江苏省高中英语 Unit1 Advertising Project教案 牛津译林版必修4.docx

江苏省高中英语 Unit1 Advertising Project教案 牛津译林版必修4.docx

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江苏省高中英语Unit1AdvertisingProject教案牛津译林版必修4

M4U1Part6ProjectDevelopinganadcampaign

【设计思想】

本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。

引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。

【教学目标】

1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.

2.Toconsiderthreethings

a）thegargetaudienceoftheadcampaign.

b）themessagetheywanttosend

c）howtheyplanonreadingtheirtargetaudience

3.Toknowhowtocooperateanddotheprojecttogether.

【重点难点】

Helpthestudentsknowhowtodevelopanadcampaign.

【教学环节】

Step1:

Lead-in

1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.

2.AskSstoreporttheirresult

a）Paraone:

thedefinitionofanadcampaign

b）Paratwo:

thetargetaudienceandhowtodeterminethetargetaudience.

c）Parathree:

whattheadcampaigns

ays

d）Parafour:

howtoreachthetargetaudience

Step2:

Reading

1.Structureofthispassage

a）introductionofsubject

b）supportingdetails

c）conclusion

2.Morequestionstounderstandthispassage

1）Whatdoyouknowaboutanadcampaign?

2）Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?

3）Whydo

youneedtoresearchyouraudience?

4）Whatisimportantwhenyouareplanninganadcampaign?

5）Whatshouldyouradvertisingcampaignbebasedon?

3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbette

r.

1）Whyisanti-smo

kingchosenasthesubjectoftheadcampaign?

2）Whatisthemainaimofthe

anti-smokingcampaign?

3）Howcanhigh-schoolteenagersbeconvincednottostartsmoking?

Step3:

Languagefocus:

Step4:

Developinganadcampaign

Planning

Preparing

Producing

Presenting

Step5:

Homework

语言点（供参考，可根据学生情况进行删减）

1.build—built---built

①建立，创立：

buildanation建立一个国家

builtasuccessfulbusinessoutoftheircornergrocerystore.

从他们街道拐角的杂货店创办了一家成功的公司

②监督：

命令、资助或监督…的建设：

Theadministrationbuiltseveralnewhousingprojects.

行政部门资助了好几幢新楼的建筑项目

WearebuildingsocialismwiththeChinesecharacters.

2.reach

①被看到/听到

Throughtelevisionandradioweareabletoreachawideraudience.

②伸展，伸出,延伸：

reachedoutanarm.伸出一只手臂

③到达Ihopethislittlewillreachyou.

3.have….inmind考虑

Whenyou’regoingtodosth.youmusthaveacleartargetinmind.

WatchingTValleveningwasn’texactlywhatIhadinmind.

haveitinmindtodosth…打算做某事

Youmusthaveitinmindtoposttheletterforme.

keep/bear…inmind记住=learnbyheart

makeupone’smind/changeone’smind下

定决心/改变主意

4.figureout

①理解，弄明白Ican’tfigureoutwhyhequithisjob.

②想出，计算出Haveyoufigureouthowmuchtheholidaywillcost?

He'stryingtofigureoutawaytosolvetheproblem.

5.get…todo使…做某事

Hegothissistertohelpwithhishomework.

get…doing使…开始做某事

Canyoureallygettheoldcarrunningagain?

Whathesaidgotmeth

inking.

get…done使…被做

Igotmypocketpickedtheotherday.

getdone表被动

gethurt/burnt/separated

6.determinev.确定；决定

Vt.确定determinesth.

Theyhavedeterminedthedateforourparty.

Vi.决定determinetodosth.=bedeterminedtodosth.下定决心做

Hedeterminedtogettherefirst.=Hewasdeterminedtogettherefirst.

determineon（doing）sth.就……做出决定

Wedeterminedonanearlystart.

adj.determined有决心的，决定的（在句中常作定语或状语）

Sheisaverydeterminedwomanwhoalwaysgetswhatshewants.

bedetermined+从句/bedeterminedtodosth.

Attheageoftwenty,Stevelefthishometown,determinednottoreturnwithoutmakinghismark.在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

n.determination决心；果断；坚定

7.Itistime（forsb）todosth….

Itisabout/hightimethat…….didsth…..

Itistimethatwehadarest.

8.appealto

①迎合，对……有吸引力，引起兴趣

Brightcoloursappealtosmallchildren.

It’snoteasyforthedesigntoappealtoallages.

这项设计要吸引所有年龄的人是不容易的。

②

恳求，呼吁appealtosb.forsth.为某事而向某人呼吁

appealtosb.todosth.呼吁某人做某事

Theprisonerappealedtothejudgeformercy.

Thegover

nmentisappealingtoeveryonetosav

ewater.

政府正在呼吁每个人都要保护水资源。

adj.appealing有吸引力的，有感染力的

SpendingtheholidaysinBritainisparticularlyappealing.

9.react---reaction.n

vi.reacttosth.bydoingsth.

Localresidentshavereactedangrilytothenews.

Theaudiencereactedreadilytohisspeech.

10.gather

①搜集收集Detectiveshavespentmonthsgatheringevidence.

②收割收获ItwaslateAugustandtheharvesthadbeensafelygatheredin.

③使聚集，集合Thekidsweregatheredtogetherinaroom.

11.beconcernedwith和…有关系

Themeetingwasconcernedwithforeigntrade.

Herlatestsurveyisconcernedwithyouthunemployment.

她的最新调查与青年的失业有关。

beconcernedabout/for/over…为某事担心/忧虑

Iamconcernedaboutmywife’shealth.我担心我妻子的健康。

Thepresidentisdeeplyconcernedabout

thisissue.

asfaras…beconcerned….就…而言

AsfarasI’mconcerned,youcandowhatyoulike.

就我而言，你可以做你喜欢的事。

concerningprep.关于

12.getsth.acrosstosb.传达；被理解；使人了解

Hetaughtmehowtogetmyideasacross.他教我如何讲清楚我的想法。

getsth.over.克服get（sth.）through通过；完成；到达

getdowntosth./doingsth.开始做某事getround说服某人

【例句】

Thefinalexaminationiscomingupsoon.It’stimeforustogetdowntoourstudies.期末考试快来了，我们该开始复习了。

---Thebosssaidwehadonlythreedaystofinishthework.

老板说我们只剩三天时间去完成工作了。

---Don’tworry.Wehavealreadygotthroughtwothirdsofit.

别担心，我们已经完成了三分之二的工作。

Shecouldalwaysgetroundherfather,whowoul

dgiveherwhateversheaskedfor.

她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。

Hewasdisappointedatnotgettingthejob,buthesoongotoverit.

因为没有得到这个工作，他很失望。

但很快克服了这种失落感。

13.putsth.together=puttogethersth.组织，汇集；组装

Put的短语

Putaway收拾，收起来；积蓄，攒钱putaside忽视；不理睬，把…搁在一边

putup举起；搭建；张贴putdown放下；镇压；写下

putoff推迟Putout扑灭，熄灭；生产；出版

putupwith容忍

14.approach

v.靠近，如在空间或时间上：

Springisapproaching.春天近了

n.通路anapproachtothebridge.通向桥的路

途径anapproachto（solving）theproblem

15.costsb.smtodo花某人钱做某事

Itcostshim1000poundstorunacar.养一辆车花费他每年1000磅。

costsbsth使某人付出…的代价

Carelessdrivingcosthimhislife.

n.atallcost不惜任何代价

atthecostof以牺牲…为代价

16.convince.vt

①使某人相信convincesbof/that…

HowcanIconvinceyouofhishonesty?

=HowcanIconvinceyouthatheishonest?

②说服convincesbtodo

Whatconvincedyoutovoteforthem?

adj.convinced相信beconvincedof/that

Whatmakesyouconvincedofhishonesty?

17.urge

⑴vt.敦促，催促urgesbtodo=urgethatsb（should）do

e.g.TheUNurgedthemtohonorthepeacetreaty.

Heurgedustogoatonce=Heurgedthatwe（should）goatonce.

联合国敦

促他们尊重这项和平条约。

⑵vt.强调，竭力主张

e.g.Heurgedrestraintindealingwiththeprotester.

他强调在应对抗议者时应该保持克制。

⑶n.冲动，强烈的欲望

e.g.Ihadanoverwhelmingurgetotravelaroundtheworld.

我有种冲动要去旅游。

【板书设计】

自我评价（学生）

课后反思（教师）

1.文章结构2.讲解过程中遇到的生词3.制作流程4P

【提升与拓展】

Ⅰ.单词拼写

1.Onthecourseshereceivedathoroughtraininginevery__________（方面）ofthejob.

2.Thefirmrepaidherhardworkwitha__________（资金）.

3.Theexhibitscaughtthe__________（爱好）ofthevisitors.

4.The__________（媒体）havealotofpowertoday.

5.Howdoyou__________（回应）tothismodernartist’spaintings?

6.__________（就本人而言）,Idon’tapproveofher.

7.Thismedicineis__________（有毒的）iftakeninlargequantities.

8.We__________（敦促）theschoolteamonwithloudcheers.

Ⅱ.选词并用其适当形式填空

beconcernedabout,figureout,bedeterminedto,inadvance,bedesignedfor,appealfor,getacross,diefrom

1.He’stryingto__________awaytosolvetheproblem.

2.He__________cutthroughthedifficulties.

3.Hewas__________fundstobuildanewschool.

4.Yourmeaningdidn’treally__________.

5.Inbigcitiesduringcoldwintermonths,manyoldpeople__________thepollutedair.

6.We__________hishealth.

7.Tomakesurethathewasathome,Icalledhimup__________.

8.Thefilm__________theseniorstudents.

Ⅲ.完成句子

1.用multiply的适当形式填空。

（1）Ourproblems__________sincelastyear.

（2）2__________by4is8.

2.完成句子。

（1）他的建议成了批评的目标。

Hisproposalbecamethe__________ofcriticism.

（2）这项政策旨在帮助那些需要关心和爱护的孩子。

Thepolicy__________helpingthechildreninneedofcareandlove.

3.完成句子。

（1）市民们强烈反对石油价格上涨。

Thecitizens__________strongly__________theincreaseofthepriceofoil.

（2）他对他因为在商店行窃受到的惩罚有什么反应？

Howdidhe__________thepunishmentthattheygavehimfortheshoplifting?

4.用die短语填空。

（1）Inaseverewinter,manywildanimalscan__________hunger.

（2）Thebreezehas__________.

（3）Theyoungman__________atrafficaccident.

（4）Thefire__________.

（5）Inthecourseofmillenniathedinosaurs______.

Ⅳ.短文填空

1.__________adcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Inanadcampaignyoumayneedtousedifferentkindsofmedia,2._________posters,newspapers,magazines,radiosandtelevisions.Herearesometips3.________buildingasuccessfuladcampaign.Firstly,youshouldexplore4.__________youraudiencealreadythinks.5.__________,it’simportanttofigure6.__________exactlywhatyouwanttotelltheaudience.Trytogetthemreact7.__________acertainway.Thirdly,youmustdecidewhatapproachyouwanttousetogetyourideasacross8.__________youraudience.

Ⅴ.单项填空

1.The__________lookonhisfaceshowedthathehadenoughconfidenceinhimself.

A.surprisedB.puzzled

C.excitedD.Determined

2.Althoughthenecklaceisnotmadeofrealdiamond,itstill__________me.

A.attractstoB.appealsto

C.reactsforD.respondsat

3.Theseexamples,once__________tohisarticle,willmakeitsoundmorereasonableandacceptable.

A.addB.toadd

C.addingD.added

4.Aftertheoldman__________thecost,hesoldallhisvegetablesat