外贸函电 b.docx

1、外贸函电 b年级 专业 班级 学号 姓名 四川传媒学院 20142015学年第二学期期末考试 外贸函电课程试卷 （B卷）说明：1、本试卷适用于： 2012级国际经济与贸易 专业（方向） 2、考试时间：120分钟3、考试方式：闭卷题号一二三四五六七八九十总 分评分1、Listening (130=30) Questions 1-8 For questions 1-8, you will hear eight short recordings. For each question, mark one letter (A, B or C) for the correct answer. After

2、you have listened once, replay each recording,1 Which graph is the man talking about?2 Which jobs will be created when the company relocates?A customer service advisersB packing assistantsC delivery drivers3 Why are the brochures late? A staff illness B faulty vehicles C broken machinery4 What will

3、Medibahds new owners do? A employ fewer staff B relocate the company C expand production5 When will the sales conference be held?6 Which chart shows exports of mobile phones this year?7 Which day is the meeting arranged for?Why is the man phoning the suppliers?A to repot a problemB to order a partC

4、to request informationPART TWOQuestions 9-15 Look at the notes below. Some information is missing. You will hear a man giving some information about gifts to order for staff who have performed well. For each question (9-15), fill in the missing information in the numbered space using a word, numbers

5、 or letters. After you have listened once, replay the recording.PART THREEQuestions 16-22 Look at the notes below about a marketing conference. Some information is missing. You will hear part of a report to colleagues about the marketing conference. For each question (16-22), fill in the missing inf

6、ormation in the numbered space using one or two words. After you have listened once, replay the recording.PART FOURQuestions 23-30 You will hear a radio interview with a successful businessman called Nigei Player, who runs an airline on the island of Alderney. For each question (23-30), mark one let

7、ter (A, B or C) for the correct answer. After you have listened once, replay the recording.23 Where was Nigel Players first job? A at a transport company B at a bank C at an electronics firm24 Nigel Player left his successful career because he wanted to A retire from the business world. B start a ne

8、w business. C write a business book.25 Nigel Player decided to open a food shop in Alderney because A he found the food shops there unsatisfactory. B there were not many food shops there. C he was able to buy an existing shop quite cheaply.26 Why wasnt Nigel Player satisfied with the existing airlin

9、e? A It charged him too much. B It was unreliable during the holiday season. C It only operated in the summer.27 Nigel Player felt bringing food to Alderney by boat would be too A expensive. B difficult in bad weather. C slow.28 Nigel Player decided to run a passenger airline service because A his s

10、upermarket customers persuaded him to. B the other airline only operated twice a week. C it seemed more profitable than his retail business.29 What most helped Nigel Player run a passenger airline? A having friends already in the business B understanding the financial background C knowing about flyi

11、ng freight30 What does Nigel Player say is the secret of his companys success? A its commitment to customer service B its commitment to expansion C its commitment to employing local people二、Reading (2*20= 40)1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.PART 1Read the article below about an ins

12、urance company.Are sentences 1-7 Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say.For each sentence(1-7), mark one letter (A,B or C) on your Answer Sheet.1 In addition to being an author, Richard Swan is actively involved in the business world.A Right B

13、Wrong C Doesnt say2 Swan Partners are the market leaders in delivering CRM.A Right B Wrong C Doesnt say3 One aspect of Swans talk was to explain the advantages of developing a solid customer base.A Right B Wrong C Doesnt say4 Swan believes the CRM approach is best suited to service industries.A Righ

14、t B Wrong C Doesnt say5 Having the right technology is the most important component of successful CRM.A Right B Wrong C Doesnt say6 In Swans opinion, achieving company growth depends on a combination of several factors.A Right B Wrong C Doesnt say7 Swan thinks all companies should move from old-fash

15、ioned marketing to CRM.A Right B Wrong C Doesnt sayPART 2Questions 8-14Read the job advertisement below.Are sentences 8-13 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say.For each sentence (8-13), mark one letter (A, B or C) on your

16、 Answer Sheet.8 Sainsburys contracted Cobalt with the aim of improving profitability.A Right B Wrong C Doesnt say9 The team consisted entirely of Cobalt staff.A Right B Wrong C Doesnt say10 The price of olive oil was reduced for customers.A Right B Wrong C Doesnt say11 Cobalt contacted Sainsburys wh

17、enever a saving was recorded.A Right B Wrong C Doesnt say12 The number of people involved in the project increased.A Right B Wrong C Doesnt say13 The project included training Sainsburys staff.A Right B Wrong C Doesnt say14 The project has now come to an end.A Right B Wrong C Doesnt sayPART 3Questio

18、ns 23-28 Read the article below about a successful business partnership. For each question (23-28) on the opposite page, choose the correct answer. Mark one letter (A, B or C) on your Answer Sheet.15. Phil stopped selling photocopiers because he A was unable to meet the sales targets. B recognised a

19、n opportunity in another field. C became aware of their limited market potential.16. Why did Phil agree to meet Sean? A He liked the way Sean did not give up trying. B He thought they would have a lot of common interests. C He needed someone to provide IT finance for his clients.17. Why did Sean not

20、 join Phil immediately at Syscap? A He had doubts about the profitability of the venture. B He was unsure about giving up an established career. C He was afraid that working together would damage their friendship.18. In what way does Sean believe that business is like golf?. A You cannot achieve you

21、r goals without taking risks. B To do well, you need a combination of ability and ambition. C If you do something enough times, youll eventually be successful.19. Sean says he is surprised that A he and Phil are still good friends. B their company has been so successful. C more people do not set up

22、their own businesses.20. What makes Phil confident about their companys future growth? A the strength of the friendship they have B being in a commercial field which is rapidly expanding C having few serious challengers for their position in the marketplace三、Fill in the form (10)Match the words in t

23、he box with the arrows4、GRAMMAR (10)Fill the gaps with at/in/on 1. _Christmas2. _winter3. _seven oclock4. _June5. _the afternoon6. _the evening7. _New Years Day8. _the 21st Century9. _Friday morning10._half past six5、Writing (10)Read the following letter at first. Then use the useful language to wri

24、te a reply letter. Dear Mr. Kahn,I am writing to complain about our stationery order of 12th March. Following my telephone conversation to your office on 21st March, I expected to receive the correct goods. However, that was a week ago and we are still waiting for delivery.Could you please assure me

25、 that the order will be sent correctly and as soon as possible? If not, we will be forced to look for another supplier in the future.Yours sincerely,Peter Paxman Useful language I apologise forPlease accept my apologise for I would like to apologise forUnfortunately The problem was due toWe had a problem with I would like to offerI can offer Please accept