学年新课堂高中英语译林版必修四讲义Unit 1 Period FourWord版含答案.docx

学年新课堂高中英语译林版必修四讲义Unit 1 Period FourWord版含答案.docx

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学年新课堂高中英语译林版必修四讲义Unit1PeriodFourWord版含答案

PeriodFour　Project

Ⅰ.单词自测

1.median.大众传播媒介，大众传播工具

2.postern.海报

postvt.张贴；n.（在网上发布的）帖子

3.targetn.目标；靶子；vt.瞄准；以……为目标

4.determinevt.确定，查明；决定；裁决

5.analysisn.分析，分析结果

analysevt.分析

6.appealvi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求

7.reactvi.做出反应，回应

8.personallyadv.个别地；就本人而言；本人，亲自

personaladj.个人的，私人的

9.anti-smokingn.反对吸烟

10.packetn.小包，小盒

11.poisonousadj.有毒的

poisonn.毒药

12.urgevt.敦促，力劝；竭力主张；n.强烈的欲望，冲动

13.tobaccon.烟草，烟叶

14.essayn.论说文，小品文；文章

15.shockvt.使震惊，使惊愕；n.震惊，惊愕

shockedadj.感到震惊的

shockingadj.令人震惊的

Ⅱ.短语默写

1.figure__out　　　　　弄清楚，弄懂；计算出

2.appeal__to吸引，引起兴趣；呼吁

3.beconcernedwith涉及

4.getsomethingacross把……表达清楚

5.diefrom死于（外部或间接原因）

原文呈现

Howdoyoubuildanadcampaign?

Unlike①asingleadvertisement，anadcampaignisaplanned②programmeofadvertisementsusingvarious③kindsofadstoreachacertain④audience⑤.Whenyoustartasuccessfuladcampaign，youmusthaveaclearaimandanaudienceinmind⑥.Itisimportanttofigureout⑦exactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo⑧.Inanadcampaignyoumayneedtoemploy⑨differentkindsofmedia⑩，including⑪posters⑫，newspapers，magazines，radioandtelevision.

Therearethreemajor⑬questionsyoumustfirstconsider：

1　Whoistheaudienceforyouradcampaign?

Thepeopleyouwanttoreachareyourtarget⑭audience.Inorderto⑮determine⑯youraudience，youwillneedtodoalittleresearch⑰andanalysis⑱inadvance⑲.Youwillneedtoexplore⑳whattheaudiencealreadythinks.Itisveryimportanttoknowyouraudiencesoyoucancreatetherightmessagefortherightpeople.

2　Whatdoyouwantyouradcampaigntosay?

Afteryouhavedecidedwhoyouraudienceis，itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.Itisimportanttoalwaystrytoappealto

theaudienceinordertogetthemtoreact

inacertainway

.Youcangather

thisinformationfromyourresearch.Whenplanningapublicwelfarecampaign，youmaywanttoaskyourself：

·Whatdoesmyaudiencealreadyknowaboutthisproblem?

·Whataspectsofthisproblemwouldtheycareabout

orbeconcernedwith

?

·Istheresomehistorybehindtheproblemthattheywouldbeinterestedin?

·Howdoestheproblempersonally

affect

theirlives?

3　Howdoyoureachyouraudience?

Therearelotsofdifferentwaystogetyourmessageacross

whenyouareputtingtogether

anadcampaign.Youmustdecidewhatapproach

youwanttouse.Thisdecisionshoulddependmainlyon

yourtargetaudienceandwhichkindsofadsreachthatgroupbest.

阅读清障

①unlikeprep.不像，与……不同

②planned作定语，修饰programme。

③variousadj.各种各样的，多样的

④certainadj.某一的；确定的

⑤audiencen.受众；观众；听众；读者

※usingvariouskindsofadstoreachacertainaudience是现在分词短语，作advertisements的后置定语。

⑥have...inmind对于（某一目的）心里已有……

⑦figureout弄清楚，弄懂；计算出

⑧getsbtodosth让某人做某事

getsthdone让某事被做

⑨employvt.使用

⑩media/'miːdIə/n.大众传播媒介，大众传播工具

其单数形式为medium。

⑪includingprep.包括（其中）

⑫poster/'pəʊstə（r）/n.海报

⑬majoradj.主要的

※youmustfirstconsider是省略了关系代词that或which的定语从句，修饰questions。

※youwanttoreach是省略了关系代词that或who的定语从句，修饰people。

⑭target/'tɑːɡIt/n.目标；靶子vt.瞄准；以……为目标

⑮inorderto为了

⑯determine/dI'tɜːmIn/vt.确定，查明；决定；裁决

⑰doresearch做调查，进行研究

⑱analysis/ə'næləsIs/n.分析，分析结果

⑲inadvance提前

⑳explorev.探讨，探究；探险

※Itistimetodosth是固定句式，意为“到做某事的时候了”。

decide后接what引导的宾语从句。

appealto吸引，引起兴趣；呼吁

appeal/ə'piːl/vi.有吸引力；呼吁，恳请n.吸引力；呼吁，恳求

react/rI'ækt/vi.做出反应，回应

reactto对……做出反应

ina（n）...way以一种……方式

gathervt.搜集，收集；使聚集

※Whenplanningapublicwelfarecampaign是省略了youare的时间状语从句。

在when，while，if，asif，though，as，until，once，unless等引导的状语从句中，常省略跟主句相同的主语和be动词。

careabout在乎，在意，关心

beconcernedwith...对……关心、关注或感兴趣

※定语从句thattheywouldbeinterestedin修饰somehistory。

personally/'pɜːsənəlI/adv.个别地；就本人而言；本人，亲自

affectvt.影响

effect作“影响”讲时，是名词。

getsomethingacross把……表达清楚

puttogether组织，汇聚，组装

approachn.方法，途径

approach后常接介词to。

dependon相当于relyon，意为“取决于，依赖于”。

Anti-smoking①adcampaign

Everyyearmillionsof②peoplearoundtheworlddiedueto③smoking.Everypacket④ofcigarettescontainspoisonous⑤chemicalsthatcanresultin⑥lung⑦cancer⑧andheartdisease.Thiscostscountriesalotofmoneyandcausesgreatdamageto⑨thewelfareofthepeople.Therearehugenumbersofsmokers⑩inAsia.Thisiswhywehavechosenanti-smokingasthesubjectofouradcampaign.

Thetargetaudienceishigh-schoolteenagers⑪.Ourmainaimistodiscourage⑫youngpeoplefromsmoking.Ourresearchshowsthatyoungpeoplecareabouttheirhealthandfuture.Wewilleducatethemaboutthebadphysicaleffectsofsmokingandhowsmokingaffectsthosepeoplearoundthem.Wewillexplainalltheadvantagesofnotsmoking，suchassavingmoneywhichcanthenbespentonotherthings.Ourinterviewsalsoindicate⑬thatyoungpeopleareconcernedabout⑭whatiscoolandwhattheirfriendslike.Wewillshowhowsmokingisnotcoolorattractive⑮，becauseitmakes⑯peoplesmell⑰terrible，andgivesthembadteeth，skinandfingernails⑱.Ifwecanconvince⑲youngpeoplenottostart，theymightthenurge⑳theirparentsandotherpeopletogiveup

smoking，too.

Ourcampaignwillstarton31May，WorldNoTobacco

Day

.Wewillputlargepostersaroundtheschoolwithourlogoandslogan.Ourwebsitewillprovidestudentswith

moreinformationaboutsmoking.Wewillalsopublishanarticleintheschoolmagazineinformingstudentsaboutthedangersofsmoking，andwewillorganizeanessay

competitionaswell

.

Ourslogan：

Smokingkills!

Manypeoplethinkthatsmokingiscoolorenjoyable，buttheyarenotfullyawareofthedamagethatitdoestotheirhealth.Thisiswhywechosethispictureas

ourlogo.Wewanttoshock

peopleintorealizingthatmanysmokersdiealltoosoonfrom

illnessesanddiseasesrelatedtosmoking.

①anti-smoking/ˌæntI、sməʊkIŋ/n.反对吸烟

②millionsof数百万的

③dueto因为，由于

④packet/'pækIt/n.小包，小盒

apacketof一盒，一包

⑤poisonous/'pɔIzənəs/adj.有毒的

⑥resultin导致

resultfrom起因于……

⑦lung/lʌŋ/n.肺

⑧cancer/'kænsə（r）/n.癌症

that引导定语从句修饰poisonouschemicals。

⑨causedamageto对……造成损害

⑩smoker/'sməʊkə（r）/n.吸烟者

※why从句作表语。

Thisiswhy...句式中，why后接结果

⑪teenagern.青少年

⑫discouragesbfromdoingsth劝阻某人做某事

※动词不定式短语作表语。

※which定语从句修饰money。

⑬indicatev.表明

⑭beconcernedabout关心；挂念

※what引起两个宾语从句，作介词about的宾语。

⑮attractiveadj.有吸引力的；引起注意的

⑯makesbdosth使某人做某事

⑰smelllinkingv.闻起来

⑱fingernail/'fIŋɡəneIl/n.手指甲

⑲convincevt.说服；使确信，使信服

convincesbtodosth说服某人做某事

⑳urge/ɜːdʒ/vt.敦促，力劝；竭力主张n.强烈的欲望，冲动

urgesbtodosth催促/力劝某人做某事

giveup放弃

tobacco/tə'bækəʊ/n.烟草，烟叶

WorldNoTobaccoDay世界无烟日

每年的5月31日为世界无烟日。

providesbwithsth＝providesthforsb为某人提供某物

※现在分词短语作后置定语，修饰anarticle。

essay/'eseI/n.论说文，小品文；（学生为某门课程写的）文章，短文

aswell也，还

※that定语从句修饰thedamage，注意本句还原出的短语dodamageto。

choose...as...选择……作为……

shock/ʃɒk/vt.使震惊，使惊愕n.震惊，惊愕

shocksbinto（doing）sth使某人震惊从而做某事

diefrom死于……

diefrom通常指死于车祸、地震等外部因素。

※过去分词短语作定语，修饰illnessesanddiseases。

Ⅰ.True（T）orFalse（F）.

1.Anti-smokingadcampaignismainlydesignedforhigh-schoolstudents.（　　）

2.Ourmainaimistodiscourageallthepeopleintheworldfromsmoking.（　　）

3.Ifwecanconvinceyoungpeoplenottostarttosmoke，theirparentsmustgiveupsmoking.（　　）

4.Weusethissloganandpicturetomakethemfullyawareofthedamagethatsmokingdoestotheirhealth.（　　）

答案　1.T　2.F　3.F　4.T

Ⅱ.Choosethebestanswer.

1.Whatshouldbedonefirsttodeterminethetargetaudience?

A.Doalittleresearchandanalysis.

B.Createthemessagefortherightpeople.

C.Knowwhattheaudiencealreadythink.

D.Gettoknowtheaudience.

2.Howcanaresearcherknowthewaytheaudiencewillreact?

A.Planningsomequestions.

B.Talkingwiththeaudience.

C.Gatheringinformationfromtheresearch.

D.Guessinghowtheaudiencewillreact.

3.Theadvertisingwaydependson________.

A.howwellyoudoyourresearch

B.whoyourtargetaudienceare

C.whichkindsofadsarethebest

D.bothBandC

4.Thecorrectordertobuildanadcanbe________.

a.decidethetargetaudience

b.knowwhattheaudiencehaveinmind

c.gatherinformationfromtheresearch

d.doalittleresearch

e.decidewhatapproachtouse

A.a；b；c；e；dB.d；c；b；a；e

C.e；b；c；a；dD.d；c；a；e；b

答案　1.A　2.C　3.D　4.B

Ⅲ.Fillineachblankwithoneword.

Howtobuildanadcampaign

Basicinformation

Details

Example：

Anti-smokingadcampaign

Who

Determineyourtargetaudiencebyresearchingand

（1）analyzing/analysing__related__information.

Thetargetaudienceofouradcampaignishigh-schoolteenagers.

What

Beforeplanningapublicwelfarecampaign，youneedtoknow：

▲Whatyouraudiencealreadyknow；

▲Whattheyfocuson；

▲Whetherthereisanyhistory

（2）appealing__tothem；

▲Howtheproblemproducesan（3）effect/influenceontheirlives.

▲（5）Educatingthemaboutthebadphysicaleffectsofsmoking

▲Explaininghowmuch（6）benefittheycangetfromgivingupsmoking

▲Showinghowsmokingcauses（7）damagetotheirhealth

How

Youcan（4）choose__fromavarietyofwaystomakeyourmessagesunderstoodbyyourtargetaudience.

▲Putting（8）large__postersaroundtheschoolwithourlogoandslogan

▲（9）Offering/Givingstudentsmoreinformationaboutsmokingonourwebsite

▲Publishinganarticleintheschoolmagazineto（10）informstudentsofthedangersofsmoking

▲Organizinganessaycompetition

1.determinevt.确定，查明；决定；裁决

[语境感悟]

（1）（教材P18）Inordertodetermineyouraudience，youwillneedtodoalittleresearchandanalysisinadvance.

为了确定你的受众，你需要预先做一些研究和分析。

（2）Shedeterminedonbecominganexcellentdancer.

她决心成为一名出色的舞者。

（3）Iamdeterminedtodomorningexercisestokeephealthy.

为了保持健康，我决定每天做早操。

[归纳拓展]

（1）determinetodosth决心做某事

determinesbtodosth使某人决心做某事

determineon（doing）sth决定做某事

（2）determinedadj.坚定的，坚决的，下定决心的

bedeterminedtodosth下决心做某事