电子商务课程范围总结.docx

1、电子商务课程范围总结 电子商务导论期末考试题型说明及复习重点缩写和意义：ADO ActiveX Data Object ActiveX 数据对象ADSL Asymmetric Digital Subscriber Line 非对称数字用户线路AI Artificial Intelligent 人工智能API Application Programming Interface 标准应用程序接口APS Advanced Planning & Scheduling 先进计划和调度ARP Address Resolution Protocol 地址解析协议ASP Active Server Pages

2、 活动服务器网页ATM Automated teller machine 自动柜员机ATM Asynchronous Transfer Mode 异步传输模式B/S Browser/Server 浏览器/服务器B2B Business to Business 商家对商家或商业机构对商业机构的电子商务模式B2C Business to Customer 商家对个人客户或商业机构对消费者的电子商务模式BBS Bulletin Board System 电子公告牌系统BI Business Intelligence 商务智能BPR Business Process Rebuild 企业流程再造CA

3、Certificate Authority 证书管理机构CGI Common Gateway Interface 公共网关接口CIM Computer Integrated Manufacturing 计算机集成制造CIMS Computer Integrated Manufacturing System 计算机集成制造系统CIO Chief Information Officer 首席信息主管CIP Cost and Insurance Paid 运费,保险费付至(指定目的地COM Common Object Model 公用对象模型CORBA Common Object Request B

4、roker Architecture 通用对象请求代理结构CPC Cost per click-through 每次点击成本收费模式CPM Cost per thousand impressions 千人印象成本收费模式CPS Certificate Practice Statement 认证操作规定CRM Customer Relationship Management 客户关系管理CTI Computer Telephony Integration 计算机与电信集成CTO Chief Technological Officer 首席技术主管CVM Customer Value Manage

5、ment 客户价值管理DAF Delivered At Frontier 边境交货DBMS DataBase Management System 数据库管理系统DCE Data Circuit-terminating Equipment 数据电路终端设备DCOM Distributed Component Object Model 分布式组件对象模型DDN Digital Data Network 数字数据网DDP Delivered Duty Paid 目的地交货,关税已付DDSS Distributed Decision Support System 分布式决策支持系统DDU Delive

6、red Duty Unpaid 目的地交货,关税未付DES Data Encryption Standard 数据加密标准DHCP Dynamic Host Configuration Protocol 动态主机配置协议DM Data Mining 数据挖掘DML Data Manipulate Language 数据操作语言DNS Domain Name Server 域名服务器DSC Decision Support Center 决策支持中心DSL Digital Subscriber Line 数字用户线路DSS Decision Support System 决策支持系统DSS De

7、cision Support System 决策支持系统DTS Digital Time-stamp Service 数字时间戳服务DW Data Warehouse 数据仓库DW Data Warehouse 数据仓库EAI Enterprise Application Integration 企业应用集成EB Electronic Business 电子商务(广义)EC Electronic Commerce 电子商务(狭义)E-Cash Electronic Cash 电子现金E-Check Electronic Check 电子支票ECML Electronic Commerce Mo

8、del Language 电子商务模型语言E-Debit Electronic Debit 电子债务EDI Electronic Data Interchange 电子数据交换EDP Electronic Data Processing 电子数据处理EFT Electronic Funds Transfer 电子资金转帐ELAN Emulated Local-Area Network 仿真局域网E-mail 电子函件EoN Edge of Network 网络边际ERP Enterprise Resource Planning 企业资源规划ES Expert System 专家系统E-Waal

9、let Electronic Wallet 电子钱包FDDI Fiber Distributed Data Interface 光纤分布式数据接口FMS Flexible Manufacturing System 柔性制造系统FOB Free On Board 装运港船上交货FSML Financial Services Markup Language 金融业务标记语言FTP File Transfer Protocol 文件传输协议GDSS Group Decision Support System 群决策支持系统GIIC Global Information Infrastructure

10、Committee 全球信息基础设施委员会GT Grouping Technology 集成技术GUI Graphical User Interface 图形用户界面HTML HyperText Markup Language 超文本标记语言HTTP HyperText Transfer Protocol 超文本传输协议IAP Internet Access Providers Internet 接入服务商IC Intelligent Card 智能卡ICP Internet Content Provider 内容供应商IDSS Intelligent Decision Support Sys

11、tem 智能决策支持系统IIS Internet Information Server Internet 信息服务器IIS Internet Information Server 因特网信息服务器IMAP Internet Message Access Protocol internet 消息访问协议IMS Integrated Manufacturing System 集成制造系统IOTP Internet Open Trading Protocol 开放贸易协议IP Internet Protocol 网际协议IP Internet Protocol 因特网协议IPX Internet P

12、acket eXchange 网际信息包交换协议IPX Internetwork Packet Exchange 因特网包交换ISAPI Internet Server API 因特网服务器应用编程ISDN Integrated Services Digital Network 综合服务数字网ISDN Integrated Service Digital Network 综合业务数字网ISO International Standard Organization 国际标准化组织ISP Internet Service Provider Internet 服务提供商ISV Independent

13、 Software Vendor 独立软件开发商IT Information Technology 信息技术JDBC Java DataBase Connectivity Java 数据库互联JTS Just in Time System 准时生产系统KDD Knowledge Discovery In Database 数据库知识发掘LAN Local-Area Network 局域网MAC Medium Access Control 媒体访问控制MAN Metropolitan Area Network 城域网MB Model Base 模型库MFC Microsoft Foundatio

14、n Class Library 微软基础类库MIS Management Iformation System 管理信息系统MIS Management Information System 管理信息系统MPLS Muti-Protocal Label Switching 多协议标记交换MRP Manufacture Resouce Planning 生产资源规划MRP Manufacturing Resource Planning 制造资源系统NAP Network Access Provider 网络访问服务商NFS Network File System 网络文件系统NIC Network

15、 Interface Card 网络接口卡NII National Information Infrastructure 国家信息基础设施NOS Network Operating System 网络操作系统NTFS NT File System NT 文件系统ODBC Open DataBase Connectivity 开放数据库互联ODSS Organized Decision Support System 组织决策支持系统OEM Original Equipment Manufacturer 原设备制造商OLAP On-Line Analysis Processing 联机分析处理(技

16、术)OLIP On-Line Interactive Processing 联机交互处理(技术)OLTP Online Transaction Processing 在线交易处理OMG Object Management Group 对象管理组织PCI Peripheral Component Interconnect 外设部件互连总线PDA Personal Data Assistance 个人数字助理PDF Portable Document Format 可移动式文档格式PIN personal identification number 个人凭证PKI Public Key Infra

17、structure 公钥基础设施PNNI Private Network-Node Interface 专用网络节点接口POP Post Office Protocol 邮局协议POS Point Of Sales 销售点(系统)PPP Peer-Peer Protocol 端对端协议PPP Point to Point Protocol 点对点协议QOS Quality Of Service 服务质量RAP Remote Analysis Port 远程分析端口RDF Resource Description Format 资源描述框架ROI Return on investment 投资回

18、报SCM Software Configuration Management 软件配置管理SDH Synchronous Digital Hierarchy 同步数字系列SET Secure Electronic Transactions 安全电子交易SGML Standard for General Markup Language 通用标记语言标准SHA Secure Hash Algorithm 安全散列算法SHTTP Secure HyperText Transfer Protocol 安全超文本传输协议SLIP Serial Line Interface Protocol 串口线路接口

19、协议SMP Symmetric Multi-Processing 对称多重处理(技术SMTP Simple Message Transfer Protocol 简单邮件传输协议SNMP Simple Network Management Protocol 简单网络管理协议SONET Synchronous Optical NETwork 同步光纤网SPX Sequenced Packet eXchange 分组交换协议SQL Structured Query Language 结构化查询语言SSI Server Side Include 服务器端嵌入SSL Secure Sockets Lay

20、er 安全套接层STP Shielded Twisted Pair 屏蔽双绞线STT Secure Transaction Technology 安全交易技术协议SVC Switched Virtual Circuit 交换虚电路TCP Transfer Control Protocol 传输控制协议TPS Transaction Process System 事务处理系统UNI User Network Interface 用户网络界面URL Uniform Resource Locator 统一资源定位器UTP Unshielded Twisted Pair 非屏蔽双绞线VANs Valu

21、e-Added Networks 增值网络VOD Video On Demand 视频点播VPN Virtual Private Network 虚拟专用网WAN Wide Area Network 广域网WAP Wireless Application Protocol 无线应用协议WML Wireless Markup Language 无线标记语言WTO World Trade Organization 世界贸易组织WWW World Wide Web Web 服务器XML eXtensible Markup Language 可扩展标记语言MRD Market Requirements

22、 Document，市场需求文档。获得老大的认同后，产品进入实施，需要先出MRD，具体来说要有更细致的市场与竞争对手分析。Business Requirements Document，商业需求文档。这是产品声明周期中最早的问的文档，再早就应该是脑中的构思了，其内容涉及市场分析，销售策略，盈利预测等。PRD Product Requirements Document，产品需求文档。进步一细化，这部分是PD写得最多的内容，也就是传统意义上的需求分析，我们这里主要指UC（use case）文档。FSD Functional Specifications Document，功能详细说明。有一点像“概要

23、设计”，这步就开始往开发衔接了，产品UI、业务逻辑的细节都要确定，细化文档并保持更新。PSD Product Specifications Document，产品规格文档（PSD）是一个较不流行的缩写，但是在有这样一个文档的机构中，它大体和上面描述的功能规格文档（FSD）相同。SRS Software Requirements Specification，软件需求文档，软件需求文档（SRS）是另一较不流行的缩写，创建SRS的机构中，它在内容和细节上和上面描述的PRD或FSD有些想像。ROI return On Investment，投资回报。ROI的结果通常用百分比来表示，即投入产出比，简单来

24、说就是企业所投入资金的回报程度。CPA Cost Per Action，每次行动的费用，即根据每个访问者对网络广告所采取的行动收费的定价模式。ASP Average Selling Price，公司某一类型产品或全部产品的平均销售价格（或称出厂价格）。公式为：销售额出货量。 SEM：Search Engine Marketing的缩写，意即搜索引擎营销。EDM：Electronic Direct Marketing的缩写，就是电子邮件营销。CPS：Cost Per Sales的缩写,即销售分成。CPA ： Cost Per Action，每次动作成本，即根据每个访问者对网络广告所采取的行动收费

25、的定价模式。对于用户行动有特别的定义，包括形成一次交易、获得一个注册用户、或者对网络广告的一次点击等。CPM：(Cost Per Mille，或者Cost Per Thousand；Cost Per Impressions) 每千人成本。CPC：(Cost Per Click；Cost Per Thousand Click-Through) 每点击成本。ROI：Return On Investment的缩写，投资报酬率。SEO：Search Engine Optimization的缩写，搜索引擎优化。CR：转化率，Conversion Rate的缩写，是指访问某一网站访客中，转化的访客占全部访

26、客的比例。UV：独立访客，Unique Vister的缩写，。AdWords：Google的关键词竞价广告Alexa：A是专门发布网站世界排名的网站，网站排名两种：综合排名和分类排名。Chapter 11.Classification of EC(定义):the process of buying selling or exchanging products,serivces,and information via computer networks.2.EC framework（框架）:people,public policy,technical standards and protocol

27、s,business partners,support services.3.typical business model in EC（典型模型）: 1)Online,direct marketing(网络直销);2)electronic tendering systems(投标招标竞拍)；3)name your own price(匿名出价)；4)find the best price(询价满意)；5)affiliate marketing(加盟营销)；6)viral marketing(病毒或营销)；7)group purchasing(团购)；8)online auctions(正向拍卖

28、)；9)product and service customization(产品和服务的客户化)；10)electronic marketplaces and exchanges(电子市场和交易)；11)supply chain improvers(供应链)。4. figures on P.23，（记背，要清楚两个图形的区别及原因)Chapter 21.Marketspace：in which sellers and buyers exchange goods and services for money or for other goods and services,but do so el

29、ectronically.2.Marketplace:in reality market place to do business.3.information portals(信息门户网站):a personalized,single point of access through a web browser to business information inside an organization.4.supply chains(供应链):the flow of materials,information,money,and services from raw material suppl

30、iers though factories and warehouses to the end customers.5.Disintermediation(去除中介):elimination of intermediaries between sellers and buyers.Reintermediation（再建中介）:establishment of new intermediary roles for traditional intertypes of auctions6.types of auctions:a market mechanism by which a seller p

31、laces an offer to sell a product and buyers make bids sequentially and competitively until a final price is reached.E-auction is conducted on line.Dynamic 1).Dynamic pricing(动态定价):prices that are change based on supply and demand relationships at any given time.2).forward auction(正向拍卖)：an auction in which a seller entertains bids from buyers.3).English auction（英国式拍卖）:an auction which buyers bid on an item in sequence and the price increase with the time.4).Yankee auction(美国式拍卖):auction of mulitiple indentical items in which bidders can bid for any number of the items