新职业英语 基础篇 unit 4.docx

1、新职业英语 基础篇 unit 4TitleUnit Five ProductTeaching objectives &demands1 New words and expressions of reading A&B 2 Improve students listening, speaking and writing abilities3 Strategies and methods of reading and listening 4 The catalog of products5 Learn some useful expressions in catalogs6 How to make

2、 a catalog?Teaching important & difficult points1 Important and useful words and expressions 2 The main idea of Reading A & B3 Useful expressions in catalogs4 Describing products 5 Writing of catalogs6 Subject-Verb AgreementTeaching methods Communicative approach Task-based teaching Project-based te

3、aching Activity Teaching Approach; Question-answer Teaching Approach.Teaching contents and time allotmentTeaching contents Time allotment Warming-up & Reading A Reading B & Listening and Speaking &Writing Mini-project & Language Lab & Self-study Room4 periods4 periods3 periodsTeachingprocedures Step

4、 1 Revision 1) Check the homework 2) Dictation (Unit 3)Step 2 Warming-up 1) Work in pairs. Choose one product from each pair and explain why. 2) Ask Ss to role-play their dialogs. 3) Discuss: what factors do you need to consider before you buy a product? Which one is the most important for you? why?

5、 Suggested answers: Before you make purchase of any product, there are some factors you should consider.Necessity: Do you really need this?Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc.Price: Do I have any spare money right now? is it a bargain

6、 or is it too much money?Brand: What brand is the best choice for my purchase?After-sales service: Does it come with a warranty?Shipment: How can it be sent to house?Step 3 Reading A1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after

7、 the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P523) Language points Id design an alarm clock with a moving snooze button that would be an easy target the

8、first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until Im fully awake.alarm n. 警报，警告器；惊慌 e.g. 1. I felt a growing sense of alarm when he didnt return that night. 2. She decided to sound the alarm. 她决定发出警报。 vt. 警告；使惊恐snooze v. n. 小睡，打盹 e.g. I oft

9、en have a snooze after lunch. target n. an aim; objective e.g. Ive set myself a target of saving $200 a month. v. to make something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience.locate v. to find the exact position of something e.g

10、. We couldnt locate the source of the radio signal.location n. be located in 位于；坐落于 attempt n. an act of trying to do something make an attempt at/to do sth e.g. He made one last attempt at the world record. v. to try to do something that is difficult, dangerous, etc. e.g. The book attempts to expla

11、in the origins of the war.As industrial designers, our job is to design productsanything and everything thats mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketches, even doodles, presenting to the manufacturing client their visio

12、n of what a certain product should look like.industrial a. connected with industry 工业的，产业的 an industrial accident 工伤事故industrialise v. +ism +ation the industrial revolution 工业革命mass-produce v. to produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than furniture made by h

13、and.dream up 设计，制造 sketch n. a simple picture that is drawn quickly and does not have many details 素描 e.g. The artist is making sketches for his next painting. 幽默短剧，小品；简报，速写 v. 画素描 doodle v. (尤指厌烦或心不在焉时)乱涂，胡写乱画vision n. 1) imagination version 版本，译文 e.g. Have you ever had visions of great success? 2)

14、 idea e.g. She had the same vision of him as I had. 3) sight e.g. With my new glasses my vision is perfect! The inside of an industrial designers sketchbook usually looks like some kind of flattened mad scientists laboratories, filled with doodles of various types of products. We industrial designer

15、s also create ideas with our hands, using studio materials like clay and modeling foam to show what a product should feel like.flatten v. to become or make sth flat or flatter 使变平；把.弄平 e.g. He flattened gis hair with gel. 他用发胶把头发弄平。studio n. 录音室，录像室，演播室 a recording studio 录音棚Michelangelo “discovered

16、” his sculptures inside blocks of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the studio material may be, designers may spend hours at a time forming it, touching it, holding it, carvi

17、ng and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designers hands and eyes have already run over the surface, in one way or another, hundreds of times.block n. 块；街区；大厦；障碍物

18、vt. 阻止；阻塞；限制 adj. 成批的，大块的；交通堵塞的a chunk of a large piece of something that does not have an even shape; a large part or amount of something e.g. 1. a chunk of cheese 2. A huge chunk of the audience got up and left before the show. occasional a. 偶然的，临时的at a time 一次；每次；在某时brand-new a. new and not yet u

19、sed e.g. She bought a brand-new car for her brother as the wedding gift.run over v. 辗过；匆匆看；复查We also try not to make the product a pain in the neck. Some products may look cool and work wella wonderful collection of objects that subtly enhance your life, while other products may have annoying qualit

20、ies that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way theyre designed, in the way they look and feel. And its industrial design that makes all that difference.a pain in the neck a

21、person or thing that is very annoying e.g. Whats wrong with Dave? Hes becoming a total pain in the neck.a collection of 一批，一些；收藏的；许多的；集为一体的subtly adv. 精细地；巧妙地；敏锐地 e.g. Not very subtly, he raised the subject of money. 他没有拐弯抹角，直接提出了 钱的问题。subtle a. 不易察觉的，不明显的；机智的，机巧的；巧妙的enhance v. to increase or furthe

22、r improve the good quality, value or status of something e.g. This is an opportunity to enhance the good reputation of the company.annoy v. 使恼怒，使生气 e.g. It really annoy me when people forgets to say thank you. 有人连 谢谢都忘记说时我确实感觉不愉快。annoying a. 令人厌烦的 annoyed 恼怒，生气 annoyance n. outweigh v. to be more im

23、portant or valuable than something else e.g. The advantages of the plan far outweigh the disadvantages. weigh v. vt. 权衡；考虑；称重量 weight n. 重量 overweight a. lose weightremote a. far away from places where other people live; far away in time e.g. 1. The farmhouse is remote from any other buildings. 2. r

24、emote database/remote access/remote control. 远程数据库/访问/控制4）Exercises 5) Business Know-how：Making a Catalog Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask student

25、s to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P553) Language points manual 手册 component n. 零件，组件 a. 组成的，构成的 ease n.容易，不费劲 v. 放松，使安心 at ease 安逸，自由自在；舒适 normal 正常的 unplug v. 拔掉 plug n. n. 插头；塞子；栓 v

26、. 插入 available a. 可以获得的 moisture n. 水分，湿气 result in 导致 in relation to 相对于 4) Exercise (Task 2) Step 5 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answersTask 1. A sales girl is introducing one of their printers to a cu

27、stomer. high width length weightTask 2. A customer is asking about some furniture. model material color weight priceTask 3. Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reasons for and against the gifts.Task4. A shop assistant is presenting a new mod

28、el of language translator to her customer. Listen and choose the points the woman mentions in her description.Task 5. Listen to the passage twice and fill in the blanks with what you hear. 2) Speaking (Task 6) Introduce some useful expressions about making an appointment to the Ss Work in pairs to p

29、ractice describing any three products at hand, including their size, color, material, shape and function. Sample: size Ss A: how large is the table? / What size is the table? Ss B: it is a small one.Useful expressions ColorWhat color is.? It is white, brown, yellow, blue, red, green, black, grey, pi

30、nk, purple. Shape What shape is.? It is a round /squaretable. Material What is the . Made of? It is made of wood/ it is a woodentable.( steel, stone, plastics, glass) Function What is it used for? It is used for/ toStep 6 Writing 1) Teach Ss the writing of a catalog.Product catalogs offer customers

31、direct and detailed information about the products they are interested in, such as the description of the products, the main features or the benefits of the products, the products, the prices, different models, sizes, colors, styles, and so on. Catalogs are sales tools designed to help both the sellers and the buyers save time and money in selling and buying. 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answersStep 7 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present