剑桥商务英语BEC中级第二三四辑口语真题范例.docx

1、剑桥商务英语BEC中级第二三四辑口语真题范例第二辑Test 1Topic A: WHAT IS IMPORTANT WHEN ? Entertaining clients Types of activities Cost 思路点拨Personalized services 个性化服务 Clients demand 客户需求Customized activities 为客户制定活动 Background of clients客户背景Clients feelings 客户的感受Business objectives 商业目标Cost 花费Types of activities 活动类型补充要点已给

2、要点Entertaining clients【词汇短语】促销赠品 Complimentary presents 迎宾室Hospitality room招待费 Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的 Business objectives 客户需求Customer demand包间Compartment 舒适的 Cozy【句型点击】 间歇、停顿How shall I put it? 怎么说呢？Well, what I trying to say is. 我想说的是.Id like to begin

3、 by 个人想法In my opinion, Id say that.The point is that.Well, we should.【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a

4、unique manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with ou

5、r clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients wont feel that we are too purposeful. Cost is anther important factor when designing activities for clients. Higher expense

6、s dont necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based. Topic B: WHAT IS IMPORTANT WHEN ? Choosing re

7、tail premises to rent Location Length of contract【词汇&短语】房东 landlord 利润空间 profit margin租户 tenant 房屋结构 building structure 可持续发展 sustainable development 合同到期 exploration of contract繁荣 boom prosperity 续签合同 renew the contract租金 rent 押金 deposit【句型点击】 观点阐述Well, it seems to me that.Thats true, but on the ot

8、her hand. 追加观点Thats just what/all I was thinking.Well, the point Im trying to make it thatAnother thing I want to mention is【参考范例】 When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown district o

9、r a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business. Besides, the length of contract is also an important factor in choosing retail premises because the retail

10、er need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailers sustainable development. Whats more, rent and means of payment should never be overlooked, retailers in general have a big cash flow, ther

11、efore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation. Topic C: WHAT IS IMPORTANT WHEN ? Deciding on packaging for products Image Production process【词汇&短语】包装材料wrapper，packaging material 不可

12、再生资源non-renewable resources 包装设计package design 有利环境的 environmental-friendly顾客的青睐 customer favor 肤浅的，表明的 superficial【句型点击】 自然过渡How shall I put it? 怎么说呢？Actually.Thats just how I see it . 个人观点Personally, I think.Frankly, I think.【参考范例】 Packing of products concerns the fate of products because it arous

13、es peoples desire for purchase. When deciding on packaging for products, we should take several things into consideration. First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simply based upon th

14、e packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customers favor. On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the products less competi

15、tive in a buyers market. After all, in comparison with packaging, people are more sensitive to price. Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop further uses of

16、packaging materials or at least make them environmental-friendly. Test 2Topic A: WHAT IS IMPORTANT WHEN ? Selecting staff for promotion Attitude to work Current performance 【词汇&短语】空缺职位 vacancy 人事部personnel行政管理部 administration 公关 public relations总部 head office 工资 wages and salaries管理技能 managerial ski

17、ll 职业前景 career prospect人力资源部 human resources 团队协作 teamwork【句型点击】 常用开始语Thank you for your questionThe answer isLet me start with.In my viewIt is very likely that. 表达观点常用句What I am thinking is.Let me make my point very clear.It is crystal clear that.There is no doubt that.I am into the first opinion.【

18、句型点击】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full con

19、tribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain way so that you can know

20、 everyones capability.Thirdly, you cant ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in ones career. Admittedly, it is not very likely to find all of them

21、in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ? Considering a career change Further study or training Opportunities for future promotion【词汇&短语】实际工资 real wages 合并 merger最终目标 ultimate goal 个人收入 personal income

22、坏的影响 adverse effect 工资价格螺旋上升 wage-price spiral精明的讨价还价交易 horse-trading 无形资产 intangible assets资格 qualification 投资回报return on investment【句型点击】 更倾向于某一个选项I would take . as my priority 我会把.作为我的首选项。The pros of . Outweigh its cons. .的优点多于它的缺点。It is more essential to .。 更加重要。is a wiser choice. .是更明智的选择。We ar

23、e strongly tempted to.It is apt to.I would choose A over B. 表示两者缺一不可They are two sides of the same coin.They are interdependent and are equally important.A is the bearing of B.It is impossible to talk about A Without mentioning B.【参考范例】Well, career change. That is an interesting topic. As the old sa

24、ying goes, look before you leap. Youd better be very careful when you make such big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, opportunities for further promoti

25、on also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consider about the best development o

26、f your potential. In other words, you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I will choose a career that I can ful

27、fill my dream. I mean, if it is not highly paid, I dont care, I will choose a career I like over opportunity of promotion.Topic C: WHAT IS IMPORTANT WHEN? Planning an advertising campaign Market research Select appropriate media【词汇&短语】广告代理商 advertising agency 购物点广告 p. o. p. advertising区域抽样 area samp

28、ling 视听广告 audio-visual advertising促销广告 sales promotion advertising 路牌广告 billboard advertising站台广告 platform side advertising 品牌偏好 brand preference受众构成 audience composition 户外广告 outdoor advertising【句型点击】提出自己的看法To achieve this goal, its better to It is more preferable to .的做法更可取。Better do A rather than

29、 do B。 最好A, 不要B。The schedule should be arranged as follows.is the soul of an enterprise.We should put .as the first consideration.More flexible methods should be taken. For instance.We should follow international practices to 使用表达有层次的连接词First and foremostLast but not the leastFurthermore In other wo

30、rds【参考范例】 Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know the need of the consumers and meet thei

31、r acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for your product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an i