Business Plan.docx

1、Business PlanBusiness PlanImportant: Select file then “Save As” to first save this document to your desktop. If you make edits to this document without doing this you may not be able to save your changes.Business PlanEnter your business nameEnter your nameAugust 23, 2011Section 1: The Business Profi

2、leDescription of My BusinessFORMTEXT (Session 1): Describe your product or service. Our company named Electronic Electronic Company Company . Our company production electronic products,include :battery、romote controlTargeted Market and CustomersFORMTEXT (Session 1): Describe your customer profile an

3、d why customers want or need your product or service.Our company opened on 1998, we already sale and production electronic products 13 years .We have many fixed coustomers ,at the same time ,our products have a good quality ,many of our coustomers have a good appraise about our products .Electronic

4、product can help people achieve their goal.such as ,If you want to change TV channel and you do not want to move ,then the romote control can help you to change.Growth Trends In This BusinessFORMTEXT (Session 1): Is the market for your product or service growing or shrinking?Yes ,I think so .During

5、with the development of society , electronic equipment into peoples life,people request electronic equipment wil continue increase. So this is a big markrt.Pricing PowerFORMTEXT (Session 1): Explain the unique qualities or circumstances concerning your product or service that will enable you to main

6、tain profitable pricing.FORMTEXT (Session 2): Describe convincingly that you are passionately committed to your new business and have the realism to make inevitable hard choices.The PeopleWork Experience Related to My Intended BusinessFORMTEXT (Session 2): Describe your work experience in the busine

7、ss you plan to start including a list of your skills and knowledge, which will be required in your business.Personal Background and Education CredentialsFORMTEXT (Session 2): Describe yourself, including your education.Section 3: CommunicationsComputer and Communications ToolsFORMTEXT (Session 3): F

8、urnish a tabulation of each piece of equipment you intend to use including a description and the budget for each. You can use the following as a guide.Resource Requirements:CommunicationsFORMTEXT Enter a description and budget of all communications equipment.TelephonesFORMTEXT Enter a description an

9、d budget for all telephone equipment.PagersFORMTEXT Enter a description and budget for pagers.FacsimileFORMTEXT Enter a description and budget for all fax equipment.ComputersFORMTEXT Enter a description and budget for all computer equipment.InternetFORMTEXT Enter a description and budget for necessa

10、ry Internet access and providers.Section 4: OrganizationBusiness OrganizationFORMTEXT (Session 4): Explain the form of business organization you intend to use and why it is best for your business.Professional ConsultantsFORMTEXT (Session 4): List the names of your lawyer, accountant, insurance agent

11、 and any other professionals.LicensesFORMTEXT (Session 4): List what licenses you will require to go into business.Section 5: Licenses, Permits and Business NamesDue Diligence Procedures for Licenses, Permits and Business Names (Session 14): List the following:DBA: List the name you intend to do bus

12、iness asZoning: Indicate if the zoning if appropriate for your intended office locationLicenses: List the appropriate licenses you will need at the local, state, and federal levelLocal:State:Federal:Trademark: Indicate your trademark intentions if any existSellers Permit: List any sellers permits th

13、at you may needEIN: Indicate if you will obtain an employers identification numberSection 6: InsuranceInsuranceFORMTEXT (Session 6): List the forms of insurance coverage including costs are anticipated.Section 7: PremisesLocation CriteriaFORMTEXT (Session 7): Outline your location criteria. FORMTEXT

14、 space requirements FORMTEXT future requirements FORMTEXT site analysis study if needed (attach) FORMTEXT demographic study if needed (attach) FORMTEXT lease check-off list (attach) FORMTEXT estimated occupancy cost as a % of sales FORMTEXT zoning and use approvals Section 8: Accounting and Cash Flo

15、wAccountingFORMTEXT (Session 8): Furnish, as a separate exhibit of your starting balance sheet and projected income statements for the first six months to one year.Cash Flow PlanningFORMTEXT (Session 8): Provide a separate exhibit of your one year cash flow analysis including estimated sales, all co

16、sts and capital investments.FORMTEXT Provide a checklist of all expense items for input into your cash flow projection.Analysis of CostsFORMTEXT (Session 8): What are all of my costs: fixed, variable, product, delivery, etc.Internal ControlsFORMTEXT (Session 8): Explain your: Intended internal contr

17、ols and cash controls, check signing policy, strategy for controlling shrinkage and dishonesty and control of incoming merchandise.Section 9: FinancingFinancing StrategyFORMTEXT (Session 9): Provide a chart or spreadsheet showing all of the sources of your start-up capital. Explain any government as

18、sistance or loan guarantee programs you intend to apply for.FORMTEXT If your business is for use with potential lenders, include a cash flow projection and projected income statements to show sources of repayment of loans. Be conservative in your forecasts.FORMTEXT List your sources of referrals to

19、lending institutions. (Your accountant, etc.)Section 10: E-CommerceE-Commerce PlansFORMTEXT (Session 10): Describe in detail how you plan to use the Internet in marketing your product or service.E-Commerce Budgeting FORMTEXT (Session 10): Provide a detailed breakdown of the costs involved in creatin

20、g, operating and maintaining your e-commerce activities.E-Commerce CompetitionFORMTEXT (Session 10): Describe how your best competitors utilize e-commerce and your strategy to improve on their practices.Section 11: AcquisitionsDue Diligence Procedures for AcquisitionsFORMTEXT (Session 11): List the

21、following:FORMTEXT Your consulting team: Attorney, accountant, banker, broker, etc.FORMTEXT Verification of sellers revenues: how you plan to authenticate.FORMTEXT Sellers records to be inspected: Financial statements, income tax returns, sales backlog, cash deposit records, utility bills, accounts

22、payable and receivable, backlog, financial comparisons of similar businesses, etc.FORMTEXT Inspections and approval of leases and contracts.FORMTEXT Appraisals, as appropriate.FORMTEXT If a franchise, interview with randomly selected franchisees.FORMTEXT Finance plan for acquisitions: include source

23、s including seller financing.FORMTEXT Market conditions.FORMTEXT Value of goodwill.FORMTEXT Method of purchase: stock, assets, etc.Section 12: MarketingMarketing PlanFORMTEXT (Session 12): Describe your overall marketing and sales strategy including how you plan to get and retain customers.Advertisi

24、ng and Promotion PlansFORMTEXT (Session 12): Describe your plans and budgets for advertising and promotions.Purchasing and Inventory ControlFORMTEXT (Session 12): See “how to buy” checklist.Training PoliciesFORMTEXT (Session 12): Describe your plans for hiring and training your sales associates.The

25、CompetitionFORMTEXT (Session 12): Describe your strongest competitors and how you intend to compete.How I Plan to Take Advantage of Competitors Weak PointsFORMTEXT (Session 12): List your competitors shortcomings and how you can capitalize on them.Section 13: Growth ProgramExpansionFORMTEXT (Session

26、 13): Describe your growth: You might include development of profitable pilot operation, sources of financing, cash flow, accounting system in place, incentive compensation plan for managers, benefits package and policies, economics of scale.Handling Major ProblemsFORMTEXT (Session 13): Describe sce

27、narios of adverse conditions and how you intend to respond to them. For example how you would plan to handle a 25% reduction in sales, or new competitions, etc. FORMTEXT Prepare a cash flow projection based on lowered expectations and show how and where you would reduce costs to maintain liquidity.S

28、ection 14: International TradeDue Diligence Procedures for International Trade(Session 14): List the following:Export Counseling: List your sources of counseling including your export legal counsel.Export Readiness: Describe the economic reasons and justification for your plans. Outline the personne

29、l, budget and procedures you plan to implement.Agent/distributor Agreement: Provide a draft of your agent/distributor agreement and the agents/distributors you are considering to do business with.Analysis of Competitive Considerations: Explain the due diligence resources to be used in the evaluation

30、 opportunities including appropriateness for your business. Evaluation of Country Risk: Explain the resources to be used in the evaluation of country risk (is the country in good standing?) including potential sources of financing.Describe your plans to insure protection of your intellectual propert

31、y rights.Describe your marketing and advertising plans.Evaluate potential problems regarding product adaptation to standards and measurements.Describe the licensing requirements for export or import of the product or service you plan to market in international trade.Section 15: Managing Employees1. (Session 15): Describe the services to be provided by your Payroll Service Provider and identify the provider.1. (Session 15): Include copies of job descriptions for all employe