveloper'swork,ormanipulatetheratings）yourAppswillberemovedfromthestoreandyouwillbeexpelledfromthedeveloperprogram.

▪Thisisalivingdocument,andnewAppspresentingnewquestionsmayresultinnewrulesatanytime.PerhapsyourAppwilltriggerthis.

Lastly,welovethisstufftoo,andhonorwhatyoudo.We'rereallytryingourbesttocreatethebestplatformintheworldforyoutoexpressyourtalentsandmakealivingtoo.Ifitsoundslikewe'recontrolfreaks,well,maybeit'sbecausewe'resocommittedtoourusersandmakingsuretheyhaveaqualityexperiencewithourproducts.Justlikealmostallofyouare,too.

TableofContents

1.Termsandconditions

2.Functionality

3.Metadata

4.Location

5.PushNotifications

6.GameCenter

7.Advertising

8.Trademarksandtradedress

9.Mediacontent

10.Userinterface

11.Purchasingandcurrencies

12.Scrapingandaggregation

13.Damageorinjury

14.Personalattacks

15.Violence

16.Objectionablecontent

17.Privacy

18.Pornography

19.Religion,culture,andethnicity

20.Contests,sweepstakes,lotteries,raffles,andgambling

21.Charitiesandcontributions

22.Legalrequirements

23.Wallet

24.KidsCategory

25.Extensions

26.HomeKit

27.HealthKitandHumanSubjectResearch

28.TestFlight

29.ApplePay

1.Termsandconditions

∙1.1

AsadeveloperofAppsfortheAppStoreyouareboundbythetermsoftheProgramLicenseAgreement （PLA）,HumanInterfaceGuidelines（HIG）,andanyotherlicensesorcontractsbetweenyouandApple.ThefollowingrulesandexamplesareintendedtoassistyouingainingacceptanceforyourAppintheAppStore,nottoamendorremoveprovisionsfromanyotheragreement.

2.Functionality

∙2.1

Appsthatcrashwillberejected

∙2.2

Appsthatexhibitbugswillberejected

∙2.3

Appsthatdonotperformasadvertisedbythedeveloperwillberejected

∙2.4

AppsthatincludeundocumentedorhiddenfeaturesinconsistentwiththedescriptionoftheAppwillberejected

∙2.5

Appsthatusenon-publicAPIswillberejected

∙2.6

Appsthatreadorwritedataoutsideitsdesignatedcontainerareawillberejected

∙2.7

Appsthatdownloadcodeinanywayorformwillberejected

∙2.8

Appsthatinstallorlaunchotherexecutablecodewillberejected

∙2.9

Appsthatare"demo","trial",or"test"versionswillberejected.BetaAppsmayonlybesubmittedthroughTestFlightandmustfollowtheTestFlightguidelines

∙2.10

iPhoneAppsmustalsorunoniPadwithoutmodification,atiPhoneresolution,andat2XiPhone3GSresolution

∙2.11

AppsthatduplicateAppsalreadyintheAppStoremayberejected,particularlyiftherearemanyofthem,suchasfart,burp,flashlight,andKamaSutraApps

∙2.12

Appsthatarenotveryuseful,unique,aresimplywebsitesbundledasApps,ordonotprovideanylastingentertainmentvaluemayberejected

∙2.13

Appsthatareprimarilymarketingmaterialsoradvertisementswillberejected

∙2.14

Appsthatareintendedtoprovidetrickorfakefunctionalitythatarenotclearlymarkedassuchwillberejected

∙2.15

Appslargerthan100MBinsizewillnotdownloadovercellularnetworks（thisisautomaticallyprohibitedbytheAppStore）

∙2.16

MultitaskingAppsmayonlyusebackgroundservicesfortheirintendedpurposes:

VoIP,audioplayback,location,taskcompletion,localnotifications,etc.

∙2.17

AppsthatbrowsethewebmustusetheiOSWebKitframeworkandWebKitJavascript

∙2.18

Appsthatencourageexcessiveconsumptionofalcoholorillegalsubstances,orencourageminorstoconsumealcoholorsmokecigarettes,willberejected

∙2.19

Appsthatprovideincorrectdiagnosticorotherinaccuratedevicedatawillberejected

∙2.20

Developers"spamming"theAppStorewithmanyversionsofsimilarAppswillberemovedfromtheiOSDeveloperProgram

∙2.21

AppsthataresimplyasongormovieshouldbesubmittedtotheiTunesstore.AppsthataresimplyabookshouldbesubmittedtotheiBooksStore

∙2.22

AppsthatarbitrarilyrestrictwhichusersmayusetheApp,suchasbylocationorcarrier,mayberejected

∙2.23

Appsmustfollowthe iOSDataStorageGuidelines ortheywillberejected

∙2.24

AppsthatareofferedinNewsstandmustcomplywithschedules1,2and3oftheProgramLicenseAgreement ortheywillberejected

∙2.25

AppsthatdisplayAppsotherthanyourownforpurchaseorpromotioninamannersimilartoorconfusingwiththeAppStorewillberejected

∙2.26

Appsmaydisplayandrecommendappsotherthanyourownonlyifthecollectionisdesignedforaspecificapprovedneed（e.g.healthmanagement,aviation,accessibility,etc.）orprovidessignificantaddedvalueforaspecificgroupofcustomers,ortheywillberejected

∙2.27

Ifyourapp’scorefunctionalitydoesn’tworkwiththeSiriremoteitwillberejected.Theappmay,however,provideenhancedfunctionalityinconnectionwithagamecontrollerorotherperipheral

3.Metadata（name,descriptions,ratings,rankings,etc.）

∙3.1

Appsormetadatathatmentionsthenameofanyothermobileplatformwillberejected

∙3.2

Appswithplaceholdertextwillberejected

∙3.3

Appswithnames,descriptions,screenshots,orpreviewsnotrelevanttothecontentandfunctionalityoftheAppwillberejected

∙3.4

AppnamesiniTunesConnectandasdisplayedonadeviceshouldbesimilar,soasnottocauseconfusion

∙3.5

SmallandlargeAppiconsshouldbesimilar,soasnottocauseconfusion

∙3.6

AppswithAppicons,screenshots,previews,andimagesdisplayedwhenanAppleTVappisinthetopshelfoftheAppleTVhomescreenthatdonotadheretothe4+ageratingwillberejected

∙3.7

AppswithCategoryandGenreselectionsthatarenotappropriatefortheAppcontentwillberejected

∙3.8

DevelopersareresponsibleforassigningappropriateratingstotheirApps.Inappropriateratingsmaybechanged/deletedbyApple

∙3.9

DevelopersareresponsibleforassigningappropriatekeywordsfortheirApps.Inappropriatekeywordsmaybechanged/deletedbyApple

∙3.10

DeveloperswhoattempttomanipulateorcheattheuserreviewsorchartrankingintheAppStorewithfakeorpaidreviews,oranyotherinappropriatemethodswillberemovedfromtheiOSDeveloperProgram

∙3.11

AppsthatrecommendthatusersrestarttheiriOSdevicepriortoinstallationorlaunchmayberejected

∙3.12

AppsshouldhaveallincludedURLsfullyfunctionalwhenyousubmititforreview,suchassupportandprivacypolicyURLs

∙3.13

Appswithscreenshots,previews,andmarketingtextthatdonotclearlyidentifysupplementalcontentoritemsthatmustbepurchasedseparately（e.g.usingIAP）willberejected

∙3.14

Apppreviewsmayonlyusevideoscreencapturesoftheapp,voice-overs,andtextualanddesignoverlays,ortheappwillberejected

∙3.15

Appswithpreviewsthatdisplaypersonalinformationofarealpersonwithoutpermissionwillberejected

∙3.16

Apppreviewsmayonlyincludemusicthatislicensedforthatpurposeinallselectedterritories

∙3.17

Apppreviewsandscreenshotsthatincludecontentplayedorstreamedviatheapp（e.g.music,video,andrelatedcoverart）thatisnotlicensedforuseintheprevieworscreenshotswillberejected

4.Location

∙4.1

Appsthatdonotnotifyandobtainuserconsentbeforecollecting,transmitting,orusinglocationdatawillberejected

∙4.2

Appsthatuselocation-basedAPIsforautomaticorautonomouscontrolofvehicles,aircraft,orotherdeviceswillberejected

∙4.3

Appsthatuselocation-basedAPIsforemergencyserviceswillberejected

∙4.4

LocationdatacanonlybeusedwhendirectlyrelevanttothefeaturesandservicesprovidedbytheApptotheuserortosupportapprovedadvertisinguses

5.PushNot