6课外补充Critical Sales.docx
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6课外补充CriticalSales
CriticalPointofSalesandProbabilityofDistress:
AComprehensiveFinancialRiskIndicator
JosephM.Cheng
AssociateProfessor
SchoolofBusiness
IthacaCollege
Ithaca,N.Y.,14850
Email:
Cheng@Ithaca.edu
(607)274-3067
CriticalPointofSales:
AComprehensiveFinancialRiskIndicator
Abstract
Thispaperillustratesthedrawbacksofconventionaldebtratiosandproposestheuseofanalternativefinancialratioformeasuringbankruptcyrisk:
CriticalPointofSales,whichmeasurestheminimumsalesaborrowermusthaveinordertogeneratesufficientamountofcashflowtomeetitsinterestobligations.Inpercentageterms,itmeansthepercentagedropinrevenueaborrowercanwithstandbeforebeingunabletomeetitsdebtobligation.Theratioessentiallycombinesallthefinancialandoperatingleverageratiosintoonewhichlendsitselftobemorereadilyunderstoodbystudents.Thisratioismoreuser-friendlyandisshowntoprovideamorecomprehensiveandmeaningfulpictureonthedegreeoffinancialriskoffirmsthanconventionaldebtratios.Thisnewlyintroducedconcepthasbeentaughtwithgreatsuccessinfinanceclassesanddrawnmuchstudentinterest.
Introduction
Eventhebestfinancestudentslearningaboutfinancialstatementanalysis(andperhapsalsosomefinancialanalysts)oftenmisusethefinancialleverageordebtratiosinassessingthedegreeoffinancialriskoffirms.Theconventionaldebtsratioslendthemselvestobeeasilymisinterpretedbecausethefocusofindividualdebtratiosonfinancialriskisnarrowandthereisnosystematicprocedureforinterpretingallratiossimultaneously.Thispaperdemonstrateshowthetimesinterestearnedratio,forexample,canbemisused,andsetsforthaneasy-to-understandfinancialindicatorwhichprovidesadirect,intuitive,andcomprehensivemeansofassessingdefaultrisk.
Thetimesinterestearnedratio,whichisoperatingincomebeforeinterestandtaxesdividedbyinterestexpense,isadebtcoverageratiocommonlyusedbyfinancialanalysts.Itisintendedtobeusedasameasurefortheabilityoffirmsinpayinginterestwithitsearning.Afirmwithhighertimesinterestearnedratioisgenerallyregardedashavinglowerbankruptcyriskthanafirmwithlowertimesinterestearnedratio;however,thisisaninferentialtrapintowhichmanystudentsandfinancialanalystsfall.Thedrawbackofthisratioasafinancialriskindicatorisdemonstratedinthefollowingillustration.Considertwofirmsofequalsize,FirmAandFirmB.LetusassumethatthevariableoperatingcostofAandBare80%ofrevenueand10%ofrevenue,respectively;andthatthefixedoperatingcostofAandBare$40,000and$530,000,respectively.Iftherevenuesforbothfirmsare$700,000,thentheiroperatingcosts,thesumofvariableandfixedcosts,arecalculatedasfollows:
(1)operatingcost(A)=.8x$700,000+$40,000=$600,000
(2)operatingcost(B)=.1x$700,000+$530,000=$600,000
GiventhattheinterestexpensesforFirmAandFirmBare$50,000and$25,000,respectively,thepartialcurrentincomestatementsforFirmsAandBarepresentedinTable1.
Table1.
CurrentIncomeStatements
FirmAFirmB
Revenue$700,000$700,000
Operatingcost$600,000$600,000
________________
Operatingincome$100,000$100,000
Interest$50,000$25,00
________________
Earningsbeforetaxes$50,000$75,000
Thetimesinterestearnedratioare:
(3)TimesInterestEarned(A)=$100,000/$50,000=2
(4)TimesInterestEarned(B)=$100,000/$25,000=4
Accordingtotheaboveresults,FirmAhasalowertimesinterestearnedratioandthusisgenerallyregardedasbeingmorehighlyleveragedwithdebtthanFirmB.AstudentoranunsophisticatedfinancialanalystisoftenledintothinkingthatFirmAhashigherdefaultriskbyvirtueofalowertimesinterestearnedratio.However,suchcommoninferencemaybeflawed,especiallyinthecasewhereFirmAutilizeslessfixedoperatingcoststhanFirmB.
Supposethatrevenuesofbothfirmsdeclineto$500,000,onemightexpectthatAwouldbemorelikelytohaveproblemmeetingitsinterestpaymentthanB.Toanalyzethisproposition,letusexaminetheirrelativeabilitiestomeetinterestobligationsifrevenuesforbothfirmsdeclinefrom$700,000to$500,000.Basedontheoperatingcostformulae
(1)and
(2),theoperatingcostforFirmAandFirmBare$440,000and$580,000,respectively,atrevenuelevelof$500,000.
Table2
$500,000RevenueScenario(行动的)方案;剧情概要;分镜头剧本;
FirmAFirmB
Revenue$500,000$500,000
OperatingCost$440,000$580,000
_______________
OperatingIncome(Loss)$60,000($80,000)
InterestExpense$50,000$25,000
________________
EarningsBeforeTaxes$10,000($105,000)
NoteinTable2thatFirmAstillhassufficientoperatingincometocoverits$50,000interestexpensewhereasFirmBmighthavetodefault,althoughthelatteroriginallyhasahighertimesinterestearnedratio.Thereasonforthisparadoxisthatdebtratiosdonotreflectthedegreeofoperatingleverage(theextenttowhichfixedoperatingcostisutilized),whichmeasuresthesensitivityofoperatingincometochangesinrevenueandisakeyfactorindeterminingdefaultrisk.Thismeansthatafirmwithmorefavorabledebtratiosmightactuallyhavegreaterdefaultriskduetoitshighoperatingleverage,asisinthecaseofFirmB.
Inlightofthisdrawbackinusingsuchratios,analternativeindicatorwhichincorporatesbothfinancialandoperatingleveragestoyieldamorecomprehensivemeasureofdefaultriskwouldbedesirable.Tothisend,afinancialindicatorcalledCriticalPointofSales(CPS)isdevised,whichrepresentsthepercentagedeclineinrevenuethatwouldreducecashflowsfromoperationtoanamountjustsufficienttocoverinterestpayment.SinceafirmmightdefaultonitsinterestobligationsifitsrevenueinpercentagetermsdeclinesbyanamountgreaterthantheCSPpercentage,theprobabilityofsalesdecliningbytheCSPpercentageamountisdirectlycorrelatedwiththeprobabilityofdefault.Ascanbeseen,theappealoftheCSPliesinitssimplicityofinterpretationanditsdirectrelationshiptobankruptcyrisk.
DerivationoftheCSPFormula
TheCSPcanbederivedbyfirstsolvingforthecriticallevelofrevenuewherecashflowfromoperationisjustequaltointerestexpense(cashflowsfromoperationcanbewrittenasrevenuelessvariablecostandcashfixedoperatingcosts(CFC)):
(5)revenue-variableoperatingcost-CFC=interest
Variableoperatingcostcanberewrittenasvrevenuewherevrepresentsvariablecostas%ofrevenue.
(6)revenue-vrevenue-CFC=interest
Solvingforthatcriticallevelofrevenue(CR)alone,weget
(7)revenue=CR=(interest+CFC)/(1-v)
Asstated,revenuein(7)representsthecriticallevelofrevenue(CR)wherecashflowsfromoperationequalinterestexpense.CSPisdefinedasthemaximumsalesdropinpercentagetermbeforereachingthatcriticallevel:
(8)CSP=(currentrevenue-CR)/currentrevenue,whichcanberewrittenas
(9)CSP=1-CR/currentrevenue
Substituting(7)intoCRin(9),weget
(10)CSP=1-(interest+CFC)/[currentrevenue(1-v)],
whichrepresentsthecomputationformulaforCSP.
ApplicationoftheCSPFormula
Assumecashfixedcost(CFC)is75%ofthetotalfixedoperatingcostforbothfirms.TheamountsofcashfixedcostforAandBwouldbe:
(11)CFC(A)=.75x$40,000=$30,000
(12)CFC(B)=.75x$530,000=$397,500
HavingcomputedCFC,wecanproceedtocalculatetheCSP'sforFirmAandFirmBbyusing(10):
(13)CSP(A)=1-($50,000+$30,000)/[$700,000(1-.8)]=43%
(14)CSP(B)=1-($25,000+$397,500)/[$700,000(1-.1)]=33%
Basedontheabovecalculations,revenuewouldhavetodeclineby43%beforeFirmAencounterscashflowprobleminmeetingitsinterestobligation,whileFirmBwouldreachthiscriticalthresholdifitssalesdeclinebyonly33%.Thus,ifbothfirmshavesimilarrevenuevariability,thentheCSPsuggeststhatFirmBhasgreaterdefaultrisk,whichisconsistentwiththeanalysisinTable2.However,thefalsesignalgeneratedbythetimesinterestearnedratiomayleadunsophisticatedfinancialstatementusersintomakinganerroneousassessmentoftherelativedefaultriskofthefirms.
Theotherconventionaldebtratiosareplaguedwiththesameshortcomingssincenoneofthemtakesintoconsiderationthedegreeofoperatingleverage.ThekeyadvantagesoftheCSPoverconventionaldebtratiosarethatoperatingleverageisaccountedforandthattheriskisexpressedintermsoftheprimarysourceofuncertainty-revenue.Becauseofitssimplicityincomputationandinterpretation,anditsdirectlinktodefaultrisk,CSPshouldbecomeanessentialfinancialindicatoramongthesetofdebtratioscurrentlybeingusedforfinancialstatementanalysis,inacademiaaswellasintherealworld.
ProbabilityofDistress
Assumethatsalesnextyearhasthesamedistribution(meanandstandarddeviation)asthepast.Theprobabilitythatsalesdropbelowthelevelofcriticalsaleswouldbetheprobabilityofdistress.
Applythistheorytoanactualfirmwithjustoneclassofbondwithknowncouponinterestforsimplicitypurpose.UseValueLineforsalesstandarddeviation.,whichshouldusethestandarddeviationofsales/assetinsteadofsalestoadjustinflationarytrend.
References
Brigham,EugeneF.,FundamentalsofFinancialManagement(Dryden,1995).
Chambers,DonaldR.,andNelson,J.Lacey.,ModernCorporateFinance(Addison-Wesley,1999)
Collins,RobertA.,"AnEmpiricalComparisonofBankruptcyPredictionModels,"FinancialManagement,Summer1980,pp.52-57.
Fras