unit11教学案体验商务英语综合教程.docx

1、unit11教学案体验商务英语综合教程 外语外贸职业学院教案备课纸（2）授课标题Unit 11 Cultures课时6授课班级 教学目的和要求After one week s learning, the Ss should be able to:1. grasp the new words related to company cultures;2. discuss culture discrepancies and mistakes; 3. give advice for overseas companies 授课重点、难点1) speaking skills: talk about cul

2、tural discrepancies and strategies for companies to respect other cultures2) language focus: euphemistic expressionshould, could and would to give advice and make questions or requests3) Writing: How to write some action minutes of the meeting课时安排节次 容总课时其 中讲授实验、实习课堂作业1-2Staring up, Vocabulary: compa

3、ny cultures; listening2113-4Language focus; Reading: discussing the strategies for companies existed in different cultures 2115-6Skills; Case study211 总 计633主任审阅_ 授课教师 年 月 日 年 月 日外语外贸职业学院教案备课纸（3）授课标题Unit 11 Cultures课时2教学重点与难点1)Ss look at tips for visiting a different country and give advice about th

4、eir own country2)Vocabulary: learn different points that make up a company culture; 3)Ss should get to understand the concept of company culture复习旧课容Review the unit 10, let Ss talk about different countries e-commence websites they know教学方法Discussion; Role-play; Listening practice 作业布置Get familiar w

5、ith the words about company cultures课堂小结课堂效果分析及改进措施主任审阅:授课教师： 年 月 日年 月 日外语外贸职业学院教案备课纸（3）授课标题Unit 11 Cultures课时2教学重点与难点1) Language focus: Ss use should, could, and would to give advice and make request or offers;2) Reading: Wal-mart has problems with its German branch store;3) Role-play: use euphemis

6、tic expressions to make polite requests;复习旧课容Discuss cultural mistakes that Ss know;教学方法Role-play; Speaking;作业布置Practice the language focus part;课堂小结课堂效果分析及改进措施主任审阅:授课教师： 年 月 日年 月 日外语外贸职业学院教案备课纸（3）授课标题Unit 11 Cultures课时2教学重点与难点1) Listening skills: Identifying problems and agree action; 2) Case study

7、: Ss do the group working form as company staff and colleagues, and discuss new cultures will be bought to company复习旧课容Let Ss use should, could and would to review what should we do to respect other cultures教学方法Group working; Listening and speaking作业布置Write an action minutes of the meeting课堂小结课堂效果分析

8、及改进措施主任审阅:授课教师： 年 月 日年 月 日外语外贸职业学院教案备课纸（4）授 课 容Unit 11 CulturesStarting up1.Imagine you have a foreign friend Jerry will visit China, what suggestions will you give to him?2.Look at tips for visiting another country or doing business there, and think about which tips are good advice for our country.

9、Vocabulary: Company culturesannual leaves; casual; shift work; flexible hours; innovation; empower; procedure; incentive; efficient Here are different points about company arrangements. Let learn it. Complete those sentences with the items in brackets. And you guys do the group-work to discuss the t

10、ype of organization that you would like to work for. Do Exercise C and then work in pairs to discuss and rank the characteristics. Listening: Cultural mistakesListening four people talk about cultural mistakes; and do you know what other examples do you know? Think about what could we do to avoid se

11、rious mistakes?Language focus 1: should/shouldntSs look should/shouldnt to give advice and to say that something is or isnt a good idea.1)Ss read through and teacher explains the Language focus box. We use should and shouldnt to give advice and make suggestions.E.g. We should wear formal cloths to t

12、he dinner. We often use I think or I dont think with should to say something is or isnt a good idea.E. g. Do you think I should learn to speak the local language?Please pay attention to should+V.(room form of the verb) 外语外贸职业学院教案备课纸（4）授 课 容Unit 11 CulturesLanguage focus 1: should/shouldntSs complete

13、 the Exercise A individually; For Exercise B, Ss do the pair work and check the answers around the class.E.g. (1) I dont think he should go to Paris next week.(2) You shouldnt buy a franchise.(3) She should take the customers to an expensive restaurant.(4) I dont think we should launch the new produ

14、ct now.(5) My boss doesnt think it is too late to send the report now.(6) We shouldnt order now. For Exercise C, Ss do the first sentence together to demonstrate the exercise. Then get Ss to write sentences individually using should or shouldntReading: Wal-Mat in Germany Ss discuss the questions in

15、Exercise A, and teacher summarized those answers to make a list of the cultural differences on the board; Give Ss a few minutes to scan the article to see if any of the differences listed on the board appear in the article; Clarify any difficult vocabularies (such as pulled out, discount chains, hab

16、its, sensitivity, chant, union). The whole class reads the article again in more detail and does the Exercise C together. Ask Ss to work in small groups to list the problems that Wal-Mart had in Germany. Next teacher explain to Ss that the answers lie in some paragraphs, but pay attention to use sho

17、uld/shouldnt to rewrite the sentences. For example:1). Wal-Mart should deal with different corporate cultures with more sensitivity.2). Wal-Mart should use local management3). Wal-Mart should care less together whether its foreign stores carry the name derived from its founder. 外语外贸职业学院教案备课纸（4）授 课 容

18、Unit 11 CulturesLanguage focus 2: could/wouldPre-teach some new words in the sentences (such as: fasten; seat belt; duty-free goods; mineral water; attendant). Writing the sentences on the board:a)Could I have a cup of coffee, please?b)Would you like a cup of coffee?Ask Ss to identify which is an of

19、fer and which is a request. Following this pattern, Ss do the Exercise A individually. Ask Ss which sentence use I and which use you. After check the answers let them make pairs practice the dialogue in turn. Skills: Identifying problems and agreeing actions. Read the instructions and the statements

20、 together and clarify any vocabulary that Ss are unsure of (e.g. hired, progress, Head Office)Ss listen to a project manager talking to one of her team leaders about problems with an employee. Ss role-play a similar problem and use the sentence pattern in Useful language. Case study: A change of cul

21、tureRead the background information with the class and ask Ss if they agree or disagree with Alices ideas.Play the recording and ask Ss to identify the most important problem. (The staff dont want to change). Then listen it again ask Ss what Jeremy Owen suggests (He says Alice should talk to the staff).For the task, ask Ss to identify the key points and write the following sentenceDiscuss Alices ideas. What will we change? What will we keep the same?