international marketing.docx

1、international marketing组长：0081491 黄志娟组员：0081480 刘小芳 0081481 曾翠英 0081483 葛维婷 0081493 邹颖婷Introduction 1Geography and Environment 1Location 1Climate 1Topography 2Hydrology 2Population and Demographics 3Distribution of Population 3Total Population Size and Growth rate and birthrates 4Races or Ethnicitie

2、s 4Economic Statistics and Descriptions 5Description of Daily Life and Lifestyles 6Family 6Marriage 7Animals 7Cuisine 8Competition and Market in which the product is to be sold 9Geographic region 9Climate 10Transportation 11Population 11Consumer buying habits 12Competition 13Competitive power 14SWOT

3、 Analysis of Wangs 14Strength 14Weakness 15Opportunity 15Threat 16Product 16Brand Name 16Marketing Objectives 17Target market 17Expected market penetration 17Packing 17Positioning Strategy 19Promotion Strategy 20Methods of sales promotion 21Distribution Strategy 21Wholesaler 21Retailers 22Pricing St

4、rategy 22Pricing Methods 22Price Discounts 22References of Information 23IntroductionWangs Bee Park Co., Ltd. was founded in 1985, Sichuan .After that it went to Zhuhai and founded Wangs Bee Park Co. , Ltd. in 1992. In 1998 it located in Jiangxi Province, the creation of Wangs Bee Park Co., Ltd. of

5、Jiangxi, 2004 troops on the north, establish of Jilin Wangs Bee Park Co., Ltd., now it is headquartered in Nanchang. Our marketing plan is about to launch it into the Indian market.Geography and EnvironmentLocationIndia, a country in South Asia, lies entirely on the Indian Plate in the northern port

6、ion of the Indo-Australian Plate. The country lies to the north of the equator between 84 and 376 north latitude and 687 and 9725 east longitude. India is bounded to the southwest by the Arabian Sea, to the southeast by the Bay of Bengal, and to the south by the Indian Ocean. Kanyakumari is the sout

7、hern tip of the Indian peninsula. The southernmost point in India is Indira Point, in the Andaman and Nicobar Islands. The Maldives, Sri Lanka and Indonesia are island nations to the south of India. Sri Lanka is separated from India by the Gulf of Mannar and the narrow channel of Palk Strait. The te

8、rritorial waters of India extend into the sea to a distance of 12 nautical miles (13.8mi; 22.2km) measured from the appropriate baseline. ClimateIndias climate is strongly influenced by the Himalayas and the Thar Desert, both of which drive the monsoons. The Himalayas prevent cold Central Asian kata

9、batic winds from blowing in, keeping the bulk of the Indian subcontinent warmer than most locations at similar latitudes. The Thar Desert plays a crucial role in attracting the moisture-laden southwest summer monsoon winds that, between June and October, provide the majority of Indias rainfall. Four

10、 major climatic groupings predominate in India: tropical wet, tropical dry, subtropical humid, and montane.Topography The original Indian plate now survives as peninsular India, the oldest and geologically most stable part of India, and extends as far north as the Satpura and Vindhya ranges in centr

11、al India. These parallel ranges run from the Arabian Sea coast in Gujarat in the west to the coal-rich Chota Nagpur Plateau in Jharkhand in the east. To their south, the remaining peninsular landmass, the Deccan Plateau, is flanked on the left and right by the coastal ranges, Western Ghats and Easte

12、rn Ghats respectively;48 the plateau contains the oldest rock formations in India, some over one billion years old. Constituted in such fashion, India lies to the north of the equator between 644 and 3530 north latitude and 687 and 9725 east longitude.HydrologyIndias coast is 7,517kilometers (4,700m

13、i) long; of this distance, 5,423kilometers (3,400mi) belong to peninsular India, and 2,094kilometers (1,300mi) to the Andaman, Nicobar, and Lakshadweep Islands. According to the Indian naval hydrographic charts, the mainland coast consists of the following: 43% sandy beaches, 11% rocky coast includi

14、ng cliffs, and 46% mudflats or marshy coast. Language(s)/DialectsWith its oldest core dating back to as early as 1500 BC, the Rigvedic Sanskrit is one of the oldest attestations of any Indo-Iranian language, and one of the earliest attested members of the Indo-European language family, the family wh

15、ich includes English and most European languages. Sanskrit has had a profound impact on the languages and literature of India. Hindi, Indias most spoken language, is a Sanskritized register of the Khariboli dialect. In addition, all modern Indo-Aryan languages, Munda languages and Dravidian language

16、s, have borrowed many words either directly from Sanskrit (tatsama words), or indirectly via middle Indo-Aryan languages (tadbhava words). Words originating in Sanskrit are estimated to constitute roughly fifty percent of the vocabulary of modern Indo-Aryan languages, and the literary forms of (Drav

17、idian) Telugu, Malayalam and Kannada. Part of the Eastern Indo-Aryan languages, the Bengali language arose from the eastern Middle Indic languages and its roots are traced to the 5th century BC Ardhamagadhi language. Tamil, one of Indias major classical languages, descends from Proto-Dravidian langu

18、ages which were spoken around the third millennium BC in peninsular India. Tamil literature has existed for over two thousand years and the earliest epigraphic records found date from around the third century BC. Another major Dravidian language, Kannada is attested epigraphically from the mid-1st m

19、illennium AD, and literary Old Kannada flourished in the 9th to 10th century Rashtrakuta Dynasty. Pre-old Kannada (or Purava Hale Granada) was the language of Banavasi in the early Common Era, the Satavahana and Kadamba periods and hence has a history of over 2000 years. The Ashoka rock edict found

20、at Brahmagiri (dated to 230 BC) has been suggested to contain a word in identifiable Kannada. According to 2001 India census, Hindi is the most spoken language in India, followed by Bengali, Telugu, Marathi and Tamil. In contemporary Indian literature, there are two major literary awards; these are

21、the Sahitya Akademi Fellowship and the Jnanpith Award. Seven Jnanpith awards each have been awarded in Kannada, six in Hindi, five in Bengali, four in Malayalam, three each in Marathi, Gujarati, Urdu and Oriya and two each in Telugu and Tamil,.Population and DemographicsDistribution of PopulationAlt

22、hough India occupies only 2.4% of the worlds land area, it supports over 15% of the worlds population. Only China has a larger population. Indias median age is 25, one of the youngest among large economies. About 70% live in more than 550,000 villages, and the remainder in more than 200 towns and ci

23、ties. Over the thousands of years of its history, India has been invaded from the Iranian plateau, Central Asia, Arabia, Afghanistan, and the West; Indian people and culture have absorbed and modified these influences to produce a remarkable racial and cultural synthesis.Total Population Size and Gr

24、owth rate and birthratesWith 1,210,193,422 citizens reported in the 2011 provisional Census, India is the worlds second most populous country. Indias population grew at 1.76% per annum during the last decade, down from 2.201% per annum in the previous decade. The human sex ratio in India, according

25、to the 2011 census, is 940 females per 1,000 males, the lowest since independence. Indias median age was 24.9 in the 2001 census. Medical advances of the last 50 years, as well increased agricultural productivity brought about by the green revolution have caused Indias population to grow rapidly. Th

26、e percentage of Indian population living in urban areas has grown as well, increasing by 31.2% from 1991 to 2001. Despite this, in 2001, over 70% of Indias population continued to live in rural areas. According to the 2001 census, there are twenty seven million-plus cities in the country, with Mumba

27、i, Delhi and Kolkata being the largest.Races or EthnicitiesThe Indian Constitution recognizes 212 scheduled tribal groups which together constitute about 7.5% of the countrys population. The 2001 census reported the religion in India with the largest number of followers was Hinduism, with over 800 m

28、illion (80.5%) of the population recording it as their religion. Other religious groups include Muslims (13.4%), Christians (2.3%), Sikhs (1.9%), Buddhists (0.8%), Jains (0.4%), Jews, Zoroastrians and Bahs. India has the worlds third-largest Muslim population and the largest Muslim population for a

29、non-Muslim majority country.India is home to two major linguistic families: Indo-Aryan (spoken by about 74% of the population) and Dravidian (spoken by about 24%). Other languages spoken in India come from the Austro-Asiatic and Tibeto-Burman linguistic families. Neither the Constitution of India, n

30、or any Indian law defines any national language. Hindi, with the largest number of speakers, is the official language of the union. English is used extensively in business and administration and has the status of a subsidiary official language; it is also important in education, especially as a medi

31、um of higher education. In addition, every state and union territory has its own official languages, and the constitution also recognizes in particular 21 scheduled languages.Economic Statistics and DescriptionsSocial democratic policies governed Indias economy from 1947 to 1991. The economy was cha

32、racterized by extensive regulation, protectionism, public ownership, pervasive corruption and slow growth. Since 1991, continuing economic liberalisation has moved the country towards a market-based economy. A revival of economic reforms and better economic policy in first decade of the 21st century accelerated Indias economic growth rate. In recent years, Indian cities have continued to liberalize business regulations. By 2008, India had established itself as the wo