商务英语阅读自学考试课程考试大纲.docx

1、商务英语阅读自学考试课程考试大纲 商务写作（一）课内训练（重点）识记：1. When Bankers Bets Go Bad 银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦格林斯潘，美联储主席句子翻译：1) The bank had doubled profits in the past year via a string of successful mergers, but on Apr. 21 it reported that its securities portfoli

2、o had unrealized losses of nearly $131 million.2) Were considering strategies that make the most sense if rates are going up much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sized Enterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intens

3、ive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growt

4、h of the Chinese economic.（三）课外练习（一般）理解：1.Carlyle Groups Asian Invasion 加雷集团的亚洲扩张名词解释：Venture-capital 风险资本Carlyle Group 凯雷投资集团 Citigroup 花旗集团 2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语） Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行 Federal Reserve Bank 美国联邦储备银行（四）拓展阅读

5、（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. Its an Office Party in Hong Kong香港办公楼地价之争第二单元 人力资源管理（一）课内训练（重点）识记：1. Chinas Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训 Micro-managing 微观管理Job rotation 轮岗句子翻译：1

6、) Many underestimate the cost of local staff. Chinese graduates often have an inflated view of their own, complain some foreign managers. Multinationals are also competing for talent with Chinas domestic companies, which need to improve the quality of their people as their markets open to foreign ri

7、vals.2) But the growing shortage of executive talent may make the growth assumptions written into many business plans over-optimistic.2. No Prizes for Runners-up 奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出 Benefit package 福利包Merit budget 贡献奖 Flexible reward 灵活的奖励方式 Egalitarian Europe “人人平等的欧洲”句子翻译：1But b

8、enchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly.2Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（三）课外练习（一般）理解：1. The Inside Story（PartThe Power of Online

9、 HR Management） 背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司 BP British Petroleum 英国石油公司Outsource 人力资源外包 Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartOnline Training as an Alternative） 背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartAre Unio

10、ns Declining in Europe?） 工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartUnion Revival，True or Not?） 工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Your Employees? 案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元 市场（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略

11、之名人效应名词解释：Bill Cosby 比尔考斯比，美国黑人，喜剧之父 句子翻译： Alternatively, advertisers can choose to use “spokescharacters”. Owens-Corning has used the Pink Panther for nearly 20 years to endorse its insulation products, and Metropolitan Life has used the Peanuts gang to promote its insurance policies. Another way a

12、dvertisers protect themselves is by using deceased celebrities. Through the wonders of technology, television viewers see screen legends John Wayne pitching Coors beer and Fred Astaire dancing with a Dirt Devil vacuum cleaner.2. Challenges in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：Avon Chi

13、na Inc. 雅芳（中国）公司FedEx 联邦快递，全球最大的快递公司James Bond 詹姆斯邦德，代号007，全球知名的英式间谍形象句子翻译：1) The style of the ad. Is also important, because comparative ads, while acceptable and even common in the United States and Canada, are less commonly used in the United Kingdom, unacceptable in Japan, and illegal in India a

14、nd Brazil.2) Coca-Colas Indian subsidiary was forced to end a promotion that offered prizes such as a trip to Hollywood, because it encouraged customers to buy in order to gamble, in violation of Indias established trade practices.（理解：1. Advertisement 广告名词解释：Bureau of Public Enterprise, BPE 国有企业局,实际

15、负责推动民营化计划的机构 Management Information System (MIS) 管理信息系统 Manual of accounting procedure 会计手续规则2. Marketing to Latinos and African Americans 拉丁美洲及非洲的营销策略研究（四）拓展阅读（一般）理解：1. Advertising on the Web Companies Grab the Brass Ring 网络广告：公司的新商机2. From Harley-Davidson Armchairs to Coca-Cola Fishing Lures The R

16、ise of Corporate Branding 企业品牌化的兴起：从哈雷牌轮椅到可口可乐牌鱼饵3. Offering Guarantees to Promote Sales提供质量保证以提高销售额度4. Power Pricers: How Smart Companies Use Price as a Strategic Tool 价格的威力：精明商家的价格策略第四单元 管理（一）课内训练（重点）识记：1. Cross-cultural Management 跨文化管理名词解释：MBA: Master of Business Administration, 工商管理硕士Pay-for-pe

17、rformance (PFP) 业绩付酬按照实际业绩付给酬劳Matrix structure 矩阵结构句子翻译： A fairly obvious cultural divide that has been much studied is the one between, on the one hand, the countries of North America and north-west Europe, where management is largely based on analysis, rationality, logic and systems, and, on the o

18、ther, the Latin cultures of southern Europe and South America, where personal relations, intuition, emotion and sensitivity are of much greater importance.2. Motorola Modes of Handling Ethical Issues Transculturally 跨文化管理“摩托罗拉模式”所遵循的原则是什么？句子翻译：1) The simplest mode is one in which Motorola makes no p

19、articular effort to adjust to the local culture, but merely clarifies its policy on a given issue, and implements that policy regardless of whether it overlaps with the values or standards of the host culture.2) In some situations, the overlap between Motorolas standards and certain practices of the

20、 host culture might be so limited that the corporation has no choice other than simply to abide by its own standards and attempt to remain viable in that country.理解：1. Might the Proper Study of Management Be Man? 管理的核心是管理人?名词解释： Stock market 证券市场Zeitgeist 时代精神 Theory X(Y) X(Y) 理论2. No more Boring An

21、alysis无需反复研究管理方式（四）拓展阅读（一般）理解：1. Will This Merger Go Down Smoothly?这一次的收购会顺利进行吗？2. Citi: A Whole New Playbook 花旗集团：一个全新的开始3. Do You Really Need an MBA? 你真的需要一个MBA文凭吗？4. Going Global by Thinking Local 立足本土，走向国际第五单元 贸易识记：1. Trade Disputes商务争议名词解释：Comparative costs 比较成本 Specialization 专业化生产Insight 洞察力

22、Nobel laureate 诺贝尔奖获得者Productivity 生产力 Mainstream economists 主流经济学家avid Ricardo 大卫李嘉图 英国经济学家 著有政治经济学几赋税原理句子翻译： Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages is greatest i.e., in which it has a comparat

23、ive advantage and importing the rest.2. A Sale Contract 销售合同名词解释： FOB: Free on Board 船上交货价格, 离岸价格CIF: Cost Insurance and Freight 到岸价格 CFR: Cost and Freight成本加运费价FCA: Free Carrier货交承运人CPT: Carriage Paid to 运费付至CIP: Carriage Insurance Paid to运费、保险费付至EXW: Ex Work 工厂交货 DDU: Delivered Duty Unpaid未完税交货DDP

24、: Delivered Duty Paid 完税后交货 Remittance 汇票T/T 电汇M/T 信汇 Bankers draft 银行汇票Commercial Draft 商业汇票 Documentary Collection 跟单托收D/P Sight: Documents against Payment at Sight 即期付款交单D/P after Sight: Documents against Payment after Sight 远期付款交单D/A: Documents against Acceptance 承兑交单Letter of Credit 信用证Irrevoca

25、ble L/C 不可撤销信用证Sight L/C 即期信用证Usance L/C 远期信用证Transferable L/C 可转让信用证句子翻译： The Buyers shall open with a bank to be accepted by both the Buyers and Sellers an irrevocable transferable letter of credit, allowing partial shipment, transshipment in favor of the Sellers and addressed to Sellers payable a

26、t sight against first presentation of the shipping document to Opening Bank. The covering letter of credit must reach the Sellers 30 days before shipment and remain valid in China until the 21st day (inclusive) from the date of shipment.（三）课外练习（一般）理解：1. Business Negotiation 贸易磋商2. Two Business Lette

27、rs 商业信函实例（四）拓展阅读（一般）理解：1. A Letter of Credit 信用证2. A Business LetterRevise Former Letter of Credit信用证修订书3. A Booking Order订舱委托书4. A Commercial Invoice商业发票第六单元 经济全球化识记：1. Game Theory博弈论名词解释：Oligopoly 求过于供的市场情况Price cutting 大减价Dilemma 困境Game theory 博弈论 Adam Smith 亚当斯密，英国古典政治经济学代表人物，著有国富论Invisible hand

28、 “看不见的手”句子翻译： Game theory has been used by economists to study the interaction of oligopolies, on-management disputes; countries trade policies, international environmental agreements, reputations, and a host of other situations.2. E-Commerce: The Kitty Hawk Era 电子商务：Kitty Hawk时代名词解释：Sales volume 销售

29、量Megastore 超级卖场Cyberspace 网络空间Distributor 分销商Retailer 零售商Intermediary 中介Stockbroker 股票经纪人Dealer 经销商Leverage 杠杆作用E-commerce 电子商务Wal-Mart 沃尔玛，世界第一大零售商Brick-and-mortar 传统意义上的公司句子翻译：1) Slowly but surely, consumers are leaving malls to shop on-line, often in their pajamas at 11 PM. And anyone who doubts

30、the potential power of the e-commerce juggernaut hasnt grasped the advantage for both consumers and businesses.2) All companies fear the leverage gained by consumers who can demand ever-lower prices. Finally, businesses are rapidly learning that it isnt enough to tack the suffix “dot com” onto the c

31、ompany name.理解：1. The Logic of Economics经济学逻辑名词解释：Inflation 通货膨胀Tariff 关税Quota 配额Tax cuts of 1964 美国1964年的减税政策Great Depression 1929年至1933年的西方世界的经济大萧条2. The Four Wheels of Growth 促进经济增长的四个要素（四）拓展阅读（一般）理解：1.Careers in Global Marketing 全球营销下的职场规划2. How Markets Solve the Three Economic Problems市场解决三大经济问

32、题的途径3. Global Marketing What It Is and What It Is Not揭开全球营销的面纱4. The Business-to-business Cyber-buying Bazaar网络购物市场第三部分 有关说明与实施要求（一）阅读理解 Reading comprehension.Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years,