零售业逆向物流管理策略探讨 毕业论文 毕业设计 Reverse logistics in retail management strategy.docx

零售业逆向物流管理策略探讨 毕业论文 毕业设计 Reverse logistics in retail management strategy.docx

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零售业逆向物流管理策略探讨毕业论文毕业设计Reverselogisticsinretailmanagementstrategy

Reverselogisticsinretailmanagementstrategy

Abstract:

alongwiththedevelopmentofmodernscienceandtechnologyandglobaleconomicintegration,marketcompetitiveadvantageofretailenterprisesismoreandmoredependsonmodernlogisticsofspeed,cost,serviceandefficiency.Therefore,retailenterprisesneedtocontroltheprocessoflogistics,especiallythereasonableandeffectivemanagementofreverselogistics,inordertoimprovetheoperationefficiencyandobtainmorecompetitiveadvantage.Basedontheanalysisofretailingdevelopmentdilemma,onthebasisofreverselogisticsbystudyingthereasonsputforwardtheeffectivemanagementstrategy.

Keywords:

retailing;Reverselogistics;Managementstrategy

Quote:

Forwardintheretaillogisticsinrecentyears,isahighdegreeofattention,butfewretailenterprisesputreverselogisticsenterprisedevelopmentstrategicpositiontoconsider,ignorethehugevaluebehindthereverselogistics.SearsisresponsibleforthevicePresidentwasthecomparisonofthereverselogisticsoflogisticsfortheenterprisereducethecostofthelastpieceofvirginland\".Retailasacceptreturnofthemostinthefieldofacirculareconomy,intheoperatingprocessofalargenumberofreturnsandscraprecyclingitems,hasbecomeanimportantaspectofenterprisedevelopment,socialresourcessaving.

Thereverselogisticsmarketishuge,andbuildingsavingsocietyinChina,thesustainablescientificdevelopmentroad.Atpresent,China'slogisticsindustrydevelopmentisstillinarelativelybackwardlevel,thereverselogisticsisdevelopingslowly,manyretailenterprisestherearealotofblankforthedevelopmentofreverselogistics,butwhatiscertainisthatreverselogisticsisacanbeusedasaburdenbackflowintototheenterprisedevelopmentbringsinfiniteopportunities,intoday'sfiercecompetitionintheretailindustryisapowerfulweapon.

First,anoverviewofthereverselogistics

（a）theconceptofreverselogistics

1,thederivationofthereverselogistics

Theexplosivegrowthofpopulation,theexcessiveexploitationandconsumptionofnaturalresourcesandpollutantsemissionsingreatquantities,thecontradictionbetweenhumanandnature,tothesustainabledevelopmentofsocialeconomyandhumanformnewobstaclestoitsownsurvival.Inthissituation,inthe1980s,theconsensusaroundtheworld,putsforwardthestrategyof\"sustainabledevelopment\".Increasinglyfrequentwiththedevelopmentofeconomy,thelogisticsactivity,oneofthemanyactivitiesonthedestructionofthenaturalresourcesandecologicalenvironmentmoreandmoreserious,suchasexhaustgaspollution,noisepollution,wasteofresources,increasedtrafficcongestionandwaste,etc.,thesebehaviorsareconflictwithprinciplesoftheglobalsustainabledevelopmentstrategy.Asabigcountry,asahugeresourceconsumption,environmentalpollutionandseriouspower,payattentiontotheproductandmaterialrecycling,implementpositivereverselogisticsbecomesmoreandmorebecomeinevitable.Weusuallysaythatthelogisticsisrefersto\"positivelogistics\",butacompletesupplychainshouldincludenotonly\"positive\"logistics,shouldalsoincludethereverselogistics.Putforwardtheterm\"reverselogistics\"isStockin1992totheAmericanassociationoflogisticsmanagement（CLM）inaresearchnote,hepointedoutinthereport:

thereverselogisticsisakindofcontainsaproductreturn,materialsubstitution,items,recycling,wastetreatment,andtreatment,repairandremanufacturinglogisticsactivityprocess.TheAmericanassociationofLogisticsManagement（theCouncilofLogisticsManagement--CLM）releasedinthepanoramicviewofthesupplychain,LogisticsentryterminSeptember2003toupgradeedition,theinterpretationofthereverseLogisticsisgivenasfollows:

duetorepairsandcreditproblems,tosoldandsenttothecustomerproductsandresourcesinthehandsofabackflowsportsprofessionalLogisticsManagement.\"ThenationalstandardofChinaLogisticsterm\"willreverseLogisticsintotwobroadcategories:

recycling（ReturnedLogistics）:

unqualifieditemrepair,returnmoneyandpackagingcontainerthatturnoverusefromthebuyertoreturntothearticleentitythatthesupplierformflow.WasteMaterialLogistics,WasteMaterialLogistics）:

willlosetheiroriginalusevalueofeconomicactivity,accordingtotheactualneedforcollection,classification,processing,packaging,handling,storage,anddistributiontotheentityformedbyaspecializedprocessingplaceitems.Reverselogisticsisaccompaniedbynormalitemsproducedintheprocessofsupplychainmanagementinaseriesofactivities,includingtherecyclingofitems,fortherepair,returnbehaviorofqualityfactors,toprovidecustomerswithmoresatisfactoryservice.

2,themeaningofthereverselogistics

Reverselogisticshasbroadsenseandnarrowsense.Narrowsenseofthereverselogisticsreferstothoseduetoenvironmentalproblemsoroutdatedproductsandproducts,sparepartsormaterialrecyclingprocess.Itisapartofthewastereusevaluetosorting,processing,decomposition,makingitausefulresourcebackintotheproductionandconsumption.Reverselogisticsinadditiontocontainingageneralizednarrowsenseofthedefinitionofreverselogistics,alsoincludesthecontentofthewastemateriallogistics,itsultimategoalistoreduceresourceusage,andbyreducingtheuseofresourcestoachievewastereductiongoals,atthesametimemakepositiveandrecyclinglogisticsmoreefficient.

Withthedevelopmentofmodernscienceandtechnologyandglobaleconomicintegration,theretailsalesenterprisemarketcompetitiveadvantageismoreandmoredependsonmodernlogisticsofspeed,cost,serviceandefficiency.Retailenterprisesstrengthentheadvantageofcompetitiondevelopmentneedtocontroltheprocessoflogistics,especiallythereasonableandeffectivemanagementofreverselogistics,throughcontinuouslyimproveenterprisemanagementresourcesintegrationprocessoflogisticsperformancemanagement,improveoperationalefficiency,accesstogreatercompetitiveadvantage,andcreateabetterenterprisevalue.

（2）theclassificationofreverselogistics

1,accordingtotherecyclingchannelstopoints

Accordingtothecharacteristicsofrecyclecanbedividedintothereturnofthetwopartsofthereverselogisticsandreverselogistics.Returnofreverselogisticsisreferstothedownstreamcustomerswillnotmeettherequirementsoftheorderproductsreturnedtotheupstreamsuppliers,itsprocessandtheconventionalproductflowtothecontrary.Recyclingreverselogisticsreferstothefinalcustomerheldbydiscardeditemstoeachnodeenterpriseonthesupplychain.

2,accordingtothephysicalpropertiesofamaterial,thereverselogistics

Accordingtothematerialphysicalpropertiesofthereverselogisticscanbedividedintosteelandnon-ferrousmetalproducts,rubberproductsreverselogistics,reverselogisticswoodproducts,glassproductssuchasreverselogistics,reverselogistics.

3,accordingtothecauses,waysanddisposalmethodsandtheindustrytoform

Accordingtotheorigin,thedifferentwaysanddisposalmethods,accordingtothedifferent,reverselogisticsisusedbyscholarsisdividedintocomplaintsreturn,terminalreturn,commercialreturn,return,scrapproductionandmaintenanceFuPin,andpackingandsoonsixmajorcategories.

（3）theimportanceofreverselogistics

1,improvethetransparencyofpotentialaccidents

Reverselogisticsinpromptingcompaniescontinuetoimprovequalitymanagementsystem,hasanimportantposition.ISO90012000versionoftheenterprisequalitymanagementactivitysummarizedasaclosedlooptype,planning,implementation,inspection,improvement,justinthereverselogisticscheckandimprovethetwolink,continuity,effectsonbothends.Enterprisequalityproblemsexposedinreturn,willconstantlypassthroughthereverselogisticsinformationsystemtothemanagement,improvethetransparencyofpotentialaccident,managerscanconstantlyimprovethequalitymanagementinadvance,totheeradicationoftheproductswithbadhiddentrouble.

2,increasecustomervalue,increasethecompetitiveadvantage

Intoday'scustomerdriveneconomy,customervalueisdecidedtoenterprisesurvivalanddevelopmentofthekeyfactors.Manyenterprisesthroughthereverselogistics,improvecustomersatisfactionforproductorservice,winthetrustofthecustomer,toincreaseitscompetitiveadvantage.Forfinalcustomers,reverselogisticscanensurethetimelyreturnofthegoodsdonotconformtotherequirementsoftheorderoftheproducts,isconducivetoeliminateworriesaboutthecustomer,increasetheirsenseoftrustandleadtotheenterprise,expandthemarketshareoftheenterprise.Ifacompanywantstowincustomers,itmustensurethatthecustomersfeelbetterinthewholeprocessoftrading,andreverselogisticsstrategyisaneffectivemeansofachievingthisgoal.Ontheotherhand,forenterprisecustomersinthesupplychainupstreamenterprisetakeeasyreturnpolicy,toreducethemanagementriskofthedownstreamcustomers,improvethesupplyanddemand,promotestrategiccooperationbetweenenterprises,strengthenthecompetitiveadvantageoftheentiresupplychain.Especiallyforstalenessrisklargerproducts,returnpolicybringsmoreobviouscompetitiveadvantage.

3,reducethematerialcost

Reducematerialcost,improvetheutilizationrateofmaterialisthekeyoftheenterprisecostmanagement,isalsoanimportantmeansofenterpriseefficiency.Howe