关于隐形眼镜的市场调研 深度访谈.docx

关于隐形眼镜的市场调研 深度访谈.docx

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关于隐形眼镜的市场调研深度访谈

ThefutureofContactlens

InternationalFinance0922

Members:

吴可非

吕洪岩

袁晓阳

张弛

Contents：

Introduction···············································································2

Background·················································································2

Overviewofcontactlensindustry·················································2

Chinese contactlens trendforecast··············································3

Contactlensusersandconsumeranalysis····································4

SummaryReport·········································································4

Appendix：

··················································································7

（1）Interviewoutline·····································································7

（2）Interview transcripts·······························································8

ShortAnswerQuestions·····························································13

Introduction

Thepurposeofinvestigation：

Thepurposeofthissurveyistounderstandhowinvisibleglassesintheuseoftheuniversity.Inordertomakepreliminaryforecastofthedevelopmentofthecontactlensmarket.

Thecontentofinvestigation：

Themainconsumersofvariousviewsofcontactlenses,accordingtodifferentlevelsofconsumersummedupthesalesofcontactlensesinthemarket.

Background

Contactlenses（contactlens,theabbreviationCL）,orcalledcornealcontactlens,isakindofwearingonthecorneaoftheeyes,foradjustingthevisioncorrectionoreyeprotection.Itincludesthehardandthesoftlenses.Contactlensesnotonlyvisuallygivetheconvenienceandimprovementtopatientswithmyopia,hyperopicastigmatism,andalsogiveawidefieldofvision.inadditionitcancontrolthemyopic,astigmatismdevelopmentandtreatmentspecialeyediseases,etc.TheFDAclassifiedcontactlensesinthethirdtypeofmedicalequipmentsupplies,ithastheequaldegreewithheartvalveorartificialjointinthelayerofimportance.Inourcountry's400millionpeoplehavethemyopia,about2%arewearingcontactlenses,andmeansabout8millionpeoplearewearingcontactlenses.accordingtothedemandoftheconsumerthatcontactlensesareneededfor2-3pairsinanaverageyear,China'scontactlenses’demandis20millionpairsorso.Afternearly10yearsdevelopmentofthemarket,ourcountrycontactlensesmarketcompetitionisinthekeyareaswiththedevelopedeconomyandlargepopulation,suchasBeijing,Shanghai,Guangzhou,Chengdu,Wuhanandsoon.Thesecitieshavethehigherincomelevelofresidents,theirconsumptionideaaremoremature,takingmoreattentiontobrandandproductefficacy,alsobebrandbattlegroundfornumerousenterprises.

Overviewofcontactlensindustry

1.Contactlensesindustrystatus

Withtheglobalrangeoflensespopularized,thenumberofpeoplewearingcontractisincreasingyearafteryear.Withthecontactlensesmoreconvenient,morecomfortableandthetrendofstylishappearanceincreasinglysignificant,itfurthergavebirthtotheChinesecontactlensesmarketopportunities.Accordingtothesurveysomelargeglassesretailstorelenseswithhighestsalescanbeoccupied25%ofsalesamount,middleandsmallglassesretailstoreshavethesalesofcontractlensesis10%~20%,theconsumptionofconsumerwhoboughtcontactlensesfromtheformer200Yuanriseto500Yuanto600Yuan.Thetypeoflenseswhichshouldbethroweroutsharesanexpandingarea.Ofcourse,theconsumersofdifferentareashavedifferentlyemphasis.firsttiercities‘monthsalesarelarger,secondtiercitysalethecontracteyewellseasonallyandhalfayearbehindcastisgivenpriorityto,thecastlenseshaverelativelyhighpriceandonlygoodsalesinBeijing,Shanghai,Guangdong.2.thecompetitionofContactlensesindustryThePresentphaseofcontactlensesconsumptionhasamassiveupgradeprocess,needingtheindustryputthetechnologytotheaddedvalueofproductstoimpresstheneedstocreatingthemarket.Sothecontactlensescompetitionwillbemoreintense.Contactlensesdifferentnessshrinks,anditsmoreandmorehomogeneity,themosteffectivewaytowinmoreconsumersisawarforcompetingtheprice.Afterthefinancialcrisis,theexporteyesglassesfromSouthKoreatoRussiablocked,certainlywillexacerbatetheracefortheChinamarket,atpresentourcompanyhasputthemainpieceofglassbeingfromKoreaisgivenprioritytotheChineseproducts,itdoesnotneedmorecost,thiscertainlywillignitethelowpricewarofcontactlenses.

Chinese contactlens trendforecast

1.largedemandofcontactlensesmarket

1）Withthedevelopmentofeconomy,thedisposableincomeincrease

2）Theleveloftheeducationreceiveishigherandhigher,peoplepaymoreattentiontothequalityoflife.

3）Thepressureofworkandstudyisbig,peoplefacecomputerandtextbookforalongtime,causetheeyesightcondition

4）Peoplefortherequirementsofthebeautiful

2.Competitionintensified

1）FinancialcrisisledSouthKoreatotheRussianexportblocked,developingtheChinesemarketisimperative.

2）Financialcrisisledtoglassescostrises,manufacturersturnstolowcost-contactlensesarea.

3）Contactlensestechnologyandprocessdevelopmentofferedforitssupport.

4）Productvariationdisappear,homogeneitystartthepricewar.

Contactlensusersandconsumeranalysis

Glassesindustryinourcountryisaverylowtransparencyoftheindustry,consumerisdifficulttogetindustryandproductinformationfrompublicchannel.Butthemainfocusofthecontactlenssupplierisputineffectonretailers,andconsumerdirectcommunicationchannelsandmethodsareverylittle,thishascausedconsumerproductchoiceinveryweakposition.Inthebrandinformationacquire,consumersaremainlyaffectedbytheinfluenceoftheretailsalesman,contactlensesisaimedatmostmiddle-agedandyoung,someolderpeoplestillcan'tgetawayfromtheideaofglassesframe,andbecausepeople'sconsumptionideaandincomearealsodifferent.Inaddition,thereissometeenagerslikefashion,likebeautifulchosecoloredcontactlenses.

Summaryreport

Throughthisin-depthinterviewaboutcontactlenses’futureandthebackgroundmaterialresearch,wehavegotamorein-depthunderstandingaboutthecontactlensesinChina'smarketmarketingenvironmentandmarketprospects.AlongwiththedevelopmentofChina'snationaleconomy,people’sincomeandtheimprovementoflivingstandards,asChina'sthatoldsaying"Upherbarnssolidandknowetiquette.Wellfed,wellbred."Chinesepeople'swalletdrum,thepursuitofbeautywillimprove,therefore,thecontactlenses’marketpotentialisverybigstill.ThefollowingisItoparticipateintheactivitiesofsomehavealwaysfeelandharvestmakeasummary.

Thisin-depthmainlyinterviewsoncollegestudentsandcompanywhite-collar,and,tosomeextent,theyrepresentthenewgenerationofChinapowerconsumption.Theywereeachtwomalecollegestudentsandtwofemalecollegestudentsandonefemalecompanywhite-collarworkers.Thecontentoftheinterviewisclosetothelife,andintervieweesareperfect,sowecollectedquitealotaboutthecurrentsituationofcontactlens.Theseintervieweesarebothmorethan20yearsold,accordingtotheirdescription,nowyoungpeople’eyesusingtimeislong,itisgenerally8amto10pmlate,about10hours.Amongthem,themainusingeyeactivitiesincludeclass,working,readingabook,learning,Internetaccess,andsoon.Themyopicdegreeofinterviewees’isuneven,butoverallboysthangirls.Intervieweesinresponsetothemeasurestheytreatmyopiaiswithcasingglasses,buttheyhavethesideeffectsofthecasingglassesisalsoverydisgruntled,suchasmakingeyesdeformation,whengivenachancetochoose,butmostpeoplestillchoosetocontaincasingglasses,becausemostofthemthinkthatwhilehavingcasingglassesisinconvenient,butthancontactlenses,it’shealth.Throughtheinterview,theboywithcontactlensislessobviousthangirls,afterIaskthemandmyownthinkingit’sbecausegirls’morelovebeautifulreason,girlsarealsolearningmoretocontactlenses,thechoiceofthepricebeincommonly300YUAN,accordingtotheirfeedback,contactlensesareofvariablequality,poorqualityofsometimesalsocauseinflammationoftheretina,thetears.Intervieweescontactwitheyesofcommodityinformationmainlythroughadvertising,suchasthesmalladseverywhere,inadditiontofriendintroduction,thenetworkandsoon.

Accordingtothecontentofthein-depthinterview,wecandrawtheconclusionthatalthoughcontactlenseswithbeautifulfeature,butforthepeople’acceptationislowerthantheextentoftheframeglassesandcontactlensestopreemptiveglassesoverallmarketshare’spressureisverybigstill,evenifmanypeoplechoosetobeautifulandtrytocontactlenses,butstillnotoptimistic.Therearemanydeeperreasons,belowwilldeeplyabout.

Accordingtothelatestcontactlensesbackgroundmaterialresearch,wecanconcludethatthetworesults:

1.contactlens’marketdemandisgreatpotentialfor2.contactlens’marketcompetitionisintensified.

Asisknowntoall,Chinahasthelargestpopulationintheworld,withthedevelopmentofeconomy,theGDPriseceaselessly,nowChinahasovertakenJapantobecometheworld'ssecondlargesteconomy,residentsofdisposableincomeandlivingstandardimprovingsteadily,thepeopletoaccepttheeducationdegreemoreandmorehigh.Sopeoplebegintopaymoreattentiontothequalityofthelife,manyyoungpeopleinordertobeautifulchoosescolorcontactlenses.Withtheglobalrangeoflensespopularize