电大学习资料变化中的英语试题 4.docx

电大学习资料变化中的英语试题 4.docx

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电大学习资料变化中的英语试题4

中央广播电视大学2002—2003学年度第二学期“开放本科”期末考试

英语专业经贸英语（上）试题

       2003年7月

注 意 事 项

   一、将你的准考证号、学生证号、姓名及分校（工作站）名称填写在答题纸的规定栏内。

考试结束后，把试卷和答题纸放在桌上。

试卷和答题纸均不得带出考场。

   二、仔细阅读题目的说明，并按题目要求答题。

答案一定要写在答题纸指定的位置上，写在试卷上的答案无效。

三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。

Paper1ListeningTest（15points）

Informationforcandidates

□Therearethreepartstothetestandyouwillhearcachparttwice.

□Therewillbeapausebeforeeachparttoallowyoutolookthroughthequestionsandotherpausestoletyouthinkaboutyouranswers.

□Writeyouranswersinthespacesindicatedinthetestpaper.

Part1

Youwillhearashorttalk.Asyoulisten,markthefollowingstatementsTrueorFalseaccordingtotheinformationyouhaveheard.（5points）

1.Thistalkexplainswhymanysmallbusinessesfail.

2.Whenpeoplestartanewbusinesstheyareusuallyoptimisticaboutitsfuture.

3.ManysmallbusinessesfailintheUKandUSbecauseofworkingcapitalproblems.

4.Intheirfirsttwoyearsabouthalfofsmallbusinessesgooutofbusiness.

5.Mostofthefailedcompaniesdon’thaveenoughcustomers.

Part2

YouwillhearpartofapresentationaboutaBritishcompany.Asyoulisten,answerquestions6-10.（5points）

    2000,ourfifteenthyear,wasanotherrecordyear.

    Turnoverwasupover（6）       %toalmost$14billionreflectingstrongorganicgrowth,thefirsttimefourthquarterinclusionofYoung&RubicamInc.andcontinuedrapidgrowthinourmediainvestmentmanagementactivities.

    Revenuesgrewover37%toalmost$3billionforthefirsttime.Pre-taxprofitsrosebyover43%to$366million,earningspersharebyover26%to（7）      panddividendsby21%to3.75p.

Theonlydisappointmentwasthattheshareprice,therealmeasureofyourwealth,fellby（8）      %during2000.However,yourCompany'ssharepric6performanceranks（9）       intermsofsharepriceappreciationagainstacompanygroupof14competitorssince1January（10）      .

Part3

Youaregoingtolistentopartofaconversation.Choosethebestansweraccordingtowhatyoulearnfromtheconversation.（5points）

    11.Janedoesnotwanttouseaconsultantagencybecause       .

    a）itistooexpensive

    b）itisnotasystematicapproach

    c）itisnotsafetoaskforexternalhelp

    12.Henrythinksthat       .

    a）thecompanyneedstospendalotofmoneyontheresearchimmediately

    b）thecompanyshouldn'tspendalotofmoneyonresearchforthemoment

    c）thecompanywillhavetospendalotofmoneyonresearchinthefuture

    13.Whichofthefollowingismentionedasawayoffindingoutaboutthecompetition?

    a）Talkingtoloyaloldercustomers.

    b）Makingsomeenquiriesviaemail.

    c）Visitingthelocallibraries.

    14.Whichofthefollowingistrue?

    a）Janeagreesthattheyshouldtrythesimplertacticsfirst.

    b）HenryagreeswithJanebecausesheisfamiliarwithpresscoverage.

    c）Johnobviouslyagreeswithhiscolleaguesattheendoftheconversation.

    15.Whatarethepeopletalkingabout?

    a）Waysofraisingmoneyforacompetitionresearch.

    b）Waysofdoingacompetitionresearch.

c）Waysofcontactingtheoutsideworld.

Paper2VocabularyandStructure（30points）

Ⅰ.Matchthewordsontheleftwiththeirdefinitionsontheright.（8points）

1.broke

a）asmallgrouprepresentingalargegroup

2.supervise

b）havingnomoney

3.merger

c）anegativecomment

4.complaint

d）joiningtogetherusuallyoftwocompanies

5.novice

e）watchoversomeonetomakesuretheydotheirjobcorrectly

6.discount

f）reductioninprice

7.sample

g）cleverandabletoseequicklysomethingthatistoone'sadvantage

8.astute

h）apersonwithnoskillorexperienceinasubject

Ⅱ.Completethefollowingsentences,usingtheappropriatephrasalverbsfromtheboxbelow.Remembertoputtheverbsinthecorrectform.（7points）

windup    layoff    setout      getacross

lookinto  drawup    comeupwith

1.Theengineers        todevelopanewtypeofloudspeaker.

2.Aftershehadanoperation,shedecidedtoretireand        thebusiness.

3.Hasanyone        anysuggestionsforanewlogo?

4.Whatwehaveto        toourcustomersisthatalthoughthepricesarehigh,theyarepayingforveryhighquality.

5.Canyou        alistofcompetitorsbynextMonday?

6.Theirfinancialadvisoris        waysofimprovingtheirbudgetforsales.

7.Thecompanyhasto        staffbecauseithasn’treceivedallyneworders.

Ⅲ.Chooseawordfromtheboxforeachspaceinthepassagebelow.Remembertoputthewordsinthecorrectform.（15points）

    Ononeoccasionwereceivedaproposalfromacompanythatwasinterested1doingworkforaclientofoursasasubcontractor.Westudiedthe2verycarefullyanddecidedthattherewerefourteenpointsthatwewouldliketo3.Whilenotallfourteenwerecrucialtous,ifwecouldwinthemitwouldprovideaparticularlysatisfactoryoutcomeforourclient.

    Thenegotiationwasundertakenatourclient'soffices.Whenthesubcontractor'sstaffarrivedwe4themwarmly,andoncetheywerecomfortablysettledinwesaid;‘Yourproposalis5,wearedelightedwithit.Butthereareforty-onepointsthatwehaveto 6ifwearetoreachagreement.Wouldyouliketowritethemdown?

'

    Peoplearedelightful.7yougivethemachancetobehavelikePavlov’sdogstheywilljumpatit.Thesubcontractor's8dutifullylistedtheissues.Whenwereachedpointforty-onewesimply9,'Canwestartwithnumberone?

‘andwethenwent10intothenegotiation.

    Notecarefullythedynamicsofthesituation.Thesubcontractor'sstaffhadjustthoughtontheirfeetandIlnownegotiatingforty-onepointsthattheyhadneverseenbefore,andhad12plannednorpreparedfor.Whatis13,twenty-sevenofthosepointswerefigmentsofourimagination.Wesimplymadethemup.Weusedthemtocreateroomtomanoeuvreandtocontroltheagenda.

    Thesubcontractorwontwenty-sevenpoints14weonlywonfourteen.Theyhad

clearly15us!

Paper3TranslationandShort-answerQuestions（25points）

Part1TranslatethefollowingtwoparagraphsintoChinese.PleasewriteyourtranslationontheAnswerSheet.（10points）

    The"Swoosh（飞翔的翅膀）"-it'severywhere!

Justforfun,trycountingtheswoosheswheneveryoupickupthesportspages,orwatchapickupbasketballgame,ortuneintoatelevisedgolfmatch.Nikehasbuilttheswoosh（whichrepresentsthewingofNike,theGreekgoddessofvictory）intooneofthebest-knownbrandsymbolsontheplanet.

ThepowerofitsbrandandlogospeaksloudlyofNike'ssuperbmarketingskills.Thecompany'sstrategyofbuildingsuperiorproductsaroundpopularathleteshasforeverchangedthefaceofsportsmarketing.Nikespendshundredsofmillionsofdollarseachyearonbig-nameendorsements,splashy（轰动的）promotionalevents,andlotsofattention-gettingads.Overtheyears,Nikehasassociateditselfwithsomeofthebiggestnamesinsports.Nomatterwhatyoursport,chancesaregoodthatoneofyourfavoriteathleteswearstheNikeSwoosh.

Part2Answerthefollowingquestionsbasedonwhatyouhavelearnedfromthetextbook.Youshouldusecompletesentences.（15points）

1.WhatdoesthetermTQMmean?

2.ExplainthedifferencebetweenSTEEPanalysisandSWOTanalysis.

3.Whatcanwelearnaboutacompanyfromitsbalancesheet,profitandlossaccountandcashflowforecast?

Paper4ReadingComprehension

Passage1（15points）

Readthefollowingtextandanswerquestions1-5.

    Oneofthemostsignificantdevelopmentsintheglobaleconomyinrecentyearshasbeenthegrowthandspreadofstrategicalliances-variousformsofcollaboration-betweenfirmsasaninternationalscale.Theyarisefromthekindsofchangeswhichhavebeenoccurringintheglobaleconomy,notably;intensificationofcompetition,accelerationintechnologicalchange,increasedcostsofdeveloping,producingandmarketingnewproducts.Themajorobjectiveofastrategicallianceistoenableafirmtoachieveaspecificgoalwhichitbelievesthatitcannotachieveonitsown.Inparticular,anallianceinvolvesthesharingofrisksaswellasrewardsthroughjointdecision-makingresponsibilityforaspecificventure.Strategicalliancesarenotthesameasmergers,inwhichtheidentitiesofthemergingcompaniesarecompletelysubsumed.Inastrategicallianceonlysomeoftheparticipants’businessactivitiesareinvolved;ineveryotherrespectthefirmsremainnotonlyseparatebutalsocompetitors.

    Internationalstrategicalliancesaresubdividedintotwobroadtypes.Alliancejointventuresusuallyinvolvethepartnersincreatingaseparateentityforaspecificpurposeinwhicheachholdsashareoftheequity.Suchjointventurescanbeeitherbroadornarrowinscope.Theymayalsoinvolveapartnershipbetweenprivatefirmsontheonehandandpublic/state--ownedfirmsontheother.Incontrast,functional-specificalliancesusuallydonotinvolvethecreationofaseparatelegalentitybutratherareveryspecifictypesofcollaboration.

    Itisclaimedthat'byco-operating,companiescancombinecomplementarytechnologies,R&Dcapabilities,skills,products,marketpresence,productioncapacityetc.,inawaythatwillstrengtheneachpartner'.Butnoteverybodysharesthisrosyview.TheAmericanwriter,RobertReich,isstronglycritical,particularlyofalliancesbetweenUSandJapanesecompanies,onthegroundsthattheywillseverelydamagethelong-termcompetitivenessofUSfirms.Thefearisthatenteringintosuchallianceswillresultinthelossofkeytechnologies