论学校商务英语的教学模式.docx

1、论学校商务英语的教学模式论学校商务英语的教学模式摘要：随着全球业务的快速发展，英语已经被接受为世界各地的一个共同的商业语言，社会对既精通英语，又熟练掌握商务知识的复合型人才需求急剧增加。商务英语已引起语言学家越来越多的关注。作为一个相对较新的学科，商务英语有其特殊性。因此，商务英语的人才培养同其他文学形式的不同。商务英语人才的培养讲究的是一个全面。商务英语人才所需要的不只是简单的商务翻译，更要学会商务礼仪、商务沟通、专业知识等。但现今的商务英语教学中却有很多的问题，例如专业定位不明确，学生学习商务英语的内部动力不足，教学与实际脱轨，缺少既熟知商务又精通英语的老师，学生英语基础不平衡等。本文将针

2、对商务英语的特点，现今商务英语人才培养中所出现的问题，和如何根据“英语+专业”这个模式，探讨如何才能培养出真正的复合型商务英语人才。关键词：商务英语；翻译；人才培养；专业The Education Model of Business English in schoolAbstract: Along with the fast development of the global business, English has been accepted as a common business language around the world, and the people who both ma

3、ster English and skillful at Business matter is badly needed in this society. Business English has drawn more and more attention from the linguists. As a relatively new academic subject, Business English has its special characteristics. Accordingly, the translation of Business English is different f

4、rom the translations of other literary forms. The cultivation of Business English Talents emphasize on comprehensive talents. What the Business English Talents need is not just the basic skill of Business Translation but also need to master the Business etiquette, Business communication and Professi

5、onal knowledge and so on. There have a lot of problems in todays Business English teaching,such as unclear of specialty orientation, students lake of internal motivation of learning Business English, unbalance between teaching and practice, lack of teachers who both master Business and English, the

6、difference between students English skills and so on. This paper will focus on the characteristics of Business English, the problems happened in todays cultivation of Business English talents and discuss a new model which depends on “English+Professional knowledge” to cultivated the real Business En

7、glish Talents.Key words: Business English; Business English cultivation; translation; ProfessionalThe cultivation of Business English Talents1. IntroductionIn 2001, China became a member of World Trade Organization(WTO), the total volume of import and export keeps growing fast. Since July.2004, the

8、right of Export&Import License change form approval system to registered system, that means enterprise can get the directed right of independently engaged in Export&Import Trading. It promotes socials demands to Business English Talents. Along with the rapid development of Chinas economic and more a

9、nd more International business activities, the demand to Business English Talents had turn to extravertion, application and composition.The history of Business English education have more than 50 years in our country, and there have a lot of education models. Because of the different background of s

10、chool and education experience, the course of Business English contrast a lot. In the beginning of the fifties, Business English developed as a training to foreign trade staff. Since the reform and open policy, Business English get a fast development, more than 700 schools have Business English curr

11、iculum at present. In 2007, University of International Business and Economics become the first school to set up Business English major which approved by Ministry of Education. In 2012, there have 62 approved by Ministry of Education to set up Business English major. But based on those schools Busin

12、ess English curriculum, random in course design, lack of standard and systematic are the main problem.At present, Business English is just as a linguistic course in most schools. The several advises about education reform of English major in 21th century figures out that we should clearly face the r

13、eality that because of socials demand to English talents turned to a tendency of diversity, the talents only in English and basic skills could not adapted to market economy any more, markets demand to pure language major graduate has phase down. Only a few talents major in foreign language, literatu

14、re and linguistics is needed to be engaged in some work such as teaching and research in foreign literature and linguistics. But the compound talents combined English and other major such as diplomacy, economy, law and journalism(国家教委，关于外语专业面向21世纪本科教育改革若干意见）.In my opinion, Business English was not j

15、ust for learning a language but use English to achieve the objective to take part in business activities and business communication. I am major in English but at the same time I also studied finance. Because I think only handle a English language cant help me to find a good job after I graduated fro

16、m university. I choose double major, though hard it is , is worth to try.2. Current Situation of Business EnglishThough we have more than thousand universities and institutions provide Business English education, society still lack of professional Business English talents. Many people are just specialized in English or business, few people can master both. Why this happened? Maybe the main reason is backward of todays Business English education and exists