我的私人日记.docx

1、我的私人日记REVISION QUESTIONS1.Make a list of the Marketing activities that you would undertake when you set up business in a new country. ( List not the process).1.B2B or B2C2.Telemarketing3.Network marketing4.Direct marketing5.E-business marketing6.Services marketing1.Make的营销活动清单，当你建立了业务在一个新的国家，你会承担。 （

2、未列出的过程）。 B2B或B2C 电话营销 网络营销 直复营销 电子商务营销 服务营销2.MAKE A LIST OF SOURCES FOR MARKET INTELLIGENCE?COMMERCIAL SOURCES OF MARKET INTELLIGENCE AND CONSULTANTSBUSINESS ADVISORY SERVICESDATABASESFINANCIAL INSTITUTIONSINTERNETOFFICIAL GOVERNMENT STATISTICSPROFESSIONAL / TRADE OFFICESCHAMBER OF COMMERCE PEERS /

3、OTHER COMPANY SURVEYS2.MAKE源市场情报的清单？ 市场情报和顾问商业来源 商业咨询服务 DATABASES 金融机构 互联网 官方统计数字 专业/贸易办事处 商会 体/其他企业调查的3.WHAT ARE SOME OF THE ANALYTICAL TOOLS USED TO FORECAST INTERNATIONAL MARKETS AND BUSINESS NEEDS?1.Mathematical modelling2.Lifecycle modelling3.SWOT analysis4.Product analysis5.Product-Value chain

4、 analysis3。什么是一些分析工具用于预测国际市场和业务需求？ 数学建模 生命周期建模 SWOT分析 产品分析 产品价值链分析What are the standard strategic business units within most organisations? 4.MAKE A LIST OF 5 FORECASTING TECHNIQUES?bottom-up forecastingDelphi techniquesmodel buildingprojectionscenario planningsurveys of intentionstop-down forecasti

5、ng什么是大多数组织内的标准战略业务单位？ 4.MAKE5预测技巧目录？ 自下而上预测 德尔福技术 模型建立 投影 情景规划 意向调查 自上而下的预测5.Make a list of sources of market intelligence?6.Name 3 comparitive international sources of market information?benchmarking against Australian performancebest practice informationinter-firm comparison datainternational benc

6、hmarking5.Make的市场情报来源清单？ 市场信息6.Name3俱乐部比较国际来源？ 基准对澳大利亚的表现 最佳实践信息 企业间的比较数据国际基准7.What are some examples of performance data?accidentscomplaintscoveragefaultspenetrationproduction time and costprofitabilitysalesshareWarranties是曾经做过书记工性能数据的一些例子吗？ 事故 投诉 覆盖 故障 渗透 生产时间和成本 盈利能力 销售 共享 保证8.Make a list of 5 IN

7、TERNATIONAL Business TRENDS And developments?changes in technologydemographic trendsecological/environmental trendseconomic trends (local, regional, national, international)government activities e.g. interest rates, deregulationindustrial trendspolitical events (wars, internal conflicts, forthcoming

8、 elections)social and cultural factors8.Make5国际商业趋势和发展的列表？ 技术的变化 人口发展趋势 生态/环境发展趋势 经济趋势（地方，地区，国家，国际） 政府活动如利率，放松管制 工业发展趋势 政治事件（战争，内部冲突，即将举行的选举） 社会和文化因素9.Make a list of 5 International BUSINESS OPPORTUNITIES?consideration of applications and costings for trademarks, patents and standards accreditationc

9、ooperative venturesextending, expanding or otherwise changing an existing businessfranchisingjoint venturesnew products or services for existing marketsnew products or services for new international settings or within other regions of existing international settingspotential for greater penetration

10、of existing markets with existing products or servicesstrategic alliances9.Make5国际商机列表？ 考虑到应用和成本计算的商标，专利和标准认证 合作企业 延伸，扩展或以其他方式更改现有业务 特许经营 合资公司 新产品或服务的现有市场 新产品或服务的新的国际环境中或现有的国际设置在其他区域内 潜力现有市场的现有产品或服务的更大的渗透 战略联盟WHAT ARE THE LEGAL, ETHICAL AND ENVIRONMENTAL CONSTRAINTS TO CONSIDER IN INTERNATIONAL BUSI

11、NESS?Australian, international and local context of legal and ethical obligationscodes of practicecultural expectations and influencesethical principleslegislationpolicies and guidelinesregulationssocial responsibilities such as protection of children, environmental issuessocietal expectations什么是法律，

12、道德和环境约束考虑在国际业务？ 法律和道德义务澳大利亚，国际和当地环境 实务守则 文化期望和影响 道德原则 立法 政策和指导方针 法规 如保护儿童，环境问题的社会责任 社会期望standard strategic business units within most organizationHuman resources departmentMarketing and sales deptOverseas branch officeFinancial departmentProductions department大多数组织内的标准战略业务单位 人力资源部 市场营销和销售部 海外分支机构 财务

13、部 制作部门Market objectivesThe business also needs to clarify why it wants to exportits market objectives. 目标市场 该业务还需要解释，为什么它要出口，其市场目标。The main reasons that businesses become exporters are： new customers and markets cost competitiveness risk diversification profitable business proposition主要的原因，企业成为出口企业： 新的客户和市场 成本竞争力 分散风险 盈利的商业命题 corporate legitimacy.