关于隐形眼镜的市场调研 深度访谈.docx

1、关于隐形眼镜的市场调研 深度访谈The future of Contact lens International Finance0922 Members:吴可非吕洪岩袁晓阳张 弛Contents：Introduction 2Background2Overview of contact lens industry2Chinesecontact lenstrend forecast3Contact lens users and consumer analysis4Summary Report4Appendix：7(1)Interview outline7(2)Interviewtranscript

2、s8Short Answer Questions13IntroductionThe purpose of investigation：The purpose of this survey is to understand how invisible glasses in the use of the university. In order to make preliminary forecast of the development of the contact lens market.The content of investigation：The main consumers of va

3、rious views of contact lenses, according to different levels of consumer summed up the sales of contact lenses in the market.BackgroundContact lenses (contact lens, the abbreviation CL), or called corneal contact lens, is a kind of wearing on the cornea of the eyes, for adjusting the vision correcti

4、on or eye protection. It includes the hard and the soft lenses. Contact lenses not only visually give the convenience and improvement to patients with myopia, hyperopic astigmatism, and also give a wide field of vision. in addition it can control the myopic ,astigmatism development and treatment spe

5、cial eye diseases, etc. The FDA classified contact lenses in the third type of medical equipment supplies, it has the equal degree with heart valve or artificial joint in the layer of importance.In our countrys 400 million people have the myopia, about 2% are wearing contact lenses, and means about

6、8 million people are wearing contact lenses. according to the demand of the consumer that contact lenses are needed for 2-3 pairs in an average year , Chinas contact lenses demand is 20 million pairs or so.After nearly 10 years development of the market, our country contact lenses market competition

7、 is in the key areas with the developed economy and large population, such as Beijing, Shanghai, Guangzhou, Chengdu, Wuhan and so on. These cities have the higher income level of residents, their consumption idea are more mature, taking more attention to brand and product efficacy, also be brand bat

8、tleground for numerous enterprises .Overview of contact lens industry1.Contact lenses industry status With the global range of lenses popularized, the number of people wearing contract is increasing year after year. With the contact lenses more convenient, more comfortable and the trend of stylish a

9、ppearance increasingly significant, it further gave birth to the Chinese contact lenses market opportunities. According to the survey some large glasses retail store lenses with highest sales can be occupied 25% of sales amount , middle and small glasses retail stores have the sales of contract lens

10、es is 10% 20%, the consumption of consumer who bought contact lenses from the former 200 Yuan rise to 500 Yuan to 600 Yuan. The type of lenses which should be thrower out shares an expanding area. Of course, the consumers of different areas have differently emphasis. first tier cities month sales ar

11、e larger, second tier city sale the contract eye well seasonally and half a year behind cast is given priority to, the cast lenses have relatively high price and only good sales in Beijing, Shanghai, Guangdong.2. the competition of Contact lenses industry The Present phase of contact lenses consumpt

12、ion has a massive upgrade process, needing the industry put the technology to the added value of products to impress the needs to creating the market. So the contact lenses competition will be more intense. Contact lenses differentness shrinks, and its more and more homogeneity, the most effective w

13、ay to win more consumers is a war for competing the price . After the financial crisis, the export eyes glasses from South Korea to Russia blocked, certainly will exacerbate the race for the China market, at present our company has put the main piece of glass being from Korea is given priority to th

14、e Chinese products, it does not need more cost, this certainly will ignite the low price war of contact lenses.Chinesecontact lenstrend forecast1.large demand of contact lenses market 1)With the development of economy, the disposable income increase2) The level of the education receive is higher and

15、 higher, people pay more attention to the quality of life.3) The pressure of work and study is big, people face computer and textbook for a long time, cause the eyesight condition4) People for the requirements of the beautiful 2. Competition intensified1)Financial crisis led South Korea to the Russi

16、an export blocked, developing the Chinese market is imperative.2) Financial crisis led to glasses cost rises, manufacturers turns to low cost-contact lenses area.3) Contact lenses technology and process development offered for its support.4) Product variation disappear, homogeneity start the price w

17、ar.Contact lens users and consumer analysis Glasses industry in our country is a very low transparency of the industry, consumer is difficult to get industry and product information from public channel. But the main focus of the contact lens supplier is put in effect on retailers, and consumer direc

18、t communication channels and methods are very little, this has caused consumer product choice in very weak position. In the brand information acquire, consumers are mainly affected by the influence of the retail salesman, contact lenses is aimed at most middle-aged and young, some older people still

19、 cant get away from the idea of glasses frame, and because peoples consumption idea and income are also different. In addition, there is some teenagers like fashion, like beautiful chose colored contact lenses. Summary reportThrough this in-depth interview about contact lenses future and the backgro

20、und material research, we have got a more in-depth understanding about the contact lenses in Chinas market marketing environment and market prospects. Along with the development of Chinas national economy, peoples income and the improvement of living standards, as Chinas that old saying Up her barns

21、 solid and know etiquette. Well fed, well bred. Chinese peoples wallet drum, the pursuit of beauty will improve, therefore, the contact lenses market potential is very big still. The following is I to participate in the activities of some have always feel and harvest make a summary.This in-depth mai

22、nly interviews on college students and company white-collar, and, to some extent, they represent the new generation of China power consumption. They were each two male college students and two female college students and one female company white-collar workers. The content of the interview is close

23、to the life, and interviewees are perfect, so we collected quite a lot about the current situation of contact lens. These interviewees are both more than 20 years old, according to their description, now young people eyes using time is long, it is generally 8 am to 10 pm late, about 10 hours. Among

24、them, the main using eye activities include class, working, reading a book, learning, Internet access, and so on. The myopic degree of interviewees is uneven, but overall boys than girls. Interviewees in response to the measures they treat myopia is with casing glasses, but they have the side effect

25、s of the casing glasses is also very disgruntled, such as making eyes deformation, when given a chance to choose, but most people still choose to contain casing glasses, because most of them think that while having casing glasses is inconvenient, but than contact lenses, its health. Through the inte

26、rview, the boy with contact lens is less obvious than girls, after I ask them and my own thinking its because girls more love beautiful reason, girls are also learning more to contact lenses, the choice of the price be in commonly 300 YUAN, according to their feedback, contact lenses are of variable

27、 quality, poor quality of sometimes also cause inflammation of the retina, the tears. Interviewees contact with eyes of commodity information mainly through advertising, such as the small ads everywhere, in addition to friend introduction, the network and so on.According to the content of the in-dep

28、th interview, we can draw the conclusion that although contact lenses with beautiful feature, but for the people acceptation is lower than the extent of the frame glasses and contact lenses to preemptive glasses overall market shares pressure is very big still, even if many people choose to beautifu

29、l and try to contact lenses, but still not optimistic. There are many deeper reasons, below will deeply about.According to the latest contact lenses background material research, we can conclude that the two results: 1. contact lens market demand is great potential for 2. contact lens market competi

30、tion is intensified.As is known to all, China has the largest population in the world, with the development of economy, the GDP rise ceaselessly, now China has overtaken Japan to become the worlds second largest economy, residents of disposable income and living standard improving steadily, the people to accept the education degree more and more high. So people begin to pay more attention to the quality of the life, many young people in order to beautiful chooses color contact lenses. With the global range of lenses popularize