商务英语阅读1教案.docx

1、商务英语阅读1教案湖南软件职业学院课程教案课程名称： 商务英语阅读1 主讲教师： 马雪娜 所属系部： 经济管理系 职 称： 助教 授课班级： 商英1101班、1102班 2011-2012学年第 二 学期 湖南软件职业学院课程教案（首页）课程名称商务英语阅读1课程代码授课学期2011-2012学年第一学期考核方式考试总学时数32其中实践学时0 教学目标本课程是一门专业核心课程。着重培养学生在商务活动各领域中运用英语的技巧和能力。教学内容与商务活动紧密联系，使学生在掌握语言技能的同时，了解现代国际商务的现状，提高其运用英语进行口头及书面商务交际的能力。在基础英语教学的基础上，将词汇、语法的学习和

2、语言技能训练同商务话题紧密结合，以达到在体验商务中学习语言、提高商务交际能力的目的。教材是教育部普通高等教育“十一五”国家级规划教材， 是体现高等职业教育英语教学改革成果与教学实践经验的实用型综合英语阅读教程，符合高等职业学校学生的学习特点与认知规律。教学重点以市场需求和就业为导向，体现“实用英语”这一职业英语教育特点。教学中以“日常生活中的商务”和“工作环境中的商务”为主题，内容做到浅显易懂，注重涉外语言交际的典型性、实用性、思想性、时代感、趣味性、可模拟性和可操作性。同时在教学中做到：1以任务为导向，提高学生英语运用能力2重视听说，加强表达、突出实用阅读性4学一点，会一点，用一点5精讲多练

3、，讲为练，练为用教学难点1. 熟悉和掌握各种阅读技巧，提高阅读速度2. 培养学生运用各种阅读技巧从商务文章和材料中获取相关商务信息的能力选用教材世纪商务英语阅读教程（基础篇I）(第四版) 王洗薇 任奎艳 主编 ，大连理工大学出版社，2009年6月出版教学参考用书当代商务英语阅读教程 井升华主编，华东师范大学出版社，2007年9月商务英语阅读 陈沧渊主编，厦门大学出版社，2010年8月商务英语阅读国晓立 周树玲主编，对外经济贸易大学出版社，2009年9月商务英语阅读李树红 沈银珍主编，浙江大学出版社，2009年8月湖南软件职业学院课程教案（分页）教学主题Unit 1Reading skills

4、focusText A教案撰写马雪娜审核余兴明授课周次第三周第一次课授课时数2授课对象商英1101班、1102班教学目的1. Students grasp the new words and phrases of this part2. Students practice and improve their reading skills3. Students familiar with the related background information教学重点1. Key words, expressions and structures to be mastered2. Training

5、students reading skills.教学难点1. Improve students reading ability.2. Exercises: Task 3, Task 4教学手段Reference books, dictionaries, Multi-media, etc.教学方法多媒体演示法、任务导向法、小组讨论法教学内容及教学实施过程 Step 1 . Related Background Information1. Alison ThomasAlison Thomas is a professional freelance writer based in Bristol,

6、southwest England. She has written for a wide variety of magazines and newspapers, including national broadsheets. Her work covers a broad field, from personal finance to pottery, from diving to needlework. Her specialist areas are travel, languages, education and business. 2. EurophoneEurophone USA

7、, Inc. is a multi-faceted telecommunications company. Since 1991, Europhone has offered a comprehensive range of telecommunications products and services such as: Cellular Phones and Accessories Mobile partnered network-based communications services in the U.S. and Europe 教学内容及教学实施过程 Prepaid Phone C

8、ards GSM easy roam pre-paid phone cards Long Distance Service Internet Service Providers / Prepaid Internet Service Laptop Computers Europhone has developed the Europhone Group of Companies (Inc.) with the following operating divisions: Northern Europe, Central Europe, Southern Europe, America, Asia

9、 Pacific, Group Products & Services, and Global platform & Internet Services. Europhone uses TDMA, CDMA, and GSM networks in various parts of the country and the globe to deliver high quality digital voice, messaging and data products. The focus is on leading the market through quality of speed and

10、innovation.Step 2. Language PointsText A 1. English may be the language of international business but as Alison Thomas reports, its not only non-native speakers who need to learn how to use it effectively.本句是由连词but连接的并列句，后半句是强调句，强调主语non-native speakers。译文：英语是国际商务语言，但是正如艾莉森托马斯报道的，不仅仅是非英语国家的人需要学习如何有效地

11、使用英语。effectively ad. (1) in a way that produces the result that was intended有效地；生效地 The public should be educated in how to use energy more effectively. 公众应接受到合理地利用能源的教育。 Children have to learn to communicate effectively. 儿童应该学会如何进行有效交流。 (2) used to describe what you see as the real facts of the sit

12、uation sentence adverb 事实上 Effectively, their response was a refusal. 实际上，他们的答复是拒绝。 Effectively, it has become impossible for us to help. 事实上，我们几乎不可能提供帮助。2. These companies recognize and at the same time increase the dominance of English as the language of international communication.教学内容及教学实施过程本句主语

13、是These companies；谓语是recognize andincrease；宾语是English。译文：这些公司认识并提高了英语作为国际交流语言的统治地位。recognize v.(1) to accept or admit that something is true承认(事实) He recognized his lack of qualifications/that he was not qualified for the post 他承认自己不够条件(没有资格)担任那个职务。 The firm recognized Toms outstanding work by giving

14、 him an extra bonus.公司发给汤姆一笔额外奖金以表彰他工作出色。(2) to know who someone is or what something is, because you have seen, heard, experienced, or learned about them in the past认出，识别；认 I didnt recognize you in your uniform.你穿着制服，我没认出来是你。Synonym realize, recognizeIf you realize a fact, you know and understand i

15、t, or begin to understand it. Do you realize how dangerous this is? 你没意识到这有多危险吗？ I realized that the job was going to take longer than I thought. 我意识到这个工作需要的时间要比我设想的长。If you recognize a fact or problem, you accept that it exists We recognize that many students need extra help. 我们认识到很多学生需要额外帮助。 The g

16、overnment does not recognize the need for more funding. 政府没有认识到需要更多的资金。dominance n.the fact of being more powerful, more important, or more noticeable than other people or things优势；支配(地位)，统治(地位)dominance of the continuing dominance of the army 军队的持续统治political/economic/cultural etc. dominance the ec

17、onomic and political dominance of Western countries 西方国家的经济政治统治地位dominance over televisions dominance over other media 电视相对于其他媒体的优势地位3. Language trainer Jacquie Reid thinks we consistently overestimate the fluency of non-native speakers.consistently ad.always behaving or happening in a similar, espe

18、cially positive way 一贯地，一向He has been acting consistently in bad faith and the time when he keeps his promise will never come 他一贯不讲信用, 要想让他履行诺言基本是不可能的。 consistent a. I left as early as it was consistent with politeness.我在不失礼的情况下提前离开了。 The last five years have seen a consistent improvement in the cou

19、ntrys economy. 在最近的五年里，这个国家的经济状况一直在好转。overestimate (1) vt. & vi. to think something is better, more important etc than it really is = underestimate对评价过高 I overestimated his abilities hes finding the job very difficult. 我过高估计了他的能力现在他觉得工作非常困难。 He just knows how to glorify himself, dont overestimate hi

20、m. 他这人只会自我吹捧, 你可别高看了他。 Some people hold the opinion that identity theft is a minor offence and its harm has been somewhat overestimated. 有些人认为身份盗窃是小罪过，对它所造成危害的估计有些过高。(2) vt. & vi. guess an amount or value that is too high = underestimate（对数量、价值等）估计过高 I overestimated the amount of milk wed need for t

21、he weekend. 我过高估计了我们周末的用奶量。(3) n. a calculation, judgment, or guess that is too large 过高的估计 The figure of 30% is clearly an overestimate 30%这个数字明显是估计过高。4. Dr. Jasmine Patel, a language consultant at Europhone, says different languages also have their own approaches to dialogue.consultant n. someone

22、whose job is to give advice on a particular subject 顾问 He bought some close-ended funds at the advice of his financial consultant. 他在理财顾问的建议下, 购买了一些封闭基金。 A company wanted to hire him as their consultant, but he refused firmly. 一家公司想邀请他去当顾问, 但是他拒绝了。approach (1) n. a method of doing something or deali

23、ng with a problem 方法，方式 He decided to adopt a different approach and teach the leadership skills through case study. 他决定采取一种不同的方法，通过案例学习来讲授领导技巧。approach to I tried a different approach to the problem. 我试着用不同的方法来解决这个问题。 Organizations should take a positive approach to creative thinking. 组织机构应该采取积极的方法

24、来鼓励创造性思维。 Although they tried very hard, they failed on the verge of success because of improper approach. 他们付出了很大的努力, 但终因方法欠妥功败垂成。(2) n. a road, path etc. that leads to a place, and is the main way of reaching it通道，入口 All the approaches to the palace were guarded by troops. 通往宫殿的所有道路都有部队把守。 All app

25、roaches to the city were blocked 通往这座城市的所有道路都被封锁了。(3) vt. & vi. to come near or nearer to something or someone in space, time,quality or amount走近，靠近 He cautiously approached the house他小心地走近那房子。 She heard footsteps approaching.她听到脚步声越来越近。 Somebody said that because I have a certain serious air about

26、me, its difficult for others to approach me. 有人说我外表带点儿严肃的调调，所以让人很难接近。(4) vt. to speak, write or visit someone in order to do something such as make a request or business agreement找商量（或联系） Have you approached the manager about taking a day off next week? 你是否同经理谈过下周请一天假的事?(5) to begin to deal with a s

27、ituation or problem in a particular way or with a particular attitude处理，解决approach a problem/task/matter etc. There are several ways of approaching the problem. 处理这个问题有好几个方法。5. A frequent comment made in follow-up evaluations is that increased awareness has improved communication and more importantl

28、y given participants a better understanding of their own language and how others might interpret it.本句主语是A frequent comment；过去分词短语made in follow-up evaluations做后置定语；谓语is；that 引导表语从句；从句的主语是increased awareness，has improved andgiven 做并列谓语，communication 是improved 的宾语，participants 是given 的间接宾语，a better u

29、nderstanding是直接宾语。译文：在跟踪评价中经常听到的评论是，认识的提高改善了沟通，更重要的是让接受培训者更好地了解自己的语言以及别人是如何理解的。comment (1) n. something that you say or write that expresses your opinion= remark 评论 The Prime Minister was not available for comment.首相无暇做出评论。comment on/about He made several favorable comments about their candidate. 他对

30、他们的候选人发表了一些有利的评论。 We are awaiting your comment on the proposals set forth above. 以上意见是否合适，请批示。(2) vt. & vi. to make a comment 评论，发表意见 The minister refused to comment on the rumors of his resignation.部长拒绝就他辞职一事的传闻发表评论。 Dont comment casually on things you dont understand! 对于自己不懂的或不明白的事情, 不要妄加评论！ CCTV has a new program in which film industry people comment on films. 中央电视台新近开设了一档影人评说电影的栏目。evaluation n.a judgment about how good, useful, or successful something is评估，评价 You should make a correct evaluation of his ability. Dont go from one extreme to the other. 对他的能力应该有个正确的估价，不要从一个极端走到另一