HOW TO WRITE A WHITE PAPER 怎么写白皮书 英语指南.docx

1、HOW TO WRITE A WHITE PAPER 怎么写白皮书 英语指南HOW TO WRITE A WHITE PAPER 如何写白皮书All set to write a white paper? If you are still preparing and searching for ways to compile a companys deep knowledge of its industry and present it to your users as a white paper, this article may help you with white paper writ

2、ing.White papers are useful to highlight the expertise of a company. It is undoubtedly one of the most valuable tools of marketing.But what is the right way to make a white paper?You can take some references from business reports as white papers are quite similar to them. To write a flawless one, yo

3、u must know what it is, why people need a white paper and what all is needed for white paper writing.If you are eager to know all these things, go ahead:What is a white paper?A white paper is a detailed guide or report of a particular topic and the problems it has. It is written to inform the audien

4、ce and make them understand the topic, its problems, and solutions.This was a layman definition, a structured one as per the world of marketing would go like this:A white paper is a piece of content resembling an eBook. Opinions and facts included in white papers are supported by research and statis

5、tics derived from reliable sources. They include visuals as well, such as tables, images, graphs, charts, and many more.The white paper is generally longer, detailed, and technical than an eBook.Backstory of White PaperThe term “white papers” traces its origin in Englands government-issued documents

6、. One of the widely popular examples is the Churchill White Paper, 1922, which was commissioned by Winston Churchill.In businesses, especially in B2B, consulting, financial, sectors, white papers are used for communicating the philosophy of a company on a certain topic. It makes the case for the goo

7、dness of their product.White papers can be considered as an editorial than other forms of content. It has a deep foundation of research which gives it an authoritative tone. This is the reason why they promote thought leadership.What is the use of white paper?Businesses prepare white papers with two

8、 major intentions:To record expertise * To market themselvesThey are dedicated to an audience outside the range of business. This is why they act as a medium to attract new readers to the company as potential consumers by providing them with industry knowledge.A white paper is not a sales pitchEvery

9、 writer must know that white papers can never be a sales pitch. They are written in an entirely different way. Yes, they both serve a purpose to sell the company, but white papers dont market in typically. They highlight the expertise of business by highlighting valuable recommendations and internal

10、 expertise of the company. Unlike sales pitch, they dont bid for the business.Examples:White Paper: Online Advertising: Making marketing cheap yet effective * Sales Pitch: How XYZ marketing is saving users budget on advertising?Types of white papersThere are various types of white papers a company c

11、an publish:Backgrounder: This white paper offers a detailed explanation of the benefits of a companys service, product, and methodology. * Problem-Solution Approach: While white paper writing, one walks through the solution to an issue that is prevalent in the industry.If you are a student and willi

12、ng to know about other white papers, you can get online assignment help. Experts in such sites can let you know about them.How to select a white paper topic?It is tough to choose the right kind of topic. Here are the three factors you can consider while choosing a topic:Audience: Keep your target au

13、dience in mind. Try to ascertain their preferences. * Expertise: While writing a white paper you must highlight the expertise of your business. * Problem-based: Address a specific problem related to your business or industry. * Solution-focused: It should have a proposed solution or recommend a solu

14、tion to the problem.How to prepare for white paper writingResearchA white paper topic has to be research comprehensively. You can dig information from industry resources, online references, and internal documents.You dont have to follow any stern rules on citations, however, do cite data that you di

15、dnt know prior to research. But, try to know the readers confidence is expected to grow with a big list of resources.All your sources must belong to authoritative websites. To make a valuable document, you will have to cite credible origins. Also, you can take help with custom research paper writing

16、.Read white papersIt is always a good idea to read others work before writing your own. By doing so, you can gain ideas on how to make your content more engaging. Also, you can decide on things you dont want to include in your piece of writing.So, find out white papers written on your topic on the w

17、eb. Go through them and determine the knowledge gaps you have. Use your reading skill as an opportunity to create existing content.Go for organizational toolsIsnt it great to keep track of all sources, content, and ideas involved while writing a white paper? By using an organization tool like Mind-M

18、ap, you can do this easily. Such tools allow the writer to connect multiple pieces of information into one visual overview.There is no need to spend extra bucks to access an organizer. You can use free tools like FreeMind which are simple to use.How to format a white paperThe white paper format is g

19、enerally a standard document. The order of content is often similar to other business documents, but the major difference is:Many business communications place conclusions at the beginning of the document, such as business proposals or technical reports. The white paper places the summary or conclus

20、ion at the end. * This order reflects the wishes of the audience and their preference while receiving information. * Content and research shows inform the audience. In a white paper, these are the two factors that increase their understanding problem. * The last section offers a constructive moment.

21、 Here the audience receives solutions that are backed by reliable evidence in the document. * The preferences and journeys of readers in a business report and white paper are different. The major findings follow suit. * In case you are not sure of distinctions and lack business writing skills, you c

22、an connect to some online report writers.Irrespective of the journey, your document must be easy to read and understand. It must have informative headings and overall easy navigation. Here are the basics for drafting all sections:TitleIt must be appealing as users are more likely to click on catchy

23、titles than the plain, boring ones. You can say, it is crucial to think of a good title. Try to clearly say what readers will get in your content. Entice them with your title.Dont use the phrase “white paper” in the title unless required. It has been observed that the audience seek authoritative ind

24、icator. Understand the preferences of your potential readers.AbstractThis section is picked by most of the users. It gives a brief overview of the major points of a white paper. Here, the readers are allowed to acknowledge they have found a relevant document to serve their needs. After going through

25、 abstracts they must feel they are in the right place.Problem StatementThe problem statement explains the problem your white paper is mainly addressing. The main issue has to be defined and put into context. This has to ensure readers understand the problem.BackgroundIn this section, you will have t

26、o offer background information needed for the readers. Your readers should be able to grasp the issue and solution.The contents of the background must be detailed, high-level, broad, and technical. It must depend on the reader and the problem.When original research is done for a white paper, you mus

27、t communicate the methods.SolutionHere comes the most sorted moment of white paper writing.On the basis of the preceding data, you will have to present the solution here. It must be argued and developed for the use of aggregated evidence and expertise of the author and their company.ConclusionYou ma

28、y already know what the conclusion is meant for. Summarize the content of the major findings of your white paper. Present recommendations based on solutions provided.ReferencesAll sources are utilized to develop a white paper which should be aggregated and cited here. References add validity to your

29、 white paper. This is the only section where your readers get content for further research. Follow citation formats like MLA or APA. Create it as per your industryWhat not to do while preparing a white paperKnowing everything about white paper is good if you are a beginner. But before you begin with

30、 one, there are certain mistakes you must know so that you can avoid them.There are some common mistakes listed here. All of them have the potential to turn your effort and dedication into a wasted venture. Let us quickly go through them:Make it like a sales pitchYes, white papers are used in market

31、ing campaigns where businesses present their products and services. But that does not mean it should look like a sales pitch. If you are turning a white paper into a sales pitch, you are taking it all wrong. This will instantly turn your readers off. Because, when the audience comes to white papers

32、in search of informative pieces made without any bias. Thus, it should help them by providing information and not try to persuade them to buy a service or product. A sales pitch is a different concept, you can save it for product brochures or other content.Lack of in-depth researchYou have already read that white papers must be intensely researched documents. It is right that carrying out valuable authentic research requires a lot. Apt research often needs collective efforts. At times it may fall beyond the budget of a marketing team, and minor st