430唤醒灵魂18.docx

1、430唤醒灵魂18 AnalysisTable of contentsIntroduction 1Main body 1How does Yorkshire Electronics plc expand overseas business? 1The original capital expenditure 5The influence of the exchange rate 7Analysis 8Building construction period occurred Investment 8Liquidity Investment of construction Final or pr

2、e-operation period 8Operating costs of operations occurring 8In the operational phase, the occurrence of various taxes companies (including business tax and surcharges and corporate income tax). 9Concepts of transfer pricing 9The main function of transfer pricing 9Financial centralization - centrali

3、zed financial management deficiencies 10consciousness. 11Prerequisites of centralized financial accounting 13The use of advanced technology and financial information system network platform 13Effectively change management concepts 13Good corporate tax, bank and environment 14High-quality financial m

4、anagement team and a solid accounting basic working 15How to implement the financial focus in the enterprise? 15Establishment of fund management centers, the implementation of the unified management of funds 17The Most Suitable Method of Investment 18Conclusion 19References 19Introduction Yorkshire

5、Electronics plc is a successful UK business that manufactures and sells a range of unique electronic instruments. Now the company wants to expand the overseas market, to make their products out of the UK, to increase its sales. He can go to set up a manufacturing company in the world. It can also go

6、 to buy extra delivery capability distributors bought in Europe and the Far East. Or use other ways of expansion, such as the merger of other companies, or use some other method. Although said, now the market is very big, but facing the pressure of competition, the company must make the correct stra

7、tegy, especially，it must strengthen management in finance.Main body How does Yorkshire Electronics plc expand overseas business?It can be through overseas franchise, agent, and its volume of business expansion of trademark transfer mode. Overseas franchise refers to a company to join Yorkshire Elect

8、ronics PLC abroad; this alliance can make the companys products to various countries, increase the companys earnings. Yorkshire Electronics PLC can also through a proxy mode, will your companys products to a foreign agent company, the company sales agent, although in this case, the Yorkshire Electro

9、nics PLC profits may be reduced, but it will reduce the companys manpower and material resources, and find an economic ability strong company, the company will make the sales of electronic products more easily, at the same time, the companys customers will make Yorkshire Electronics PLC products eas

10、ier, from a long-term point of view, this is a very good way. The assignment of a registered trademark is a trademark registrant valid registered trademark, in accordance with legal procedures, the transfer of trademark rights to the other party to act. Transfer of trademark general has the followin

11、g forms: assignment of contract, following the transfer of the transfer, which occurs due to the administrative command. Yorkshire Electronics PLC through the trademark assignment way to expand overseas business, Yorkshire Electronics PLC can acquire a trademark, when Yorkshire Electronics PLC becam

12、e the licensee, it through professional trademark licensing approach, acquire a right to use the trademark, by virtue of the brand reputation and good image, business philosophy, be able to lower costs, faster speed, lower risk, making their products to enter the market and accepted by the market, w

13、hich can make the enterprise and to rapid product success.It can be through the trademark products enable enterprises to gain instant consumer cognition. The quality of the product itself is very important of course, but if you have a good trademark as a guide, consumers can quickly remember the pro

14、duct, also more easily accepted; it can also improve the level of corporate profits. The same product, combined with the trademark awareness can bring higher than the original price and high sales bring more profit to the enterprise. The company in order to maintain the brands market position and vi

15、sibility, but also must cultivate the trademark has been the role, to remind consumers to the brands existence, causes the consumer to pay more attention to. The promotion of these marks more directly to Yorkshire Electronics PLC sales for retailers interest and acceptance. At the same time, Yorkshi

16、re Electronics PLC can use the authorized brand strength rapidly into the dense pathway, more extensive contact with the consumer; can be most effectively obtain authorization to the training of personnel, organization design, management, guidance and assistance for the development of learning, to i

17、mprove its good business model to promote their products; in product marketing, development and management with the trademark brand licensing can also get business team coaching path service professional; national brand promotion and advertising strategy, professional marketing team planning; overco

18、me the spatial planning and professional and technical issues of professional technical team coach store; professional training team to assist the training pathway to join business development (Peter Lynch, 1998)The company can also through mergers with other companies, in the construction of produc

19、tion base, to expand the overseas market. Enterprise merger refers to two or more than two enterprises with the right of contractual relationship, in order to achieve the optimal combination of production factors. Enterprise merger is different from the administrative enterprise merger; it is a lega

20、l personality of economic organization, by cash purchase of the merged enterprise merger or to bear all the debts as the premise, has merged enterprises of all property rights, deprivation of the merged enterprise legal person qualification. The enterprise annexation enables companies to quickly ach

21、ieve economies of scale expansion. Therefore, the enterprise must grasp the opportunity in the development process, as far as possible ahead of the competitors before obtaining a favorable position. Coca-Colas acquisition of Columbia pictures, just a year after Coca-Cola, Columbia for a $90000000 pr

22、ofit, which not only realizing the scale expansion, but also brought considerable profit for enterprises.Enterprises can break through the barriers and restrictions, rapid development. The enterprise enters a new industry often encounter all sorts of barriers, including capital, technology, channels

23、, customer experience, etc, These barriers not only increase the difficulty of business to enter an industry, but also increase the cost and risk of entry. If the enterprises to adopt the annexation way, to control the industrys original enterprise, can circumvent this series of barriers, with a low

24、 cost and risk rapidly into an industry. Yorkshire Electronics PLC take the merger way, can reduce barriers, increase the companys influence.Mergers can make the company actively respond to changes in the external environment. With the accelerated process of economic globalization, more and more ent

25、erprises have the opportunity to enter the international market, in order to cope with the international market competition, enterprises often have to consider this special way of merger. Enterprises through foreign direct investment and non equity investment further development of globalization, th

26、e establishment of the international production networks and develop new markets or the dominant factors of production, decline in market demand, production overcapacity situation, can quickly to seize market share, have the effect of the external environment changes.Effecting of two enterprise coll

27、aborative post merger is mainly reflected in the following: operating synergy, management synergy and financial synergy, After the merger, the marketing network marketing activities of enterprises, the original can be merged, save marketing costs; research and development costs can be shared by more

28、 products, which can quickly adopt new technology, new products. After the merger, due to the expansion of the scale of enterprises, but also can enhance the enterprises ability to resist risks.A. The management synergy. In merger activity, if the acquirer is efficient and adequate management resour

29、ces, through the acquisition of the property is in good condition but only due to low performance of the enterprise management, the acquirer efficient management of resources can be effectively utilized, the merged enterprise performance can be improved, the efficiency were improved.B. Financial coo

30、peration. After the merger of enterprises can to fund unified scheduling, enhance the effect of the capital of enterprise; management institutions and personnel can be reduced, so that management costs borne by more products, save management costs. Due to the expansion of scale and strength, enterpr

31、ise financing ability can be greatly enhanced, to meet the demand for funds in the process of enterprise development. In addition, enterprises through mergers can achieve reasonable tax avoidance. If the merger has not offset the losses, and the acquisition of produce a lot of profit enterprises in

32、each of the production process, control of acquisitions can be obtained at the loss companies, during the use of the loss offset future taxable income, so as to achieve certain tax benefits.It can enhance the ability of controlling the market. In the horizontal merger, through mergers can obtain the competitors market share, rapidly expanding market share, enhance the competition ability of enterprise in the market. In addition, because of reduced competition, especially in the case of not much market competitors, enterprises can improve the bargaining power, to lower the price of access to