消费者行为学考试.docx

消费者行为学考试.docx

《消费者行为学考试.docx》由会员分享，可在线阅读，更多相关《消费者行为学考试.docx（15页珍藏版）》请在冰豆网上搜索。

消费者行为学考试

ConsumerBehavior

Thefinalexam

MultipleChoiceQuestions

1）Mostpersuasivemessagesareintheformof___C_____.

A）nontraditionalmedia

B）facialexpressions

C）verbalstatements

D）bodylanguage

E）nonverbalformsofcommunication

2）Thetransmissionofamessagefromasendertoareceiverviaamediumoftransmissionisknownas____C___.

A）feedback

B）stimulation

C）communication

D）transfer

E）expression

3）Inadditiontothefourbasiccomponentsofsender,receiver,medium,andmessage,_____B___isthefifthessentialcomponentofcommunication.

A）stimulation

B）feedback

C）transfer

D）expression

E）creativity

4）Thekeyfactorunderlyingthepersuasiveimpactofapersonalorinterpersonalmessagereceivedfromeitheraformalorinformalsourceis________.

A）thenumberoftimesthemessageissent

B）thesource'scredibility

C）thenumberoftimesthemessageisreceived

D）thetypeofbroadcastmediumused

E）theextenttowhichthereceiver'speersunderstandthemessage

5）________aregroupsthatserveasframesofreferenceforindividualsintheirconsumptiondecisionsbecausetheyareperceivedascrediblesources.

A）Normativegroups

B）Formalgroups

C）Interpersonalgroups

D）Referencegroups

E）Informalgroups

6）The________isthedominantinstitutioninprovidingforthewelfareofitsmembersandisthemajorconsumingunit.

A）friendshipgroup

B）celebritygroup

C）household

D）workgroup

E）family

7）The________isthedominantinstitutioninprovidingforthewelfareofitsmembersandisthemajorconsumingunit.

A）friendshipgroup

B）celebritygroup

C）household

D）workgroup

E）family

8）Becauseofdivorce,separation,andout-of-wedlockbirths,therehasbeenarapidincreaseinthenumberof________householdsintheU.S.

A）single-parentfamily

B）nuclearfamily

C）extendedfamily

D）marriedcouple

E）emptynester

9）________includesimpartingtochildrenthebasicvaluesandmodesofbehaviorconsistentwiththeculture.

A）Intergenerationalbrandtransfer

B）Peersocialization

C）Consumersocialization

D）Sharedshoppingexperience

E）Familymembersocialization

10）Childrenperceive________tobeacloseandreliablesourceofinformation,whereasadolescentsandteenagersarelikelytolookto________formodelsofacceptableconsumptionbehavior.

A）theirfamilies;theirfriends

B）theirfriends;media

C）media;theirfriends

D）media;theirfamilies

E）theirfriends;theirfamilies

11）Socializationisbestdescribedas________.

A）aone-wayprocesswherebyadultssocializechildren

B）aone-wayprocesswherebychildrensocializeadults

C）aone-wayprocessthatoccursonlyduringadolescence

D）aone-wayprocessthatoccursonlyduringadulthood

E）atwo-wayprocessinwhichtheyoungpersonisbothsocializedandinfluencesthosewhoaredoingthesocializing

12）________stressthatchildrenshouldnotstresstheirownpreferences,butrathergoalongwiththeparents'judgmentonwhatistobepurchased.

A）Protectiveparents

B）Consensualparents

C）Conservativeparents

D）Pluralisticparents

E）Liberalparents

13）________isasociety'spersonality.

A）Socialclass

B）Culture

C）Conformity

D）Consumerbehavior

E）Subculture

14）________consistoftheverylargenumberofmentalorverbalstatementsthatreflectaperson'sparticularknowledgeandassessmentofsomething.

A）Beliefs

B）Rituals

C）Cultures

D）Values

E）Customs

15）Valuesdifferfrombeliefsbecausethey________.

A）serveasaguideforculturallyappropriatebehavior

B）arerelativelylargeinnumber

C）arepassingandeasytochange

D）aretiedtospecificobjectsorsituations

E）arenarrowlyacceptedbyasmallnumberofmembersofasociety

16）________consistofeverydayorroutinebehavior.

A）Beliefs

B）Rituals

C）Cultures

D）Values

E）Customs

17）Whereas________areguidesforbehavior,________areusualandacceptablewaysofbehaving.

A）customs;beliefs

B）beliefs;values

C）customs;values

D）beliefsandvalues;customs

E）customs;beliefsandvalues

18）Thepreferenceforlowerclassesforgoodswithanexternalpointofidentificationconstitutesaculturaldifferenceonthe________level.

A）supranational

B）national

C）individual

D）reference

E）group

19）Thelearningofaneworforeigncultureisknownas________.

A）acculturation

B）exculturation

C）proculturation

D）inculcation

E）enculturation

20）Inadditiontosegmentingmarketsintermsofculturalfactors,marketersalsosegmentsocietiesintosmaller________thatconsistofpeoplewhoaresimilarintermsoftheirethnicorigin,customsandwaysofbehavior.

A）micromarkets

B）individualmarkets

C）racialsubcultures

D）subcultures

E）microsocieties

21）Nationality,religion,race,andageareexamplesofsocioculturalanddemographicvariablesuponwhich________arebased.

A）societalanalysis

B）crossnationalculturalanalysis

C）societalclassifications

D）subculturaldivisions

E）culturalclassifications

22）Membersofaspecific________possessbeliefs,values,andcustomsthatsetthemapartfromothermembersofthesamesociety.

A）subculture

B）demographic

C）trait

D）race

E）ideology

23）________areexamplesofsubculturalcategoriesbasedongeographicregion.

A）Lower,middle,andupper

B）Greek,Italian,andRussian

C）Eastern,Southern,andSouthwestern

D）Femaleandmale

E）Teenagers,GenerationXers,andtheelderly

24）IntheUnitedStates,morethanoneinevery________peopleisforeignborn.Thisshowshowimportantnationallysubculturesare.

A）10

B）20

C）30

D）40

E）50

25）IncontrasttootherAmericanpopulationsegments,HispanicAmericansare________.

A）morereligious

B）morepopulous

C）morepatriotic

D）younger

E）morehighlyeducated

26）Onapercentagebasis,whichofthefollowingisthefastest-growingAmericanminority?

A）AfricanAmericans

B）HispanicAmericans

C）LatinAmericans

D）AsianAmericans

E）EasternEuropeanAmericans

27）Differencesbetweenconsumersofdifferentsocietiesareknownas________.

A）cross-culturalinterpretation

B）cross-culturalconsumerresearch

C）cross-culturalanalysis

D）cross-culturaldifferences

E）cross-culturallocalization

28）Theobjectiveofunderstandingcross-culturaldifferencesisto________.

A）developeffectivetargetedmarketingstrategiestouseineachforeignmarketofinterest

B）beinformedasgoodcitizens

C）tofulfillasocietalmarketingaspect

D）tobeconsideredaglobalcompany

E）tofulfilltheirsocialresponsibilities

29）A________marketingstrategystressesthediversityamongconsumersindifferentnations.

A）diverse

B）international

C）global

D）comprehensive

E）localized

30）Aglocalcompanyisonethat________.

A）isbothglobalandlocal

B）operatesinsideandoutsidetheU.S.

C）isacompanythatisenvironmentallyoriented

D）buysproductslocallyandsellsthemglobally

E）blendsauniformcommunicationstrategywithauniformproduct

31）________provide（s）aformof"culturetransfer"whencompaniesexpandtheirmarketsbybringingnewproducts,services,practices,ideas,andexperiencestopotentialconsumersresidinginadifferentcountryandpossessingadifferentculturalview.

A）Internationalmarketing

B）Travel

C）Movies

D）Gifts

E）Television

32）________ismadeupof27membercountriesinEuropewhoallowthefreemovementofgoodsandservices.

A）NAFTA

B）TheEuropeanUnion

C）CAFTA

D）ASEAN

E）Mercosur

33）________,whichcurrentlyconsistsoftheUnitedStates,Canada,andMexico,providesfreemarketaccesstomorethan440millionconsumers.

A）NAFTA

B）TheEuropeanUnion

C）CAFTA

D）ASEAN

E）Mercosur

34）________isafreetradeagreementthatincludesCostaRica,theDominicanRepublic,ElSalvador,Guatemala,Honduras,andNicaragua.

A）NAFTA

B）TheEuropeanUnion

C）CAFTA

D）ASEAN

E）Mercosur

35）________isamacroprocessconcernedwiththespreadofanewproductfromitssourcetotheconsumingpublic.

A）Adoption

B）Assumption

C）Diffusion

D）Innovation

E）Introduction

36）Theprocessof________isconcernedwithhowinnovationsspread.

A）innovation

B）adoption

C）success

D）diffusion

E）influence

37）________isamicroprocessthatfocusesonthestagesthroughwhichanindividualconsumerpasseswhendecidingtoacceptorrejectanewproduct.

A）Adoption

B）Assumption

C）Diffusion

D）Innovation

E）Introduction

38）Thefirstpeopletopurchaseanewproductareconsidered________.

A）consumerinnovators

B）nonadopters

C）laggards

D）trialdrivers

E）testconsumers

39）A________approachtodefininginnovationtreatsnewnessfromtheperspectiveofthecompanyproducingormarketingit.

A）product-oriented

B）market-oriented

C）consumer-oriented

D）firm-oriented

E）development-oriented

40）Underthe________approachtodefininginnovation,copiesormodificationsofacompetitor'sproductwouldqualifyasnew.

A）product-oriented

B）market-oriented

C）consumer-oriented

D）firm-oriented

E）development-oriented

41）Ano-choicedecisioniscommonlyreferredtoasa________.

A）Hobson'schoice

B）decision-makingprocess

C）freedecision

D）consumermodel

E）Gilman'schoice

42）Extensiveandlimitedproblemsolving,androutinizedresponsebehaviorarethreespecificlevelsof________.

A）conjunctivedecisionrules

B）economicproblemsolving

C）affectreferralrules

D）giftingbehavior

E）consumerdecisionmaking

43）Ofthethreelevelsofconsumerdecisionmaking,________requiresthegreatesteffortonthepartoftheconsumer