西安市场研究与分析Xian market analysis.docx

1、西安市场研究与分析Xian market analysisCity OverviewAs the capital city of Shanxi Province, Xian was the capital of 13 ancient dynasties of China. There are 9 districts and 4 counties and the total land area of Xian is approximately 9,983 sq km. In July 1992, the Department of State authorized Xian to be the

2、“Opening City” to the inland of China. And from that time, Xian is the largest “Center City” on the railway line of Longhai & Lanxin of the new Asia-Europe Land Bridge in China. Xian is the political, economic and culture center in the northwest of China, and also the third most advanced city in ter

3、ms of the science and technology in China. The city has 3 pillar industries: science and technology, industries and tourism. The number of universities and colleges are among the first tier in China.Overview of Xians Major DistrictsXian encompasses nine municipal districts and four counties, namely

4、Xincheng District(新城区)、 Beilin District（碑林）、 Lianhu District（莲湖）、 Weiyang District（未央）、 Baqiao District（灞桥）、 Yanliang District（阎良）、 Yanta District（雁塔）、 Lintong District（临潼）、 Changan District（长安）、Zhouzhi County（周至）、Lantian County（蓝田）、Gaoling County（高陵）、HuXian County（户县）. Prime area, superior position

5、, center of politics and culture of the ancient town and Shanxi province, Xincheng district is located in the middle of Xian City, where there are a lot of financial institutions, well-developed traffic and information, prosperous commercial markets, active talent persons markets, perfect service fa

6、cilities and plentiful tourism. It is in thisnew modern area that you would have the feelings full of glorious history, splendid culture as well as hopeful opportunities and youthful vigor. Xincheng district is famous in oversea as the Terracotta Army. It is in the good location, and an important pr

7、ovincial, municipal traffic hinge, it is called the ancient city gateway.Beilin district is located in the center of Xian City, known for the Xian Forest of Steles. And covers a total area of 22 square kilometers, it has a registered resident population of 710,000 people in 2003, which is the commer

8、ce, science and technology, tourism district in Xian. Beilin commercial prosperity is the most distinctive feature. It has the regions most bustling commercial street of Xian, and has evolved into Xian central business and shopping. The regional trade, catering and hospitality services networks ever

9、y day hundreds of thousands of foreign guests, the retail sales of consumer goods amounted to over 9 billion, commercial market display a huge potential. Lianhu District is one central city of the ancient Xian City, there is the galaxy of talent and flocks of merchants. It is known for the Silk Road

10、 starting point. Lianhu District is in northwest of Xian City and has open flat territory, which covers a total area of 41.13 square kilometers and has a registered permanent population of 730,000 people. The Longhai Railway as the second Eurasian continental bridge Habitat north of Xian City, west

11、railway station is the largest commodity exchange eastern westen railway hub. City West has electrician City and Hang the city. City North has a variety of more than 60 large warehouses, which is the largest goods distribution in the Northwest. Yanta District is located in the south of Xian City and

12、 covers a total area of 152 square kilometers, It has a registered total population of 910,000 people. The western of Yanta District has a state-level high-tech industrial development zones in Xian, its overall strength among the nations fourth largest high-tech development zone, and it is important

13、 to the High-tech industry development of Xian, and holds an important position in the citys economic development. Most of the two and three Xian High-tech Industrial Development Zone will settle in the Yanta District. Yanta District has strong in science, education, cultural resources, tourist reso

14、urces, and business climate. Xiaozhai is bustling with the business environment and a strong popular index. Ranking second to the Clock Tower business, it is the second largest commercial center in Xian, and has become the auxiliary heart to Xian.Baqiao District is located in the eastern suburbs of

15、Xian, and covers a total area of 332 square kilometers and a population of 500,000 people. It is set textiles, dyeing, aerospace, aviation, production integration of Agriculture and Sideline Occupation suburban areas in Xian. Internally-developed transport, water, electricity abundant resources, tou

16、rism has abundant natural resources. Military industrial enterprises and state-owned large enterprises, research institutions throughout the region, industry complete, and the strength of technology; Schools, hospitals, post offices, financial institutions distribution of the region, advanced facili

17、ties, forming a comprehensive network of services. Yanliang District is located in the northeast of Xian, from the town of about 40 km. Total area of 244.4 square kilometers, the total population of 240,000 people. Air-to high-tech industrial development, science and technology here, excellent geogr

18、aphical environment and strategic position, improve the functions of cities, the pleasant home entrepreneurial environment and the beauty favored. Yanliang Sets Large aircraft design, manufacture and test flight appraisal, which integrated the teaching aviation industrial base in china.It has variou

19、s existing air more than 100 scientific research institutions now. There is Xian Aircraft Industry (Group) Limited Liability Company, CNAC-Group Design and Research Institute of the first aircraft, China Flight Test Institute, and the Xian Aviation Vocational Technical College aviation enterprises,

20、etc.Lintong District is a Xian suburb of the Municipalitys jurisdiction, the region total area 894 square kilometers and a population of 670,000 people. In recent years, the district has won the National advanced agricultural county, grain production counties, National army model of a county, the bu

21、ilding of spiritual civilization in Shanxi Province advanced Area Honors. Lintong is a popular tourist destination, the situation remains rich heritage, history, culture, high grade, Tourism has become the third important area of the pillar industries. Second is the area of Shanxi Province largest d

22、airy base. Xian Yinqiao Dairy Industries Limited is the Northwests largest dairy production enterprises, the fifth in the national rankings; Lintong specialty pomegranate 70,000 mu area of the country. Pomegranate village, Xian is also an important vegetable production bases. Changan District is loc

23、ated in the central of Guanzhong Plain, southeast of the high terrain northwest low, the North-South span of 55 km, 52 km east-west span. Diverse landscapes, mountains, Sichuan, Highland creatively. It covers a total area of 1,583 square kilometers and away from Xian City Center 8.7 km. Changan has

24、a long history and a solid cultural foundation, painting throughout, six key national cultural protection. Seven provincial Key preserves, twenty district (county) level key units to be protected. Changan is known as the backyard of Xian. Economy OverviewXian Gross Domestic ProductXians economy has

25、experienced steady growth. The GDP was RMB 145 billion in 2006, up 14% y-o-y. The annual growth rate was a double-digit growth in real terms in six consecutive years. Per Capita Disposable IncomeThe per capita disposable income of Xian has increased notably between 2001 and 2006. It reached RMB10,89

26、8 in 2006, representing a y-o-y growth of 13.3%.GDP CompositionThe tertiary industry shared 52.7%, the highest portion in GDP, in 2006, while only 4.9% and 42.4% of GDP were shared by primary and secondary industries respectively. It highlighted that Xian became a well-urbanized economy. In monetary

27、 terms, the tertiary industry contributed RMB76.4 billion of Xians GDP, growing by 14.6% y-o-y. The secondary industry contributed RMB61.53 billion, representing an increase of 14% y-o-y. The primary industry contributed RMB7.07 billion, remaining relatively stable with an annual increase of 10.3%.I

28、mports and ExportsIn 2006, Xian imports and exports achieved USD 4.154 billion, up by 6.5% y-o-y. In addition, the total export was USD 2.729 billion, growing by 3.6% y-o-y, while the total import was USD1.425 billion, showing an increase of 12.6% y-o-y.Foreign Direct InvestmentContracted Foreign di

29、rect investment (FDI) was USD 1.82 billion in 2006, a growth of 50.2% over the previous year. Utilised FDI amounted to USD 825 Million in year 2006, representing an increase of 44.4% y-o-y.Real Estate InvestmentXians economic growth from 2001 onwards has stimulated the real estate market. From 2001

30、to 2006, Xians GDP has maintained a double-digit growth rate. There was significant growth in the real estate investment along with the robust economy. The total investment in real estate development has been growing rapidly during the period. In 2006, it was RMB 28.58 billion, more than tripled tha

31、t of 2001. .Residential MarketArea under ConstructionBetween 2002 and 2005, the residential area under construction in Xian increased steadily. In 2005, the area under construction of Xians residential market reached 17.83 million sqm, an increase of 76.35% y-o-y, compared with 2004. Between 2002 an

32、d 2005, it showing a steadily increasing trend over the past four years.Area CompletedBetween 2000 and 2004, supply in the Xians residential market had been on a steady increasing trend. The exception is that in 2004 supply has reduced to a level of 1.42 million sq m, after the surge of 51.1% y-o-y compared to 2003; the area completed in 2003 was 2.9 million sq m. In 2005, the area completed was 3.03 million sq