1、12英语四级真题2005.12英语四级真题2005年12月英语四级真题及其答案Part I Listening Comprehension(20 minutes)Part II Reading comprehension (35 minutes)Passage OneQuestions 21 to 25 are based on the following passage Just five one-hundredths of an inch thick, light golden in color and with a perfect “saddle curl,” the Lays pota
2、to chip seems an unlikely weapon for global domination. But its maker. Frito-Lay. Thinks otherwise.” Potato chips are a snack food for the world,” said Salman Amin, the companys head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato c
3、hip. Frito-Lay is the biggest snack maker in America. owned by PepsiCo. And accounts for over half of the parent companys $3 billion annual profits. But the U.S. snack food market is largely saturated, and to grow. the company has to look overseas. Its strategy rests on two beliefs: first a global p
4、roduct offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. ”Global” does not mean products that are consciously identified as American, but ones than consumes-especially young people-see as part of a modem, i
5、nnovative(创新的)world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know than Frito-Lay is an American company. Instead, Riskey, the companys research and development head, would hope they associa
6、te the brand with the new world of global communications and business. With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo(标识).The logo, along with the companys long-held marketing image of the “irresistibility” of its chips. would help facilitate the companys glo
7、bal expansion. The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rater, they see Frito-Lay as spreading the benefits of free enterprise across the world. “Were making products in those countries,
8、 were adapting them to the tastes of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCos chief executive.21.It is the belief of Frito-Lays head of global marking that_.A) Potato chips can hardly be used as a weapon to dominate the world marke
9、tB) Their company must find new ways to promote domestic sales.C) The light golden color enhances the charm of their companys potato chipsD) People the world over enjoy eating their companys potato chips22.What do we learn about Frito-Lay from Paragraph 2?A) Its products use to be popular among over
10、seas consumers.B) Its expansion has caused fierce competition in the snack marker.C) It gives half of its annual profits to its parent company.D) It needs to turn to the word market for development.23.One of the assumptions on which Frito-Lay bases its development strategy is that_.A)consumers world
11、wide today are attracted by global brandsB)local brands cannot compete successfully with American brandsC)products suiting Chinese consumers needs bring more profitsD)products identified as American will have promising market value24.Why did Riskey have the Frito-Lay logo redesigned?A)To suit changi
12、ng tastes of young consumers.B)To promote the companys strategy of globalization.C)To change the companys long-held marketing image.D)To compete with other American chip producers.25.Frito-Lays executives claim that the promoting of American food in the international market_.A)wont affect the eating
13、 habits of the local peopleB)will lead to economic imperialismC)will be in the interest of the local peopleD)wont spoil the taste of their chipsPassage TwoQuestion 26 to 30 are based on the following passage.In communities north of Denver, residents are pitching in to help teachers and administrator
14、s as the Vrain school District tries to solve a $13.8 million budget shortage blamed on mismanagement. ”Were worried about our teachers and principals, and we really dont want to lose them because of this,” one parent sail. “If we can help ease their financial burden, we will. ”Teachers are grateful
15、, but know it may be years before the district is solvent(有综合能力的). They feel really good about the parent support, but they realize its impossible for then to solve this problem.The 22,000-student district discovered the shortage last month. “Its extraordinary. Nobody would have imagined something h
16、appening like this at this level,” said State Treasurer Mike Coffman.Coffman and district officials last week agreed on a state emergency plan freeing yp a $9.8 million loan that enabled the payroll(工资单) to be met for 2,700 teachers and staff in time for the holidays.District officials also took $1.
17、7 million from student-activity accounts its 38schools.At Coffmans request, the District Attorney has begun investigating the districts finances. Coffman says he wants to know whether district officials hid the budget shortage until after the November election., when voters approved a $212 million b
18、ond issue for schools.In Frederick, students parents are buying classroom supplies and offering to pay for groceries and utilities to keep first-year teachers and principals in their jobs.Some $36,000 has been raised in donations from Safeway. A Chevrolet dealership donated $10,000 and forgave the d
19、istricts $10,750 bill for renting the driver educating cars. IBM contributed 4,500 packs of paper.“We employ thousands of people in this community,” said Mitch Carson, a hospital chief executive, who helped raise funds. “We have children in the school, and we see how they could be affected.”At Creek
20、 High School, three students started a website that displays newspaper articles, district information and an email forum(论坛)。 “Rumors about whats happening to the district are moving at lighting speed,” said a student. “We wanted to know the truth, and spread that around instead.”26.What has happene
21、d to the Vrain School District?A)A huge financial problem has arisen.B)Many schools there are mismanaged.C)Lots of teachers in the district are planning to quit.D)Many administrative personnel have been laid off.27.How did the residents in the Vrain School District respond to the budget shortage?A)T
22、hey felt somewhat helpless about it.B) They accused those responsible for it.C) They pooled their efforts to help solve it.D) They demanded a through investigation.28.In the view of State Treasurer Mike Coffman, the educational budget shortage is_.A)unavoidableB)unthinkableC)insolvableD)irreversible
23、29.Why did Coffman request an investigation?A)To see if there was a deliberate cover-up of the problem.B)To find out the extent of the consequences of the case.C)To make sure that the school principals were innocent.D)To stop the voters approving the $212 million bong issue.30.Three high school stud
24、ents started a website in order to_.A)attract greater public attention to their needsB)appeal to the public for contributions and donationsC)expose officials who neglected their dutiesD)keep people properly informed of the crisisPassage ThreeQuestions 31 to 35 are based on the following passage.“Hum
25、ans should not try to avoid stress any more than they would shun food, love or exercise.” Said Dr. Hans Selye, the first physician to document the effects of stress on the body. While heres on question that continuous stress is harmful, several studies suggest that challenging situations in which yo
26、ure able to rise to the occasion can be good for you.In a 2001 study of 158 hospital nurses, those who faced considerable work demands but coped with the challenge were more likely to say they were in good health than those who felt they stress that you can manage also boost immune(免疫的) function. In
27、 a study at the Academic Center for Dentistry in Amsterdam, researchers put volunteers through two stressful experiences. In the first, a timed task that required memorizing a list followed by a short test, subjects through a gory(血淋淋的) video on surgical procedures. Those who did well on the memory
28、test had an increase in levels of immunoglobulin A, an antibody thats the bodys first line of defense against germs. The video-watchers experienced a downturn in the antibody.Stress prompts the body to produce certain stress hormones. In short bursts these hormones have a positive effect, including
29、improved memory function. “They can help nerve cells handle information and put it into storage,” says Dr. Bruce McEwen of Rockefeller University in New York. But in the long run these hormones can have a harmful effect on the body and brain.“Sustained stress is not good for you,” says Richard Morim
30、oto, a researcher at Northwestern University in Illinois studying the effects of stress on longevity,”Its the occasional burst of stress or brief exposure to stress that could be protective.”31. The passage is mainly about_ A) the benefits of manageable stress B)stay away from C)run out of D)put up
31、with32. The word “shun”(Line 1,Para.1) most probably means_. A)cut down on B)stay away from C)run out of D)put up with33.We can conclude from the study of the 158 nurses in 2001 that_ A)people under stress tend to have a poor memory B)people who cant get their job done experience more stress C)doing challenging work may be good for ones health D)stress will weaken the bodys defense against germs34.In the experiment described in Paragraph 3,the video-watchers experienced a d
copyright@ 2008-2022 冰豆网网站版权所有
经营许可证编号:鄂ICP备2022015515号-1