新职业英语经贸英语教案docx.docx

1、新职业英语经贸英语教案docxUnit 6Packing本单元结合国际经贸业务中的典型工作流程、 工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节“产品包装” ：产品包装综述：介绍产品包装在国际贸易业务中的重要地位，以及包装的主要分类接受顾客咨询及满足顾客需要：接待顾客的咨询，提出建议；针对客户的不同要求，通过协商与客户达成一致；熟悉包装中经常出现的问题解决常见问题：针对常见问题，掌握对不同问题的处理方法。通过与客户的协商，学会与客户的沟通方法，并对包装的一个重要细节产品标签进行了解常见邮件的写作：熟悉常见邮件，掌握如何以电子邮件就包装问题与客户进行有效的沟通Unit Object

2、ivesAfter studying this unit, you are able to:Understand the general information about packingTalk about the packing method with clientsDeal with common problems concerning packingWrite and answer emails about packing details1. Warming-upTask 1Discuss with your classmates and point out the meaning o

3、f the following packing marks. Do you know other packing marksUse No HooksDo Not CrushKeep Away From HeatThis Side UpPoison勿用吊钩切勿挤压远离热源此端向上有毒品Task 2Besides the following functions of the packing, do you know others2. Reading ABackground InformationPacking is of particular importance in foreign trade

4、 because oceanvoyages may be most damaging to the goods that are not properly packed.Accident,rough weather,unloading,reloading and pilferage, everythingon the way has to be taken into consideration to ensure the safe arrivalof thegoods. Differenttypesofgoodsgoods subject tobreakage,goodssubjectto m

5、oisture,goods withstillotherspecialtreatmentintransit requiredifferenttypesofpacking.That s why somelargeexportformshave a special department for export packing and the whole question isunderregularreview.Many firmsemployspecialexportpackersorforwarding agents to do their packing for them.Task 1Befo

6、rereadingthepassage,seehow much youknow aboutpackingbyanswering the following questions.1. What is the purpose of packingPacking servesasaformofprotection,facilitatesloading,unloadingandstorage,andpreventspilferage;furthermore,itcanpromote sales.2. How many types of packing are usually used in inter

7、national tradePacking can be dividedintotransportpacking(usuallyknown as outerpacking)and sales packing(usuallyknown as innerpacking).Still,thereis another category of packing, called“neutral packing”.TextAn Introduction to PackingPacking is of great importance in international trade. It may be appr

8、opriately said that packing is to goods what clothing is to men. Packing not only serves as a form of protection, but also facilitates loading, unloading and stowage, and prevents pilferage. Furthermore itcan promote sales. Packing can be divided into transport packing (usuallyknown as outerpacking)

9、and salespacking (usually known as innerpacking).Transport packing is done mainly tokeep the goods safe and sound duringtransportation. It must not only be solid enough to prevent the packedgoods from any damage, but also be pilferage-proof, easy to store andconvenientto load and unload.Sales packin

10、g isdone mainlytopush sales.It is now universally recognized as a decisive aid in selling householdconsumer goods. It can be realized in various forms and with differentmaterials as long as it is nice to look at, easy to handle and helpfulto thesales.Still,thereisanothercategoryofpacking,called“neut

11、ral packing”. This kindof packingcarriesno mark ofthe name ofthe original country of the packed goods and no signs of the originaltrademark, with the view to elude the tariff of the import country orsatisfy the buyers special requirement.在对外贸易中， 包装起了很重要的作用。恰当地来说， 包装对于货物的作用就如同衣服对于人类。 包装不仅起到了保护的作用，还对货

12、物的装卸、存储提供了方便，并可以防止货物失窃的发生。 此外，包装还能促进商品的销售。包装可分为运输包装 （通常称为外部包装）和销售包装（通常称作内部包装）。运输包装主要是为了保证货物在运输过程中完好无损。运输包装不仅仅要足够结实，从而避免货物的损坏，而且还要防盗、易于存储和装卸。销售包装主要是为了促进销售。在家庭用品的销售上，人们现在普遍认为包装的作用至关重要。只要外表美观、易于携带并促进销售，销售包装外表可以五花八门，材料也可以各种各样。另外还有一种包装称作“中性包装”。这种包装外表没有货物原产国的标示，也没有原产商标，目的是逃避进口国的关税或满足买方的特殊要求。Outerpackingmu

13、st be strikinglymarked tofacilitateidentificationand transportation.There are threeprincipaltypes ofmarking which mayhave to be done on export package:(1) The consignees own distinctive marks including the consigneesinitials,usuallyin asquare,circle,triangleordiamond, and the nameof the port of dest

14、ination;(2) Any officialmark requiredby authorities.For example,somecountriesrequirethe nameof theoriginalcountryofthe goods tobe marked on everypackage, and weight and dimensions may also be required;(3) Special directionsor warnings.For example, various warnings are tobe stenciled on the packages

15、for the benefit of both the owner and thecarrier, such as THIS SIDE UP, DO NOT DROP, and OPEN THIS SIDE.Requirement for inner packing is increasingly high, with beautifulcolor,creativedesignand convenienthandlingas its chiefconcern. Theprimarymotiveforinner packingisto promote the salesofthe particu

16、largoods.Detailssuch as manner ofpacking,kinds of packingmaterialsand theburden ofpackingcostshouldbe unmistakablystipulatedin thecontractconcerned and strictly observed by both the selling side and the buyingside. Letter about packingissuesshould be conciseand clear.Any changesregardingpackingstipu

17、latedin thecontractshouldbe mutuallydiscussedand determined before packing.外部包装必须突出明显的标识以便于货物的确认和运输。 出口包装主要有三种主要的标识：（1）收货人的标识，包括收货人首写字母，通常写在正方形、圆形、三角形或菱形图案内，此外还要注明目的港；（2）官方要求的所有正式标示。例如，一些国家要求每件包装上都要标明货物的原产国、重量和尺寸；（3）特殊的指示或警示标志。例如， 有关警示标识应印在包装上， 以方便收货人和承运人，如“此端向上” 、“请勿掉落”和“请于此处打开”等。对内部包装的要求越来越高，主要集中在

18、颜色鲜艳、设计新颖和易于携带这几个方面。内部包装的主要目的是促进特殊商品的销售。相关的合同上必须准确无误地规定包装方式、 包装材料以及包装成本等细节问题， 买卖双方应该严格遵守。包装问题的规定应简明扼要。任何对合同规定的有关包装问题的修改，双方都应商谈后再进行包装。Task 2Read the passage. Choose from the following expressions and fill in the appropriate.For the purpose of export, the marks on outer packing usually include:consign

19、ee s code name, country of origin, warning marks, weight and dimensionsGoodpackaging can aid market, because it has: creative design; beautiful colorContract concerning packing should include details such as: manner ofpacking; packing cost; packing materialsTask 3Read the passage again and tick off

20、the facts that you have to take into consideration in outer packing.Task 4Besides concerns for the functions, companies must also pay attention socialrelated issues when making decisions on packing. Discuss with classmates and name some.theyour3.ListeningTask 1Miss Brown is talking with Mr. Grey abo

21、ut the packing. Listen to theconversation and fill in the blanks with what you hear.Miss Brown: Good morning, Mr. Grey. Welcome to our company.Mr. Grey: Good morning, Miss Brown. My purpose of coming here today isto talk about the1with you.Miss Brown: OK. So, whats your idea about itMr. Grey: The pr

22、oducts we ordered from you are very 2,sowevegottobe verycareful.Isuggestweuse34.Miss Brown: Well, I think cartons are better for goods like this.Mr.Grey:CartonsI m afraidcartonsare notstrongenoughfor56.Miss Brown: Surelywe can use woodencases ifyou want us to,but the chargewould be much higher.Mr. G

23、rey: It doesnt matter how much the7willbe. I just wantto have my goods safely packed.ScriptMiss Brown: Good morning, Mr. Grey. Welcome to our company.Mr. Grey: Good morning, Miss Brown. My purpose of coming here today isto talk about the packing with you.Miss Brown: OK. So, whats your idea about itM

24、r. Grey: The products we ordered from you are very fragile, so wevegot to be very careful. I suggest we use wooden cases.Miss Brown: Well, I think cartons are better for goods like this.Mr. Grey: Cartons I m afraid cartons are not strong enough for heavyloads.Miss Brown: Surelywe can use woodencases

25、 ifyou want us to,but the chargewould be much higher.Mr. Grey: Itdoesnt matter how much the freight will be. I just wantto have my goods safely packed.Miss Brown: Good, then well use wooden cases.Task 2Mr. Grey is talking to Miss Brown about changing packing materials. Listen to the conversation and

26、 match the people with the correct information.ScriptMiss Brown: Good morning, Mr. Grey. Nice to meet you again.Mr. Grey: Nice to meet you, too. The main purpose of my visit today is to discuss the outer packing of our goods again. Miss Brown: What s wrongMr. Grey: We agreed to pack the goods in woo

27、den cases last time, but recently our government has prohibited wooden packing materials. Could you pack in corrugated cardboard boxesMiss Brown: Sure. In fact our standard carton has been approved by many foreign clients.Mr. Grey: But will it be strong enough for long distance transportation Miss Brown: Of course. We use iron straps for reinforcement. And each carton is lined with waterproof paper.Mr. Gre