学生论文作品展示.docx

1、学生论文作品展示学生论文作品展示抚顺职业技术学院外语系商务英语07届毕业论文The new tendency of business English after China joins WTO 姓名: 柳东坡班级：04商务英语指导教师：耿民封皮：主要内容：CONTENT：Introduction. The present situation of business English application.The questions in the business English development2.1 From the learners, learning business Englis

2、h needs a right attitude2.2 From training class, the training affect of business training class is not very good2.3 From the instruction knowledge, the idea instruction is similarly important. The new tendency of business English after China joins WTO 3.1 The application of business English in cargo

3、 trade domain 3.2 The application of business English in service trade domain 3.3 The application of business English in the intellectual property rights domain . ConclusionReferencesAbstract:Business English is melting with English, the business management, the external affair diplomacy, the multi-

4、disciplinary foreign trade negotiations, the sale market, the financial economy and so on ,and it is also a variety which takes the linguistics and the applied linguistics theory as theory instruction possess polytheism ,the permeability and the opening features. Nowadays our business English teachi

5、ng and research have already entered a new development, the business English system has been basically formed .Therefore ,we must analyze the business English systematically and scientifically .The most important and urgent duty for us is setting up an linguistics plus profession theory system which

6、 conforms to the discipline of linguistic development and also is good for the research of business English .It is a hard duty and also needs a long time to achieveKey words: business English business English Certificate application economical development cargo trade service trade intellectual prope

7、rty rightsIntroduction:Since our country implemented the economical reform and the open policy, because the fast development of foreign economical trade in coastal each big city and even the interior various areas, business English, this discipline also rapidly grows in our country, and has played t

8、he positive role to impel the development of our economy and foreign trade enterprise. After our country joins WTO, the foreign trade enterprise develops further to the industry, the group and the internationalization, what foreign department needs is the compound talented people who not only grasp

9、English skill also engage in foreign trade work, the quality which we need will increase .At present, the surge of business English has been raised in home, various universities, colleges and institutes increase the business English course .In the society kinds of training classes have also arisen s

10、equentially. Under the new situation, the business English development presents the new tendency and the characteristic. The New Tendency of Business English after China Joins WTOAs the most important exchange tool in the modern international enterprise, business English has become a necessary skill

11、 of peoples work and study. Meanwhile, particularly for many international enterprise staff, the skill and level of communication have become very important facts which affect the work opportunity and the development of career. Business English Certificate is used by all kinds of foreign enterprises

12、 ,departments and organizations to prove the ability of recruiting staff. Simultaneously, it is also the way to test and improve ones own English level. Business English Certificate is regarded as a passport of business applications. After china joins WTO, the number that our country engages in the

13、international trade enterprise increases rapidly, the enterprise structure has also had a significant transformation. Consequently a large procession of talented persons who are familiar with the operation rules of international trades and adapt the enterprise operation environment is needed. This a

14、rticle is my own viewpoint about the new tendency of business English after China joins WTO.The present situation of business English applicationDate back to the day of business English came out, this concept has been entrusted with many connotations. Having the “Business” meaning, business English

15、is not simply English study longer. With the establishment foreign investment the absorption of foreign capital status and the rapid development of the foreign investment our enterprises internationalization degree enhances very rapidly. But in coordination with it, the talented people have the glob

16、alization business ability, adapt the multi-countries culture and have the international business English communication ability are mentioned to the program up. With TOEFL, GRE, GMAT as well as four, six levels tests which our country hold are different .The business English test specially pays grea

17、t attention to the ability which examinee communicate in English in business environment. At present, there are hundreds of foreign enterprises which regard the Certificate of business English as the status to measure the employees English level. With the foreign enterprise increasing gradually, mor

18、e and more Chinese work in the foreign enterprises. Although the work nature, the working area is different, they have the similar question, for example, how to engage in the foreign economical trade activity, how to hold the small space in the foreign management enterprise. The language difference

19、is the biggest barrier that these people meet without doubt. Business English is the most important exchange tool of modern foreign enterprise. But the daily English and the academic which we know about .At present the scope of business English learner in our country is widespread extremely. Includi

20、ng the staff who work in foreign enterprise and engage in working business environment, and will go abroad to pursue advanced studies have a certain English foundation, but also owes the people who is employed by the public lines, enterprise leaders and the policy -maker as well as the university st

21、udents who have the request to the business English study ,hope to engaged in the business work in the future .This is because with the economical development and the international business activity increasing business English has become an important inspection content of applying for a job and empl

22、oyment .The introduction of the internationally recognized Cambridge Business English Certificate test provides a proof of the authoritative and the united English for all the various recruitments and trainings. At present the Business English Certificate received more and more concerns, as the prof

23、essional English Certificate, Even if it does not engage in the business work, it is helpful very much in the future, At present, there are many three-investment enterprises, the state organ and business unit in our country that acknowledges the BEC effectiveness .since 1993 the test has set up in c

24、hina ,it causes the strong repercussion in society ,more than 40 big and medium cities has established the BEC examination site ,there are more than twenty thousand people to participate in BEC1,BEC2,and the BEC3 test every year .In England , 69 universities have approve the BEC high-quality Certifi

25、cate as the language ability proof which studies for the participation undergraduate course ; In China there are kinds of enterprises such as China International AIRLINES company ,the Buss husband limited company and so on which acknowledge the BEC; In the whole world 10 universities have confirmed

26、the BEC test as the MBA curriculum .All sorts of these phenomena ,have created fiery situation in the business English. .The questions in the business English developmentBusiness English is the most important exchange tool in the modern foreign enterprise. Most of people fell like participating the

27、business English training class to work in a good situation and have a better development, but investigation shows that there are few people who have really studied, and some problems are still in the development of business English.2.1 From the learners, learning business English needs a right atti

28、tudeMany people all thought that business English is a stepping-stone to enter the foreign enterprise. Therefore what the business English training class is starting for the people who go to the foreign enterprises to work or have already worked in the foreign enterprises. Most of them hope to obtai

29、n various business English training .For instance: related to the daily meeting, the specialized training, the negotiation skill exchange ways and so on. But because numerous bad psychological behaviors and the arrival of WTO, there are young people who think that so long as they have studied busine

30、ss English, they will be at advantage during work. Although this idea is right in principle, but it is invalid in fact. Investigate its reason , many peoples basic skills are not solid ,they can not study the business English ,in addition ,the media report the word “ business ” again and again ,it m

31、akes some people not grasp the direction ,in the studying process one wrong after another, it wastes not only money, but also wastes ones precious time. Therefore, the author believed, that when we choose to study the business English, we certainly must be conscientious, realistic, and should not bl

32、indly estimate ones level, or choose popular curriculum for the vanity, if so, it will delay our own study.2.2 From training class, the training affect of business training class is not very goodBusiness English class generally divides into the long-term class and the short-term class, the students can accept the business English glossary, the phrase as well as related business dealing training in the original English foundation .Why many people choose business English class study form is the most important is that everybody is allowed to exchange the study and the work experience during the