商业计划书英文版.docx

商业计划书英文版.docx

《商业计划书英文版.docx》由会员分享，可在线阅读，更多相关《商业计划书英文版.docx（84页珍藏版）》请在冰豆网上搜索。

商业计划书英文版

1

TableofContents

1.TheRoutefromConcepttoCompany...............................................................................2

1.1.Successfactors............................................................................................................2

1.2.Stagesofdevelopment..............................................................................................3

2.TheBusinessIdea..................................................................................................................6

2.1.Developingabusinessidea......................................................................................6

2.2.Elementsofapromisingbusinessidea...................................................................7

2.3.Protectingyourbusinessidea................................................................................10

2.4.Presentingyourideatoinvestors..........................................................................11

3.TheBusinessPlan................................................................................................................13

3.1.Advantagesofabusinessplan...............................................................................13

3.2.Characteristicsofasuccessfulbusinessplan.......................................................13

3.3.Theinvestor’spointofview...................................................................................15

3.4.Tipsonpreparingaprofessionalbusinessplan..................................................17

4.StructureandKeyElementsofaBusinessPlan..............................................................19

4.1.Executivesummary.................................................................................................19

4.2.Productorservice....................................................................................................21

4.3.Managementteam...................................................................................................22

4.4.Marketandcompetition.........................................................................................24

4.5.Marketingandsales.................................................................................................27

4.6.Businesssystemandorganization........................................................................32

4.7.Implementationschedule.......................................................................................36

4.8.Opportunitiesandrisks..........................................................................................38

4.9.Financialplanningandfinancing..........................................................................38

2

Exhibit2

KEYFACTORSFORSUCCESSOFINNOVATIVESTART-UPS

Ideas

.Degreeof

innovation

.Scope

.Patent

Capital

.Availability/amount

.Needs/

responsibilities

.Exitsforinvestors

People

.Inventors

.Entrepreneurs

.Team

members

Traditionalservice

providers

.Attorneys

.Patentlawyers

.Taxconsultants/

accountants

.Market

researchers

Networkandexchange

.Coaching

.Networking

.Teambuilding

.Innovativeserviceprovider

–Venturecapitalists

–Headhunters

–Angelinvestors

–High-techstart-up

consultants

1.THEROUTEFROMCONCEPTTO

COMPANY

New,innovativecompaniesgenerallytrytogrowfromstart-upsintoestablishedcompanies

within5years.Buttheycanseldomfinancetheiractivitiesalonealongtheway.Rather,they

aredependentonprofessionalinvestorswithconsiderablefinancialclout.Forentrepreneurs,

financingisacriticalquestion–thebusinessplanmustthusbeconsideredfromthepointof

viewofpotentialinvestorsrightfromtheoutset.

1.1.Successfactors

Successfulcompaniesarisefromacombinationoffiveelements（Exhibit2）.

1.Nobusinessconcept,nobusiness

Havinganideaisjustthebeginningofthecreativeprocess.Manyentrepreneursareinitially

infatuatedwiththeirinspiration,losingsightofthefactthattheirideaisthepointofdeparture

foralongprocessofdevelopmentwhichmustface–andwithstand–toughchallengesbeforeit

canenjoyfinancingandmarketsuccessasamaturebusinessconcept.

2.Moneymatters

Withoutsomebodywhoinvestsmoneyintotheideatogrowitintoaviablebusiness,this

businesswillneverbecomeareality.Fromearlyon,therefore,muchattentionmustbepaidto

convincinginvestorstoprovidethenecessaryfunding.

3

Exhibit3

STAGESOFSTART-UPDEVELOPMENT

Businessidea

generation

Businessplan

preparation

Start-up

andgrowth

Established

company

Interestof

investors

Financing

decisions

Exitof

initial

investors

3.Noentrepreneurs,noenterprise

Growingnewfirmsisnotaone-personjob.Itcanonlysucceedwithateamof,usually,threeto

fiveentrepreneurswhosetalentsarecomplementary.Puttingtogetherwell-functioningteams

isadifficultprocess–onethattakestime,energy,andanunderstandingofhumannature.Do

notloseanytimeinputtingyourteamtogetherandworkonperfectingitthroughouttheentire

start-upprocess.Thecharacteristicsofahigh-performancemanagementteamarediscussedin

moredetailinsection6.3ofthisGuide.

4.Traditionalserviceproviderswillhelpyouclearthefirsthurdles

Youwilloftenneedtheadviceofprofessionalserviceproviders,suchaspatentlawyers,tax

advisors,andmarketresearchers-especiallyatthebeginning.Gettingtherightinformation

early（e.g.,forregisteringapatent）canhaveconsequencesforlatersuccessorfailure.

5.Strongnetworksarea"shotinthearm"foreverynewcompany

Professionalguidanceforpotentialentrepreneursthroughanetworkofsponsors,entrepreneurs,

venturecapitalists,andserviceprovidersisdecisiveintransformingviableideasintoreal

companies.PrimeexamplesforsuchregionalnetworkscanbefoundinSiliconValleyandthe

Bostonarea.

1.2.Stagesofdevelopment

Thetypicalprogressionofthestart-upanddevelopmentofgrowingcompaniesintoestablished

firmscanbesubdividedintothreestages.Theendofeachstageservesasamilestonefor

venturecapitalistsbywhichtogaugethestatusoftheirinvestment.Beingfamiliarwitheach

stageandthechallengesitposesmayspareyouwastedenergyanddisappointment.Please

note,however,thatthethreestagesinthedevelopmentofafunctioningstart-updonotmatch

thethreephasesinthedevelopmentofabusinessplanwithintheframeworkofthis

competition（seeExhibit3）.

Ifyouintendtobesuccessful,thisstart-upprocessshouldinfluencebothyouractivitiesasthe

initiatorofabusinessconceptandyourpathtowardformingyourowncompany.Toalarge

extent,itisthedemandsofinvestorsthatwilldeterminehowyoumustapproachtheindividual

stagesofthestart-up.

4

Stage1:

Businessideageneration

Thebeginningistheinspiration–yoursolutiontoaproblem.Itmustbeevaluatedto

determineifitdeliversanactualcustomervalue,whetherthemarketisbigenough,andjust

howbigitwillbe.Theideaitselfhasnointrinsiceconomicvalue.Itacquireseconomicvalue

onlyafterithasbeensuccessfullytransformedintoaconceptwithaplanandimplemented.

Youwillneedtostartputtingtogetheryourteamassoonaspossible,findingpartnerswhocan

developyourproductorserviceuntilitisreadyformarket（oratleastuntilshortlybefore）.In

thecaseofproducts,thisstageusuallyinvolvesafunctioningprototype.Youwillmostlikely

havetodowithoutventurecapitalduringthisstage.Youwillstillbefinancingyourplanwith

yourownmoney,helpfromfriends,perhapsstateresearchsubsidies,contributionsfrom

foundations,orothergrants.Investorsrefertothisas"seedmoney,"asyourideaisstilla

seedling,notyetexposedtotheharshclimateofcompetition.

Yourobjectiveatthisstageistopresentyourbusinessconceptandmarket–whichformsthe

foundationofyournewcompany–soclearlyandconciselyastopiquetheinterestofpotential

investorsinhelpingyoucultivateyourideafurther.

Stage2:

Businessplanpreparation

Atthisstage,itismostimportanttofocusonthebigpicture:

Don'tlosesightoftheforestforthe

trees!

Thebusinessplanitselfwillhelpyoutofocusasyoumustconsiderandweightherisks

involved,prepareforanycontingency,andlearntoanticipateavarietyofpossiblesituationsor

"scenarios."Youwillneedtolaydownplansandcreateabudgetforthekeyactivitiesofthe

business–fordevelopment,production,marketing,distribution,andfinance.Naturally,you

willneedtomakemanydecisions,suchaswhichcustomersorsegmentswillyoutarget?

What

pricewillyouaskforyourproductorservice?

Whatisthebestlocationforyourbusiness?

Will

youhandleproductionyourselforoutsourceittothirdparties?

Andsoon.

Inpreparingthebusinessplan,youwillcomeincontactwithmanypeopleoutsideyourstartup

team.Inadditiontoinvestors,youwilltalktomanyspecialists,includingattorneys,tax

advisors,experiencedentrepreneurs,andexperts.Thebusinessplancompetitionorganizers

willhelpyougetintouchwithjusttherightpeople.Youwillalsohavetobeginreachingoutto

yourpotentialcustomers（i.e.,bymeansofconsumersurveys）tomakeinitialassessmentsof

yourmarket.Alwayskeepinmindthatcustomeracceptanceisanessentialprerequisitetothe

successofyourcompany!

Scoutaboutforpossiblesuppliersandperhapscloseyourfirst

agreements.Youwillalsowanttobecomeawareofwhoyourcompetitorsare.