学年新课堂高中英语译林版必修四讲义Unit 1 Period FourWord版含答案.docx

1、学年新课堂高中英语译林版必修四讲义Unit 1 Period FourWord版含答案Period FourProject.单词自测1.media n.大众传播媒介，大众传播工具2.poster n.海报post vt.张贴；n.(在网上发布的)帖子3.target n.目标；靶子；vt.瞄准；以为目标4.determine vt.确定，查明；决定；裁决5.analysis n.分析，分析结果analyse vt.分析6.appeal vi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求7.react vi.做出反应，回应8.personally adv.个别地；就本人而言；本人，亲自perso

2、nal adj.个人的，私人的9.anti-smoking n.反对吸烟10.packet n.小包，小盒11.poisonous adj.有毒的poison n.毒药12.urge vt.敦促，力劝；竭力主张；n.强烈的欲望，冲动13.tobacco n.烟草，烟叶14.essay n.论说文，小品文；文章15.shock vt.使震惊，使惊愕；n.震惊，惊愕shocked adj.感到震惊的shocking adj.令人震惊的.短语默写1.figure_out弄清楚，弄懂；计算出2.appeal_to 吸引，引起兴趣；呼吁3.be concerned with 涉及4.get someth

3、ing across 把表达清楚5.die from 死于(外部或间接原因)原文呈现How do you build an ad campaign?Unlike a single advertisement，an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.When you start a successful ad campaign，you must have a clear aim and an audience in

4、mind.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.In an ad campaign you may need to employ different kinds of media，including posters，newspapers，magazines，radio and television.There are three major questions you must first conside

5、r：1Who is the audience for your ad campaign?The people you want to reach are your target audience.In order to determine your audience，you will need to do a little research and analysis in advance.You will need to explore what the audience already thinks.It is very important to know your audience so

6、you can create the right message for the right people.2What do you want your ad campaign to say?After you have decided who your audience is，it is time to decide what you want the audience to know or think about.It is important to always try to appeal to the audience in order to get them to react in

7、a certain way.You can gather this information from your research.When planning a public welfare campaign，you may want to ask yourself：What does my audience already know about this problem?What aspects of this problem would they care about or be concerned with?Is there some history behind the problem

8、 that they would be interested in?How does the problem personally affect their lives?3How do you reach your audience?There are lots of different ways to get your message across when you are putting together an ad campaign.You must decide what approach you want to use.This decision should depend main

9、ly on your target audience and which kinds of ads reach that group best.阅读清障unlike prep.不像，与不同planned 作定语，修饰programme。various adj.各种各样的，多样的certain adj.某一的；确定的audience n.受众；观众；听众；读者using various kinds of ads to reach a certain audience是现在分词短语，作advertisements的后置定语。have.in mind对于(某一目的)心里已有figure out弄清楚

10、，弄懂；计算出get sb to do sth让某人做某事get sth done让某事被做employ vt.使用media/midI/n.大众传播媒介，大众传播工具其单数形式为medium。including prep.包括(其中)poster/pst(r)/n.海报major adj.主要的you must first consider是省略了关系代词that或which的定语从句，修饰questions。you want to reach是省略了关系代词that或who的定语从句，修饰people。target/tIt/n.目标；靶子 vt.瞄准；以为目标in order to 为了d

11、etermine/dItmIn/vt.确定，查明；决定；裁决do research 做调查，进行研究analysis/nlsIs/n.分析，分析结果in advance 提前explore v.探讨，探究；探险It is time to do sth是固定句式，意为“到做某事的时候了”。decide后接what引导的宾语从句。appeal to 吸引，引起兴趣；呼吁appeal/pil/vi.有吸引力；呼吁，恳请 n.吸引力；呼吁，恳求react/rIkt/vi.做出反应，回应react to对做出反应in a(n).way以一种方式gather vt.搜集，收集；使聚集When planni

12、ng a public welfare campaign是省略了you are的时间状语从句。在when，while，if，as if，though，as，until，once，unless等引导的状语从句中，常省略跟主句相同的主语和be动词。care about 在乎，在意，关心be concerned with.对关心、关注或感兴趣定语从句that they would be interested in修饰some history。personally/psnlI/adv.个别地；就本人而言；本人，亲自affect vt.影响effect作“影响”讲时，是名词。get something

13、across 把表达清楚put together组织，汇聚，组装approach n.方法，途径approach 后常接介词to。depend on相当于rely on，意为“取决于，依赖于”。Anti-smoking ad campaign Every year millions of people around the world die due to smoking.Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.This co

14、sts countries a lot of money and causes great damage to the welfare of the people.There are huge numbers of smokers in Asia.This is why we have chosen anti-smoking as the subject of our ad campaign.The target audience is high-school teenagers.Our main aim is to discourage young people from smoking.O

15、ur research shows that young people care about their health and future.We will educate them about the bad physical effects of smoking and how smoking affects those people around them.We will explain all the advantages of not smoking，such as saving money which can then be spent on other things.Our in

16、terviews also indicate that young people are concerned about what is cool and what their friends like.We will show how smoking is not cool or attractive，because it makes people smell terrible，and gives them bad teeth，skin and fingernails.If we can convince young people not to start，they might then u

17、rge their parents and other people to give up smoking，too.Our campaign will start on 31 May，World No Tobacco Day.We will put large posters around the school with our logo and slogan.Our website will provide students with more information about smoking.We will also publish an article in the school ma

18、gazine informing students about the dangers of smoking，and we will organize an essay competition as well.Our slogan：Smoking kills!Many people think that smoking is cool or enjoyable，but they are not fully aware of the damage that it does to their health.This is why we chose this picture as our logo.

19、We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.anti-smoking/ntI、smkI/n.反对吸烟millions of 数百万的due to 因为，由于packet/pkIt/n.小包，小盒a packet of 一盒，一包poisonous/pIzns/adj.有毒的result in导致result from 起因于lung/l/n.肺cancer/kns(r)/n.癌症that引导定语从句

20、修饰poisonous chemicals。cause damage to 对造成损害smoker/smk(r)/ n.吸烟者why从句作表语。This is why.句式中，why后接结果teenager n.青少年discourage sb from doing sth劝阻某人做某事动词不定式短语作表语。which定语从句修饰money。indicate v.表明be concerned about关心；挂念what 引起两个宾语从句，作介词about的宾语。attractive adj.有吸引力的；引起注意的make sb do sth使某人做某事smell linking v.闻起来f

21、ingernail/fIneIl/n.手指甲convince vt.说服；使确信，使信服convince sb to do sth说服某人做某事urge/d/vt.敦促，力劝；竭力主张 n.强烈的欲望，冲动urge sb to do sth催促/力劝某人做某事give up放弃tobacco/tbk/n.烟草，烟叶World No Tobacco Day世界无烟日每年的5月31日为世界无烟日。provide sb with sthprovide sth for sb为某人提供某物现在分词短语作后置定语，修饰an article。essay/eseI/n.论说文，小品文；(学生为某门课程写的)文

22、章，短文as well 也，还that定语从句修饰the damage，注意本句还原出的短语do damage to。choose.as.选择作为shock/k/vt.使震惊，使惊愕 n.震惊，惊愕shock sb into(doing) sth使某人震惊从而做某事die from 死于die from通常指死于车祸、地震等外部因素。过去分词短语作定语，修饰illnesses and diseases。.True (T) or False (F).1.Anti-smoking ad campaign is mainly designed for high-school students.()2

23、.Our main aim is to discourage all the people in the world from smoking.()3.If we can convince young people not to start to smoke，their parents must give up smoking.()4.We use this slogan and picture to make them fully aware of the damage that smoking does to their health.()答案1.T2.F3.F4.T.Choose the

24、 best answer.1.What should be done first to determine the target audience?A.Do a little research and analysis.B.Create the message for the right people.C.Know what the audience already think.D.Get to know the audience.2.How can a researcher know the way the audience will react?A.Planning some questi

25、ons.B.Talking with the audience.C.Gathering information from the research.D.Guessing how the audience will react.3.The advertising way depends on_.A.how well you do your researchB.who your target audience areC.which kinds of ads are the bestD.both B and C4.The correct order to build an ad can be_.a.

26、decide the target audienceb.know what the audience have in mindc.gather information from the researchd.do a little researche.decide what approach to useA.a；b；c；e；d B.d；c；b；a；eC.e；b；c；a；d D.d；c；a；e；b答案1.A2.C3.D4.B.Fill in each blank with one word.How to build an ad campaignBasic informationDetailsExa

27、mple：Anti-smoking ad campaignWhoDetermine your target audience by researching and (1)analyzing/analysing_related_information.The target audience of our ad campaign is high-school teenagers.WhatBefore planning a public welfare campaign，you need to know：What your audience already know；What they focus

28、on；Whether there is any history (2)appealing_to them；How the problem produces an (3) effect/influence on their lives.(5)Educating them about the bad physical effects of smokingExplaining how much (6)benefit they can get from giving up smokingShowing how smoking causes (7) damage to their healthHowYo

29、u can (4)choose_from a variety of ways to make your messages understood by your target audience.Putting (8)large_posters around the school with our logo and slogan(9)Offering/Giving students more information about smoking on our websitePublishing an article in the school magazine to (10)inform stude

30、nts of the dangers of smokingOrganizing an essay competition1.determine vt.确定，查明；决定；裁决语境感悟(1)(教材P18)In order to determine your audience，you will need to do a little research and analysis in advance.为了确定你的受众，你需要预先做一些研究和分析。(2)She determined on becoming an excellent dancer.她决心成为一名出色的舞者。(3)I am determined to do morning exercises to keep healthy.为了保持健康，我决定每天做早操。归纳拓展(1)determine to do sth 决心做某事determine sb to do sth 使某人决心做某事determine on (doing) sth 决定做某事(2)determined adj.坚定的，坚决的，下定决心的be determined to do sth 下决心做某事