江苏省高中英语 Unit1 Advertising Project教案 牛津译林版必修4.docx
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江苏省高中英语Unit1AdvertisingProject教案牛津译林版必修4
M4U1Part6ProjectDevelopinganadcampaign
【设计思想】
本堂课的宗旨是引导学生在“做中学”,通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习,帮助他们形成以能力发展为目的学习方式,鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。
【教学目标】
1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.
2.Toconsiderthreethings
a)thegargetaudienceoftheadcampaign.
b)themessagetheywanttosend
c)howtheyplanonreadingtheirtargetaudience
3.Toknowhowtocooperateanddotheprojecttogether.
【重点难点】
Helpthestudentsknowhowtodevelopanadcampaign.
【教学环节】
Step1:
Lead-in
1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.
2.AskSstoreporttheirresult
a)Paraone:
thedefinitionofanadcampaign
b)Paratwo:
thetargetaudienceandhowtodeterminethetargetaudience.
c)Parathree:
whattheadcampaigns
ays
d)Parafour:
howtoreachthetargetaudience
Step2:
Reading
1.Structureofthispassage
a)introductionofsubject
b)supportingdetails
c)conclusion
2.Morequestionstounderstandthispassage
1)Whatdoyouknowaboutanadcampaign?
2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?
3)Whydo
youneedtoresearchyouraudience?
4)Whatisimportantwhenyouareplanninganadcampaign?
5)Whatshouldyouradvertisingcampaignbebasedon?
3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbette
r.
1)Whyisanti-smo
kingchosenasthesubjectoftheadcampaign?
2)Whatisthemainaimofthe
anti-smokingcampaign?
3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?
Step3:
Languagefocus:
Step4:
Developinganadcampaign
Planning
Preparing
Producing
Presenting
Step5:
Homework
语言点(供参考,可根据学生情况进行删减)
1.build—built---built
①建立,创立:
buildanation建立一个国家
builtasuccessfulbusinessoutoftheircornergrocerystore.
从他们街道拐角的杂货店创办了一家成功的公司
②监督:
命令、资助或监督…的建设:
Theadministrationbuiltseveralnewhousingprojects.
行政部门资助了好几幢新楼的建筑项目
WearebuildingsocialismwiththeChinesecharacters.
2.reach
①被看到/听到
Throughtelevisionandradioweareabletoreachawideraudience.
②伸展,伸出,延伸:
reachedoutanarm.伸出一只手臂
③到达Ihopethislittlewillreachyou.
3.have….inmind考虑
Whenyou’regoingtodosth.youmusthaveacleartargetinmind.
WatchingTValleveningwasn’texactlywhatIhadinmind.
haveitinmindtodosth…打算做某事
Youmusthaveitinmindtoposttheletterforme.
keep/bear…inmind记住=learnbyheart
makeupone’smind/changeone’smind下
定决心/改变主意
4.figureout
①理解,弄明白Ican’tfigureoutwhyhequithisjob.
②想出,计算出Haveyoufigureouthowmuchtheholidaywillcost?
He'stryingtofigureoutawaytosolvetheproblem.
5.get…todo使…做某事
Hegothissistertohelpwithhishomework.
get…doing使…开始做某事
Canyoureallygettheoldcarrunningagain?
Whathesaidgotmeth
inking.
get…done使…被做
Igotmypocketpickedtheotherday.
getdone表被动
gethurt/burnt/separated
6.determinev.确定;决定
Vt.确定determinesth.
Theyhavedeterminedthedateforourparty.
Vi.决定determinetodosth.=bedeterminedtodosth.下定决心做
Hedeterminedtogettherefirst.=Hewasdeterminedtogettherefirst.
determineon(doing)sth.就……做出决定
Wedeterminedonanearlystart.
adj.determined有决心的,决定的(在句中常作定语或状语)
Sheisaverydeterminedwomanwhoalwaysgetswhatshewants.
bedetermined+从句/bedeterminedtodosth.
Attheageoftwenty,Stevelefthishometown,determinednottoreturnwithoutmakinghismark.在二十岁时,Steve离开了他的家乡,下定决心不搞出点名堂绝不回来。
n.determination决心;果断;坚定
7.Itistime(forsb)todosth….
Itisabout/hightimethat…….didsth…..
Itistimethatwehadarest.
8.appealto
①迎合,对……有吸引力,引起兴趣
Brightcoloursappealtosmallchildren.
It’snoteasyforthedesigntoappealtoallages.
这项设计要吸引所有年龄的人是不容易的。
②
恳求,呼吁appealtosb.forsth.为某事而向某人呼吁
appealtosb.todosth.呼吁某人做某事
Theprisonerappealedtothejudgeformercy.
Thegover
nmentisappealingtoeveryonetosav
ewater.
政府正在呼吁每个人都要保护水资源。
adj.appealing有吸引力的,有感染力的
SpendingtheholidaysinBritainisparticularlyappealing.
9.react---reaction.n
vi.reacttosth.bydoingsth.
Localresidentshavereactedangrilytothenews.
Theaudiencereactedreadilytohisspeech.
10.gather
①搜集收集Detectiveshavespentmonthsgatheringevidence.
②收割收获ItwaslateAugustandtheharvesthadbeensafelygatheredin.
③使聚集,集合Thekidsweregatheredtogetherinaroom.
11.beconcernedwith和…有关系
Themeetingwasconcernedwithforeigntrade.
Herlatestsurveyisconcernedwithyouthunemployment.
她的最新调查与青年的失业有关。
beconcernedabout/for/over…为某事担心/忧虑
Iamconcernedaboutmywife’shealth.我担心我妻子的健康。
Thepresidentisdeeplyconcernedabout
thisissue.
asfaras…beconcerned….就…而言
AsfarasI’mconcerned,youcandowhatyoulike.
就我而言,你可以做你喜欢的事。
concerningprep.关于
12.getsth.acrosstosb.传达;被理解;使人了解
Hetaughtmehowtogetmyideasacross.他教我如何讲清楚我的想法。
getsth.over.克服get(sth.)through通过;完成;到达
getdowntosth./doingsth.开始做某事getround说服某人
【例句】
Thefinalexaminationiscomingupsoon.It’stimeforustogetdowntoourstudies.期末考试快来了,我们该开始复习了。
---Thebosssaidwehadonlythreedaystofinishthework.
老板说我们只剩三天时间去完成工作了。
---Don’tworry.Wehavealreadygotthroughtwothirdsofit.
别担心,我们已经完成了三分之二的工作。
Shecouldalwaysgetroundherfather,whowoul
dgiveherwhateversheaskedfor.
她无论要什么,她的父亲都会给她,所以她总能够说服她的父亲。
Hewasdisappointedatnotgettingthejob,buthesoongotoverit.
因为没有得到这个工作,他很失望。
但很快克服了这种失落感。
13.putsth.together=puttogethersth.组织,汇集;组装
Put的短语
Putaway收拾,收起来;积蓄,攒钱putaside忽视;不理睬,把…搁在一边
putup举起;搭建;张贴putdown放下;镇压;写下
putoff推迟Putout扑灭,熄灭;生产;出版
putupwith容忍
14.approach
v.靠近,如在空间或时间上:
Springisapproaching.春天近了
n.通路anapproachtothebridge.通向桥的路
途径anapproachto(solving)theproblem
15.costsb.smtodo花某人钱做某事
Itcostshim1000poundstorunacar.养一辆车花费他每年1000磅。
costsbsth使某人付出…的代价
Carelessdrivingcosthimhislife.
n.atallcost不惜任何代价
atthecostof以牺牲…为代价
16.convince.vt
①使某人相信convincesbof/that…
HowcanIconvinceyouofhishonesty?
=HowcanIconvinceyouthatheishonest?
②说服convincesbtodo
Whatconvincedyoutovoteforthem?
adj.convinced相信beconvincedof/that
Whatmakesyouconvincedofhishonesty?
17.urge
⑴vt.敦促,催促urgesbtodo=urgethatsb(should)do
e.g.TheUNurgedthemtohonorthepeacetreaty.
Heurgedustogoatonce=Heurgedthatwe(should)goatonce.
联合国敦
促他们尊重这项和平条约。
⑵vt.强调,竭力主张
e.g.Heurgedrestraintindealingwiththeprotester.
他强调在应对抗议者时应该保持克制。
⑶n.冲动,强烈的欲望
e.g.Ihadanoverwhelmingurgetotravelaroundtheworld.
我有种冲动要去旅游。
【板书设计】
自我评价(学生)
课后反思(教师)
1.文章结构2.讲解过程中遇到的生词3.制作流程4P
【提升与拓展】
Ⅰ.单词拼写
1.Onthecourseshereceivedathoroughtraininginevery__________(方面)ofthejob.
2.Thefirmrepaidherhardworkwitha__________(资金).
3.Theexhibitscaughtthe__________(爱好)ofthevisitors.
4.The__________(媒体)havealotofpowertoday.
5.Howdoyou__________(回应)tothismodernartist’spaintings?
6.__________(就本人而言),Idon’tapproveofher.
7.Thismedicineis__________(有毒的)iftakeninlargequantities.
8.We__________(敦促)theschoolteamonwithloudcheers.
Ⅱ.选词并用其适当形式填空
beconcernedabout,figureout,bedeterminedto,inadvance,bedesignedfor,appealfor,getacross,diefrom
1.He’stryingto__________awaytosolvetheproblem.
2.He__________cutthroughthedifficulties.
3.Hewas__________fundstobuildanewschool.
4.Yourmeaningdidn’treally__________.
5.Inbigcitiesduringcoldwintermonths,manyoldpeople__________thepollutedair.
6.We__________hishealth.
7.Tomakesurethathewasathome,Icalledhimup__________.
8.Thefilm__________theseniorstudents.
Ⅲ.完成句子
1.用multiply的适当形式填空。
(1)Ourproblems__________sincelastyear.
(2)2__________by4is8.
2.完成句子。
(1)他的建议成了批评的目标。
Hisproposalbecamethe__________ofcriticism.
(2)这项政策旨在帮助那些需要关心和爱护的孩子。
Thepolicy__________helpingthechildreninneedofcareandlove.
3.完成句子。
(1)市民们强烈反对石油价格上涨。
Thecitizens__________strongly__________theincreaseofthepriceofoil.
(2)他对他因为在商店行窃受到的惩罚有什么反应?
Howdidhe__________thepunishmentthattheygavehimfortheshoplifting?
4.用die短语填空。
(1)Inaseverewinter,manywildanimalscan__________hunger.
(2)Thebreezehas__________.
(3)Theyoungman__________atrafficaccident.
(4)Thefire__________.
(5)Inthecourseofmillenniathedinosaurs______.
Ⅳ.短文填空
1.__________adcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Inanadcampaignyoumayneedtousedifferentkindsofmedia,2._________posters,newspapers,magazines,radiosandtelevisions.Herearesometips3.________buildingasuccessfuladcampaign.Firstly,youshouldexplore4.__________youraudiencealreadythinks.5.__________,it’simportanttofigure6.__________exactlywhatyouwanttotelltheaudience.Trytogetthemreact7.__________acertainway.Thirdly,youmustdecidewhatapproachyouwanttousetogetyourideasacross8.__________youraudience.
Ⅴ.单项填空
1.The__________lookonhisfaceshowedthathehadenoughconfidenceinhimself.
A.surprisedB.puzzled
C.excitedD.Determined
2.Althoughthenecklaceisnotmadeofrealdiamond,itstill__________me.
A.attractstoB.appealsto
C.reactsforD.respondsat
3.Theseexamples,once__________tohisarticle,willmakeitsoundmorereasonableandacceptable.
A.addB.toadd
C.addingD.added
4.Aftertheoldman__________thecost,hesoldallhisvegetablesat