商业道德在教育行业分析研究商务英语专业.docx

1、商业道德在教育行业分析研究商务英语专业The Necessity of Business Ethics in EducationAbstractThe research subject of this there are some problems in Chinas education caused by the lack of business ethics, mainly summarized as these four points. The first problem is that the enterprises take education as a tool for capit

2、al and do not invest enough in improving the quality of education. The second one is the unreasonable charge. The third one is the low quality educational services and the last one is the fraudulent school running. This thesis gives examples of these problems and analyzes their harm to education. Th

3、e reason for these problems is the lack of business ethics in the industry, and the three main reasons can explain the phenomenon that lack of business ethics in the industry as follows: the awareness of R & D in educational enterprises is weaker than that of publicity. The public education does not

4、 play a leading role the industry; there is a lack of laws and regulations that enough to meet the current need on market constraints. In the end, this thesis states the significance of business ethics to the education.Keywords: education; business ethics; market摘 要本文的研究对象为中国的教育行业存在的一些由于缺少商业道德而导致的问题

5、，主要有以下四个方面的问题。第一个问题是从业者将教育事业当成纯粹的资本工具，没有在提升教育质量上有足够的投入；第二个问题是不合理的收费；第三个问题是质量不高的教学服务；第四个问题是欺诈性办学。本文对这些问题进行举例说明，分析其对教育事业的危害。造成这些问题的原因是行业内的商业道德意识不足，造成行业内的商业道德意识不足的主要有这三个：教育企业的研发意识弱于宣传意识；公办教育事业没有起到有效的行业引领作用；当前缺乏完善的法律法规对市场的约束。最后，本文综合前文的分析陈述了商业道德对教育行业的意义。关键词：教育行业、商业道德、市场Contents1. The background and signi

6、ficance of this subject11.1 The background of the subject11.2 The significance of the subject31.3 The definition of business ethics22. Main problems in education32.1 A tool to obtain capital32.2 Unreasonable price42.3 Questionable quality of teaching42.4 Fraudulent school running63. The reasons for

7、the lack of business ethics behaviors in the education83.1 Promotion investment is greater than R & D investment83.2 The public utility does not lead the effect way in education93.3 The education lacks of the regulation of market rules114. The significance of business ethics to education134.1 To ben

8、efit the improvement and upgrading of the whole industry134.2 To guarantee the fair distribution of educational resources14Conclusion15Reference16Acknowledgments171. The background and significance of this subject1.1 The background of the subjectIn recent years, education is gradually becoming an im

9、portant expenditure for domestic families. According to the 2019 Domestic Family childrens Education Investment Survey from NASDAQ:JOBS. There are 38.8% domestic families spend their 20%-30% income to their childrens education each years. According of this phenomenon, we can see that the education o

10、f China has a large scale. According to the China Education Research Report 2019, investment in education is growing at 43.9% a year. Take the extracurricular tutoring market in secondary schools and primary as an example. With the development of the market, some problems are gradually exposed. such

11、 as without the strict government supervision, many kinds of competition between the each Market participants, the appearance of venture capital, lack of effective evaluation for teaching quality., especially the lack of understanding of this new thing in Chinas academic circles, without authoritati

12、ve theoretical discussion. 1.These problems show that there is an unhealthy tendency of this industry. 1.2 The significance of the subjectThe development of the economy makes knowledge became a key advantage, more and more people began to realize the value of the knowledge. Nearly ten million people

13、 join the college entrance examination every year. And there are many people need to pass the foreign language examination for study abroad, to pass the industry access examinations and skills certification to get the job. Therefore, in addition to the government-run schools, various education indus

14、tries to meet the needs of different people came into being. In essence, there are mutual contradiction between the commercial behavior of seeking profit and the the public service of aim to ensure fair. Facing the huge profit margins in the domestic market, competition within the industry is inevit

15、able. The vicious business competition will drop the service standard and quality of the industry and the better educational resource cannot enter into it.The purpose of this study is to explore the significance of business ethics to the booming education. It is the key to the long-term and healthy development of education to deal with the relationship between enterprise benefits and social benefits. Hoping the research results