格里芬管理学英文题库计划职能及其答案.docx

1、格里芬管理学英文题库计划职能及其答案格里芬管理学英文题库：计划职能第7章 规划与决策的基本要素1、The first step in the planning process is1) Stating the organizations mission.2) Understanding the environment.3) Combining tactical goals and plans.4) Decision making. 2、The _ of the Quaker Oats Company is “to meet the needs of consumers through inno

2、vative marketing and manufacturing of healthful, good-tasting products that contribute to a healthy lifestyle and consumer well-being around the world, yielding above-average returns over time and for our shareholders.”1) Operational goal2) Tactical plan3) Strategic plan4) Mission5) Operational plan

3、 3、In order to enhance employee motivation, goals should be1) Easy to accomplish.2) Broad.3) Separate from rewards.4) Moderately difficult. 4、A(n) _ is a statement of the organizations unique purpose and its scope of operations.1) Mission2) Strategic goal3) Operational goal4) Tactical goal5、A(n) _ f

4、or Mothers Against Drunk Driving could be “to reduce the number of deaths as the direct result of drunk driving by 10 percent next year.”1) Tactical plan2) Mission3) Operational goal4) Operational plan5) Strategic goal 6、A(n) _ for Mothers Against Drunk Driving could be “to run an ad every week duri

5、ng the Buffy, the Vampire Slayer television show.” It would develop naturally out of a tactical goal “to develop an advertising campaign for the summer months that would reach teenagers.”1) Vision2) Mission3) Operational goal4) Operational plan5) Strategic goal 7、Kasel Industries sells slicing machi

6、nes used in meat processing. Middle managers at Kasel Industries have set a(n) _ to increase production by 20 percent by eliminating two assembly line steps within the next 18 months.1) Tactical goal2) Mission3) Operational goal4) Operational plan5) Strategic goal 8、Which of the following statements

7、 best reflects the proper approach to goal setting?1) Top executives set goals for everyone in the organization.2) Goals should be set starting from the bottom of the organization.3) Individual goals should be set first and then organizational goals.4) Managers should set goals for their own level i

8、n the organization.5) Middle managers set goals for all managers lower than them9、Tactical plans are to battles what strategy is to war. 1) TRUE2) FALSE10、Achieving a target level of market share for a specific product is an example of a(n)1) Mission.2) Strategic goal.3) Operational goal.4) Tactical

9、 goal. 11、Tactical goals are established by1) The board of directors.2) Lower-level managers.3) Operational employees.4) Middle-level managers. 12、Optimizing involves dealing with the consistencies between different goals.1) TRUE2) FALSE 13、Organizations that operate in complex, dynamic environments

10、 need a longer planning horizon than organizations in stable environments.1) TRUE2) FALSE14、Line managers play an important role in the planning process because they1) Develop mission statements.2) Provide information about the external environment.3) Serve as consultants to the CEO.4) Must execute

11、plans developed by top management.15、The tactical plan was to increase sales of King bread mixes through the use of sales promotions. The _ plan done by a marketing manager low in the management hierarchy included the development of a 50-cents-off coupon to go on the outside of each bread mix box.1)

12、 Strategic2) Standing3) Contingency4) Single-use5) Operational 16、To respond to extreme economic shifts, an organization should develop1) Contingency plans.2) Standard operating procedures.3) Standing plans.4) Rules. 17、Tactical plans must flow from and be consistent with1) Contingency plans.2) Oper

13、ational plans.3) Strategic plans.4) Intermediate plans18、The narrowest form of standing plans are1) Policies.2) Projects.3) Rules. 4) Standard operating procedures.19、Charles and Edith Smith are building a new home. The plans they develop for their project could be considered a program.1) TRUE 2) FA

14、LSE 20、Minimum SAT scores are an example of a common college admissions policy. 1) TRUE 2) FALSE21、Which of the following types of plans is least subject to change because of the time frame involved?1) Strategic2) Functional3) Contingency Tactical4) Operational 22、The steps to be followed in case of

15、 a fire can be found on the back of any motel door. These instructions could be considered an example of a single-use plan. 1) TRUE2) FALSE23、You just received news that a new product you put on supermarket shelves six week ago is a miserable failure because your competitor came out with a better pr

16、oduct that is more convenient to use. You did not foresee this turn of events, and now you must develop a plan to take care of the situation. What kind of plan are you about to develop?1) Contingency2) Standing3) Action4) Reaction 5) Functional 24、Standard operating procedures and rules and regulati

17、ons can serve as a substitute for decision making. 1) TRUE2) FALSE25、Formal goal setting occasionally fails because of1) Under-emphasis on quantitative goals.2) Managers reluctance to assign goals to subordinates. 3) Too much involvement by top management.4) Too much required paperwork and record-ke

18、eping.26、Communication and participation are two of the most common barriers to goal setting and planning. 1) TRUE2) FALSE27、Reluctance by managers to establish goals means that they may be trying to avoid accountability. 1) TRUE2) FALSE28、Vic Clark is a sales manager. Every December he requires his

19、 salespeople to set their sales goals for the following year, or they cannot attend the annual sales meeting in Jamaica. Clarks action reflects which barrier to goal setting and planning?1) Inappropriate goals2) Improper reward system3) Dynamic and complex environment4) Reluctance to establish goals

20、5) Resistance to change 29、Employees should be rewarded for establishing effective goals and plans even if they do not successfully achieve them.1) TRUE2) FALSE30、Which of the following is NOT necessary for a Management By Objective (MBO) program to be effective?1) Clear goals assigned to employees

21、by management2) Involvement by top management and subordinates3) An implementation consistent with overall organizational goals4) Employees understanding why MBO was adopted5) A formal goal setting process 第8章 战略与战略规划的管理1、Strategy is a specific method for accomplishing an organizations goals. 1) TRU

22、E2) FALSE2、Sustained competitive advantage is the practice of successfully duplicating another firms distinctive competence.1) TRUE2) FALSE 3、Corporate-level strategy defines the mix of industries and markets that are of interest to a firm. 1) TRUE 2) FALSE4、Coca-Cola ranks #1 as the worlds most val

23、uable brand. This is an example of1) Scope.2) Synergy.3) Distinctive competence. Competitive response.4) Resource deployment. 5、Assigning both short- and long-term responsibilities to all senior managers is characteristic of deliberate strategy. 1) TRUE 2) FALSE6、Micro Managers, Inc. uses a planning

24、 process that assigns most senior managers both operational and strategic responsibilities. This is an example of an emergent strategy.1) TRUE2) FALSE7、Organizations often find it more difficult to accurately evaluate their weaknesses than their strengths.1) TRUE 2) FALSE8、Whenever the federal gover

25、nment changes income tax forms or changes how current forms are to be filled out, it creates a(n) _ for tax preparation firms like H&R Block.1) Organizational weakness2) Strategic limitation3) Entropy4) Organizational threat5) Organizational opportunity9、A firms reputation is an important aspect of

26、effective use of differentiation strategy 1) TRUE2) FALSE10、An organization that reduces costs below those of competing firms is using a(n)1) Differentiation strategy.2) Overall cost leadership strategy. 3) Prospector strategy.4) Reactor strategy 11、Creative ideas and entrepreneurial behavior are ch

27、aracteristics of1) Differentiation strategy.2) Prospector strategy.3) Focus strategy.4) Reactor strategy.12、Maintaining stable growth is more important than developing new products when using1) Focus strategy.2) Prospector strategy.3) Defender strategy. 4) Reactor strategy.13、It is not uncommon for

28、firms to consciously follow a reactor strategy 1) TRUE2) FALSE14、Pea-in-the-Pod is a small chain of retailers that sell clothes only to pregnant women and new mothers. Its quality materials, innovative designs, reasonable prices, and _ strategy create a competitive advantage for the chain.1) Guerril

29、la2) Overall cost leadership3) Focus4) Emergent5) Defender 15、Threat of new entrants to the market is not a strategic concern during the _ stage of the Product Life Cycle.1) Introduction2) Growth3) Mature4) Decline16、Chelsea Milling Company produces Jiffy Mix and other mixes. The company is the four

30、th largest baking mix producer, has never spent a cent on advertising, and sells its product for 1/2-1/3 the cost of its competitors. The company pursues a(n) _ strategy. 1) Guerrilla2) Overall cost leadership3) Focus4) Differentiation5) Defender 17、High levels of advertising are often part of _ str

31、ategy.1) Focus.2) Growth 3) Differentiation 4) Reactor 18、Ralston-Purinas products include a number of old standbys, but a large percentage of its revenues also comes from products that did not exist five years ago. Ralston-Purinas approach to things represents a prospector strategy. 1) TRUE 2) FALSE19、Decentralization is linked to _ strategy.1) Prospector 2) Cost leadership 3) Defender 4) Focus 20、Analyzer strategy blends _ strategies.1) Introduction and focus