外贸函电 b.docx

外贸函电 b.docx

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外贸函电b

年级专业班级学号姓名

………………………………………………………………………………………………………………………………

四川传媒学院

2014—2015学年第二学期期末考试

《外贸函电》课程试卷（B卷）

说明：

1、本试卷适用于：

2012级国际经济与贸易专业（方向）

2、考试时间：

120分钟

3、考试方式：

闭卷

题号

一

二

三

四

五

六

七

八

九

十

总分

评分

1、Listening（1’×30=30’）

Questions1-8

·Forquestions1-8,youwillheareightshortrecordings.

·Foreachquestion,markoneletter（A,BorC）forthecorrectanswer.

·Afteryouhavelistenedonce,replayeachrecording,

1Whichgraphisthemantalkingabout?

2Whichjobswillbecreatedwhenthecompanyrelocates?

Acustomerserviceadvisers

Bpackingassistants

Cdeliverydrivers

3Whyarethebrochureslate?

Astaffillness

Bfaultyvehicles

Cbrokenmachinery

4WhatwillMedibahd'snewownersdo?

Aemployfewerstaff

Brelocatethecompany

Cexpandproduction

5Whenwillthesalesconferencebeheld?

6Whichchartshowsexportsofmobilephonesthisyear?

7Whichdayisthemeetingarrangedfor?

Whyisthemanphoningthesuppliers?

Atorepotaproblem

Btoorderapart

Ctorequestinformation

PARTTWO

Questions9-15

·Lookatthenotesbelow.

·Someinformationismissing.

·Youwillhearamangivingsomeinformationaboutgiftstoorderforstaffwhohaveperformedwell.

·Foreachquestion（9-15）,fillinthemissinginformationinthenumberedspaceusingaword,numbersorletters.

·Afteryouhavelistenedonce,replaytherecording.

PARTTHREE

Questions16-22

·Lookatthenotesbelowaboutamarketingconference.

·Someinformationismissing.

·Youwillhearpartofareporttocolleaguesaboutthemarketingconference.

·Foreachquestion（16-22）,fillinthemissinginformationinthenumberedspace

usingoneortwowords.

·Afteryouhavelistenedonce,replaytherecording.

PARTFOUR

Questions23-30

·YouwillheararadiointerviewwithasuccessfulbusinessmancalledNigeiPlayer,

whorunsanairlineontheislandofAlderney.

·Foreachquestion（23-30）,markoneletter（A,BorC）forthecorrectanswer.

·Afteryouhavelistenedonce,replaytherecording.

23WherewasNigelPlayer'sfirstjob?

Aatatransportcompany

Batabank

Catanelectronicsfirm

24NigelPlayerlefthissuccessfulcareerbecausehewantedto

Aretirefromthebusinessworld.

Bstartanewbusiness.

Cwriteabusinessbook.

25NigelPlayerdecidedtoopenafoodshopinAlderneybecause

Ahefoundthefoodshopsthereunsatisfactory.

Btherewerenotmanyfoodshopsthere.

Chewasabletobuyanexistingshopquitecheaply.

26Whywasn'tNigelPlayersatisfiedwiththeexistingairline?

AItchargedhimtoomuch.

BItwasunreliableduringtheholidayseason.

CItonlyoperatedinthesummer.

27NigelPlayerfeltbringingfoodtoAlderneybyboatwouldbetoo

Aexpensive.

Bdifficultinbadweather.

Cslow.

28NigelPlayerdecidedtorunapassengerairlineservicebecause

Ahissupermarketcustomerspersuadedhimto.

Btheotherairlineonlyoperatedtwiceaweek.

Citseemedmoreprofitablethanhisretailbusiness.

29WhatmosthelpedNigelPlayerrunapassengerairline?

Ahavingfriendsalreadyinthebusiness

Bunderstandingthefinancialbackground

Cknowingaboutflyingfreight

30WhatdoesNigelPlayersayisthesecretofhiscompany'ssuccess?

Aitscommitmenttocustomerservice

Bitscommitmenttoexpansion

Citscommitmenttoemployinglocalpeople

二、Reading（2’*20=40’）

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

PART1

Readthearticlebelowaboutaninsurancecompany.

Aresentences1-7‘Right’or‘Wrong’?

Ifthereisnotenoughinformationtoanswer‘Right’or‘Wrong’,choose‘Doesn’tsay’.

Foreachsentence（1-7）,markoneletter（A,BorC）onyourAnswerSheet.

1Inadditiontobeinganauthor,RichardSwanisactivelyinvolvedinthebusinessworld.

ARight

BWrong

CDoesn'tsay

2SwanPartnersarethemarketleadersindeliveringCRM.

ARight

BWrong

CDoesn'tsay

3OneaspectofSwan'stalkwastoexplaintheadvantagesofdevelopingasolidcustomerbase.

ARight

BWrong

CDoesn'tsay

4SwanbelievestheCRMapproachisbestsuitedtoserviceindustries.

ARight

BWrong

CDoesn'tsay

5HavingtherighttechnologyisthemostimportantcomponentofsuccessfulCRM.

ARight

BWrong

CDoesn'tsay

6InSwan'sopinion,achievingcompanygrowthdependsonacombinationofseveralfactors.

ARight

BWrong

CDoesn'tsay

7Swanthinksallcompaniesshouldmovefromold-fashionedmarketingtoCRM.

ARight

BWrong

CDoesn'tsay

PART2

Questions8-14

Readthejobadvertisementbelow.

Aresentences8-13ontheoppositepage'Right'or'Wrong'?

Ifthereisnotenoughinformationtoanswer'Right'or'Wrong',choose'Doesn'tsay'.

Foreachsentence（8-13）,markoneletter（A,BorC）onyourAnswerSheet.

8Sainsbury'scontractedCobaltwiththeaimofimprovingprofitability.

ARight

BWrong

CDoesn'tsay

9TheteamconsistedentirelyofCobaltstaff.

ARight

BWrong

CDoesn'tsay

10Thepriceofoliveoilwasreducedforcustomers.

ARight

BWrong

CDoesn'tsay

11CobaltcontactedSainsbury'swheneverasavingwasrecorded.

ARight

BWrong

CDoesn'tsay

12Thenumberofpeopleinvolvedintheprojectincreased.

ARight

BWrong

CDoesn'tsay

13TheprojectincludedtrainingSainsbury'sstaff.

ARight

BWrong

CDoesn'tsay

14Theprojecthasnowcometoanend.

ARight

BWrong

CDoesn'tsay

PART3

Questions23-28

·Readthearticlebelowaboutasuccessfulbusinesspartnership.

·Foreachquestion（23-28）ontheoppositepage,choosethecorrectanswer.

·Markoneletter（A,BorC）onyourAnswerSheet.

15.Philstoppedsellingphotocopiersbecausehe

Awasunabletomeetthesalestargets.

Brecognisedanopportunityinanotherfield.

Cbecameawareoftheirlimitedmarketpotential.

16.WhydidPhilagreetomeetSean?

AHelikedthewaySeandidnotgiveuptrying.

BHethoughttheywouldhavealotofcommoninterests.

CHeneededsomeonetoprovideITfinanceforhisclients.

17.WhydidSeannotjoinPhilimmediatelyatSyscap?

AHehaddoubtsabouttheprofitabilityoftheventure.

BHewasunsureaboutgivingupanestablishedcareer.

CHewasafraidthatworkingtogetherwoulddamagetheirfriendship.

18.InwhatwaydoesSeanbelievethatbusinessislikegolf?

.

AYoucannotachieveyourgoalswithouttakingrisks.

BTodowell,youneedacombinationofabilityandambition.

CIfyoudosomethingenoughtimes,you'lleventuallybesuccessful.

19.Seansaysheissurprisedthat

AheandPhilarestillgoodfriends.

Btheircompanyhasbeensosuccessful.

Cmorepeopledonotsetuptheirownbusinesses.

20.WhatmakesPhilconfidentabouttheircompany'sfuturegrowth?

Athestrengthofthefriendshiptheyhave

Bbeinginacommercialfieldwhichisrapidlyexpanding

Chavingfewseriouschallengersfortheirpositioninthemarketplace

三、Fillintheform（10’）

Matchthewordsintheboxwiththearrows

4、GRAMMAR（10’）

Fillthegapswithat/in/on

1._________Christmas

2._________winter

3._________seveno’clock

4._________June

5._________theafternoon

6._________theevening

7._________NewYear’sDay

8._________the21stCentury

9._________Fridaymorning

10._________halfpastsix

5、Writing（10’）

Readthefollowingletteratfirst.Thenusetheusefullanguagetowriteareplyletter.

DearMr.Kahn,

Iamwritingtocomplainaboutourstationeryorderof12thMarch.Followingmytelephoneconversationtoyourofficeon21stMarch,Iexpectedtoreceivethecorrectgoods.However,thatwasaweekagoandwearestillwaitingfordelivery.

Couldyoupleaseassuremethattheorderwillbesentcorrectlyandassoonaspossible?

Ifnot,wewillbeforcedtolookforanothersupplierinthefuture.

Yourssincerely,

PeterPaxman

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