剑桥商务英语BEC中级第二三四辑口语真题范例.docx

剑桥商务英语BEC中级第二三四辑口语真题范例.docx

《剑桥商务英语BEC中级第二三四辑口语真题范例.docx》由会员分享，可在线阅读，更多相关《剑桥商务英语BEC中级第二三四辑口语真题范例.docx（64页珍藏版）》请在冰豆网上搜索。

剑桥商务英语BEC中级第二三四辑口语真题范例

第二辑Test1

TopicA:

WHATISIMPORTANTWHEN……?

Entertainingclients

●Typesofactivities

●Cost

[思路点拨]

Personalizedservices个性化服务

Clients’demand客户需求

Customizedactivities为客户制定活动

Backgroundofclients

客户背景

Clients’feelings客户的感受

Businessobjectives商业目标

Cost花费

Typesofactivities活动类型

补充要点

已给要点

Entertaining

clients

【词汇＆短语】

促销赠品Complimentarypresents迎宾室Hospitalityroom

招待费Entertainmentallowance定制Customize

针对个人Personalize有目的的Purposeful

商业目的Businessobjectives客户需求Customerdemand

包间Compartment舒适的Cozy

【句型点击】

●间歇、停顿

HowshallIputit?

怎么说呢？

Well,whatItryingtosayis……..我想说的是……..

I’dliketobeginby……

●个人想法

Inmyopinion,I’dsaythat…..

Thepointisthat…….

Well,weshould….

【参考范例】

Entertainingclientsisnotaneasyjobandshouldbehandlingappropriatelyandenjoyably.Itcontainsmorethanjustawonderfulmeal,asightseeingtourorashoppingtrip.Goodhospitalityeventscanimpressclientsinauniquemannerinandoutsideoftheoffice.

Whenentertainingclients,weshoulddecidethetypesofactivitiesaccordingtotheirinterestandfavorites.Moreover,theseactivitiesshouldhelpusachieveourbusinessobjectives,forexample,wecanhaveanintimatediscussionaboutbusinesswithourclientsduringamealinacozycompartmentwherebothwherebothsidestendtobemorerelaxed.Inaddition,wehavetomixbusinesswithpleasureeffectivelysoourclientswon’tfeelthatwearetoopurposeful.

Costisantherimportantfactorwhendesigningactivitiesforclients.Higherexpensesdon’tnecessarilytogreatersatisfaction,andinsomecases,theclientswillbeoverwhelmedwithourkindness.Therefore,whenentertainingclients,sincerityappearstobemoreimportant,uponwhichalongandasteadybusinessrelationshipisbased.

TopicB:

WHATISIMPORTANTWHEN……?

Choosingretailpremisestorent

●Location

●Lengthofcontract

【词汇&短语】

房东landlord利润空间profitmargin

租户tenant房屋结构buildingstructure

可持续发展sustainabledevelopment合同到期explorationofcontract

繁荣boomprosperity续签合同renewthecontract

租金rent押金deposit

【句型点击】

●观点阐述

Well,itseemstomethat…….

That’strue,butontheotherhand…..

●追加观点

That’sjustwhat/allIwasthinking…..

Well,thepointI’mtryingtomakeitthat……

AnotherthingIwanttomentionis……

【参考范例】

Whenaimingtochooseretailpremises,youshouldalwaysputthelocationonthetopofyourlist.Anidealretailpremisesshouldbesituatedinthedowntowndistrictorabigresidentialareawherethesourcesofthecustomersisguaranteed,inChina,AlotofbusinessmanbelieveinFengshuiandtheythinkagoodlocationisvitaltothesuccessofbusiness.

Besides,thelengthofcontractisalsoanimportantfactorinchoosingretailpremisesbecausetheretailerneedtimetodevelopmarketandcustomers.Asteadyanduninterruptedbusinessenvironmentismostdesired,andalong-termcontractwillensuretheretailer’ssustainabledevelopment.

What’smore,rentandmeansofpaymentshouldneverbeoverlooked,retailersingeneralhaveabigcashflow,therefore,areasonablerentandflexiblemeansofpaymentaregoodfortheircapitalturnover.Acooperativelandlordispreferredandnecessaryforawin-winsituation.

TopicC:

WHATISIMPORTANTWHEN……?

Decidingonpackagingforproducts

●Image

●Productionprocess

【词汇&短语】

包装材料wrapper，packagingmaterial不可再生资源non-renewableresources

包装设计packagedesign有利环境的environmental-friendly

顾客的青睐customerfavor肤浅的，表明的superficial

【句型点击】

●自然过渡

HowshallIputit?

怎么说呢？

Actually…..

That’sjusthowIseeit…..

●个人观点

Personally,Ithink…..

Frankly,Ithink….

【参考范例】

Packingofproductsconcernsthefateofproductsbecauseitarousespeople’sdesireforpurchase.Whendecidingonpackagingforproducts,weshouldtakeseveralthingsintoconsideration.

Firstofall,theimagecatchestheeyeofpotentialcustomers,peoplearesometimesskindeepwhensurroundedbyavarietyofproducts,theirdecisionsaresimplybaseduponthepackaging,thereforeathoughtfuldesignincolor,shapeandpackagingmaterialsiscrucialinwinningcustomer’sfavor.

Ontheotherhand,thecostofpackagingshouldbecarefullydealtwithbecauseitiscontainedinthepricesoftheproducts.Increasedpricewillmaketheproductslesscompetitiveinabuyer’smarket.Afterall,incomparisonwithpackaging,peoplearemoresensitivetoprice.

Lastbutnotleast,ourresourcesarelimitedandsomeareevennon-renewable.Oncetheproductsareopenedup,thewrapperareuseless,soitisexpectedthatdesignerscandevelopfurtherusesofpackagingmaterialsoratleastmakethemenvironmental-friendly.

Test2

TopicA:

WHATISIMPORTANTWHEN……?

Selectingstaffforpromotion

●Attitudetowork

●Currentperformance

【词汇&短语】

空缺职位vacancy人事部personnel

行政管理部administration公关publicrelations

总部headoffice工资wagesandsalaries

管理技能managerialskill职业前景careerprospect

人力资源部humanresources团队协作teamwork

【句型点击】

●常用开始语

Thankyouforyourquestion

Theansweris…

Letmestartwith….

Inmyview

Itisverylikelythat….

●表达观点常用句

WhatIamthinkingis….

Letmemakemypointveryclear.

Itiscrystalclearthat…..

Thereisnodoubtthat…..

Iamintothefirstopinion..

【句型点击】

Whenselectingstaffforpromotion,severalfactorsshouldbetakenintoconsideration,tobeginwith,theattitudetotheworkisoneofthemostfundamentalelements.Ibelieveattitudeiseverything.Itisnotuncommontofindworkerswhohavegreattalentsbutarereluctanttomakefullcontributionintheirposition,thepointis,youhavetolovewhatyouaredoingandyouhavetotryyourutmostandreservenoefforttodoit.

Secondly,currentperformanceisalsoveryimportant,becauseitisobviousthatattitudeandefforthavetobemeasuredinacertainwaysothatyoucanknoweveryone’scapability.

Thirdly,youcan’tignorecareerpotentialandadaptability,almostineverycompany,wecanfindemployeeswhoareexcellentindividualsbutfailtocooperateinateam,theseelementsareallveryessentialinone’scareer.Admittedly,itisnotverylikelytofindalloftheminoneperson,andthenyouhavetoconsideraboutthespecificpositionandgrantprioritytooneofthem.

TopicB:

WHATISIMPORTANTWHEN……?

Consideringacareerchange

●Furtherstudyortraining

●Opportunitiesforfuturepromotion

【词汇&短语】

实际工资realwages合并merger

最终目标ultimategoal个人收入personalincome

坏的影响adverseeffect工资价格螺旋上升wage-pricespiral

精明的讨价还价交易horse-trading无形资产intangibleassets

资格qualification投资回报returnoninvestment

【句型点击】

●更倾向于某一个选项

Iwouldtake……..asmypriority我会把……..作为我的首选项。

Theprosof……..Outweighitscons.……..的优点多于它的缺点。

Itismoreessentialto…….。

………更加重要。

………isawiserchoice.……..是更明智的选择。

Wearestronglytemptedto……..

Itisaptto……..

IwouldchooseAoverB.

●表示两者缺一不可

Theyaretwosidesofthesamecoin.

Theyareinterdependentandareequallyimportant.

AisthebearingofB.

ItisimpossibletotalkaboutAWithoutmentioningB.

【参考范例】

Well,careerchange.Thatisaninterestingtopic.Astheoldsayinggoes,lookbeforeyouleap.You’dbetterbeverycarefulwhenyoumakesuchbigdecisions.Tobeginwith,furtherstudyandtraininghastobetakenintoaccount.thereasonisquiteobviouswithimprovedandenhancedskills;yourjobwillbesafer.Furthermore,opportunitiesforfurtherpromotionalsoplayimportantroleshere.Promotionmeansmoresalaryandthereforebetterlivingconditions.Therefore,wearestronglyattemptedtochooseit,andforsomepeople,thisiseventheultimategoaloftheirjob.Butitisonlyhalfthestory.Youhavetoconsideraboutthebestdevelopmentofyourpotential.Inotherwords,youhavetobeveryclearaboutyourpersonalinterestisandtrytoenjoyyourworkandfindjoyinit,Ibelieveduetodifferentvaluesystems,peoplemaymakedifferentchoicesuponthesamething.AslongasIamconcerned,IwillchooseacareerthatIcanfulfillmydream.Imean,ifitisnothighlypaid,Idon’tcare,IwillchooseacareerIlikeoveropportunityofpromotion.

TopicC:

WHATISIMPORTANTWHEN…?

Planninganadvertisingcampaign

●Marketresearch

●Selectappropriatemedia

【词汇&短语】

广告代理商advertisingagency购物点广告p.o.p.advertising

区域抽样areasampling视听广告audio-visualadvertising

促销广告salespromotionadvertising路牌广告billboardadvertising

站台广告platformsideadvertising品牌偏好brandpreference

受众构成audiencecomposition户外广告outdooradvertising

【句型点击】

提出自己的看法

Toachievethisgoal,it’sbetterto

Itismorepreferableto…………..的做法更可取。

BetterdoAratherthandoB。

最好A,不要B。

Thescheduleshouldbearrangedasfollows…….

………isthesoulofanenterprise.

Weshouldput……..asthefirstconsideration.

Moreflexiblemethodsshouldbetaken.Forinstance…….

Weshouldfollowinternationalpracticesto………

●使用表达有层次的连接词

Firstandforemost

Lastbutnottheleast

Furthermore

Inotherwords

【参考范例】

Advertisingcampaignisoneofthemostessentialchainsinmarketing.Throughadvertisingcampaign,theproductscanbewell-knowntotheaudiences.Toachievethisgoal,itisbettertodoamarketresearchbeforehand.Onlyinthiswayyoucanknowtheneedoftheconsumersandmeettheiracquirementsaccordingly.Therefore,weshouldputitasthefirstconsideration.Afterthisstep,itistimetoselectappropriatemedia.Sometimesitismorepreferabletofindanadvertisingagencybecausetheyknowbetterwhatthebestchannelisforyourproductandservice;salespromotionadvertising;billboardadvertising;outdooradvertising;audio-visualadvertising,orwhateveritis.Youknow,youhaveplentyofchoices.Ontheotherhand,theyhaveaprofessionalteamtodesignani