关于企业管理的商业英语doc.docx

1、关于企业管理的商业英语doc关于企业管理的商业英语商业英语：企业 AAA 美国汽车协会 In Seattle the city s human rights department ruled in June 西雅图市的人权部门在6月决议中称 that the AAA club of Washington had illegally discriminated on the basis of marital status by refusing to grant associate membership to a gay man s domestic partner. 华盛顿州的美国汽车协会分部

2、在婚姻状况上违法歧视同性恋，因为它拒绝发给同性恋男子的 内助 眷属会员的资格。 In the first four days,the price of self-serve,unleaded gas rose 7.1 cents per gal, 起初四天无铅自助式汽油每加仑涨7.1美分， according to an American Automobile Association check of 1,400 stations. 这是美国汽车协会至1400家加油站查价的结果。 AMEX 美国运通卡 With just 37 million cards in circulation,Amex

3、 is a niche player compared with mass marketers VISA(257 million)and MasterCard(163 million). 发卡仅3700万张的运通卡比大规模的维萨卡(2.57亿张)与万事达卡(1.65亿张)，算是利基市场导向。 Nestled in that niche,however,is a big spending consumer. 但是使用这个利基市场的顾客，可都是花大钱的。 On average,American Express customers charge $4,266 per card every year,

4、 平均起来，运通卡顾客每人每年刷掉4266美元， vs.$1,577 among bankcard holders. 而其他通过银行发出的信用卡则只有1577美元。 Robinson s triumph lasted just four days, Robinson的胜利只维持了四天， during which Amex stock dropped 13%. 在此期间美国运通卡的股票跌了13%。 AT T 美国电话电报公司 For the go-getters at MCI Communications, 对于MCI通讯公司那些虎视眈眈的人来说， the contest was their b

5、ig chance 这场竞赛是他们的大好机会， to prove that they could whip their nemesis,American Telephone Telegraph,at its own game. 以证明他们可以在死敌美国电话电报公司自己所布的棋局里面，来将它击败。 What excites AT T,however,is not NCR s market share 但令美国电话电报公司兴奋的不是NCR的市场占有率， but the potential for linking its own long-distance telephone system to N

6、CR s world network of cash registers and ATMs. 而是AT T可以将本身的长途电话系统连上NCR遍布全世界的收银机与ATMs网络。 Big Blue 蓝色巨人 Both Intel,the world s largest supplier of computer chips,and Microsoft,the world s largest supplier of computer software, 世界最大的电脑芯片与软件供应商 英特尔 与 微软 have assumed the role long played by Big Blue as t

7、he industry s pacesetters. 已经接替了蓝色巨人长久以来扮演的角色，也就是电脑产业世代要替的领导者。 Some industry observers suggested that IBM may have had ulterior motives for knocking Intel s quality, 有些产业观察家暗示IBM可能有暗藏的目的，才会抨击英特尔产品品质， since Big Blue will begin selling the competing Power PC microprocessor next spring, 因为蓝色巨人自己将在明年春天开

8、始贩售竞争产品 威力芯片 。 but the computer maker insisted it was only trying to protect its customers. 但是IBM坚称它只是想保障顾客权益。 Big Three 三巨头 Next month the chiefs of the Big Three U.S.automakers will accompany President Bush on a trip to East Asia, 下个月美国三大汽车厂的首脑将伴随布什总统去一趟东亚， where they are expected to urge Japan to

9、 buy more U.S.-made autos to reduce the trade deficit. 希望能够劝日本多买些美国造汽车以降低贸易赤字。 Japan s setback provides a moment of respite for America s Big Three, 日本经济不景气给美国的三大带来一丝喘息的机会， which have problems of their own. 但他们也有自己的问题。 Exxon 艾克森石油 Says Robert Spies,chief scientist for the Exxon Valdez Oil Spill Trus

10、tee Council: 艾克森瓦第兹漏油事件管理人委员会的首席科学研究员Robert Spies指出： There is ample evidence that overzealous cleanup can be harmful. | 充分证据显示，过度急切的清除行动可能造成伤害。 The chemical detergents,high-pressure sprays and brushes used to clean beaches and rocks after a spill destroy microorganisms 化学清洁剂、高压水柱以及刷子在漏油后被拿来清洗海滩与石块，

11、that are an important part of the seaside s ecology. 却会杀死海岸生态中重要一环的微生物。 A battle is raging over how best to spend the settement money from the Exxon Valdez disaster. 对于如何最佳利用艾克森瓦第兹灾难事件的补偿款项，一场激烈的争辩正在进行着。 Lloyd s of London 劳埃德 Members of Lloyd s of London,the insurer that has lost $8 billion in the p

12、ast three years, 劳埃德保险集团过去3年亏损80亿美元。 voted to profoundly revamp the way business is done at the 300-year-old institution. 它的会员投票决定大幅改进这家300年老店处理生意的方法。 Lloyd s of London has always been synonymous with insurance-underwriting expertise and the sober assessment of risk. 劳埃德一向是专业保险承保与精确评估风险的同义词。 Merrill

13、 Lynch 美林证券 Soon financial giants such as Merrill Lynch and John Hancock, 很快的，像美林证券与John Hancock这类的金融巨人， as well as smaller finance companies like Access Capital, 以及小型融资公司Access Capital等等， went after the bank s last domain of business borrowers. 都开始进军银行的最后一块领土 中小企业贷款。 Morgan Stanley 摩根斯坦利 Rising int

14、erest rates by definition mean lower bond prices. 在定义上，提高利率代表债券价格下跌。 And falling bond prices pull down stock prices too. 而下跌的债券会把股价也拉下水。 The economy is doing well,and the market is doing terribly, 经济表现好，股市就完蛋。 sums up Byron Wein,chief U.S.market strategist for the investment firm Morgan Stanley. Byr

15、on Wein是摩根斯坦利投资公司美国投资策略的首席分析师，他归纳说。 The Finanical Times 金融时报 London,the world s third largest stock market,is still lagging behind Tokyo and New York,despite a 28% gain for the year on the 100-stock Finanical Times index,better known as Footsie. 虽然包含100种股票的金融时报股价指数在今年已上涨28%，但是伦敦这个世界第三大股市仍落在东京与纽约之后。

16、All told,the Maxwell companies probably carry debts of $3.9 billion, 当一切明朗化后，Maxwell家庭的企业可能已欠下39亿美元的债务， according to Lodon s Finanical Times,That figure was about 50% higher than many investors had assumed. 这是伦敦金融时报的预测。这个数字比许多投资人推测的要高50%。 A Car?A Watch?A Swatchmobile! 车乎?表乎?斯沃琪车! 1.Most Americans th

17、ink of the Swatch as a trendy timepiece 大多数美国人会将Swatch视为一种时髦的手表， that was embraced by everyone from K Mart shoppers to the owners of SoHo galleries. 从K Mart平价百货到苏活区的美术馆都受到人们的欢迎。 But in its country of origin,Switzerland, 但在它的原产地瑞士， the Swatch represents nothing less than an amazing instrument of indu

18、strial rejuvenation. Swatch则为象征产业重生的一种奇迹产品。 Before it came along, 在Swatch问世前， the Japanese had more or less usurped the Swiss as the heavyweight champions of the watch business by substituting their cheap and reliable digital technology for Switzerland s legendary craftsmanship. 日本以便宜可靠的数位科技取代了瑞士的传奇

19、手艺，而或多或少自瑞士手中抢下了钟表业龙头的地位。 The question now is whether that industrial formula can work for-of all things-automobiles. 现在的问题是Swatch的产业策略是否对 汽车制造 也同样有效? 2.Make way for the Swatchmobile,a sassy two-seater 让路给Swatchmobile!这是一部俏丽的二人座小车， that looks like a cross between a Volkswagen Beetle and a Rambler. |

20、 长得有点像福斯金龟车与Rambler的混血儿。 In fact,it is the product of an odd corporate marriage sealed last week 其实，它是上星期定案的一桩不寻常企业合作的产品。 between Mercedes-Benz,the maker of luxury cars,and Nicolas Hayek, 一方是豪华制造车厂奔驰;另一方是Nicolas Hayek， the man who put almost 150 million Swatches on wrists all over the world. 那个在全世界卖

21、掉几乎1.5亿只Swatch表的人。 So far,the two companies have worked on separate prototypes, 目前两家公司分别在发展原形车， which they plan to merge into a single model produced by a joint company(Hayek s stake is 49%,Mercedes 51%)for the 1997 market. 然后在一家合资企业融合成单一的模型，准备在1997年上市。 3.The car still exists mostly in the minds of

22、several dozen young engineers 这辆车大部分还只是在数十名年轻工程师的构想之中。 in jeans and sweatshirts who have spent three years working around the clock inside a secret garage in the Jura Mountain town of Biel. 这些穿着运动衫、牛仔裤的年轻人已经花了三年时间，不眠不休地在Jura山的山城Biel中一个秘密的车厂里工作。 f the team realizes its vision, 如果他们能实现这个梦想， the Swatch

23、mobile will combine the crash resistance of a Mercedes with the spunkiness of the famous wristwatch. Swatchmobile将混合奔驰车的耐冲撞性与这著名手表的冲劲。 Plans call for the Swatchmobile to be 20% smaller than a typical subcompact, 计划中Swatchmobile比标准的超小型汽车还要小20%， able to wheel into a parking space sideways, 能横向驶入停车位， c

24、ost about $10,000 and reach 90 miles an hour. 价格约在1万美元上下，并能跑到每小时90英里。 The car s designers hope it will travel at least 80 miles on a gallon of fuel, 设计得希望它每加仑燃烧至少可跑80英里， thanks to an engine one-tenth the weight of any existing engine with equal power. 这得归功于一个只有任何现存引擎1/10重量的小引擎，但却拥有同样的动力。 Models will

25、 run on gasoline,electric power or a combination of both. 不同的车型可使用汽油、电力或混合使用。 4.For Mercedes and Hayek s company,the Swiss Corp.for Microelectronics and Watchmaking Industries(SMH), 对奔驰及Hayek的 瑞士微电子制表工业公司 来说， the project is not just a technological challenge but also a huge marketing risk. 此计划不仅是科技的

26、挑战，也冒了极大的行销风险。 After all,business-school casebooks are full of stories about fashionable companies that,in search of diversification,stretched their brand names past the breaking point. 毕竟在商学院的个案搜集资料中，有诸多的案例证明时髦的企业在寻求多角化的过程中，把自己的品牌延伸过了头。 Swatch tried to extend its name to telephones,pager watches an

27、d sunglasses Swatch曾尝试延伸品牌至电话、呼叫器手表和太阳眼镜， without great success. 却不甚成功。 But Mercedes,whose sales have fallen 11% in the past three years, 但奔驰在过去三年销售滑落11%的情况下， is eager to reach out to buyers who cannnot afford its traditional cars. 极须去接触那些买不起它传统车型的消费者。 Already the company has unveiled plans to produ

28、ce in 1997 the compact four-seat Vision A with a sale price of about $18,000. 奔驰已经公布了在1997年制造的小型、四人座Vision A车种，只卖1.8万美元。 5.Hayek may overestimate his reach- I am the creator of products,kingdoms and empires, he says- 我制造产品、王国、甚至帝国 ，口出狂言的Hayek也许高估了自己的能力范围， but he does have expertise at taking a luxur

29、y product downscale while preserving its cachet. 但他的确有其专业本领，将昂贵的商品变便宜但仍保存其高贵血统。 It was he who came up with the strategy that saved the prestigious Swiss watchmaking industry 他想出来的策略，拯救了瑞士名震遐迩的制表业， from succumbing to the Japanese hegemony in the quartz-watch business. | 免于在石英表业中向日本的霸权屈服。 In 1983,when

30、 he was approached for advice by a group of Swiss banks, 1983年，一群瑞士银行家来找他咨询。 the country had seen its share of the global watch market drop from 43% in 1974 to less than 15%. 当时瑞士在世界手表市场占有率已自1974年的43%跌落至15%以下。 More than half the Swiss manufacturers had gone under, 超过一半的表厂已倒闭， and creditor banks had

31、taken over the country s two largest watchmaking groups. 而握有债权的银行接收了国内最大的两个制表集团。 They were ready to colse them down and sell the brand names off to the Japanese, Hayek recalls. Hayek回忆说： 它们准备把厂关了，然后将品牌卖给日本。 I proved to the banks that we could revive the industry, 我向银行证明我们可以让产业起死回生， then I went on national television and told to Swiss people, 然后我上全国电视网向瑞士民众说 We can be No.1 again, Nobody dared believe it. 我们可以重拾第一。没有人敢相信我。 6.Hayek put up $102 million-mostly his own money- Hayek筹足1.02亿美元， and led a group of investors in buying the two companies from the banks. 然后带领一群投资人自银行手