联合利华企业分析报告文案.docx

联合利华企业分析报告文案.docx

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联合利华企业分析报告文案

ⅠABriefOverviewoftheCompany

IntroductiontoUnilever

Lifepartners

Withmorethan400brandsfocusedonhealthandwellbeing,nocompanytouchessomanypeople’slivesinsomanydifferentways.

Ourportfoliorangesfromnutritionallybalancedfoodstoindulgenticecreams,affordablesoaps,luxuriousshampoosandeverydayhouseholdcareproducts.Weproduceworld-leadingbrandsincludingLipton,Knorr,Dove,Axe,Hellmann’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,PureitandSuave.

Responsiblebusiness

SinceUnileverwasestablishedinthe1890s,brandswithasocialmissionhavebeenatthecoreofourbusiness,andnowcorporateresponsibilityunderpinsourstrategy.

In2010welaunchedtheUnileverSustainableLivingPlan–asetoftargetsdesignedtohelpusdeliverourobjectiveofgrowingourbusinesswhileminimisingourimpactontheenvironment.

Toembedsustainabilityintoeverystageofthelifecycleofourproducts,we’reworkingwithoursupplierstosupportresponsibleapproachestoagriculture.We’realsolearningfromNGOsandotherorganisations,recognisingthatbuildingatrulysustainablebusinessisnotsomethingwecandowithoutexpertadvice.

Webelievethatasabusinesswehavearesponsibilitytoourconsumersandtothecommunitiesinwhichwehaveapresence.Aroundtheworldweinvestinlocaleconomiesanddeveloppeople’sskillsinsideandoutsideofUnilever.Andthroughourbusinessandbrands,werunarangeofprogrammestopromotehygiene,nutrition,empowermentandenvironmentalawareness.

Impact &innovation

Werealiseinnovationiskeyto ourprogress,andthroughcutting-edgesciencewe’reconstantlyenhancingourbrands,improvingtheirnutritionalproperties,taste,fragrance,orfunctionality.

Weinvestnearly€1billioneveryyearinresearchanddevelopment,andhaveestablishedlaboratoriesaroundtheworldwhereourscientistsexplorenewthinkingandtechniques,applyingtheirexpertisetoourproducts.

Consumerresearchplaysavitalroleinthisprocess.Ourunrivalledglobalreachallowsustogetclosertoconsumersinlocalmarkets,ensuringweunderstandtheirdiverseneedsandpriorities.

Aboutourbrands

Fromlong-establishednameslikeLifebuoy,SunlightandPond’stonewinnovationssuchasthePureitaffordablewaterpurifier,ourrangeofbrandsisasdiverseasourworldwideconsumerbase.

Unileverhasmorethan400brands,12ofwhichgeneratesalesinexcessof€1billionayear.

Manyofthesebrandshavelong-standing,strongsocialmissions,includingLifebuoy’sdrivetopromotehygienethroughhandwashingwithsoap,andDove’scampaignforrealbeauty.

We’vealsowonawealthofadvertisingindustryhonoursattheprestigiousCannesAdvertisingAwards,includingbeingnamed2010’sAdvertiseroftheYear.

ⅡTheBusinessStrategiesoftheCompany

Supplierpartnercode

TheCode

Unilever’sSupplierCodestatesthat:

∙Thereshallbecompliancewithallapplicablelawsandregulationsofthecountrywhereoperationsareundertaken.

∙Thereshallberespectforhumanrights,andnoemployeeshallsufferharassment,physicalormentalpunishment,orotherformsofabuse.

∙Wagesandworkinghourswill,asaminimum,complywithallapplicablewageandhourlaws,andrulesandregulations,includingminimumwage,overtimeandmaximumhoursinthecountryconcerned.

∙Thereshallbenouseofforcedorcompulsorylabour,andemployeesshallbefreetoleaveemploymentafterreasonablenotice.

∙Thereshallbenouseofchildlabour,andspecificallytherewillbecompliancewithrelevantInternationalLabourOrganization（ILO） standards.

∙Thereshallberespectfortherightofemployeestofreedomofassociationandrecognitionofemployees’rightstocollectivebargaining,whereallowablebylaw.

∙Safeandhealthyworkingconditionswillbeprovidedforallemployees.

∙Operationswillbecarriedoutwithcarefortheenvironmentandwillincludecompliancewithallrelevantlegislationinthecountryconcerned.

∙Allproductsandserviceswillbedeliveredtomeetthequalityandsafetycriteriaspecifiedinrelevantcontractelements,andwillbesafefortheirintendeduse.

∙Businesswillbeconductedwithintegrity.Therewillbenopayments,services,gifts,entertainmentorotheradvantagesofferedorgiventoanyUnileveremployeeorthirdpartywhichareintendedtoinfluencethewayinwhichtheUnileveremployeeorthirdpartygoesabouthisorherduties.Similarly,Unileverwillnotofferorgivesuchpayments,services,gifts,entertainmentorotheradvantagestoanysupplierwhichareintendedtoinfluencethewayinwhichthesuppliergoesabouthisorherduties.Therewillbenoactualorattemptedmoneylaundering.

∙Unilever'sdirectsupplierswilltakeresponsibilitytorequireadherencetotheprincipalsofthisSupplierCodefromtheirdirectsuppliersandexercisediligenceinverifyingthattheseprinciplesarebeingadheredtointheirsupplychains.

ⅢTheCompanyandChina

Unilever'sglobalR&DCenter（Shanghai）

AstheUnileversixglobalR&Dcenters,UnileverResearchCentre（Shanghai）coversanareaofabout30000squaremeters,investmentamountedto50000000euros,appointmentfrom15countriesaroundtheworldmorethan450R&Dpersonnel.

Unilever'sglobalR&DCenter（Shanghai）wasincorporatedintotheUnileverglobalconsumptionsystem,sothatitsfoodandpersonalcareproductdevelopmentcansupplementeachother,promote"ChinaR&D"resultsintheglobalfocusofstrategicmarketapplication.TheR&DcenterfallstobecomeChinatobecomeUnilever'sglobalR&Dbaseandregionalmanagementcentertolayasolidfoundation,butalsofullyillustratedUnilevertoChinatobecomeitsinnovationcenterofconfidence.

UnileverShanghaiR&DcenterbroadenstheUnileverinfood,householdandpersonalcareproductsinthefieldofbusinessscope.Byidentifyingthedirection（Define）,ingredientsfound（Discover）,formuladesign（Design）andproductdevelopment（Deploy）"4D"modeofresearchanddevelopmenttocompletetheentireprocess.Toestablishthemolecularstructureofthematerial,organicchemistryandtraditionalChinesemedicinemainlytotheresearchdirection,focusonthedevelopmentofChineseherbalmedicineandnaturalactivityofbasicresearch,thegoalistonaturalactivematterintotheUnileverproductionoffood,beverages,condimentsandpersonalcareproducts,inordertoenhancetheirhealthcarefunctions,andinproductinnovationatthesametimeensureitssecurityandstability.

Benefitfromdifferentscientificculture,Unileverresearchcentersaroundtheworldtoestablishawiderangeofscientificresearchnetwork.AsUnilever'sglobalR&Dsystemsixonlyhavebasicresearchdevelopmentcenter,UnileverShanghaiR&Dcenter'sgoalisforChinaandtheworld,tocreateabetter,morepeoplecanreallyimprovethelifeoftheproduct.

UnileverShanghaiR&Dcenterisavibrantinnovationcenter.Here,broughttogethertheworld'stalentandthelatest,mostadvancedtechnologyresearchanddevelopment,havegreatoriginality"openstudy"mode,"ChinaR&D"productstopeopleallovertheworldtake"lifevitality"

ⅣTheProspectoftheCompany

Ourprinciples

Codeofbusinessprinciples

Standardofconduct

Weconductouroperationswithhonesty,integrityandopenness,andwithrespectforthehumanrightsandinterestsofouremployees.Weshallsimilarlyrespectthelegitimateinterestsofthosewithwhomwehaverelationships.

Obeyingthelaw

Unilevercompaniesandouremployeesarerequiredtocomplywiththelawsandregulationsofthecountriesinwhichweoperate.

Employees

Unileveriscommittedtodiversityinaworkingenvironmentwherethereismutualtrustandrespectandwhereeveryonefeelsresponsiblefortheperformanceandreputationofourcompany.Wewillrecruit,employandpromoteemployeesonthesolebasisofthequalificationsandabilitiesneededfortheworktobeperformed.Wearecommittedtosafeandhealthyworkingconditionsforallemployees.Wewillnotuseanyformofforced,compulsoryorchildlabour.Wearecommittedtoworkingwithemployeestodevelopandenhanceeachindividual’sskillsandcapabilities.Werespectthedignityoftheindividualandtherightofemployeestofreedomofassociation.Wewillmaintaingoodcommunicationswithemployeesthroughcompanybasedinformationandconsultationprocedures.

Consumers

Unileveriscommittedtoprovidingbrandedproductsandserviceswhichconsistentlyoffervalueintermsofpriceandquality,andwhicharesafefortheirintendeduse.Productsandserviceswillbeaccuratelyandproperlylabelled,advertisedandcommunicated.

Shareholders

Unileverwillconductitsoperationsinaccordancewithinternationallyacceptedprinciplesofgoodcorporategovernance.Wewillprovidetimely,regularandreliableinformationonouractivities,structure,financialsituationandperformancetoallshareholders.

Businesspartners

Unileveriscommittedtoestablishingmutuallybeneficialrelationswithoursuppliers,customersandbusinesspartners.Inourbusinessdealingsweexpectourpartnerstoadheretobusinessprinciplesconsistentwithourown.

Communityinvolvement

Unileverstrivestobeatrustedcorporatecitizenand,asanintegralpartofsociety,tofulfilourresponsibilitiestothesocietiesandcommunitiesinwhichweoperate.

Publicactivities

Unilevercompaniesareencouragedtopromoteanddefendtheirlegitimatebusinessinterests.Unileverwillco-operatewithgovernmentsandotherorganisations,bothdirectlyandthroughbodiessuchastradeassociations,inthedevelopmentofproposedlegislationandotherregulationswhichmayaffectlegitimatebusine