1、模块4第一单元整体教案教案个数: 执行日期:Book4 Unit One AdvertisingPeriod 1 Welcome to the Unit Teaching Aims:Guide Ss to talk about different advertisements, including commercial advertisements and three PSAs.Help Ss improve their speaking skills through practicing. Teaching Key & Teaching Difficulties:Help students
2、gain a better understanding of the role of ads and different purposes of the two types of ads.Help Ss improving their speaking skills.Teaching Procedures:Step One: Revision and lead-inWhere do we see these ads?Are these good advertisements? Why?Step Two: Speaking SB Page 1 Read the instruction and e
3、ncourage Ss to discuss each of the poster. Ss work in groups of four or six, asking each other:What image(s) can you se on Poster One / Two / Three ?What can you read on it?What does it try to tell us? Then encourage Ss to focus on the functions of the commercial advertisements and the public servic
4、e advertisements. Ask Ss questions about each poster and provide them with useful information.Step three: Sharing informationOrganize Ss into groups of four or allow them to form their own groups. Ask them to discuss the three questions on Page 1. They should exchange their opinions and make sure th
5、at all of them have a chance to speak. Ask some groups to report their answers back to the class.Step four: consolidation Ss watch a Public advertisement for AIDS. Then answer the following questions:1) Which kind of ads is it, commercial advertisement or Public Service Advertisement?2) What is the
6、main purpose of the advertisement?3) Do you people will like it? Why?4) Who will benefit from it?Step Five: Language Pointsadvertise vt. 为登广告、做宣传 vi. 登广告advertisement= ad n. 广告 put an advertisement 登广告 advertise for 登广告征聘e.g. The company is advertising for a new manager.2) be aware of 知道、明白、意识到 be/s
7、eem aware that 察觉、发觉、发现 e.g. Every body is aware of the importance of protecting rare animals. e.g. Buried in deep thought, Tom wasnt aware of what happened around him. e.g. Nowadays, people seems aware that some products dont stick to the promises of their advertisements. 3) think about 考虑 think of
8、 想起、想到 think out 想出 think over 仔细考虑 Step Five: HomeworkRead the passage in Part B on page 95 in workbook. Preview the next period, especially the new words in the instructions or requirements but not included in the wordlist. 教案个数: 执行日期:Period 2 Reading 1Analysis of the teaching material:This is the
9、 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy.Objectives:1.To help Ss get a general idea about the text.2. To make Ss become familiar with the detailed information about the text.3. To help Ss master Reading Strategy.
10、Teaching important point:1.How to make the students understand the passage better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive and consolidating abilities.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step 1
11、 Revision and lead-inReview about different ads.talk about more ads.Step 2 Comprehension of the textAsk Ss to skim the article and answer the questions on Page 2Ask Ss to reread the passage and do C1 on P4 individually.Help Ss to get the idea of the reading strategies.Get Ss to scan the article agai
12、n and do C2.Step 3 Language items1. Do D in class.2. Do E in class.Step 4 DebateHold debate in class.Group A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework.1 Finish the article on Page 95.2 List the difficult language points on
13、 your notebook.教案个数: 执行日期:Period 3 Reading 2: Language FocusAnalysis of the teaching material:This is the 3rd period of Unit One. The main purpose of this lesson is to make Ss better understand the text and master these important language points.Teaching important points:Revise the reading passage b
14、y retelling it.2.Get the students to grasp the usage of some important words and expressions.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step 1 Revision and lead-inReview about different ads.talk about more ads.Step 2 Comprehension of the textAsk Ss to skim the article and ans
15、wer the questions on Page 2Ask Ss to reread the passage and do C1 on P4 individually.Help Ss to get the idea of the reading strategies.Get Ss to scan the article again and do C2.Step 3 Language items1. Do D in class.2. Do E in class.Step 4 DebateHold debate in class.Group A: Advertising has a positi
16、ve effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework.1 Finish the article on Page 95.2 List the difficult language points on your notebook.教案个数: 执行日期:Period 4 Reading 2: Language FocusAnalysis of the teaching material:This is the 4th period of Unit One. The
17、main purpose of this lesson is to make Ss better understand the text and master these important language points.Objectives:Revise the reading passage by retelling it.2.Get the students to grasp the usage of some important words and expressions.3.Get the students to practice two important drills.Teac
18、hing important point:1.How to make the students have a better comprehension of the text.2.How to help the students be familiar with the language points.3.How to help Ss apply these points into practice.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step One Revision and lead-inDo
19、 the blank-filling 2.Ask some Ss to retell the text with the help of some key words.Step Two Language pointsExplain important language points to Ss with some simple tasks.1 We are so used to them (line 1)2 I did some research on(line 2)to share with you.(line 3)3 encourage peoplebelieve in an idea(l
20、ine 6)4 for free, and are intended to(line 11)5 China has strong laws to protect people from(line 14)6 from advertisements that lie or (line 14)7must be aware of the methods(line 16)8 connect them to the food(line 25)9 We must not fall for this kind (line 26)10 ads play tricks on (line 28)Step Three
21、 Practice for consolidationStep Four Homework1 Finish A1 and A2 on Page 90.2 Make good preparation for Grammar part.教案个数: 执行日期:Period 5 Word PowerObjectives:Enlarge the students vocabulary.Get the students to know about suffixes; and know something about sales and marketing.Teaching important point:
22、How to make the students use this skill freely to solve some problems.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step 1 Revision and Lead-in Ask Ss to finish the blank-filling.Ask them the question- How are these new words formed?Step 2 Using SuffixGive more examples and make
23、 a competition in the class.Ask Ss-how to form adjectives from nouns and verbs.Tell Ss how to form adjectives from nouns and verbs.Have Ss do the exercise-best clothing shop.Ask Ss to finish Ex. on page 6.More information about suffix.Introduce more information about suffix.Make Ss do the puzzle.Hel
24、p Ss finish the word-puzzle.Step 3 Active show to lead in the topic.Useful expressions: Sales and marketingActive showUseful expressionsProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figuresHave Ss do Practice B.Ask
25、 Ss to finish Ex. on Page 7.More exercise for consolidation.More exercise for consolidation.Step 4 Homework1 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.教案个数: 执行日期:Period 6-8 Grammar and usageObjectives:Help Ss understand how to use reported speech in statements, questions
26、 and imperative sentences.Help Ss learn the way to change direct speech into reported speech in different tenses and sentence structures.Teaching important point:How to help the students apply these rules into practiceTeaching Aids: multimedia and a blackboard Procedures for teaching:Step 1 Revision
27、 and Lead-in Make a dialogue with some Ss to introduce the topic.Step 2 Direct speech and reported speech 1. What should we pay attention to when changing direct speech into indirect speech? (1) personal pronouns and tense(2 )adverbials of time and place(3 )other cases2. Have Ss do the Ex: Change th
28、e following sentences into reported speech.Ask Ss to finish the Ex. on Page 9.Step 3 How to use reported speech to report Statements: After explanation, ask Ss to do some simple questions at once.Questions:Have Ss try some easy tasks after explaining.imperative sentences:Help Ss finish several exerc
29、ises after imparting.Step 4 Ex. for consolidationAsk Ss to finish A on Page 11.Help Ss to finish B on Page 11. Step 5: Homework 1 Finish Ex on Page 92.2 Make good preparation for Task part.教案个数: 执行日期:Period 9&10 TaskAnalysis of the teaching material:This is the 9&10th periods of Unit One. In this pe
30、riod well deal with the task part and learn some useful skills.Objectives:1. To learn how to listen for statistics and descriptions2. To learn how to state opinions and give supporting reasons3. To learn how to use different sentence types correctly.Teaching important point:How to help the students
31、learn and practice the skills of listening, reading, speaking and writing together.Teaching Aids: multimedia and a blackboard Procedures for teaching:Step 1 Skills building 1: listening for statistics and descriptions1. how to read statistics correctly2. when listening we should care about:(1) an increase(2) a decrease(3) no change(4) trends(5) a range(6) a limit3. listening practice on Page 124. Step One: completing a bar chartStep 2 Skills building 2: stating opinio
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