新职业英语 基础篇 unit 4.docx

新职业英语 基础篇 unit 4.docx

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新职业英语基础篇unit4

Title

UnitFiveProduct

Teachingobjectives&demands

1NewwordsandexpressionsofreadingA&B

2Improvestudents'listening,speakingandwritingabilities

3Strategiesandmethodsofreadingandlistening

4Thecatalogofproducts

5Learnsomeusefulexpressionsincatalogs

6Howtomakeacatalog?

Teachingimportant&difficultpoints

1Importantandusefulwordsandexpressions

2ThemainideaofReadingA&B

3Usefulexpressionsincatalogs

4Describingproducts

5Writingofcatalogs

6Subject-VerbAgreement

Teachingmethods

Communicativeapproach

Task-basedteaching

Project-basedteaching

ActivityTeachingApproach;

Question-answerTeachingApproach.

Teachingcontentsandtimeallotment

Teachingcontents

Timeallotment

Warming-up&ReadingA

ReadingB&ListeningandSpeaking&Writing

Mini-project&LanguageLab&Self-studyRoom

4periods

4periods

3periods

Teaching

procedures

Step1Revision

1）Checkthehomework

2）Dictation（Unit3）

Step2Warming-up

1）Workinpairs.Chooseoneproductfromeachpairandexplainwhy.

2）AskSstorole-playtheirdialogs.

3）Discuss:

whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?

Whichoneisthemostimportantforyou?

why?

Suggestedanswers:

Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.

●Necessity:

Doyoureallyneedthis?

●Property:

DoIreallylikethis?

AmIreallysatisfiedwiththequality,color,shape,packaging,etc.

●Price:

DoIhaveanysparemoneyrightnow?

isitabargainorisittoomuchmoney?

●Brand:

Whatbrandisthebestchoiceformypurchase?

●After-salesservice:

Doesitcomewithawarranty?

●Shipment:

Howcanitbesenttohouse?

Step3ReadingA

1）Newwordsandphrases

A）Readaloudthenewwordsandthetext.

B）Askstudentstoreadthewordsandphrasesaftertheteacher.

2）Skimming

A）Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.

B）Askstudentstoreadthetextagain,thenfinishTask1onP52

3）Languagepoints

I’ddesignanalarmclockwithamovingsnoozebuttonthatwouldbeaneasytargetthefirsttimeIhitit.Thenitbecomeshardertolocateaftereachattempt,sothatitwouldkeepringinguntilI’mfullyawake.

alarmn.警报，警告器；惊慌

e.g.1.Ifeltagrowingsenseofalarmwhenhedidn'treturnthatnight.

2.Shedecidedtosoundthealarm.她决定发出警报。

vt.警告；使惊恐

snoozev.n.小睡，打盹e.g.Ioftenhaveasnoozeafterlunch.

targetn.anaim;objective

e.g.I’vesetmyselfatargetofsaving$200amonth.

v.tomakesomethinghaveaneffectonaparticularlimitedgrouporarea

e.g.Theadvertisementwasdesignedtotargetamassaudience.

locatev.tofindtheexactpositionofsomething

e.g.Wecouldn’tlocatethesourceoftheradiosignal.

locationn.belocatedin位于；坐落于

attemptn.anactoftryingtodosomethingmakeanattemptat/todosth

e.g.Hemadeonelastattemptattheworldrecord.

v.totrytodosomethingthatisdifficult,dangerous,etc.

e.g.Thebookattemptstoexplaintheoriginsofthewar.

Asindustrialdesigners,ourjobistodesignproducts—anythingandeverythingthat'smass-produced,fromFerraristotoasters,fromfurnituretotelevisionsets.Wedreamupproductsthroughdrawings,sketches,evendoodles,presentingtothemanufacturingclienttheirvisionofwhatacertainproductshouldlooklike.

industriala.connectedwithindustry工业的，产业的anindustrialaccident工伤事故

industrialisev.+ism+ationtheindustrialrevolution工业革命

mass-producev.toproduceinlargenumbersusingmachinery

e.g.Mass-producedfurnitureischeaperthanfurnituremadebyhand.

dreamup设计，制造

sketchn.asimplepicturethatisdrawnquicklyanddoesnothavemanydetails素描

e.g.Theartistismakingsketchesforhisnextpainting.

幽默短剧，小品；简报，速写

v.画素描

doodlev.（尤指厌烦或心不在焉时）乱涂，胡写乱画

visionn.1）imaginationversion版本，译文

e.g.Haveyoueverhadvisionsofgreatsuccess?

2）idea

e.g.ShehadthesamevisionofhimasIhad.

3）sight

e.g.Withmynewglassesmyvisionisperfect!

Theinsideofanindustrialdesigner'ssketchbookusuallylookslikesomekindofflattenedmadscientists'laboratories,filledwithdoodlesofvarioustypesofproducts.Weindustrialdesignersalsocreateideaswithourhands,usingstudiomaterialslikeclayandmodelingfoamtoshowwhataproductshouldfeellike.

flattenv.tobecomeormakesthflatorflatter使变平；把....弄平

e.g.Heflattenedgishairwithgel.他用发胶把头发弄平。

studion.录音室，录像室，演播室arecordingstudio录音棚

Michelangelo“discovered”hissculpturesinsideblocksofmarble;industrialdesignersfindtheshapeofthelatestWalkmaninsideachunkofclay,orfoam,oroccasionallywiththehelpofcomputersoftware.Whateverthestudiomaterialmaybe,designersmayspendhoursatatimeformingit,touchingit,holdingit,carvingandrecarvingthelinesthatwillsoonbeanactualworkingproduct,touchedandheldbymillionsofusers.Whenyoutakeabrand-newproductoutoftheboxandtouchit,thedesigner'shandsandeyeshavealreadyrunoverthesurface,inonewayoranother,hundredsoftimes.

blockn.块；街区；大厦；障碍物

vt.阻止；阻塞；限制

adj.成批的，大块的；交通堵塞的

achunkofalargepieceofsomethingthatdoesnothaveanevenshape;alargepartoramountof

something

e.g.1.achunkofcheese

2.Ahugechunkoftheaudiencegotupandleftbeforetheshow.

occasionala.偶然的，临时的

atatime一次；每次；在某时

brand-newa.newandnotyetused

e.g.Sheboughtabrand-newcarforherbrotherastheweddinggift.

runoverv.辗过；匆匆看；复查

Wealsotrynottomaketheproductapainintheneck.Someproductsmaylookcoolandworkwell—awonderfulcollectionofobjectsthatsubtlyenhanceyourlife,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness,likecoffeetableswithcornersthatdrawbloodandremotecontrolsthatlooklikemapsofManhattan.Thedifferenceisinthewaythey'redesigned,inthewaytheylookandfeel.Andit'sindustrialdesignthatmakesallthatdifference.

apainintheneckapersonorthingthatisveryannoying

e.g.What'swrongwithDave?

He’sbecomingatotalpainintheneck.

acollectionof一批，一些；收藏的；许多的；集…为一体的

subtlyadv.精细地；巧妙地；敏锐地

e.g.Notverysubtly,heraisedthesubjectofmoney.他没有拐弯抹角，直接提出了

钱的问题。

subtlea.不易察觉的，不明显的；机智的，机巧的；巧妙的

enhancev.toincreaseorfurtherimprovethegoodquality,valueorstatusofsomething

e.g.Thisisanopportunitytoenhancethegoodreputationofthecompany.

annoyv.使恼怒，使生气e.g.Itreallyannoymewhenpeopleforgetstosaythankyou.有人连

谢谢都忘记说时我确实感觉不愉快。

annoyinga.令人厌烦的annoyed恼怒，生气annoyancen.

outweighv.tobemoreimportantorvaluablethansomethingelse

e.g.Theadvantagesoftheplanfaroutweighthedisadvantages.

weighv.vt.权衡；考虑；称…重量

weightn.重量overweighta.loseweight

remotea.farawayfromplaceswhereotherpeoplelive;farawayintime

e.g.1.Thefarmhouseisremotefromanyotherbuildings.

2.remotedatabase/remoteaccess/remotecontrol.远程数据库/访问/控制

4）Exercises

5）BusinessKnow-how：

MakingaCatalog

Step4ReadingB

1）Newwordsandphrases

A）Askseveralstudentstoreadthesenewwordsandphrases

B）Askstudentstoreadthewordsandphrasesaftertheirteacher

2）Skimming

A）Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.

B）Askstudentstoreadthetextagain,thenfinishTask1onP55

3）Languagepoints

manual手册componentn.零件，组件a.组成的，构成的

easen.容易，不费劲v.放松，使安心atease安逸，自由自在；舒适

normal正常的unplugv.拔掉plugn.n.插头；塞子；栓v.插入

availablea.可以获得的moisturen.水分，湿气

resultin导致inrelationto相对于

4）Exercise（Task2）

Step5Listening&Speaking

1）Listening（Task1-5）

AskSstolistenthematerialscarefullyandfinishtheexercises,thenchecktheanswers

Task1.Asalesgirlisintroducingoneoftheirprinterstoacustomer.

highwidthlengthweight

Task2.Acustomerisaskingaboutsomefurniture.

modelmaterialcolorweightprice

Task3.MikeandAnnearediscussingwhichgiftstogiveatthecomingtradefair.Listenandnotethereasonsforandagainstthegifts.

Task4.Ashopassistantispresentinganewmodeloflanguagetranslatortohercustomer.Listenandchoosethepointsthewomanmentionsinherdescription.

Task5.Listentothepassagetwiceandfillintheblankswithwhatyouhear.

2）Speaking（Task6）

IntroducesomeusefulexpressionsaboutmakinganappointmenttotheSs

Workinpairstopracticedescribinganythreeproductsathand,includingtheirsize,color,material,shapeandfunction.

Sample:

size

SsA:

howlargeisthetable?

/Whatsizeisthetable?

SsB:

itisasmallone.

Usefulexpressions

Color

Whatcoloris…..?

Itiswhite,brown,yellow,blue,red,green,black,grey,pink,purple….

Shape

Whatshapeis….?

Itisaround/square…table.

Material

Whatisthe….Madeof?

Itismadeofwood…/itisawooden…table.（steel,stone,plastics,glass…）

Function

Whatisitusedfor?

Itisusedfor/to…

Step6Writing

1）TeachSsthewritingofacatalog.

Productcatalogsoffercustomersdirectanddetailedinformationabouttheproductstheyareinterestedin,suchasthedescriptionoftheproducts,themainfeaturesorthebenefitsoftheproducts,theproducts,theprices,differentmodels,sizes,colors,styles,andsoon.Catalogsaresalestoolsdesignedtohelpboththesellersandthebuyerssavetimeandmoneyinsellingandbuying.

2）AskSstofinishtheexercises（Task1-2）

3）Checktheanswers

Step7Mini-project

1）Dividethewholeclassintoseveralgroups

2）AskSstocompleteitafterclass

3）Asksomegroupstopresent