格里芬管理学英文题库计划职能及其答案.docx
《格里芬管理学英文题库计划职能及其答案.docx》由会员分享，可在线阅读，更多相关《格里芬管理学英文题库计划职能及其答案.docx（16页珍藏版）》请在冰豆网上搜索。
格里芬管理学英文题库计划职能及其答案
格里芬管理学英文题库：
计划职能
第7章规划与决策的基本要素
1、Thefirststepintheplanningprocessis
1）Statingtheorganization’smission.
2）Understandingtheenvironment.
3）Combiningtacticalgoalsandplans.
4）Decisionmaking.
2、The_____oftheQuakerOatsCompanyis“tomeettheneedsofconsumersthroughinnovativemarketingandmanufacturingofhealthful,good-tastingproductsthatcontributetoahealthylifestyleandconsumerwell-beingaroundtheworld,yieldingabove-averagereturnsovertimeandforourshareholders.”
1）Operationalgoal
2）Tacticalplan
3）Strategicplan
4）Mission
5）Operationalplan
3、Inordertoenhanceemployeemotivation,goalsshouldbe
1）Easytoaccomplish.
2）Broad.
3）Separatefromrewards.
4）Moderatelydifficult.
4、A（n）________isastatementoftheorganization’suniquepurposeanditsscopeofoperations.
1）Mission
2）Strategicgoal
3）Operationalgoal
4）Tacticalgoal
5、A（n）_____forMothersAgainstDrunkDrivingcouldbe“toreducethenumberofdeathsasthedirectresultofdrunkdrivingby10percentnextyear.”
1）Tacticalplan
2）Mission
3）Operationalgoal
4）Operationalplan
5）Strategicgoal
6、A（n）_____forMothersAgainstDrunkDrivingcouldbe“torunanadeveryweekduringtheBuffy,theVampireSlayertelevisionshow.”Itwoulddevelopnaturallyoutofatacticalgoal“todevelopanadvertisingcampaignforthesummermonthsthatwouldreachteenagers.”
1）Vision
2）Mission
3）Operationalgoal
4）Operationalplan
5）Strategicgoal
7、KaselIndustriessellsslicingmachinesusedinmeatprocessing.MiddlemanagersatKaselIndustrieshaveseta（n）_____toincreaseproductionby20percentbyeliminatingtwoassemblylinestepswithinthenext18months.
1）Tacticalgoal
2）Mission
3）Operationalgoal
4）Operationalplan
5）Strategicgoal
8、Whichofthefollowingstatementsbestreflectstheproperapproachtogoalsetting?
1）Topexecutivessetgoalsforeveryoneintheorganization.
2）Goalsshouldbesetstartingfromthebottomoftheorganization.
3）Individualgoalsshouldbesetfirstandthenorganizationalgoals.
4）Managersshouldsetgoalsfortheirownlevelintheorganization.
5）Middlemanagerssetgoalsforallmanagerslowerthanthem
9、Tacticalplansaretobattleswhatstrategyistowar.
1）TRUE
2）FALSE
10、Achievingatargetlevelofmarketshareforaspecificproductisanexampleofa（n）
1）Mission.
2）Strategicgoal.
3）Operationalgoal.
4）Tacticalgoal.
11、Tacticalgoalsareestablishedby
1）Theboardofdirectors.
2）Lower-levelmanagers.
3）Operationalemployees.
4）Middle-levelmanagers.
12、Optimizinginvolvesdealingwiththeconsistenciesbetweendifferentgoals.
1）TRUE
2）FALSE
13、Organizationsthatoperateincomplex,dynamicenvironmentsneedalongerplanninghorizonthanorganizationsinstableenvironments.
1）TRUE
2）FALSE
14、Linemanagersplayanimportantroleintheplanningprocessbecausethey
1）Developmissionstatements.
2）Provideinformationabouttheexternalenvironment.
3）ServeasconsultantstotheCEO.
4）Mustexecuteplansdevelopedbytopmanagement.
15、ThetacticalplanwastoincreasesalesofKingbreadmixesthroughtheuseofsalespromotions.The_____plandonebyamarketingmanagerlowinthemanagementhierarchyincludedthedevelopmentofa50-cents-offcoupontogoontheoutsideofeachbreadmixbox.
1）Strategic
2）Standing
3）Contingency
4）Single-use
5）Operational
16、Torespondtoextremeeconomicshifts,anorganizationshoulddevelop
1）Contingencyplans.
2）Standardoperatingprocedures.
3）Standingplans.
4）Rules.
17、Tacticalplansmustflowfromandbeconsistentwith
1）Contingencyplans.
2）Operationalplans.
3）Strategicplans.
4）Intermediateplans
18、Thenarrowestformofstandingplansare
1）Policies.
2）Projects.
3）Rules.
4）Standardoperatingprocedures.
19、CharlesandEdithSmitharebuildinganewhome.Theplanstheydevelopfortheirprojectcouldbeconsideredaprogram.
1）TRUE
2）FALSE
20、MinimumSATscoresareanexampleofacommoncollegeadmissionspolicy.
1）TRUE
2）FALSE
21、Whichofthefollowingtypesofplansisleastsubjecttochangebecauseofthetimeframeinvolved?
1）Strategic
2）Functional
3）ContingencyTactical
4）Operational
22、Thestepstobefollowedincaseofafirecanbefoundonthebackofanymoteldoor.Theseinstructionscouldbeconsideredanexampleofasingle-useplan.
1）TRUE
2）FALSE
23、Youjustreceivednewsthatanewproductyouputonsupermarketshelvessixweekagoisamiserablefailurebecauseyourcompetitorcameoutwithabetterproductthatismoreconvenienttouse.Youdidnotforeseethisturnofevents,andnowyoumustdevelopaplantotakecareofthesituation.Whatkindofplanareyouabouttodevelop?
1）Contingency
2）Standing
3）Action
4）Reaction
5）Functional
24、Standardoperatingproceduresandrulesandregulationscanserveasasubstitutefordecisionmaking.
1）TRUE
2）FALSE
25、Formalgoalsettingoccasionallyfailsbecauseof
1）Under-emphasisonquantitativegoals.
2）Managers’reluctancetoassigngoalstosubordinates.
3）Toomuchinvolvementbytopmanagement.
4）Toomuchrequiredpaperworkandrecord-keeping.
26、Communicationandparticipationaretwoofthemostcommonbarrierstogoalsettingandplanning.
1）TRUE
2）FALSE
27、Reluctancebymanagerstoestablishgoalsmeansthattheymaybetryingtoavoidaccountability.
1）TRUE
2）FALSE
28、VicClarkisasalesmanager.EveryDecemberherequireshissalespeopletosettheirsalesgoalsforthefollowingyear,ortheycannotattendtheannualsalesmeetinginJamaica.Clark’sactionreflectswhichbarriertogoalsettingandplanning?
1）Inappropriategoals
2）Improperrewardsystem
3）Dynamicandcomplexenvironment
4）Reluctancetoestablishgoals
5）Resistancetochange
29、Employeesshouldberewardedforestablishingeffectivegoalsandplanseveniftheydonotsuccessfullyachievethem.
1）TRUE
2）FALSE
30、WhichofthefollowingisNOTnecessaryforaManagementByObjective（MBO）programtobeeffective?
1）Cleargoalsassignedtoemployeesbymanagement
2）Involvementbytopmanagementandsubordinates
3）Animplementationconsistentwithoverallorganizationalgoals
4）EmployeesunderstandingwhyMBOwasadopted
5）Aformalgoalsettingprocess
第8章战略与战略规划的管理
1、Strategyisaspecificmethodforaccomplishinganorganization’sgoals.
1）TRUE
2）FALSE
2、Sustainedcompetitiveadvantageisthepracticeofsuccessfullyduplicatinganotherfirm’sdistinctivecompetence.
1）TRUE
2）FALSE
3、Corporate-levelstrategydefinesthemixofindustriesandmarketsthatareofinteresttoafirm.
1）TRUE
2）FALSE
4、Coca-Colaranks#1astheworld’smostvaluablebrand.Thisisanexampleof
1）Scope.
2）Synergy.
3）Distinctivecompetence.Competitiveresponse.
4）Resourcedeployment.
5、Assigningbothshort-andlong-termresponsibilitiestoallseniormanagersischaracteristicofdeliberatestrategy.
1）TRUE
2）FALSE
6、MicroManagers,Inc.usesaplanningprocessthatassignsmostseniormanagersbothoperationalandstrategicresponsibilities.Thisisanexampleofanemergentstrategy.
1）TRUE
2）FALSE
7、Organizationsoftenfinditmoredifficulttoaccuratelyevaluatetheirweaknessesthantheirstrengths.
1）TRUE
2）FALSE
8、Wheneverthefederalgovernmentchangesincometaxformsorchangeshowcurrentformsaretobefilledout,itcreatesa（n）_____fortaxpreparationfirmslikeH&RBlock.
1）Organizationalweakness
2）Strategiclimitation
3）Entropy
4）Organizationalthreat
5）Organizationalopportunity
9、Afirm’sreputationisanimportantaspectofeffectiveuseofdifferentiationstrategy
1）TRUE
2）FALSE
10、Anorganizationthatreducescostsbelowthoseofcompetingfirmsisusinga（n）
1）Differentiationstrategy.
2）Overallcostleadershipstrategy.
3）Prospectorstrategy.
4）Reactorstrategy
11、Creativeideasandentrepreneurialbehaviorarecharacteristicsof
1）Differentiationstrategy.
2）Prospectorstrategy.
3）Focusstrategy.
4）Reactorstrategy.
12、Maintainingstablegrowthismoreimportantthandevelopingnewproductswhenusing
1）Focusstrategy.
2）Prospectorstrategy.
3）Defenderstrategy.
4）Reactorstrategy.
13、Itisnotuncommonforfirmstoconsciouslyfollowareactorstrategy
1）TRUE
2）FALSE
14、Pea-in-the-Podisasmallchainofretailersthatsellclothesonlytopregnantwomenandnewmothers.Itsqualitymaterials,innovativedesigns,reasonableprices,and_____strategycreateacompetitiveadvantageforthechain.
1）Guerrilla
2）Overallcostleadership
3）Focus
4）Emergent
5）Defender
15、Threatofnewentrantstothemarketisnotastrategicconcernduringthe__________stageoftheProductLifeCycle.
1）Introduction
2）Growth
3）Mature
4）Decline
16、ChelseaMillingCompanyproducesJiffyMixandothermixes.Thecompanyisthefourthlargestbakingmixproducer,hasneverspentacentonadvertising,andsellsitsproductfor1/2-1/3thecostofitscompetitors.Thecompanypursuesa（n）_____strategy.
1）Guerrilla
2）Overallcostleadership
3）Focus
4）Differentiation
5）Defender
17、Highlevelsofadvertisingareoftenpartof__________strategy.
1）Focus.
2）Growth
3）Differentiation
4）Reactor
18、Ralston-Purina’sproductsincludeanumberofoldstandbys,butalargepercentageofitsrevenuesalsocomesfromproductsthatdidnotexistfiveyearsago.Ralston-Purina’sapproachtothingsrepresentsaprospectorstrategy.
1）TRUE
2）FALSE
19、Decentralizationislinkedto__________strategy.
1）Prospector
2）Costleadership
3）Defender
4）Focus
20、Analyzerstrategyblends__________strategies.
1）Introductionandfocus
升级会员 