touchpoint上半年品牌接触点.docx
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touchpoint上半年品牌接触点
TouchPoint2009
2009上半年品牌接触点与传播路径监测?
简版报告
TheFirstHalfof2009ChinaMarketBrandMonitoringIndexData
SampleReport2009.07
DCCI互联网数据中心DCCIDataCenterofChinaInternet
互联网监测研究权威机构&数据平台
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目录Contents
Ⅰ总体概述............................................................................................................................................................5
Ⅱ报告正文..........................................................................................................................................................10
1手机品牌接触点与传播路径.............................................................................................................................10
1.1iPhone品牌接触点与传播路径............................................................................................................10
1.2诺基亚品牌接触点与传播路径.............................................................................................................16
1.3三星/SAMSUNG品牌接触点与传播路径.................................................................................................22
1.4摩托罗拉/MOTO品牌接触点与传播路径...............................................................................................22
1.5索尼爱立信/SonyEricsson品牌接触点与传播路径...........................................................................22
1.6参考数据:
手机品牌总体传播表现.....................................................................................................22
2电脑品牌触点与传播路径................................................................................................................................28
2.1联想/Lenovo品牌接触点与传播路径..................................................................................................28
2.2戴尔/DELL品牌接触点与传播路径......................................................................................................28
2.3惠普/HP品牌接触点与传播路径..........................................................................................................28
2.4华硕/ASUS品牌接触点与传播路径......................................................................................................28
2.5索尼/SONY品牌接触点与传播路径......................................................................................................28
2.6参考数据:
电脑品牌总体传播表现.....................................................................................................28
3数码相机品牌接触点与传播路径.....................................................................................................................28
3.1索尼/SONY品牌接触点与传播路径......................................................................................................28
3.2佳能/CANON品牌接触点与传播路径....................................................................................................28
3.3三星/SAMSUNG品牌接触点与传播路径.................................................................................................28
3.4尼康/Nikon品牌接触点与传播路径....................................................................................................28
3.5奥林巴斯/Olympus品牌接触点与传播路径.........................................................................................28
3.6参考数据:
数码相机品牌总体传播表现..............................................................................................28
4数码摄像机品牌接触点与传播路径.................................................................................................................28
4.1索尼/SONY品牌接触点与传播路径......................................................................................................28
4.2佳能/CANON品牌接触点与传播路径....................................................................................................28
4.3JVC品牌接触点与传播路径..................................................................................................................28
4.4松下/Panasonic品牌接触点与传播路径.............................................................................................28
4.5三星/SAMSUNG品牌接触点与传播路径.................................................................................................28
4.6参考数据:
数码摄像机品牌总体传播表现..........................................................................................28
5MP3/MP4品牌接触点与传播路径.....................................................................................................................29
5.1苹果/Apple品牌接触点与传播路径....................................................................................................29
5.2索尼/SONY品牌接触点与传播路径......................................................................................................29
5.3纽曼/Newsmy品牌接触点与传播路径力...............................................................................................29
5.4爱国者/Aigo品牌接触点与传播路径..................................................................................................29
5.5OPPO品牌接触点与传播路径................................................................................................................29
5.6参考数据:
MP3/MP4品牌总体传播表现............................................................................................29
6空调品牌接触点与传播路径.............................................................................................................................29
6.1格力/GREE品牌接触点与传播路径......................................................................................................29
6.2海尔/Haier品牌接触点与传播路径....................................................................................................29
6.3美的/Midea品牌接触点与传播路径....................................................................................................29
6.4奥克斯/AUX品牌接触点与传播路径....................................................................................................29
6.5志高/Chigo品牌接触点与传播路径....................................................................................................29
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6.6参考数据:
空调品牌总体传播表现.....................................................................................................29
7电视机品牌接触点与传播路径.........................................................................................................................29
7.1长虹/CHANGHONG品牌接触点与传播路径.............................................................................................29
7.2创维/SKYWORTH品牌接触点与传播路径...............................................................................................29
7.3康佳/Konka品牌接触点与传播路径....................................................................................................29
7.4TCL品牌接触点与传播路径..................................................................................................................29
7.5海信/Hisense品牌接触点与传播路径.................................................................................................29
7.6参考数据:
电视机品牌总体传播表现.................................................................................................29
8冰箱品牌接触点与传播路径.............................................................................................................................29
8.1海尔/Haier品牌接触点与传播路径....................................................................................................30
8.2新飞/XINFEI品牌接触点与传播路径..................................................................................................30
8.3西门子/Siemens品牌接触点与传播路径.............................................................................................30
8.4美菱/Meiling品牌接触点与传播路径.................................................................................................30
8.5伊莱克斯/Electrolux品牌接触点与传播路径...................................................................................30
8.6参考数据:
冰箱品牌总体传播表现.....................................................................................................30
9洗衣机品牌接触点与传播路径.........................................................................................................................30
9.1海尔/Haier品牌接触点与传播路径....................................................................................................30
9.2小天鹅品牌接触点与传播路径.............................................................................................................30
9.3西门子/Siemens品牌接触点与传播路径.............................................................................................30
9.4松下/Panasonic品牌接触点与传播路径.............................................................................................30
9.5LG品牌接触点与传播路径....................................................................................................................30
9.6参考数据:
洗衣机品牌总体传播表现.................................................................................................30
10银行品牌接触点与传播路径...........................................................................................................................30
10.1中国工商银行品牌接触点与传播路径................................................................................................30
10.2中国建设银行品牌接触点与传播路径................................................................................................30
10.3招商银行品牌接触点与传播路径.......................................................................................................30
10.4中国银行品牌接触点与传播路径.......................................................................................................30
10.5深圳发展银行品牌接触点与传播路径................................................................................................30
10.6参考数据:
银行品牌总体传播表现...................................................................................................30
11汽车品牌接触点与传播路径...........................................................................................................................30
11.1宝马/BMW品牌接触点与传播路径......................................................................................................30
11.2大众品牌接触点与传播路径..............................................................