物流专业英语中英文.docx

物流专业英语中英文.docx

《物流专业英语中英文.docx》由会员分享，可在线阅读，更多相关《物流专业英语中英文.docx（24页珍藏版）》请在冰豆网上搜索。

物流专业英语中英文

Chapter1

Logisticsandcompetitivestrategy

Highlightstheprinciplesofcompetitivestrategyandthepursuitofdifferentiationthroughthedevelopmentofproductivityandvalueadvantage.

强调竞争策略的原则，说明应通过发展生产力和价值优势来追求产品差异化。

ThedefinitionofLogisticsmanagement（物流管理定义）

Logisticsistheprocessofstrategicallymanagingtheprocurement,movementandstorageofmaterials,partsandfinishedinventory（andtherelatedinformationflows）throughtheorganizationanditsmarketingchannelsinsuchawaythatcurrentandfutureprofitabilityaremaximizedthroughthecost-effectivefulfillmentoforders.

物流是一个过程，它对企业及其所有营销渠道，从战略的角度管理原材料、零部件和最终库存品（包括相关信息流）的采购、流通和存储，以低成本完成订单，从而实现当前和未来的收益最大化

advantage

What’sthebasicsuccessfulfactorsinthemarketplace（成功三要素）

itisthe“ThreeC’S”:

TheCompany

It’sCustomers

It’sCompetitors

What’sthesourceofcompetitiveadvantage（竞争优势）

Thesourceofcompetitiveadvantageisfoundfirstlyintheabilityoftheorganizationtodifferentiateitself,intheeyesofthecustomers,fromitscompetitionandsecondlybyoperatingatalowercostandhenceatgreaterprofit.

竞争优势首先源于企业标新立异的能力，企业只有自身与众不同，才能在客户眼中脱颖而出；其次，竞争优势源于比竞争对手更低的运营成本及因此获得的高利润。

Twovectorsofcompetitiveadvantage（两大优势）

1.Productivityadvantage

Inmanyindustriestherewilltypicallybeonecompetitorwhowillbethelowcostproducerand,thatcompetitorwillhavethegreatestsalesvolumeinthesector.

任何行业中都有制造成本低廉的竞争者，这些竞争者通常也在该领域有着最大销量。

当提到成本优势时就会提到“规模

2Valueadvantage

Anaxiom:

Customersdon’tbuyproducts,theybuybenefits.消费者不是购买产品，而是购买利益。

Itmeans:

Theproductispurchasednotforitselfbutforthepromiseofwhatitwill‘deliver’.产品被购买不是因为产品本身，而是因为它所提供的利益

Bytraditionviewpoint,howtogaincoatreduction（降低成本）

Traditionally,ithasbeensuggestedthatthemainroutetocostreductionwasbygaininggreatersalesvolumeandtherecanbenodoubtaboutthecloselinkagebetweenrelativemarketshareandrelativecosts.

HoweveritmustalsoberecognizedthatLogisticsmanagementcanprovideamultitudeofwaystoincreaseefficiencyandproductivityandhencecontributesignificantlytoreducedunitcosts

在提高效益和生产力、降低单位成本上，物流管理能够提供更多的方法。

Whydocompaniesseektoaddadditionalvalues（附加价值）

Unlesstheproductorservicecanbedistinguishedinsomewayfromitscompetitorsthereisastronglikelihoodthatthemarketplacewillviewitasa‘commodity’andsothesalewilltendtogotothecheapestsupplier.Socompaniesmustseektoaddadditionalvaluestotheirofferingtomarkitoutfromthecompetition.

Addingvaluethroughdifferentiationisapowerfulmeansofachievingadefensibleadvantageinthemarket.

要想在市场中成功获得对手无法轻松赶超的优势，就得考虑通过差异性提高价值。

Howtoachieveacostadvantage（如何获得成本优势）

Anincreasinglypowerfulroutetoachievingacostadvantagecomesnottonecessarilythroughvolumeandtheeconomiesofscalebutinsteadthroughlogisticsmanagement

依靠销量和经济规模来取得成本优势变得越发无效，取而代之的是依靠物流管理。

competitiveadvantagethroughlogistics

Logisticsmanagementhasthepotentialtoassisttheorganizationintheachievementofbothacost/productivityadvantageandavalueadvantage（seefigure）.物流管理能帮助企业在成本和价值两方面同时取得优势。

Theunderlyingphilosophybehindthelogisticsconceptisthatofplanningandco-ordinatingthematerialsflowfromsourcetouserasanintegratedsystemratherthan,aswassooftenthecaseinthepast,managingthegoodsflowasaseriesofindependentactivities

（物流概念中有这样一个内在的原理）：

应该把从原料到客户的物料流通，作为一体化的系统进行计划和协调，而不要像过去那样将管理物料流通作为一系列独立的活动。

Thusunderalogisticsmanagementregimethegoalistolinkthemarketplace,thedistributionnetwork,themanufacturingprocessandtheprocurementactivityinsuchawaythatcustomersareservicedatahigherlevelandyetatalowercost.

Inotherwordstoachievethegoalofcompetitiveadvantagethroughbothcostreductionandserviceenhancement.

加强营销、网络系统配送、制造过程、采购活动的联系，以更低的成本实现更优质的服务。

missionoflogisticsmanagement

Themissionoflogisticsmanagementistoplanandco-ordinateallactivitiesnecessarytoachievedesiredlevelsofdeliveredserviceandqualityatlowestpossiblecost.

物流管理的使命是计划和协调所有必要活动，以便在达到期望的服务水平和产品质量的同时，尽可能降低成本

在传统企业中，营销和制造活动的关系如何应如何改善（P13）

Marketingrecognition

Marketingasaconceptandphilosophyofcustomerorientationnowenjoysawideracceptancethaneverinthewesternworld.

Itisnowgenerallyacceptedthattheneedtounderstandandmeetcustomerrequirementisaprerequisiteforsurvival.

Manufacturingrecognition

Atthesametime,inthesearchforimprovedcostcompetitiveness,manufacturingmanagementhasbeenthesubjectofamassiverenaissance.

NewideasFMSandnewinventoryapproachessuchas,JIT,MRPhavebeenintroduced.

Procurementrecognition

Equallytherehasbeenagrowingrecognitionofthecriticalrolethatprocurementplaysincreatingandsustainingcompetitiveadvantageaspartofanintegratedlogisticsprocess.

作为一体化物流的一部分，在创造和维持竞争优势上，采购扮演着日趋重要的角色

Inthisschemeofthings,logisticsisthereforeessentiallyanintegrativeconceptthatseekstodevelopasystem-wideviewofthefirm.

因此，从本质上讲，物流管理就是一体化的概念，这一概念要求从系统的角度审视企业。

5.Thesupplychainandcompetitiveperformance

（供应链定义）Thesupplychainisthenetworkoforganizationsthatareinvolved，throughupstreamanddownstreamlinkages，inthedifferentprocessesandactivitiesthatproducevalueintheformofproductsandservicesinthehandsoftheultimateconsumer.

供应链是相互关联的企业形成的网络，要求位于上下游的企业间相互联系，在不同进程和活动中以产品或服务的形式创造对客户有用的价值。

Logisticsisessentiallyaplanningorientationandframeworkthatseekstocreateasingleplanfortheflowofproductandinformationthroughabusiness.

Supplychainmanagementbuildsupontheframeworkandseekstoachievelinkageandco-ordinationbetweenprocessesofotherentitiesinthepipeline,.suppliersandcustomers,andtheorganizationitself.

供应链管理给出这个框架，并在整个链条的各环节之间实现无缝连接与合作，如在供应商、客户及组织自身之间。

ThedefinitionofSCM（SCM定义）

Themanagementofupstreamanddownstreamrelationshipswithsuppliersandcustomerstodeliversuperiorcustomervalueatlesscosttothesupplychainasawhole.

供应链管理是从供应链整体出发，管理上游供应商和下游客户，以更低的成本传递给客户更多的价值。

Thusthefocusofsupplychainmanagementisuponthemanagementorrelationshipsinordertoachieveamoreprofitableoutcomeforallpartiesinthechain.

TheextendingdefinitionofSCM（扩展的SCM定义）

Anetworkofconnectedandinterdependentorganizationsmutuallyandco-operativelyworkingtogethertocontrol,manageandimprovetheflowofmaterialsandinformationfromsupplierstoendusers.

供应链是个由相互联系、相互依靠的组织构成的网络，这些组织相互合作、共同经营，控制、管理并改进从供应商到客户的物料流和信息流

changinglogisticsenvironment

Timecompression

Oneofthemostvisiblefeaturesofrecentyearshasbeenthewayinwhichtimehasbecomeacriticalissueinmanagement.

Anewandfundamentallydifferentapproachtothemanagementoflogisticsleadtimesisrequired.

Globalizationofindustry（全球化企业）

Aglobalcompanyismorethanamultinationalcompany.Intheglobalbusinessmaterialsandcomponentsaresourcedworldwide,manufacturedoffshoreandsoldinmanydifferentcountriesperhapswithlocalcustomization.

全球化企业不仅仅是跨国公司，它在全球范围内购买原材料和组件，在沿海制造产品，在不同的国家销售，可能也要考虑地方用户特色。

Onecapabilitythatisnowregardedbymanycompaniesasfundamentaltosuccessinthemarketplaceisthemanagementofinboundandoutboundlogistics.

有一种能力现已被大多数公司视为市场中获胜的基础，那就是对企业进向和去向物流的管理。

Thethreekeyissuesofmanaginglogistics（物流管理三个问题）

Responsiveness

Intoday’smarkets,thesupplierhastobeabletomeetthepreciseneedsofcustomersinlesstimethaneverbefore.

Thekeywordinthischangedenvironmentisagility.

可靠性只能依靠重新设计那些影响操作的过程来获得。

提高物流可靠性的要点之一是提高供应链可视性。

Relationships

Moreandmorecompaniesarediscoveringtheadvantagesthatcanbegainedbyseekingmutuallybeneficial，long-termrelationshipswithsuppliers.

Relationshipisonethatwillhavetoprevailinthefutureassupplychaincompetitionbecomesthenorm.

越来越多的企业发现，竞争优势可以来自一种双赢的模式，即同供应商建立长期合作的良好关系。

相互依存是一种未来必将盛行的模式，尤其是当供应链竞争成为了标准的竞争模式时。

Chapter2

Thecustomerservicedimension

marketingandlogisticsinterface市场营销和物流相互关联

Whatarethetwofactorswhichcontributedmosttothegrowingimportanceofcustomerservice

Twofactorstothegrowingimportanceofcustomerservice:

continualdevelopmentofcustomerexpectations.

slowbutinexorabletransitiontowards‘commodity’typemarkets.

持续上涨的客户期望。

向“无差异商品”市场的过渡，这是一个缓慢却不可避免的过程

iscustomerservice

客户服务可以从三个方面来检查：

LaLondeandZinszersuggestedthatcustomerservicecouldbeexaminedunderthreeheadings:

elements交易前要素

elements交易中要素

elements交易后要素

Whyisitessentialforanybusinesstohaveaclearlyidentifiedpolicytowardscustomerservice

ItisbecauseofthemultivariatenatureOfcustomerserviceandbecauseofThewidelydifferingrequirementsofSpecificmarkets.

正是因为客户服务的多样性，以及具体市场上宽泛并且变化多端的需求，使得拥有一套明确的客户服务策略对每个企业的意义不言而喻。

serviceandcustomerretention

Lifetimevalue

Theimportanceofcustomerretentionis

underlinedbytheconceptofthe‘lifetime

value’ofacustomer.

Lifetimevalue=Averagetransactionvalue×yearlyfrequencyofpurchase

×customer‘lifeexpectancy’

客户保持的重要性可以通过客户“终身价值”的概念体现出来。

Howtomeasurecustomerretention

Asimplemeasureofcustomerretentionistoaskthequestion:

’howmanyofthecustomersthatwehad12monthsagodowestillhavetoday’

logisticssystems

Theroleoflogisticscanbeseenasthedevelopmentofsystemsandthesupporting

co-ordinationprocesstoensurethatcustomerservicegoalsaremet.

Thisistheideaoftheservice-drivenlogisticssystem——asystemthatisdesignedtomeetdefinedservicegoals.

Identifyingcustomer’serviceneeds

1.Identifythekeycomponentsofcustomerserviceasseenbycustomersthemselves.

2.Est