人文环境对低碳消费的影响分析中英文对照.docx

1、人文环境对低碳消费的影响分析中英文对照人文环境对低碳消费的影响分析中英文对照Cultural environment to analysis the influence of Chinese and English language compared low carbon consumption 摘 要：低碳消费是消费者以对社会和后代负责任的态度在消费过程中积极实现低能耗、低污染和低排放。它是一种基于文明、科学、健康的生态化消费方式。人文环境以其独特的方式作用于消费者，成为消费者低碳消费行为形成和发展进程中一个不可替代的影响因素。基于此，本文探讨了人文环境对低碳消费的作用机理。分析认为，不论是

2、价值观还是传统文化、科学素养，都会直接或间接地影响消费者的低碳消费行为。为推动低碳消费，文章认为当务之急是要努力营造良好的低碳消费人文环境。要唤起消费者文明消费和科学消费的意识，在全社会形成崇尚节俭、合理消费、适度消费的理念，用可持续消费的理念引导消费方式的变革，逐步建立与国情相适应的文明、健康、科学的低碳消费模式。Pick to: low carbon consumption is the consumer to society and future generations of responsible attitude in the process of consumption activ

3、ely to realize low energy consumption, low pollution and low emission. It is a kind of based on ecological consumption patterns of the civilization, science and health. Humanities environmental effect on consumers in its unique way, become consumers of low carbon consumption behavior in the process

4、of the formation and development an irreplaceable influence factors. Based on this, this paper probes into the cultural environment on the mechanism of the low carbon consumption. Analysis argues that both values and traditional culture, scientific literacy, will directly or indirectly affect the lo

5、w carbon consumption behavior of consumers. In order to promote low carbon consumption, this paper think that the urgent task is to strive to create a good cultural environment of low carbon consumption. To arouse the consumer civilization and scientific consumption consciousness, formed in the whol

6、e society advocating frugality, the concept of rational consumption, moderate consumption, with the concept of sustainable consumption to guide change in patterns of consumption, to build compatible with national conditions of civilization, health, science of low carbon consumption pattern. 关键词：人文环境

7、；低碳消费；消费方式；消费经济。Key words: cultural environment; Low carbon consumption; Consumption patterns; Consumer economy. 一、问题的提出。A, problem is put forward. 近些年，气候变暖已经导致水资源失衡、农业减产、生态系统等严重损害，严重影响了人类环境和自然生态，对人类社会可持续发展带来了巨大冲击。一份来自联合国政府间气候变化专门委员会（IPCC）的评估报告表明：气候变暖的原因除了自然因素影响以外，主要是归因于人类活动，特别是与人类活动中排放二氧化碳的程度密切相关。从

8、而，低碳消费的议题便越来越受到国际社会的关注与重视，有些国家甚至提出要推行“零碳消费”。In recent years, global warming has led to imbalances in water resources, agricultural production, ecological system, etc. Serious damage, serious impact on the human environment and the natural ecology, the sustainable development of human society has bro

9、ught the huge impact. A report from the intergovernmental panel on climate change (IPCC) assessment reports show that the cause of the warming besides natural factors, mainly due to human activity, particularly with human activities closely related to the degree of carbon dioxide. Thus, issues of lo

10、w carbon consumption is more and more concern and attention of the international community, some countries have even offered to carry out zero carbon consumption. 从现有文献看，学者们围绕低碳消费的命题已从以下几方面展开了探讨：低碳消费的含义。陈晓春、谭娟（2009）等认为低碳消费包括五个层次，即“恒温消费、经济消费、安全消费、可持续消费和新领域消费”。低碳消费的意义。张一鹏（2009）认为，低碳消费的广泛实施，将从根本上扼制高碳经济

11、的蔓延，促进低碳经济发展。中国应当在实行低碳生产的同时，实行低碳消费，为保护世界气候和全球环境做出贡献。低碳消费的影响因素。辛章平和张银太（2008）认为，低碳消费的实现程度与社会经济发展阶段、社会消费文化和习惯等诸多因素有关。结合中国现阶段发展的实际情况，低碳消费则面临着一系列挑战，如发展阶段、发展方式、资源禀赋、贸易结构、锁定效应等。推行低碳消费的对策建议。李胜、陈晓春（2009）分析认为，在形成低碳消费方式中，需要政府、企业、公民和社会组织分别发挥引领、主导、积极推进和广泛参与的具体作用。构建政府、市场与企业“三位一体”化的监管体制（刘敏，2009）。Looking from the e

12、xisting literature, scholars around the proposition of low carbon consumption has on the discussion from the following aspects: 1) the meaning of low carbon consumption. Chen Xiaochun, Tan Juan (2009) argued that low carbon consumption consists of five layers, namely constant temperature, economic c

13、onsumption, safe consumption, sustainable consumption and new areas of consumption. (2) the significance of low carbon consumption. Zhang Yipeng (2009) argues that widespread implementation of low carbon consumption, to fundamentally curb the spread of high carbon economy, promote the development of

14、 low carbon economy. China shall adopt low-carbon production at the same time, in practice the low carbon consumption, contribute to the protection of the worlds climate and the global environment. (3) the influence factors of low carbon consumption. Zinn ZhangPing and zhang YinTai (2008) argues tha

15、t the implementation of low carbon consumption level and stage of social and economic development, social consumption culture and habits, and many other factors. In combination with the practical situation of Chinas current development, low carbon consumption is faced with a series of challenges, su

16、ch as the development stage, development mode, the resources endowment, the trade structure, the lock-in effect, etc. (4) promote low-carbon consumption countermeasures. Li Sheng, Chen Xiaochun (2009) analysis, in the formation of low carbon consumption patterns, need the government, enterprises, ci

17、tizens and social organizations play a leading and dominant, actively promote and widely involved in specific function. Building the government, market and enterprise of trinity supervision system (liu, 2009). 本文试图通过对低碳消费及其人文环境的界定，分析、揭示人文环境对低碳消费的作用机理，以期探索出一条合乎中国实际的低碳经济发展道路。This article attempts thro

18、ugh to the definition of low carbon consumption and its cultural environment, humane environment analysis, to reveal the mechanism of low carbon consumption, in order to explore a accord with the low carbon economy development of Chinas actual road. 二、低碳消费及其人文环境的界定。2, low carbon consumption and its

19、definition of humanistic environment. 低碳消费是消费者以对社会和后代负责任的态度在消费过程中积极实现低能耗、低污染和低排放。它是一种基于文明、科学、健康的生态化消费方式，是人类社会发展过程中的根本要求，是低碳经济发展的必然选择。从经济学上讲，低碳消费包括低碳生产消费和低碳非生产消费。Low carbon consumption is the consumer to descendants and responsible attitude to society in the process of consumption actively to realize

20、 low energy consumption, low pollution and low emission. It is a kind of based on ecological consumption patterns of the civilization, science and health, is the basic requirement in the process of human social development, is the inevitable choice of low-carbon economy development. Tell from econom

21、ics, low carbon consumption including low-carbon production and low-carbon non-production consumption. 至于人文环境，“人文”是个不甚明确的观念符号，游离于许多概念的边缘，各学科对它的界定颇有歧义。从研究文献看，将人文因素引入经济史和消费史中的一个变数来考察尚不多见。在此，我们对人文环境作一简明的界定人文，即有关人的文化和文明 （朱杏珍，2006）。人文环境可以理解为一定社会系统中各种能够反映文化价值内涵的事物的集合，它既表现为社会本体中某些有形环境，也表现为隐藏在社会本体中的某些无形环境，如

22、社会成员的认知模式、价值观念、信念信仰等。人文环境有些可量化的指标，如人均受教育年数、人均文化设施面积、居民掌握科技知识和社会科学知识的程度等，但人文环境中最本质的东西应该是人的价值观念、行为方式、道德规范等人性文明。As to human environment, humanity is a vague concept of symbol, drifting on the edge of many of the concepts interdisciplinary in its definition of ambiguity. Look from the research literatur

23、e, to the introduction of the humanistic factors in economic history and the history of consumption of a variable to examine is still rare. Here, we make a concise definition on human environment -, the humanities, namely the human culture and civilization (Zhu Xingzhen, 2006). Humanities environmen

24、t can be understood as a social system in various can reflect the cultural connotation of the value of a collection of things, it is characterized by certain physical environment in social ontology, ontology also show the hidden in the society of some intangible environment, such as members of the c

25、ommunity of cognitive patterns, values, beliefs, religion, etc. Humanities environment some quantifiable indicators such as per capita education years, per capita area of cultural facilities, the residents knowledge of science and technology and the degree of social scientific knowledge, but the hum

26、anities environment is the most essential thing should be in peoples value idea, the behavior way, moral norms such as human civilization. 低碳消费的人文环境可理解为低碳消费生存的积淀在特定区域的价值观念、传统文化、科学素养等的社会文化形态。低碳消费体现了消费主体的一种心境，其实质是消费者在消费品的选择过程中按照自己的心态，根据一定时期、一定地区低碳消费的价值观，在决策过程中把低碳消费的指标作为重要的考量依据和影响因子，在实际消费活动中青睐低碳产品和低碳服务

27、。低碳消费是众多消费主体的思维方式所产生的结果，人文环境是其发展深化的深层内因 （仇保兴，1999）。从广义上讲，任何经济现象和行为都可以认为是某种相对应的文化沉淀的结果。低碳消费的存在和发展受人文环境的约束，只是这个结论的一个新注解。Low carbon consumption in the cultural environment can be understood as accumulation in a specific area of the low carbon consumption survival value idea, the traditional culture, so

28、cial and cultural forms of scientific literacy and so on. Low carbon consumption reflects the main body of a kind of mood, its essence is consumer in the process of consumer choice according to their own point of view, according to a certain time, certain areas of low carbon consumption values, low

29、carbon consumption index in the decision-making process is an important consideration basis and impact factors, the actual consumption activities in favor of low carbon low carbon products and service. Low carbon consumption is the effects of the main way of thinking, deepen the development of human

30、istic environment is the deep internal cause (qiu, 1999). From broad sense, any economic phenomena and behaviors can be thought of as a result of corresponding cultural precipitation. Low carbon consumption of existence and development of the human environment, is the conclusion of a new annotation.

31、 三、价值观念对低碳消费的影响分析。Three, the influence of the value concept of low carbon consumption analysis. 价值观念是人的大脑关于外界事物对自己、对社会的意义和重要性的认识，它对人的行为导向起着重要的支配、调节与定向作用，规范着人的活动，指引着社会主体向着既定的目标前进。Gutman（1982）提出了方法目的链理论来探讨价值观与消费者行为的关系，认为价值观影响消费者对产品属性重要性的判断，从而影响消费者对产品的评价和购买。Richins（1994）的研究成果也表明价值观在个体消费者的行为、态度及其决策中起着特别

32、重要的作用。事实上，价值观念对低碳消费的导向作用是从宏观和微观两个方面进行的。宏观导向作用集中地体现于政府的消费政策之中，微观的导向作用则体现于消费者的价值观之中 （傅正华，1999）。Values is the brain of a person on the outside things to yourself and to societys understanding of the meaning and importance of it to the persons behavior guide play an important control, regulate, and directional role, the activities of people, guiding the social main body toward the established goals. Gutman (1982) proposed method - purpose chain theory to investigate the relationship between the values and consumer behav