ProjectProposal项目建议书英文模板.docx

1、ProjectProposal项目建议书英文模板Proposal for Junior Achievement ProjectYanqin FuXiaoping HuSouth Westfalia University of Applied ScienceTable of ContentsExecutive SummaryWith the fast growth of college graduate population, it is more and more difficult for students to find a job. Under this circumstance, se

2、tting up new businesses is becoming an effective way out. The government of China is laying great effort to encourage students to start up businesses. “Booming private capital is key to overall economic development”, says Prime Ministry Wen Jiabao. However, the lack of knowledge and experience is se

3、tting obstacles for the students. Therefore, we need urgently to strengthen students ability in doing business. This proposal aims at introducing how the organization “Brilliant” plans to carry out the project of fostering entrepreneurship of college students in Hangzhou, and asking for a fund of 83

4、3,000 yuan to support the project.Statement of NeedAccording to the Ministry of the Human Resource and Social Security of Peoples Republic of China, the number of graduate students reached 6.99 million in 2013. It is the greatest number of students ever since China was founded. However, as the econo

5、mic growth rate slows down, the increase in the number of jobs falls short of the increase in the number of graduate students. According to a survey conducted to 500 companies in February, the expected recruitment rate would drop by 15% in 2013. That means, the graduate students are facing a tougher

6、 employment environment and the society is facing more unemployment problems and other related economic and social problems. Hangzhou, as one of the First-tier cities, with 446.7 thousand college students, is undoubtedly facing the same problems too. Hangzhou has a GDP of 701.9 billion in 2011, and

7、the annual economic growth rate has been above 10% since 2003. Although the government in Hangzhou has been encouraging graduate students to become entrepreneurs, the confidence index in setting up businesses is falling in the recent years and reached the lowest point of 80.11 in 2012. According to

8、statistics, 1/3 of the graduates who started their own business three years ago gave up their business. One of the biggest reasons is that the graduate students lack ability and experience in running businesses. As a result, many graduate students have to take jobs with lower wages or longer working

9、 hours or simply become unemployed. The employment report of Chinese graduates showed that about 14% of graduate students are underemployed. Underemployment is defined by International Labor Organization an underutilization of the productive capacity of the employed population. Underemployment has s

10、ignificant impact on the society. It is associated with many of the same consequences that come with unemployment such as decreased national productivity, heavier social burdens, increased risk of depression and stress, lower self-esteem and low subjective well-being (American Psychological Associat

11、ion).Statistics also show that the job satisfaction degree was not high for graduates. Its only 35% for those who graduated in 2008 and have been in the work force for 3 years, 47% for those who graduated in 2011 and have been in the work force for half a year. Low job satisfaction could lead to poo

12、r work performance, higher employee turnover rates and higher stress.Therefore, it is urgent that students be equipped with skills and experience to start up businesses. It is the requirement of the economic development in Hangzhou today and in the future. Setting up businesses not only helps gradua

13、tes themselves to find a job, it also creates jobs for others and promotes economic growth. Statistics show that Chinas small and medium-sized enterprises account for 99.9% of the total enterprises. And they provide over 84% of the jobs, 71% of sales revenue, 50% of the tax revenue, 66% of invention

14、 patents, 82% of the new product research and development, 68% of foreign trade exports. Therefore, setting up businesses is an effective and productive way to solve the problems of unemployment and underemployment. The following section will offer more detailed description about the project.Project

15、 DescriptionGoal: To foster entrepreneurship of the college graduates in Hangzhou who want to set up businesses. Objective:-To establish centers in each Higher Education Zone in Hangzhou to carry out the program.-To provide practical business knowledge, skills and experience to college graduates in

16、Hangzhou who want to start up businesses through trainings and internships within 6 months. And therefore, improve the probability of success in running businesses. -To help solve the unemployment and underemployment problems in Hangzhou, and to help improve the economic performance.-To promote inno

17、vation and enrich the diversity of the marketPlans of ActionEstablish centers in each Higher Education Zone in HangzhouThere are 4 main Higher Education Zones in Hangzhou, Xiaoheshan Higher Education Zone, Xiasha Higher Education zone, Binjiang Higher Education Zone and Zijingang Higher education zo

18、ne. Brilliant plans to build one center in each of the Higher Education Zone. And the main center will be in the largest Higher Education Zone, Xiasha Higher Education Zone. The centers will be used mainly for offices to do administrative works. Classrooms and equipment are saved as these resources

19、are available in schools.TrainingBrilliant will provide training each week on Saturday. The training will provide different kinds of lectures, for example, management skills, communicating skills, leadership building and so on. Besides, Brilliant will also hold conferences and seminars and invite pe

20、ople from different professional field such as successful entrepreneurs to give speeches and offer advice. In this way, students could solve the questions about running businesses and gain more experience from these people. InternshipsBrilliant will also provide students with various internship oppo

21、rtunities. Brilliant will cooperate with different kinds of companies so that the students have more alternatives to choose from. For example, state-owned enterprises, Collective enterprises and small and medium sized enterprises. The internship will run from 3 weeks to 3 months, depending on the co

22、mpanies students are choosing. PublicityFor publicity, Brilliant will firstly build a website where students could sign in and learn about latest information. Campus conferences and lectures will also provide publicity. Brilliant will hold competitions each semester to encourage students to carry ou

23、t their ideas as well as to publicize ourselves. Each month, Brilliant will publish some magazines and handouts and distribute to students for free, which is also a way for students to become familiar with the organization.StaffThe program will be managed by project coordinators Rainie Hu and Lisa F

24、u. And additionally, Brilliant needs 1 secretary at each center, 1 web designer and 1 accountant, which add up to 8 persons. SummaryDuring the first three months, Brilliant will recruit employees and negotiate with the universities and companies for possible cooperation. Meanwhile, our website will

25、be open for students to sign in. Then, students will be offered with lectures and speeches of different subjects. After that, students will be sent on internship.In order to put this project into action, we need 833,000 Yuan. It will be used for renting centers, paying for the publicity, the trainin

26、g and the employees and so on. Detailed information will be included in the budget section of this proposal.The following section will describe how the project will be evaluated.Project EvaluationIn order to assess the effectiveness of the project, Brilliant will survey students during and after the

27、 semester. After the first month, Brilliant will find out how many students signed in by checking our website system. During the first three months of training, Brilliant will constantly evaluate students attendance for the lectures. After that, Brilliant will investigate how many students take the

28、internships and how they find the lectures and internships. This also helps to identify the achievements and areas for improvement of our organization. Further investigation will be carried out after one year, aiming to find out how many students actually set up their businesses and how the business

29、es run.Brilliant will carry out the evaluation by doing surveys and interviews. Besides, Brilliant will also collect feedbacks from internship companies. Our website system and our faculty will help to assess students improvement and levels of participation. Also, students are required to write repo

30、rts after the internship. The lecturers will evaluate the reports to determine if the organization has reached its goals.BudgetBrilliant also did a careful calculation about the budget. The fund will be spent on personnel, offices and equipments, advertising, travel cost and miscellaneous expenses.

31、We got a final amount of 833,000 yuan. The following statement shows the detailed information about the budget. PersonnelThe monthly salaries for the accountant, the web designer and the coordinators add up to 28000 Yuan. These individuals will be employed on a full-time basis. The coordinator will

32、be responsible for negotiating with companies and school for possible cooperation and supervising how the project works out. The organization will spend 18,000 Yuan per month for 6 lecturers and 6,000 Yuan for professors and businessmen who are invited for speeches and conferences. The lectures will be carried out once a week while the conferences and speeches will be held once a month.Offices and equipments The organization needs to establish one office in each zone. The rent for the three offices is calculated at 13,500 Yuan per month. And for each office, 2 computers, one printe