HOW TO WRITE A WHITE PAPER 怎么写白皮书 英语指南.docx

HOW TO WRITE A WHITE PAPER 怎么写白皮书 英语指南.docx

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HOWTOWRITEAWHITEPAPER怎么写白皮书英语指南

HOWTOWRITEAWHITEPAPER

如何写白皮书

Allsettowriteawhitepaper?

Ifyouarestillpreparingandsearchingforwaystocompileacompany’sdeepknowledgeofitsindustryandpresentittoyourusersasawhitepaper,thisarticlemayhelpyouwithwhitepaperwriting.Whitepapersareusefultohighlighttheexpertiseofacompany.Itisundoubtedlyoneofthemostvaluabletoolsofmarketing.

Butwhatistherightwaytomakeawhitepaper?

Youcantakesomereferencesfrombusinessreportsaswhitepapersarequitesimilartothem.Towriteaflawlessone,youmustknowwhatitis,whypeopleneedawhitepaperandwhatallisneededforwhitepaperwriting.

Ifyouareeagertoknowallthesethings,goahead:

Whatisawhitepaper?

Awhitepaperisadetailedguideorreportofaparticulartopicandtheproblemsithas.Itiswrittentoinformtheaudienceandmakethemunderstandthetopic,itsproblems,andsolutions.Thiswasalaymandefinition,astructuredoneaspertheworldofmarketingwouldgolikethis:

AwhitepaperisapieceofcontentresemblinganeBook.Opinionsandfactsincludedinwhitepapersaresupportedbyresearchandstatisticsderivedfromreliablesources.Theyincludevisualsaswell,suchastables,images,graphs,charts,andmanymore.Thewhitepaperisgenerallylonger,detailed,andtechnicalthananeBook.

BackstoryofWhitePaper

Theterm“whitepapers”tracesitsorigininEngland’sgovernment-issueddocuments.OneofthewidelypopularexamplesistheChurchillWhitePaper,1922,whichwascommissionedbyWinstonChurchill.Inbusinesses,especiallyinB2B,consulting,financial,sectors,whitepapersareusedforcommunicatingthephilosophyofacompanyonacertaintopic.Itmakesthecaseforthegoodnessoftheirproduct.Whitepaperscanbeconsideredasaneditorialthanotherformsofcontent.Ithasadeepfoundationofresearchwhichgivesitanauthoritativetone.Thisisthereasonwhytheypromotethoughtleadership.

Whatistheuseofwhitepaper?

Businessespreparewhitepaperswithtwomajorintentions:

Torecordexpertise

*Tomarketthemselves

Theyarededicatedtoanaudienceoutsidetherangeofbusiness.Thisiswhytheyactasamediumtoattractnewreaderstothecompanyaspotentialconsumersbyprovidingthemwithindustryknowledge.Awhitepaperisnotasalespitch

Everywritermustknowthatwhitepaperscanneverbeasalespitch.Theyarewritteninanentirelydifferentway.Yes,theybothserveapurposetosellthecompany,butwhitepapersdon’tmarketintypically.Theyhighlighttheexpertiseofbusinessbyhighlightingvaluablerecommendationsandinternalexpertiseofthecompany.Unlikesalespitch,theydon’tbidforthebusiness.

Examples:

WhitePaper:

OnlineAdvertising:

Makingmarketingcheapyeteffective

*SalesPitch:

HowXYZmarketingissavingusers’budgetonadvertising?

Typesofwhitepapers

Therearevarioustypesofwhitepapersacompanycanpublish:

Backgrounder:

Thiswhitepaperoffersadetailedexplanationofthebenefitsofacompany’sservice,product,andmethodology.

*Problem-SolutionApproach:

Whilewhitepaperwriting,onewalksthroughthesolutiontoanissuethatisprevalentintheindustry.

Ifyouareastudentandwillingtoknowaboutotherwhitepapers,youcangetonlineassignmenthelp.Expertsinsuchsitescanletyouknowaboutthem.

Howtoselectawhitepapertopic?

Itistoughtochoosetherightkindoftopic.Herearethethreefactorsyoucanconsiderwhilechoosingatopic:

Audience:

Keepyourtargetaudienceinmind.Trytoascertaintheirpreferences.

*Expertise:

Whilewritingawhitepaperyoumusthighlighttheexpertiseofyourbusiness.

*Problem-based:

Addressaspecificproblemrelatedtoyourbusinessorindustry.

*Solution-focused:

Itshouldhaveaproposedsolutionorrecommendasolutiontotheproblem.

Howtoprepareforwhitepaperwriting

Research

Awhitepapertopichastoberesearchcomprehensively.Youcandiginformationfromindustryresources,onlinereferences,andinternaldocuments.

Youdon’thavetofollowanysternrulesoncitations,however,docitedatathatyoudidn’tknowpriortoresearch.But,trytoknowthereaders’confidenceisexpectedtogrowwithabiglistofresources.Allyoursourcesmustbelongtoauthoritativewebsites.Tomakeavaluabledocument,youwillhavetocitecredibleorigins.Also,youcantakehelpwithcustomresearchpaperwriting.

Readwhitepapers

Itisalwaysagoodideatoreadothers’workbeforewritingyourown.Bydoingso,youcangainideasonhowtomakeyourcontentmoreengaging.Also,youcandecideonthingsyoudon’twanttoincludeinyourpieceofwriting.So,findoutwhitepaperswrittenonyourtopicontheweb.Gothroughthemanddeterminetheknowledgegapsyouhave.Useyourreadingskillasanopportunitytocreateexistingcontent.

Gofororganizationaltools

Isn’titgreattokeeptrackofallsources,content,andideasinvolvedwhilewritingawhitepaper?

ByusinganorganizationtoollikeMind-Map,youcandothiseasily.Suchtoolsallowthewritertoconnectmultiplepiecesofinformationintoonevisualoverview.Thereisnoneedtospendextrabuckstoaccessanorganizer.YoucanusefreetoolslikeFreeMindwhicharesimpletouse.

Howtoformatawhitepaper

Thewhitepaperformatisgenerallyastandarddocument.Theorderofcontentisoftensimilartootherbusinessdocuments,butthemajordifferenceis:

Manybusinesscommunicationsplaceconclusionsatthebeginningofthedocument,suchasbusinessproposalsortechnicalreports.Thewhitepaperplacesthesummaryorconclusionattheend.

*Thisorderreflectsthewishesoftheaudienceandtheirpreferencewhilereceivinginformation.

*Contentandresearchshowsinformtheaudience.Inawhitepaper,thesearethetwofactorsthatincreasetheirunderstandingproblem.

*Thelastsectionoffersaconstructivemoment.Heretheaudiencereceivessolutionsthatarebackedbyreliableevidenceinthedocument.

*Thepreferencesandjourneysofreadersinabusinessreportandwhitepaperaredifferent.Themajorfindingsfollowsuit.

*Incaseyouarenotsureofdistinctionsandlackbusinesswritingskills,youcanconnecttosomeonlinereportwriters.

Irrespectiveofthejourney,yourdocumentmustbeeasytoreadandunderstand.Itmusthaveinformativeheadingsandoveralleasynavigation.Herearethebasicsfordraftingallsections:

Title

Itmustbeappealingasusersaremorelikelytoclickoncatchytitlesthantheplain,boringones.Youcansay,itiscrucialtothinkofagoodtitle.Trytoclearlysaywhatreaderswillgetinyourcontent.Enticethemwithyourtitle.Don’tusethephrase“whitepaper”inthetitleunlessrequired.Ithasbeenobservedthattheaudienceseekauthoritativeindicator.Understandthepreferencesofyourpotentialreaders.

Abstract

Thissectionispickedbymostoftheusers.Itgivesabriefoverviewofthemajorpointsofawhitepaper.Here,thereadersareallowedtoacknowledgetheyhavefoundarelevantdocumenttoservetheirneeds.Aftergoingthroughabstractstheymustfeeltheyareintherightplace.

ProblemStatement

Theproblemstatementexplainstheproblemyourwhitepaperismainlyaddressing.Themainissuehastobedefinedandputintocontext.Thishastoensurereadersunderstandtheproblem.

Background

Inthissection,youwillhavetoofferbackgroundinformationneededforthereaders.Yourreadersshouldbeabletograsptheissueandsolution.Thecontentsofthebackgroundmustbedetailed,high-level,broad,andtechnical.Itmustdependonthereaderandtheproblem.Whenoriginalresearchisdoneforawhitepaper,youmustcommunicatethemethods.

Solution

Herecomesthemostsortedmomentofwhitepaperwriting.Onthebasisoftheprecedingdata,youwillhavetopresentthesolutionhere.Itmustbearguedanddevelopedfortheuseofaggregatedevidenceandexpertiseoftheauthorandtheircompany.

Conclusion

Youmayalreadyknowwhattheconclusionismeantfor.Summarizethecontentofthemajorfindingsofyourwhitepaper.Presentrecommendationsbasedonsolutionsprovided.

References

Allsourcesareutilizedtodevelopawhitepaperwhichshouldbeaggregatedandcitedhere.Referencesaddvaliditytoyourwhitepaper.Thisistheonlysectionwhereyourreadersgetcontentforfurtherresearch.FollowcitationformatslikeMLAorAPA.Createitasperyourindustry

Whatnottodowhilepreparingawhitepaper

Knowingeverythingaboutwhitepaperisgoodifyouareabeginner.Butbeforeyoubeginwithone,therearecertainmistakesyoumustknowsothatyoucanavoidthem.Therearesomecommonmistakeslistedhere.Allofthemhavethepotentialtoturnyoureffortanddedicationintoawastedventure.Letusquicklygothroughthem:

Makeitlikeasalespitch

Yes,whitepapersareusedinmarketingcampaignswherebusinessespresenttheirproductsandservices.Butthatdoesnotmeanitshouldlooklikeasalespitch.Ifyouareturningawhitepaperintoasalespitch,youaretakingitallwrong.Thiswillinstantlyturnyourreadersoff.Because,whentheaudiencecomestowhitepapersinsearchofinformativepiecesmadewithoutanybias.Thus,itshouldhelpthembyprovidinginformationandnottrytopersuadethemtobuyaserviceorproduct.Asalespitchisadifferentconcept,youcansaveitforproductbrochuresorothercontent.

Lackofin-depthresearch

Youhavealreadyreadthatwhitepapersmustbeintenselyresearcheddocuments.Itisrightthatcarryingoutvaluableauthenticresearchrequiresalot.Aptresearchoftenneedscollectiveefforts.Attimesitmayfallbeyondthebudgetofamarketingteam,andminorst